Thursday, February 28, 2019

A Thirst for Adventure Turns Deadly in T. L. Batey’s New Fiction

Combining her love for adventure, history and friendship, debuting author T. L. Batey enters the world of fiction with the release of "Civil Secrets" (published by Archway Publishing). In this novel, three teenagers determined to decipher cryptic clues left by a dying man embark on an amazing journey of discovery that leads them on a race to evade a vengeful killer. Read all the related news.

A thirst for adventure turns deadly as 15-year-old Sam and her cousin, Nell, witness a murder deep in the woods. Sam's promise to a dying man drives them to solve the clues that point to a treasure hidden somewhere in town. Soon, with the help of a new and handsome friend Dean, they are on a frantic chase against time. Using their combined knowledge and skills, Sam, Nell and Dean decode long-buried symbols. Their efforts unlock the secret to a historic discovery and draws the attention of a killer bent at getting what he wants at all costs.

An excerpt from the book reads:
"Are you sure you guys are still up for this?" Sam asked. "I will understand if this is too much. I mean, I'm terrified by what just happened. But I just can't give up. I just can't."

After a moment of silence, both Nell and Dean agreed that they had to continue.

"Civil Secrets" reminds readers that honesty, integrity and friendship are critical to carving a successful path in life. The book will appeal to those who are love a good mystery and interested in the thrill of the hunt. To purchase a copy, visit https://www.amazon.com/Civil-Secrets-T-L-Batey/dp/1480872571.

"Civil Secrets"
By T. L. Batey
Hardcover | 6 x 9in | 274 pages | ISBN 9781480872585
Softcover | 6 x 9in | 274 pages | ISBN 9781480872578
E-Book | 274 pages | ISBN 9781480872561
Available at Amazon and Barnes & Noble

About the Author
T. L. Batey graduated from the University of Michigan with a degree in political science. She lives with her husband, two children and three dogs in Bloomfield Hills, Michigan. Although she has been writing in the legal profession for over 20 years, "Civil Secrets" is her first novel inspired by her love of adventure and friendship.

Simon & Schuster, a company with nearly ninety years of publishing experience, has teamed up with Author Solutions, LLC, the leading self-publishing company worldwide, to create Archway Publishing. With unique resources to support books of all kind, Archway Publishing offers a specialized approach to help every author reach his or her desired audience. For more information, visit http://www.archwaypublishing.com or call 888-242-5904.

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Nike Field Hockey Camps Sending 2 Teams to Compete in European Field Hockey Tour

The European field hockey tour will go to Amsterdam in the Netherlands, home of the most successful national field hockey team in the world. Click here to read the latest news.

This tour in Amsterdam is open to two teams of girls ages 14-18. Both teams will play under the instruction of Megan Hildebrand and Andrea Slaven, former Merrimack College field hockey coaches, and current Nike Field Hockey Camp at Endicott College coaches. Both teams are limited to 12 players and spots are filled by position. Over the course of eight days, the two teams will participate in training sessions with college level coaches and compete in games against local European youth field hockey teams.

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"We are excited to be hosting our first ever Nike Field Hockey Camp Tour in the Netherlands this summer," says Siera Love, VP of Nike Field Hockey Camps. "Players from across the country and their families can compete against European field hockey teams, while also experiencing beautiful sites of Amsterdam." Read all the related news.

This trip combines field hockey and culture to create a unique and unforgettable experience for the whole family to enjoy. While refining their field hockey skills, players will also gain new perspective of another country through meeting Dutch players.

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All accommodations will be 4-star hotels and all transportation for scheduled events will be included. There will be special guided tours through the city of Amsterdam & Dutch Windmills and a boat tour through the canals in Amsterdam.

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Players, coaches, and parents interested in Nike Field Hockey Camp Tour to the Netherlands can visit http://www.USSportscamps.com/fieldhockey/nike/tour-netherlands or call Remy Sennema at (603) 242-2805.

About US Sports Camps

US Sports Camps (USSC), headquartered in San Rafael, California, is the world's largest sports camp network and the licensed operator of Nike Sports Camps. The company has offered summer camps since 1975 with the same mission that defines it today: to shape a lifelong enjoyment of athletics through high quality sports education and skill enhancement.

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Demands For 2018 Mazda6 Increase At Preston Mazda

Preston Mazda, located on Maryland's Eastern Shore, recently said that it currently is experiencing extremely high demands for the 2018 Mazda6. Part of the Preston Automotive Group, the Hurlock-based dealership said customers have expressed great interest in the refined mid-size car that the dedicated engineers at Mazda poured their expertise and pride into. The 2018 Mazda6 has a variety of exciting features for its drivers and has been turbocharged to deliver an unparalleled traveling experience. Preston Mazda customers can select either the 2018 Mazda6 Sport, the 2018 Mazda6 Touring, the 2018 Mazda6 Grand Touring, the 2018 Mazda6 Grand Touring Reserve, or the 2018 Mazda6 Signature, depending on the level of performance, comfort, and excitement they want for their drives. Drivers will be amazed at how the possibilities contained in this mid-size sedan effortlessly showcase the enticing gateway to new adventures and exploring the unknown.

Preston Mazda customers will be excited to know that the 2018 Mazda6 has won various awards from trusted sources in the automotive world, such as the "Editors Choice Awards: Sedans (2018 Model)" from Car and Driver. That does not come as a shock because the 2018 Mazda6 was built to dominate the open road and look incredible. The 2018 Mazda6 has subtle muscle coursing through its body underneath its flashy appearance. Among the most notable features of the 2018 Mazda6 is a revamped and turbocharged engine that cannot wait to be unleashed on your journeys. Standard on the 2018 Mazda6 Grand Touring, the 2018 Mazda6 Grand Touring Reserve, and the 2018 Mazda6 Signature, the SKYACTIV®-G 2.5T Dynamic Pressure Turbo DOHC 16-valve 4-cylinder engine provides an impressive 227 horsepower and 310 lb.-ft. of torque whenever needed. It also has an EPA-estimated fuel economy of 23 MPG in the city, 31 MPG on the highway and a combined 26 MPG, making the 2018 Mazda6 an excellent choice for long road trips with the family or traveling somewhere new on a whim. Driver-assist technology, like the innovative SKYACTIV®-VEHICLE DYNAMICS with G-Vectoring Control, is there to ensure that Mazda's prized mid-size sedan always operates to the best of its ability and delivers a stress-free ride. Performance is key for any vehicle and the 2018 Mazda6 definitely exemplifies that factor. Read latest news here.

"Gorgeous" is the only word that does justice to the appearance of the exterior and interior of the 2018 Mazda6. The exterior lines are sharply curved, drawing the eye to how streamlined and aerodynamic this mid-size sedan truly is. An all-new grille and standard LED headlights are two components that make sure the 2018 Mazda6 always stand out in the crowd. Drivers and passengers alike will be amazing by the utter luxury that emanates from every inch of the luxurious interior. A redesigned dashboard trim, climate controls, and retooled seats add extra beauty and relaxation for especially-long trips. When it comes to making that comfort utterly decadent, the 2018 Mazda6 Signature is Mazda's ace card. Microfiber suede and wood perfectly frame the cabin, while upgraded leather seats envelop the occupants of this mid-size sedan in serene comfort. This elegance is complemented by how efficient the interior of the 2018 Mazda6 is with components like 14.7 cu.ft. of trunk space, a navigation system that operates on vocal commands and much more. Everyone in the family will want to upgrade from the outdated and road-weary minivan after seeing the 2018 Mazda6 in action The 2018 Mazda6 is a masterful blend of attractiveness and functionally; a pairing that has made this striking mid-size sedan very popular with Preston Mazda customers.

The staff at Preston Mazda invites everyone who is looking for their next thrill ride or the next family vehicle to tour the capabilities of the 2018 Mazda6. The experienced Preston Mazda team also will show the other renowned Mazda models in the Hurlock-based dealership's inventory. The path to new and amazing realms of driving begin in the driver's seat of the 2018 Mazda6. To schedule a test drive of this supreme mid-size sedan or for information, visit https://www.prestonmazda.com/ or call 877-873-3591.

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SunView Software Announces the Release of Easy and Affordable IT Monitoring for Business

SunView Software, a global provider of service management solutions for the enterprise, has announced today the release of LivePulse, an easy-to-use and affordable monitoring solution for business. The company, which is known for its innovative ChangeGear IT Service Management (ITSM) platform, expands its offerings with turnkey monitoring and automation capabilities that help companies gain insight into potential issues and resolve them before they happen.

LivePulse offers a simple and intuitive dashboard interface that provides IT staff with visibility into the health and performance of critical systems and applications. Users can monitor many types of systems including Windows and Linux servers, web applications, social media feeds and more. Other features include data visualization for performance analysis, real-time alerts of system events and automation of routine tasks.

Key Benefits of LivePulse:

Additionally, LivePulse seamlessly integrates with ChangeGear and other ITSM platforms to automate the creation of problem tickets when alerts occur. This allows companies to improve communication and collaboration, while making processes more efficient.

"IT Operations Management is a crucial component for companies." said Seng Sun, CEO of SunView Software. "When it comes to services critical to the business, LivePulse allows real-time monitoring and management, which in turn, translates to increased operational visibility and cross-team collaboration."

LivePulse is currently available for purchase. Users can quickly get up and running in five minutes or less with a 14-day Free Trial. Read here.

About SunView Software: Founded in 2003, SunView Software is a provider of IT Service Management software that helps companies to better deliver, manage, and monitor IT services across the enterprise. SunView is pioneering innovations in artificial intelligence to drive smarter automation, predictive insights, and customer satisfaction. By combining cutting-edge technologies and a best-in-class software platform, SunView provides cost-effective and efficient solutions that enable more responsive IT for the organization. Read this here.

SunView Software is a privately held company based in Tampa, Florida.

Visit https://www.SunViewSoftware.com for more information.

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ExpertFlyer Discovers the Three Most Important Words Related to Hidden City Airline Ticketing: “Don’t Do It”

Savvy frequent travelers who think they've cracked the code for finding lower cost airfares through the use of an obscure process known as "hidden city ticketing" may want to heed air travel expert Bill McGee's warning…Don't Do It! Hidden city ticketing, in simple terms, is the process of booking a ticket from Point A to Point C, with a layover in Point B. It all seems innocent enough until we discover that Point B is the passenger's final destination, not Point C. The ticket for the remaining leg of the journey is simply torn up and tossed in the trash. While this process could save travelers hundreds of dollars, Bill McGee says it could have serious consequences including a ban from the airline, loss of frequent flyer miles, and even legal action.

ExpertFlyer.com went One-on-One with Bill McGee, author of Attention All Passengers, to gain insight to this under-the-radar process after Lufthansa made recent headlines with a lawsuit against one of its passengers for using the cost-saving technique. "I can't stress enough that these are practices you do not want to engage in," Mr. McGee explains. "The penalties airlines can implement are absolutely draconian, including banning you from the airline for life, charging your credit card, leave you stranded in the middle of your trip, wiping out your frequent flyer account, and even initiating legal action." Read all the related news.

According to McGee, details of actions airlines can take against passengers are buried deep within their contracts, which often exceed 100 pages and provide explanations that are nebulous at best. By contrast, the European Union implemented a passenger bill-of-rights in 2005, which gives any passenger traveling throughout Europe, regardless of nationality, written rights and guarantees, such as meal vouchers for cancelled or delayed flights due to mechanical issues, for example.

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"At ExpertFlyer, we have always believed that knowledge is power, which includes understanding the consequences associated with certain actions," explains Chris Lopinto, president of ExpertFlyer.com. "Sometimes, having a clear understanding of what not to do to avoid penalties or legal action can offer the best value to passengers."

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My flight was delayed, cancelled, or I got bumped. What am I entitled to?
According to McGee, what you're entitled to if you are bumped, delayed, or your flight was cancelled depends on how much you paid for your ticket and how you purchased it. Despite popular belief, all passengers traveling in coach are not created equal. Algorithms that are built into booking codes tell the airlines your "true value" as a passenger. While that may not seem important at first glance, it could determine the quality of accommodation you receive when a flight is delayed or cancelled. For example, someone paying $500.00 for a ticket from Los Angeles to Chicago purchased through the airlines may be offered a meal voucher and hotel accommodation, while another passenger who found a better deal at $250.00 via an OTA may spend the night on an airport bench.

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McGee says that understanding your rights under the airline contract of carriage gives you greater leverage in the end. "Throw the language in their contracts back at them as much as you can," he says. "When you're asking for accommodations due to a delayed flight or canceled flight, tell the representative that their 'contract of carriage' says they may provide X, Y, and Z. For example, ask them for a meal voucher. Don't wait for them to offer one to you. Chances are you're going to do better than the person that just takes what they get."

To learn more about Hidden City Airline Ticketing, listen to the podcast with travel expert and author Bill McGee at ExpertFlyer's blog.

About Bill McGee
William J. McGee worked as an airline operations manager for several years and is the former Editor of Consumer Reports Travel Letter. He has served as a consumer advocate for airline passengers before Congress, the Department of Transportation, and the Federal Aviation Administration. His work about airlines and travel has won numerous awards and has been published in Consumer Reports, USA Today, Condé Nast Traveler, The New York Times, and many other publications. His airline industry exposé Attention All Passengers is available in print, Kindle, and audio versions on Amazon.

He also is the author of the novel Half the Child.

About ExpertFlyer.com
Each month, ExpertFlyer's One-on-One blog goes face-to-face with the travel industry's leading decision makers to discuss and address topics relevant to many of today's business and frequent travelers.

ExpertFlyer.com was conceived and created by an eclectic team consisting of a veteran elite tier frequent flyer, an airline captain and corporate travel manager, and information technology professionals to deliver a 24/7 real time powerful air travel information service. The company provides its subscribers and corporate travel managers alike with a complete, concise and efficient way to access the ever-changing details of worldwide air travel information. For more information, please visit expertflyer.com.

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Stuck in the middle seat again? Download the free Seat Alerts app from ExpertFlyer and get the window or aisle seat without hassle or frustration.

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Nike Volleyball Camps Announces 2 Volleyball Tours in Europe for Summer 2019

The first tour will travel to Italy and Germany and the second tour will travel to Spain.

Last year, players and their families were offered a once in a lifetime volleyball vacation experience to Italy, Germany, and Austria. Two teams participated in training sessions with college level coaches and competed against local European volleyball teams. Players and families also engaged in sightseeing activities and experienced the local culture through food and tours. Continue reading.

"I can't say enough good things about the experience we had on the tour," says Katie K, who attended the tour this past summer. "It was the perfect combination of exploration, volleyball, and cultural exchange! My daughter and I came knowing nobody and left with dear friends from all over the country." Click here.

After the positive experience from the 2018 tour, Siera Love, VP of Nike Volleyball Camps, felt that offering two tours this summer would allow for more volleyball training, cultural exchange, and fun for players and their families.

"We had so many parents and players return from the tour telling us how memorable their trip was," says Siera Love. "Having two different tours this year means more players could have the European volleyball experience." Read here.

The first tour is set to run June 30-July 9 and will take place throughout Italy & Germany. Two teams, split up by ages 12-14 and 15-17, will be coached by Kim Roleder, Associate Head Volleyball Coach of Sacred Heart University. Players will experience the towns of Padova & Bolanzo Italy, before traveling to Germany to visit the city of Munich. An exciting part of the trip will be a guided tour of the Neuschwanstein Castle in Germany, which inspired the Disney Castle.

The second tour is set to run July 10-19 and will take place throughout Spain. Two teams split up by ages 12-14 and 15-17 will experience instruction from Scott Grandpre, Head Volleyball Coach at Simmons College & 2018 Nike Volleyball European Tour Director. Players and their families will stay in Barcelona and Valencia, while also experiencing guided city tours through these cities and the surrounding sites.

These European volleyball tours for the whole family will combine volleyball and unique cultural experiences. All accommodations will be 4-star hotels and all transportation, for scheduled events, will be included.

Players, coaches, and parents interested in Nike Volleyball Camps European Tour can visit http://www.USSportscamps.com/volleyball/nike/super-tours or call Remy Sennema at (603) 242-2805.

About US Sports Camps

US Sports Camps (USSC), headquartered in San Rafael, California, is the world's largest sports camp network and the licensed operator of Nike Sports Camps. The company has offered summer camps since 1975 with the same mission that defines it today: to shape a lifelong enjoyment of athletics through high quality sports education and skill enhancement.

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Infinitive Achieves Standard Consulting Partner Status in the Amazon Web Services (AWS) Partner Network (APN)

Infinitive, a digital transformation consultancy, today announced we are now a Standard Consulting Partner within the Amazon Web Services (AWS) Partner Network (APN). Infinitive's partner status results from its in-depth knowledge, investment in important technical resource development, successful client reference base, growth delivering migration to the cloud, custom cloud app development, and cybersecurity.

Infinitive's experience in AWS gives clients the chance to access technical experts, experience real-time scalability, and leverage AWS to support digital transformations and business operations.

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"We're excited to be recognized as a Consulting Partner in the Amazon Partner Network. This success reflects Infinitive's dedication to working with our clients, not only migrate to AWS, but to optimize its value from the cloud platform," said Denis McFarlane, Founder, and CEO at Infinitive. "Our people help clients to transform and operate their companies with the powerful, flexible AWS Cloud, allowing them to reduce the risks and expenses connected with managing their infrastructure." Read all the related news.

Businesses must meet the requirements that demonstrate the range of their AWS expertise, capabilities, and commitment in the AWS ecosystem, to qualify for the AWS Standard Consulting Partner tier and to help and add value to their clients. As an APN Standard Consulting Partner, Infinitive assists clients with configuration, architecture, cloud strategy, cloud solutions development, data science, Artificial Intelligence / Machine Learning (AI/ML), data lake designs, cloud cybersecurity engineering and compliance, DevOps, cloud cost management, managed services, data and application migration and management of their data and applications on the AWS cloud platform. Read news here.

"As a growing digital transformation consultancy, Infinitive has worked as a team to become part of the APN. In fact, Infinitive has been implementing AWS solutions for a long time and recently formalized and confirmed the expertise by gaining this certification," says Jim McGinn, Chief Technologist and Technology Practice Lead at Infinitive. "This is only the start of our APN journey, Infinitive plans to continue providing clients innovative solutions and offerings on the AWS cloud platform while diving deeper into the partner network to become APN Advanced and Premier consulting partners."

To learn more about Infinitive's cloud solutions, please visit the Infinitive Cloud Solutions page.

For more information on Infinitives' AWS Consulting Partner status, visit
http:// https://aws.amazon.com/partners/find/partnerdetails/?n=Infinitive&id=0010L00001tAWVyQAO

About Infinitive
Infinitive is the consultancy for the Digital World. We help top companies in Financial Services, Media, Publishing, Entertainment, Consumer Packaged Goods, Public Sector (Federal, Education, Non Profit) and other sectors transform critical operations and operate them more digitally, efficiently and effectively. Headquartered in Ashburn, VA, Infinitive has operations in Washington D.C, New York, Chicago, Philadelphia, Boston, Richmond, Denver, and London.

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Ten-step Guide Aims to Empower Youth to Become Centered, Responsible and Self-Aware

As a crime and violence prevention specialist, Stephanie L. Mann is not new to seeing violence in neighborhoods, road rage, domestic abuse and child abuse. She relates that families in crisis are a huge problem because many children are not learning how to live by their instincts, intuition and developing their own conscience which can protect them.

Realizing a critical need to help strengthen families when children are young and vulnerable, Mann developed "Empowerment Parenting" (published by Xlibris), a 10-step guidebook for parents, grandparents, teachers, coaches and educators, to empower youth to become centered, responsible and self-aware. To purchase and to know more about the book, interested parties may visit https://www.xlibris.com/Bookstore/BookDetail.aspx?BookId=SKU-001197358.

"The key is self-awareness, which leads to self-discipline, self-control, and self-esteem," says Mann, "No matter what chaos has occurred in their lives, youth can succeed if they develop the three C's: courage, character and conscience. When youth have the emotional tools to avoid anger and temptations, they grow strong from within and less likely to go down a self-destructive path."

Ultimately, Mann encourages readers to be part of a community where children can feel safe, respected and protected.

"Empowerment Parenting: How to Raise Resilient Children Who Become Happy, Self-Reliant Adults"
By Stephanie L. Mann
Softcover | 6x9 in | 228 pages | ISBN 9781796015591
E-Book | 228 pages | ISBN 9781796015584
Available at Amazon and Barnes & Noble

About the Author
Stephanie Mann volunteered in her unincorporated community with 17,500 residents because the community had a crime wave. The majority of crime problems were neighborhood kids. A committee of 10 volunteers got local publicity, educated neighbors to take responsibility for neighborhood safety and reduced crime by 48 percent within two and half years without a local police department. (Documented) With the help of Governor Reagan's wife, Nancy Reagan, Mann, co-authored "Alternative to Fear: Guidelines for Safer Neighborhoods," which helped launch the national Neighborhood Watch Program or the Neighborhood Responsibility Program.

Xlibris Publishing, an Author Solutions, LLC imprint, is a self-publishing services provider created in 1997 by authors, for authors. By focusing on the needs of creative writers and artists and adopting the latest print-on-demand publishing technology and strategies, we provide expert publishing services with direct and personal access to quality publication in hardcover, trade paperback, custom leather-bound and full-color formats. To date, Xlibris has helped to publish more than 60,000 titles. For more information, visit xlibris.com or call 1-888-795-4274 to receive a free publishing guide. Follow us @XlibrisPub on Twitter for the latest news.

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Wednesday, February 27, 2019

MacStadium Achieves SOC 3 Security Compliance

MacStadium, Inc., the leading provider of enterprise-class cloud solutions for Apple Mac infrastructure, today announced that the company has achieved SOC 3 security compliance. The internationally-recognized security certification demonstrates that MacStadium meets the trust service principles outlined by the American Institute of Certified Public Accountants (AICPA) for the security, privacy, confidentiality, and integrity of its infrastructure-as-a-service (IaaS) services to its customers.

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The AICPA System and Organization Controls (SOC) are internal control reports on the services provided by a service organization. SOC reports are designed to provide assurance about the controls at a service organization relevant to security, availability, processing integrity, confidentiality, and privacy. To achieve SOC 3 compliance, MacStadium underwent an external audit performed by Coalfire Controls, LLC, a registered CPA firm authorized for SOC 3 reporting. This independent, third-party audit certifies that MacStadium's infrastructure, software, people, procedures and data meet the AICPA's trust service principles.

This SOC 3 designation joins a long list of security certifications held by MacStadium, including ISO 27001, SOC 1 (Type 2), SOC 2 (Type 2), SSAE 16, and GDPR-compliance. The company's SOC 3 certification applies across all MacStadium environments and to each of its global data centers. Read this here.

"Achieving SOC 3 certification underscores our commitment to providing a secure cloud environment," said Darrell Stinson, MacStadium's Chief Information Security Officer. "Going through the external audit process and achieving this strict security certification demonstrates how MacStadium consistently safeguards its infrastructure, systems and information. We are proud of the investments we have made in security as it helps our customers rest easy knowing they are partnered with the most secure Mac cloud provider on the planet."

Unlike SOC 1 and 2, SOC 3 reports are freely distributed to the public for general use. MacStadium's SOC 3 report can be found here. To learn more about MacStadium's security policies, procedures and certifications, please visit the company's security web page.

About MacStadium
MacStadium is the leading provider of Apple Mac cloud infrastructure-as-a-service (IaaS), offering bare metal Macs and private cloud solutions for organizations of all sizes. MacStadium, a Summit Partners portfolio company, is headquartered in Atlanta, Georgia, with growing operations in Las Vegas, Silicon Valley, Dublin, Ireland, and Frankfurt, Germany. Learn more at MacStadium.com or on Twitter @macstadium.

Apple and Mac are registered trademarks of Apple Inc., registered in the U.S. and other countries. Other product names, logos, and brands are property of their respective owners. Read this for more information.

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Optimal Networks Named to CRN’s 2019 Managed Service Provider 500 List for 6th Time

Optimal Networks has been named to CRN's®, a brand of The Channel Company, 2019 Managed Service Provider (MSP) 500 list in the Pioneer 250 category for the 6th time. This annual list recognizes North American solution providers with innovative approaches to managed services. These services help customers improve operational efficiencies, maximize return on IT investments, and continuously help them navigate the complexities of IT solutions.

CRN's MSP 500 list identifies the most groundbreaking managed service organizations, with advanced solutions that have endless potential for growth. This annual list is divided into three categories: the MSP Pioneer 250, recognizing companies with business models weighted toward managed services and largely focused on the SMB market; the MSP Elite 150, recognizing large, data center-focused MSPs with a strong mix of on-premises and off-premises services; and the Managed Security 100, recognizing MSPs focused primarily on off-premises, cloud-based security services.

"Six years of recognition is a true testament to the Optimalites' passion, thoughtful guidance, and expertise," said Heinan Landa, Optimal's Founder and CEO. "Our team strives to continually improve our services to meet our clients' changing needs and garner them competitive advantages through technology. We're grateful that those efforts have been recognized on a national scale yet again."

The MSP500 list will be featured in the February 2019 issue of CRN and online at http://www.CRN.com/msp500.

About Optimal Networks, Inc.
Optimal Networks, Inc., is a Rockville, MD-based IT company that helps law firms, associations, and SMBs achieve measurable business results by way of thoughtful technology guidance and white-glove support. For nearly three decades, clients have turned to Optimal when they are spending too much time overseeing their IT team, are worried about the security of their data, or are concerned their technology isn't providing the mobility or flexibility that their employees and customers expect. For more: http://www.optimalnetworks.com

About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. http://www.thechannelco.com

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Small Businesses Appreciate No Cost Customer Support With Latest ezW2Correction Software

Any challenges faced by business owners that are new to filing W2 and W3 Correction forms can rest easy with Halfpricesoft's low cost and high quality software. For convenience and peace of mind, customers utilizing the newly released ezW2Correction software will receive a no fee customer support guarantee. Read related news now.

"Latest ezW2Correction tax reporting comes with no fee customer support for our valued patrons." said Halfpricesoft.com Founder, Dr. Ge

ezW2Correction software prints forms W2C and W3C for year 2007 to current year. The latest version includes several enhancements to the graphic interface to eliminate an extended learning curve for first time customers. Even better news is that the application is approved by SSA to print all W2C and W3C forms on plain white paper.

As with all software from Halfpricesoft.com, ezW2Correction has a user-friendly design that allows customers to get started immediately after installation from https://www.halfpricesoft.com/w2c_software.asp even with little to no accounting background.

Priced from only $49 for a paper printing single user version, the new W2 Form correcting software combines versatility in features with affordability.

The main features include:

Eliminate W2C and W3C form frustration with no cost customer support. To start the test drive of ezW2Correction software, visit https://www.halfpricesoft.com/w2c_software.asp. Read here.

About halfpricesoft.com
Founded in 2003, Halfpricesoft.com has established itself as a leader in meeting the software needs of small businesses around the world with its payroll software, employee attendance tracking software, check printing software, W2 software, 1099 software and ezACH Deposit software. It continues to grow with its philosophy that small business owners need affordable, user friendly, super simple, and totally risk-free software.
More info here.

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Uplive Joins Playlist Live to Host Its Pop Up Stage to Feature Many Up and Coming Artists

Uplive USA Joins Playlist Live to Host Its Pop Up Stage to Feature Many Up and Coming Artists

Playlist Live is an annual convention for social media stars, live streamers, content creators and their fans. It was founded by Youtuber Founders Steve Chen, Chad Hurley and Jawed Karim. It's considered one of the most anticipated and attended events for social media and content creators.

Uplive is a leading global live streaming app with over 100k quality hosts worldwide and 100 million user downloads. It distinguishes itself with its green content, high quality and attractive hosts and high monetization. The highest streamers on Uplive can make as much as 100k USD in a few minutes. Uplive operates in over 18 different countries and regions. Uplive USA plans to partner with Playlist Live from March 1st to March 3rd to showcase its many talented singers, dancers, models, magicians, mentalist and talk show hosts.

Since its inception in US, Uplive USA has attracted many celebrities such as famous Kpop Stars Amber Liu, Former WWE Champion Superstar Matt Morgan, Billionaire and former Mrs Florida Jackie Siegal, Social Media Sensation Daniel Cohn, Carter Reynolds, Mackenzie Sol and top contestants from popular live Television shows such as Voice, American Got Talents, Boy Bands, etc. Many up and coming talents find Uplive a warm and welcoming community for them to showcase their talent, connect and grow fans worldwide and collab with like minded friends and fellow hosts while making some money. Uplive also caters to press mental issues such as anxiety, depression and suicidal thoughts which seem to be a common issue plaguing many youth and social media influencers.

Join Uplive@Playlist for 2 days of concert, music, entertainment, games, live DJ, professional photo shooting, giveaway prizes, meet and greet and fun.

See Uplive 2018 Playlist Video: https://www.youtube.com/watch?v=eHQ64dt3OVw&t=4282s
Watch 2019 Playlist-Uplive Show Live by downloading the app from http://www.upliveusa.com

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Exigent Technologies Recognized for Excellence in Managed IT Services

Exigent Technologies announced today that CRN®, a brand of The Channel Company, has named Exigent to its 2019 Managed Service Provider (MSP) 500 list in the Pioneer 250 category. The annual list recognizes North American solution providers offering an innovative approach to managed IT services. Managed IT services help customers improve operational efficiencies, maximize return on IT investments, and help them to navigate the challenging waters that comprise IT solutions.

Managed IT service providers are integral to the success of businesses everywhere. They empower companies to implement and operate complex technologies, stay within their budgets and maintain focus on their core business. CRN's MSP 500 list identifies the most groundbreaking managed IT service organizations, with advanced solutions with endless growth potential.

Read this here.:

https://jessicapressreleases.blogspot.com/2018/05/georgia-softworks-announces-telnet.html

The annual list is divided into three categories: the MSP Pioneer 250, recognizing companies with business models weighted toward managed IT services and largely focused on the SMB market; the MSP Elite 150, recognizing large, data center-focused MSPs with a strong mix of on-premises and off-premises services; and the Managed Security 100, highlighting MSPs focused primarily on off-premises, cloud-based security services. Recently, Exigent was also honored by Clutch as a top NY managed IT services company when they identified more than 400 business-to-business (B2B) service providers as industry leaders in New York City, based on their portfolios of work and past clientele, market presence, thought leadership, and client feedback. Click here.

"Capable MSPs enable companies to take their cloud computing to the next level, streamline spending, effectively allocate limited resources and navigate the vast field of available technologies," said Bob Skelley, CEO of The Channel Company. "The companies on CRN's 2019 MSP 500 list stand out for their innovative services, excellence in adapting to customers' changing needs and demonstrated ability to help businesses get the most out of their IT investments."

"We are honored to be recognized once again as one of the best managed IT services providers in world", said Exigent president, Daniel Haurey. "Credit for this distinction goes to our amazing business partners and our extraordinary employees who deliver IT services with passion, dedication and distinction every single day".

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The MSP500 list will be featured in the February 2019 issue of CRN and online at http://www.CRN.com/msp500.

About Exigent Technologies
Exigent Technologies is a full-service information technology consulting firm that implements and maintains high-performance IT systems for small and medium-sized organizations in a wide range of industries. Established in 1997, Exigent brings proven experience and expertise to every engagement, and differentiates itself on integrity, responsiveness and exceptional customer care. In January 2019, Exigent's executive leadership team launched a new cybersecurity services firm in Manhattan, NYC, Partners in Regulatory Compliance.

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For more information about Exigent Technologies for small and midsize businesses, visit http://www.exigent.net or email contact(at)exigent.net. Follow Exigent on Facebook at https://www.facebook.com/ExigentTechnologies

About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. http://www.thechannelco.com

Follow The Channel Company: Twitter, LinkedIn and Facebook

Copyright ©2019. CRN is a registered trademark of The Channel Company, LLC. All rights reserved. Read all the latest news.

The Channel Company Contact:    
Jennifer Hogan
The Channel Company
jhogan(at)thechannelco.com

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Babyscripts Announces Strategic Partnership with Penn Medicine to Improve Postpartum Health

Babyscripts, Inc., the leading virtual care platform for managing obstetrics, announced today that they are entering into a strategic partnership with Penn Medicine, one of the world's leading academic medical centers, to improve postpartum health. This partnership will pair Babyscripts' remote monitoring technology with the knowledge gained from Penn Medicine's Heart Safe Motherhood program (HSM) to improve the quality of postpartum care while lowering costs. Read related news here.

The partnership will develop a solution that enables the remote monitoring of hypertensive patients to identify those who need additional attention, as well increase the number of blood pressure readings in the postpartum stage to catch and act on rising blood pressure earlier, decrease the length of hospital stay, and decrease readmissions following delivery.

Penn Medicine is uniquely positioned to support Babyscripts' expansion into the postpartum space with HSM, their novel approach to care delivery for women with pregnancy-related hypertension that leverages connected health technology to transform the quality, safety, experience, and cost of care during women's transition from hospital admission after delivery to home.

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In 2018, Adi Hirshberg, MD, an assistant professor of Obstetrics and Gynecology at Penn Medicine, and Sindhu Srinivas, MD, director of Obstetrical Services at the Hospital of the University of Pennsylvania, published a randomized controlled trial comparing traditional office-based follow-up with HSM, a remote text-based blood pressure monitoring program in the postpartum period immediately after hospital discharge. They demonstrated an increase in blood pressure data captured within 10 days after hospital discharge (44 percent vs. 92 percent), a significant reduction in 7 day readmissions (4 percent vs. 0 percent) for postpartum hypertension, and a significant increase in postpartum visit attendance (58 percent vs. 69 percent).
Babyscripts will focus on taking the care protocols and program elements tested through Penn Medicine's HSM and translate those accomplishments onto the Babyscripts platform for postpartum monitoring in women with pregnancy related hypertension.

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"We are incredibly excited to partner with Penn Medicine to improve the management of patients after they deliver," says Juan Pablo Segura, President and co-founder of Babyscripts. "This is another example of what Babyscripts uniquely brings to the table. For us, it's not just technology tools. It's protocols and best practices that have proven success. Our goal is completely redefining maternal care, this is another huge step towards eliminating complications."

"We are very proud of the work we have done with HSM and the results we have been able to achieve at two of our Penn Medicine hospitals. We are eager to partner with Babyscripts to build on our experience to improve health outcomes for mothers," says Srinivas. "Postpartum hypertension is a critical area of concern in maternal health, and we are excited to see Babyscripts use our research and their technology to scale a solution."

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https://jessicapressreleases.blogspot.com/2018/04/early-childhood-education-experts-new_30.html

Babyscripts has spent the last four years building a clinically validated, virtual care platform to allow OBGYNs to deliver a new model of prenatal care. Using internet-connected devices for remote monitoring, Babyscripts offers risk-specific experiences to allow providers to manage up to 90% of pregnancies virtually, allowing doctors to detect risk more quickly and automate elements of care.

About Babyscripts
Babyscripts™ is a new model for prenatal and postpartum care that is transforming the way expectant mothers use technology to work with their OBGYN practice. It's the first mobile, clinical solution to provide remote monitoring of an obstetrician's patient population while directly improving patient satisfaction and practice reimbursement.
Read news here.

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How to Leverage Facebook Ads: Magnificent Marketing Presents a New Podcast Episode Featuring Tips From Expert Zach Spuckler

Magnificent Marketing is proud to present a new podcast episode on leveraging Facebook ads featuring expert Zach Spuckler.

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https://jessicapressreleases.blogspot.com/2018/05/morris-animal-lnn-introduces-canine.html

Zach Spuckler is the founder of Heart, Soul & Hustle, a company that helps businesses make the most of Facebook ads to grow their digital business.

He's also the host of the company's podcast, where he spreads his digital marketing wisdom to business owners. At just 24, Zach has helped his students to execute six-figure launches and create sustainable sales funnels that leverage Facebook ads. Read news here.

On this podcast episode, Zach passes this very same knowledge on to listeners, covering the following topics:

This episode of Magnificent's Marketing podcast is available on all major podcast streaming services, Magnificent's YouTube channel and, with an accompanying blog, on magnificent.com.

About Magnificent Marketing:

Magnificent Marketing is your full-service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business.

Their objective is to generate leads that turn into customers while focusing on expanding the visibility of your company and brand, and positioning you to be "top of mind" for future potential clients.

In order to achieve this, they draw on their experience and belief that a mixture of traditional marketing techniques combined with modern marketing tools will yield the best results. In other words, they blend old and new school marketing to create the best school of thought. Read here.

Where to find More Ideas from Zach Spuckler:

Zach's shares more about his approach to Facebook ads on the Heart, Soul & Hustle website, which also features a free Facebook ads workbook, Zach can also be found on Twitter and Instagram.

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Tuesday, February 26, 2019

MailPix Sees Dramatic 2018 Sales Growth

MailPix, the photo-printing, canvas and gifting site, announced 2018 sales revenue were up 38 percent and profits up 53 percent, compared to the prior year. The privately-held company attributed the revenue and margin growth to the recent acquisitions of Photobucket's PrintShopLab.com and RitzPix.com and to the continued growth of its 1 Hour Photo app.

"Despite the news in the business press reporting disappointing results for Shutterfly, MailPix is optimistic about the future potential of the photo printing, gift and decor markets," says Fred H. Lerner, founder and CEO. "We are continuing to manage our growth with strategic brand acquisitions and mobile app development." More info here.

MailPix added five brands since 2014: 1 Hour Photo, MyPix2, RitzPix, Winkflash and Photobucket's Print Shop Lab. The MailPix brand portfolio of websites and mobile apps is an industry leader. Apps in the MailPix family deliver to more than 20,000 U.S. retail locations. Be alert to read related news.

ABOUT MAILPIX.COM
MailPix.com is the pre-eminent site for printing photos in one hour at more than 20,000 retailers from phone app or PC and also offers convenient mail-to-home. MailPix preserves photo memories as photo books, canvas, prints, cards, enlargements and other photo gift products. The service is seamlessly integrated to print photos from any phone, device or computer. MailPix offices are located in Huntington Beach, Calif.

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Fred H. Lerner is the founder and CEO of MailPix, his latest startup. He previously founded Ritz Interactive, which included RitzCamera.com, WolfCamera.com and others.  Fred also founded two imaging companies which were acquired by Kodak and became the CEO of Kodak Processing Labs. He is a United Nations' Hall of Fame recipient from the International Photographic Council and Past President of the Photo Marketing Association International. 

Peter Tahmin, co-founder and COO of MailPix, was the former vice president at Ritz Camera & Image and co-founder, senior vice president and COO of the Ritz Interactive e-commerce network, which included RitzCamera.com, WolfCamera.com, BoatersWorld.com and others. He brings more than 25 years of e-commerce experience and a lifetime of imaging industry experience to MailPix.

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Benchworks, Inc. Announces Formation of BW Health Group Led by Tom McDonnell

Benchworks, Inc. Has announced the formation of BW Health Group, an integrated healthcare company led by Tom McDonnell.

"The creation of BW Health allows us to further facilitate development of a commercialization platform to support the pharmaceutical industry," said Thad L. Bench, Founder and CEO of Benchworks. "This move also helps Benchworks to continue acquisition of additional business units with efficiency." Read latest news here.

McDonnell is President of BW Health Group. He has served in key leadership roles at a number of life science companies throughout a career spanning more than 20 years. McDonnell most recently served as Chief Commercial Officer of Neos Therapeutics. Prior to that, McDonnell held several domestic and international executive roles for more than ten years at Shire Pharmaceuticals.     

There are no other changes in company leadership, according to Bench. The Benchworks creative agency will continue to be led by President Melissa Johnston, and Safe Chain Solutions will remain under the leadership of President and Partner Charlie Boyd.

"This is an exciting time for our company," said Bench. "I'm pleased to welcome Tom to the organization as head of the new parent company. Tom brings extensive commercialization and product launch experience to the organization as well as proven leadership skills."

"I'm excited to join an organization that has demonstrated the ability to change and adapt over the years," said McDonnell. "It's an honor to take on this role and help shape BW Health Group into a preeminent partner in the commercial life sciences industry, bring more business units to the organization, and grow our platform to meet the ever changing needs of our customers."

Bench says McDonnell will focus on overall corporate strategy and identifying new opportunities for BW Health Group including mergers and acquisitions.

As part of the addition of a parent company, Benchworks creative agency and Safe Chain Solutions, a full-service, Third Party Logistics (3PL) provider and distributor of pharmaceutical and medical products, will now operate as independent companies under the umbrella of BW Health Group.

About Benchworks Inc.
BW Health Group is dedicated to advancing the commercial goals of life science clients through a family of companies providing award-winning strategy, design, production and execution of marketing, branding, pharmaceutical distribution, technology and commercialization services. BW Health Group includes Benchworks, a full-service marketing and communications agency, and Safe Chain Solutions, a national distributor of pharmaceutical products and medical supplies. For additional information, please visit http://www.benchworks.com or call 800-536-4670.

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WaterField Introduces Minimalist Sling Pouch to Relieve Over-stuffed Pockets

WaterField Designs, a San Francisco designer and manufacturer of custom laptop sleeves, bags and device-specific cases, introduces the Sutter Sling Pouch, a minimalist crossbody Sling to carry daily necessities too bulky or plentiful to fit into pants pockets. Available in full-grain leather and tan waxed canvas or black ballistic nylon, the meticulously-crafted Sutter Sling Pouch keeps valuables secure and easily accessible. This modern, professional-looking version of the popular waist pack rests comfortably on one's back or chest leaving hands free.

Read latest news here.:

https://jessicapressreleases.blogspot.com/2018/05/the-npd-group-reports-fragrance-trends.html

"The Sling Pouch fills a special niche: it's an all-purpose bag that fits more than your pocket, but less than a messenger; it's the ideal everyday carry for minimalists," explained company owner Gary Waterfield. "The crossbody Sling Pouch is easy to access and so comfortable that you hardly notice it's there, and yet it holds all your most important items while adding a flash of style to any outfit."

Sutter Sling Pouch Features:

Gaming enthusiasts can score two bags in one and transform their Sutter Sling Pouch into a Nintendo Switch carrying case by inserting WaterField's new custom-fitted Switch Taco console holder. Firm, shock-absorbing foam envelopes the Switch inside a waxed canvas or ballistic nylon shell, custom-fitted for the Pouch. Raised 6-mm neoprene padding protects the screen, keeps the console centered, and keeps Joy-Cons in a neutral position. An interior pocket holds WaterField 10-game-card holder, 20-game-card wallet, or loose games. With the Switch Taco, minimalist gamers can carry daily essentials all in one place, because to them, the Switch *is* a daily essential. Read this here.

The Sutter Sling Pouch joins the WaterField Sutter Collection as its most minimalist bag. The Sutter Slim Backpack and the Sutter Tech Sling provide modern, stylish alternatives for carrying larger computers and tablets.

Availability & Pricing
The Sutter Sling Pouch
Price: $119.
Colors: Tan waxed canvas with distressed, full-grain chocolate leather panel or black ballistic nylon with full-grain black leather panel.
Pouch dimensions: 10.25 x 6.25 x 2.75 inches; 12 oz.

The Switch Taco
Price: $19.
Colors: Tan waxed canvas or 1050 denier black ballistic nylon with black trim.
Taco dimensions: 10 x 6 x 1 inches; 5 oz. Read this for more information.

Shipping now.

About WaterField Designs
WaterField Designs is an innovative San Francisco designer and manufacturer of bags and cases for tech-savvy consumers who want to transport their technology stylishly and responsibly. WaterField manufactures custom-fitted, high-quality cases and bags for a full-range of laptop computers, smartphones, tablets, gaming devices and other digital gear. All products are manufactured to exacting standards entirely in San Francisco. More information at "Our Story".

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Videotel Digital - A Leading Digital Signage Manufacturer, is Set to Exhibit and Display its Product Line at the Digital Signage Expo 2019

A exhibitor of previous year's DSE Expo, on March 26th-29th Videotel Digital will showcase their latest product line. Networking with potential resellers, businesses, and individual clients from around the world, Videotel's executive management team will share their unique solutions live on the show room floor. Their products include a full line of industrial digital signage media players, three different seamless looping DVD players and six unique interactive signage solutions - all of which are industrial grade and designed to continuously play and seamlessly loop digital and image content without the need for a remote if desired. For use in venues where marketing content can effectively auto-loop for for any audience or provide solutions that create an impactful interactive display or experience. For all size businesses, they manufacture reliable and industrial products with simplicity at its finest.

Held at the Las Vegas Convention Center in order to accommodate the plethora real time marketing and audio video professionals, Videotel Digital will be in excellent company. A booming market, digital signage media players and interactive digital signage solutions are most effective to engage an audience to inform, educate, enhance brand awareness and increase dwell time and overall sales. Read this here.

Lisa Schneider, VP of Sales & Marketing said of the event, "We had such a tremendous response from exhibiting at the DSE trade show and conference in previous years, we couldn't help but be a part of what has become an iconic industry event in the 18 years since its inception. We're thrilled to interact with attendees and show our unique product line."

About Videotel Digital:
Videotel Digital is an award winning and leading manufacturer of Industrial Digital Signage Media Players, seamless auto looping Industrial DVD Players and Interactive Digital Signage Solutions. The company provides Industrial Audio/Video products that Auto Start, Auto Play, Auto Loop and seamlessly Auto Repeat for continuous play without manual interaction. The industry leader service numerous industries from retail to healthcare, EDU, hospitality, events and museums among a long list of others.

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Lerner and Rowe® Donates $5,000 to Valley of the Sun United Way’s WeekEnd Hunger Backpacks Program

Lerner and Rowe® give back by donating $5,000 to the Valley of the Sun United Way's WeekEnd Hunger Backpacks program. Donation funds will help ensure that 1,500 disadvantaged Valley children, who normally rely on obtaining meals from breakfast and lunch school programs during the week, receive meals over the weekend too. Furthermore, these weekend meals will help satisfy each child's hunger so that come Monday, they will arrive at school focused and ready to learn.

"No child should miss out on opportunities to get ahead in life simply because they are more focused on hunger pains than learning in class. That is why our team is more than thrilled to help fight hunger by supporting Valley of the Sun United Way's WeekEnd Hunger Backpacks program," shared Kevin Rowe, ESQ.

In addition to the financial contribution, team members of the Phoenix personal injury law firm will team up with AltAZ 93.3 at their studio to help prepare the 1,500 backpack meals. Each meal will be carefully packaged in a discreet plastic bag so that a student can easily carry it home in their backpack.

Those interested in learning more about the WeekEnd Hunger Backpacks program, or who would like to make a donation online can do so on the Valley of the Sun United Way website at https://www.vsuw.org/you-can-help/volunteer/weekend-hunger-backpacks.

More About Lerner and Rowe

Want to find out more about how Lerner and Rowe gives back to support local community groups and organizations? Then explore their many other community outreach efforts here.

Read news here.:

https://jessicapressreleases.blogspot.com/2018/05/bright-pattern-provides-innovative.html

For additional information about Lerner and Rowe's Phoenix personal injury attorneys call (602) 977-1900, or visit lernerandrowe.com/phoenix. To learn more about the criminal defense and bankruptcy legal services offered by partner law firm Lerner and Rowe Law Group, visit lernerandrowelawgroup.com or call (602) 667-7777. Need help filing an application or appeal for Social Security benefits? Contact the law firm's other legal partners at Social Security Disability Advocates by calling (602) 952-3200 or online at socialsecuritydisabilityadvocatesusa.com. Read all the related news.

To connect with the law firm socially, follow Lerner and Rowe on Twitter, or become a fan of their Facebook page.

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Monday, February 25, 2019

Smart Technology Marketing Revenues Surged 393% to $340 Million in 2018, Driven Primarily By Triple-Digit Growth in AI, AR and VR Marketing

U.S. smart technology marketing (STM) revenues surged 393.4% to $340.4 million in 2018, making STM by far the fastest-growing marketing segment in 2018, according to the first-ever benchmark on this small but burgeoning category from media industry economists PQ Media.

Overall STM revenues, which are broken down into five major categories – artificial intelligence, augmented reality, virtual reality, internet of things, and voice assistant marketing – are projected to grow at more than 100% for each of the next two years, topping $2 billion in 2020, according to PQ Media's just-released U.S. Smart Technology Marketing Forecast 2019. While smart technology accounted for less than 1% of total US marketing expenditures in 2018, brand marketer investments are expected to reach $7.08 billion in 2023.

Artificial intelligence (AI) was the largest segment of smart technology marketing in 2018, representing two-thirds of the category's overall investment by marketers, and it was the fastest-growing of all STM channels, rising 418% to $226.8 million last year. AI is the largest of the five STM channels due to the strength of major operators like IBM Watson working with major brands. AIM allows marketers to develop personalized messages over multiple media platforms, such as TV, digital and out-of-home media.

Augmented reality (AR) was the second largest and second-fastest growing STM channel, growing 400% to $75 million in 2018, according to the PQ Media. AR is generating strong growth rates because it is among the least expensive of the STM channels to produce marketing messages. Brand awareness of AR grew when marketers began partnering with Pokémon Go! and placing mobile beacons at retail stores.

"STM use has been growing substantially over the past three years as more brands become aware of its potential, with cost, ease of use, and turnaround time being key factors when they choose to employ one of the five STM channels," said PQ Media President Patrick Quinn. "While some industry observers have called STM the 'holy grail' because of its ability to engage customers at the point of decision, key issues like standard measurement remain, as no standard ROI-type measurement has yet been developed."

Virtual Reality (VR) ranked third in size among the five STM segments in 2018, and while it posted triple-digital gains it was the slowest growing of the major channel categories. VR head gear sales have been somewhat weak, making the projected reach of VR much lower than originally anticipated, as high costs to produce VR messages have weighed on this segment.

Voice Assistants was the fourth-fastest growing channel in 2018, as smart speakers only became available in late 2015 and growth decelerated sharply after Amazon and Google instituted standards that limited ads during daily briefings. Brands are using VA by developing so-called skills, like beauty hints, and incorporating sponsored content marketing podcasts.

Internet of Things (IoT) was the smallest of the STM channels due to very few appliances having the capability to provide effective marketing messages, though connected refrigerators with screens are being used to deploy messages, such as recipes using specific brands.

About the Report:

PQ Media's U.S. Smart Technology Marketing Forecast 2019 is the first and only source of comprehensive, in-depth and consistent data and analysis of the five major STM channels, including artificial intelligence, augmented reality, internet of things, virtual reality and voice assistants. The new report delivers over 100 slides of original data and analysis covering the entire 2013-23 period, with five-year projections, growth trends, technology applications for each STM channel, identification of leading brands employing STM in media plans, examples of campaigns, and leading STM operators helping brands develop engaging and effective marketing messages through these platforms. To examine the full breadth and depth of the new report, you can download a Free Executive Summary and Table of Contents by clicking on the following link: https://www.pqmedia.com/product/pq-media-u-s-smart-technology-marketing-forecast-2019/

About PQ Media:

PQ Media delivers intelligent data and analysis to executives at the world's leading media, entertainment and technology organizations through syndicated market research, custom market intelligence and strategic advisory services. PQ Media uses a proprietary econometric methodology to define, segment, size and project growth across more than 100 digital, traditional and alternative media platforms and channels by global region, country, media platform, channel, gender and generation group.

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