Surprising Lessons Learned in 2018 About Mobile App Testing

The most important lessons about making a mobile app ready for launch has nothing to do with which testing tools were used, according to TESTCo, a leading provider of outsourced testing services for mobile apps. Read this for more information.

"People are surprised when I say that testing tools and automation aren't the driving factor in mobile app quality," said Jeff Hotz, CEO of TESTCo. "When we analyzed the results of tens of thousands of mobile app tests from 2018 for a variety of clients, the secrets to success were clear."

Although the tools used are important for testing efficiency, the success of the mobile app is driven by how well the QA firm and client understand and apply three QA concepts, according to TESTCo.

The Three Keys to Successful Mobile App Releases
1.    The quality of the initial user experience drives positive reviews. User reviews drive adoption. Therefore, testing plans must be designed to ensure a fabulous initial user experience.
2.    Choose your test devices and browsers carefully. Make certain adequate testing is being done within environments your target users have in their hands.
3.    Keep the app fresh with upgrades, but don't risk annoying customers with updating too frequently.

"If a company doesn't execute the three keys well, the best testers and tools in the world won't be enough to ensure a strong adoption rate," said Hotz.

To help companies get off on the right foot when testing their mobile app, TESTCo has prepared a Mobile App Check List, which can be downloaded from their website.

In 2018 there were over 205 billion mobile app downloads worldwide, according to Statista. Over 6,000 apps were released every day through the Google Play platform alone. The competition for downloads and frequent use is increasing daily. App developers are well advised, suggests Hotz, to place as much emphasis on mobile app testing as the company does development and marketing.

TESTCo, founded in 2002, provides outsourced testing and QA management services for software, mobile apps and websites. The company is headquartered in Austin, Texas.

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