Whereas marketers once relied heavily on their gut feelings and found inspiration from other marketers' campaigns, the marketing field today is heavily driven by raw data. Technology allows the modern marketers to know almost everything there is to know about their targets, and because of this, many people believe marketers should become data scientists — but that's not the only solution. Instead, marketers can harness the power of AI, which serves as a data scientist in and of itself, thereby allowing the marketer to focus on the duties that require a human touch — such as creativity.
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https://jessicapressreleases.blogspot.com/2018/05/airserver-launches-first-of-its-kind-4k.html
In this episode of the Magnificent Marketing podcast, Lindsay Tjepkema -- global head of content for Emarsys -- discusses artificial intelligence, why content is king, and how marketers can conquer tech.
In this podcast, the marketing expert covers the following topics:
This episode of Magnificent Marketing's podcast is available on all major podcast channels, Magnificent's YouTube channel and, with an accompanying blog, on magnificent.com.
About Magnificent Marketing:
Magnificent Marketing is your full-service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business.
Their objective is to generate leads that turn into customers while focusing on expanding the visibility of your company and brand, and positioning you to be "top of mind" for future potential clients.
In order to achieve this, they draw on their experience and belief that a mixture of traditional marketing techniques combined with modern marketing tools will yield the best results. In other words, they blend old and new school marketing to create the best school of thought. Click here.
About Lindsay Tjepkema:
Lindsay Tjepkema is the Director of Marketing at Emarsy s. She and her team deliver resources that empower marketers to seek out solutions and strategies that will allow them to thrive by focusing on what they love - strategy, content, and creative - not the technology, itself. Although her true love is tech marketing, she has worked in a range of industries, from life science to talent management, economic development to software development, eProcurement to social networks and more. She has crafted and executed B2B and B2C strategies for brands like Intel, LinkedIn Marketing Solutions, OfficeDepot, SalonCentric, Ashley Furniture, and more. Her experience is built on time spent leading in-house teams, in agency settings, and independently running her own marketing consultancy.
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