Tuesday, December 31, 2019

eComchain Announces New eCommerce Features around Blockchain and AI for 2020

In today's crowded marketplace of eCommerce providers, exceeding customer's expectations are crucial. The usual "nice to have" features have now become "must haves" and that is what eComchain has striven to provide to their customers in 2019; a complete out-of-the-box solution with no additional development required. Most customers today expect technology companies to also provide voice interfaces for their eCommerce storefronts as well as intelligent, personalized experience based on their past orders, search results, user clicks, and other important parameters. In 2019, eComchain customers have been able to leverage these "must haves" with just 1-click using the intuitive dashboard which are rich with features. As a one-stop-shop, eComchain has delivered a number of integrated approaches to their Enterprise-level clients who have implemented complex ERP platforms.

In July 2019, one of eComchain's clients who are a global manufacturer garage door parts, went online and was able to generate close to $200,000 (USD) in daily online revenue. They migrated from an archaic 20 year-old platform to a responsive, enhanced, feature-rich eCommerce platform on eComchain which provided them business-intelligent reports around revenue by day, week, and location as well as information regarding abandoned carts.

2019 has been a year of new developments and these have been some of the most significant advancements:

Microservices or Headless eCommerce
In October 2019, eComchain implemented this new service to enable any Content Management System (such as Drupal, WordPress or Sitecore or any other kind of CMS platform) to be able to connect with eComchain with very minimal development effort.

Marketplace Platform
Also in October, eComchain launched a new feature for supplier-dependent businesses by using eComchain's Marketplace platform to invite suppliers to upload their products / catalogs to their online store or any Amazon-like platform.

Blockchain for eCommerce
The Aviation parts industry has long had a need to be able to sell through an online store. The industry faced challenges due to the fact that parts need to be validated or certified throughout the supply chain and for the life of the product. In the first quarter of 2020, eComchain will launch a unique blockchain technology will which will track Aviation parts and utilize encryption to firmly secure the integrity of the part.

Data Science with AI
In 2020 more businesses will be focusing to increase their online revenue with new forms of Artificial Intelligence (AI).
In Decmber, eComchain is launching a solution to help businesses increase their online revenue with unique data-science algorithms which are built into eComchain's eCommerce storefronts. Preliminary testing was shown to produce a 15-25% increase in online revenue by using the historical data related to Orders, Search Results, User clicks and other important details. Businesses can increase their online revenue with unique data-science algorithms which are built into eComchain's eCommerce storefronts. The eComchain team can demonstrate the capabilities of this unique algorithm which are shown to produce a 15-25% increase in online revenue by using the historical data related to Orders, Search Results, User clicks and other important details.

Click here.:

https://jessicapressreleases.blogspot.com/2018/05/common-workplace-items-may-be-hazardous.html

eComchain has been rated one of the highest-rated eCommerce platforms by research and advisory companies, with plenty of new ground-breaking technology offerings which can help businesses grow their online revenue on a regular and consistent basis.

About eComchain
eComchain is a global organization bringing in over 18+ years of e-Commerce and ERP implementation experience. You can learn more about their team and their solutions for many verticals at http://www.ecomchain.com. Offices are located at 9300 Wade Blvd, Suite 301, Frisco, TX 75035

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B2B Industry Experts Predict Winning Marketing Trends for 2020

"If You Market, They Will Come," is a weekly marketing podcast where B2B industry experts discuss every B2B marketing subject under the sun. Looking back at their podcasts from 2019, four key marketing tactics rose to the top as the best strategies most likely to continue that B2B marketers should employ in 2020.

1. The Video Trend. In 2018, according to Wyzowl statistics, 63% of business were using video marketingout of those 82% of businesses felt it was important to their strategy and 83% reported good ROI from their video marketing efforts.1 The popularity of video likely increased in 2019 and is sure to continue an upward trend in 2020.

However, according to Sky Cassidy, CEO of MountainTop Data and cohost of "If You Market," "Video can come in all shapes and sizes, everything from 10 second advertising GIFs to hour long content videos." Moving into 2020," says Sky, "viewers will be more selective and savvier than ever. There is a saturation of video so quality content is key, also it's important that video content is targeted and engages them personally and on a visceral level. Videos should educate, entertain, inform and inspire people. There is a real danger that viewer will be desensitized to video in 2020 and video that does not need to be video will increasingly be seen as a gimmick."

2. Content Marketing. According to many of Sky's guests on If you Market, content marketing will grow even more popular in 2020. As one guest put it, "People have been so bombarded with slogans and advertising messages over the years that they've lost trust. Powerful content, especially given by experts of any given field, has premium value today. Compelling content generates trust that leads to eventual sales. Like video though content in general has reached a saturation point so providing real value to a targeted audience is key."

What makes "compelling content?" The title of a book of another of Sky's guests, Randy Frisch, says it all: "F#ck Content Marketing, Focus on Content Experience." Said differently, content for the sake of content isn't enough. Whether it be video, audio, or the written word, you must create a moving experience for the prospect. In 2020 it will be the personal interactive experience that the customer has with your content that will make your content compelling enough to rise to the top. B2B marketing messages are often cookie cutter and don't steer the buyer to the next logical step in the funnel, which is either the close, or a step away. If your content is experiential and engages your audience on a deeper level, then your marketing message has that much more impact. Smart B2B marketers will find ways to give their audience a better content experience at every stage of the buyer's journey in 2020.

Click here to read the latest news.:

https://jessicapressreleases.blogspot.com/2018/05/netnumber-expands-number-portability.html

One of the best and fastest growing methods to deliver a great experience to your prospects with content marketing is to start your own podcast. Nearly a quarter of all podcast listeners have gotten started in the last six months. What's more, 51% of the U.S. population over the age of 12 has listened to a podcast.2

3. Sales and Marketing Funnels. As in 2019, it is believed that sales and marketing funnels are likely to continue to merge in 2020, again, making the buyer's journey more personal. As Laura Patterson of Vision Edge described it in an "If You Market" podcast, "Because business buys are generally more complex than B2C interactions, the buyer's journey with B2B is even more important than that of B2C. The purchases often involve consultations and coordination with representatives and sales personal, rather than, say, just adding things to your cart in a grocery store."

Last year the number of B2B buyers that said they found interacting with a sales representative superior to gathering information on their own was slightly higher. Although even more transactions should close digitally in 2020 than prior years, the merging of a sales representative with digital should also increase. This trend should cue sellers to look at ways of increasing their product or service value through more involvement with a live person on transactions.3 A big part of the merging of the funnel will be the increased value of being more personal and more human. As automated interactions increase human interaction will become even more important.

4. Product Centric to Consumer Centric. Product Centric marketing focuses on the seller's product. Consumer Centric Marketing focuses on the seller's customer's needs and wants. Given that presenting the customer with a good experience is desirable it naturally follows that Consumer Centric is the preferred marketing method in 2020. As Laura Hall, senior manager of marketing communications and content at SalesLoft, said in an "If You Market," podcast, "You want to create consumer centric content that aligns with your overall message and your mission and helps your target audience, your readers, accomplish their goals because you're really there to help them achieve something that they want or they need." Creating products and content that delivers what customers need and want will obviously contribute to a pleasurable experience for prospects. As verticals mature they commoditize and customer experience and addressing the customers direct needs becomes the focus. This is happening in the MarTech space right now and will be a big trend in 2020 B2B marketing. Read all the related news.

In summary, the panel of experts that participated in the 2019 best "If You Market" podcasts predict that the winning formulas for 2020 will be:

1. Content Marketing that focuses on a pleasant, helpful and sometimes interactive experience.
2. Video Marketing that engages viewers with compelling content that goes beyond the cliched messages that many companies engage in.
3. Marketing Funnels that involve marketing and sales working together with interactive steps to make the customer experience more personal.
4. Consumer-Centric Marketing that talks to the prospect directly about their problems and lifestyles in a way that makes the marketing message resonate with them.

Cassidy encapsulates it this way: "The sentiment that runs through all the 2020 predictions is that successful B2B marketing efforts will be more personal, interactive, and experiential for buyers. It is the year of the customer.

About MountainTop Data
MountainTop Data, headquartered in Los Angeles, CA, has been providing data services for B2B marketing for almost two decades. With an unrelenting commitment to quality they were the first company to guarantee the accuracy of their licensed data and business emails.  They provide marketing lists, data cleaning, data appending, data maintenance and email campaign management services. Their data services have been used by some of the world's biggest brands across a multitude of various industries from multi-national telecommunication companies to office technology, to PR firms and more. For more information visit: https://www.mountaintopdata.com Read related news now.

About the "If You Market" Podcast
Meet If You Market podcast host, Sky Cassidy—an accomplished B2B marketer. And his co-host, disruptive PR evangelist Karla Jo Helms. Together they talk with industry experts to analyze B2B marketing tactics in a cocktail hour atmosphere.

The podcast airs on iTunes, Stitcher, Google Play and TuneIn Radio.

Sky Cassidy is also the CEO of MountainTop Data. MountainTop Data, based in Los Angeles, CA, provides data and data services for B2B marketing. Karla Jo Helms is the CEO and Anti-PR Strategist of PR agency, JOTO PR DisruptorsTM, based in Tampa, FL. Visit them via http://ifyoumarkettheywillcome.com/category/if-you-market-podcast/?PRS

1. Kallas, Priit. "8 Powerful Reasons You Need to Use Video Marketing [TRENDS]." DreamGrow, 10 July 2018.
2. "Our Top B2B Content Marketing Trends & Predictions for 2020." Online Marketing Blog - TopRank®, 2 Dec. 2019.
3. Robertson, Caroline, et al. "Predictions 2020: B2B Marketers Pivot From Products To Experience." Forrester, 1 Nov. 2019.
4. Some If You Market industry professional guests of 2019 include: Kate Athmer (common ABM mistakes), Aaron Ross (Outbound Marketing & SDRs), Randy Frisch (Content Marketing), Greg Powell (Product Marketing), Jack Kosakowski (Demand Generation), John Dering (ABM), Ryan O'Hara (Startup Marketing), and so many more."

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Myrtle Beach Community Partners with Salvation Army and The Marines Toys for Tots Horry County Chapters

Grande Dunes, a master-planned community based in Myrtle Beach is participating in the Salvation Army Angel Tree and the Marines Toys for Tots programs to benefit children in need across Horry County.

The Salvation Army Angel Tree originally held 30 ornaments, each representing a child in need in Horry County. All 30 ornaments have already been selected and gifts are currently being returned under the tree located at the Grande Dunes Ocean Club. Both residents and the public can still give monetary donations at any time. The Salvation Army Angel Tree has been a long-running tradition in the Carolinas and has helped thousands of children in need since its inception in 1979.

Grande Dunes also participated in the United States Marine Corps' Toys for Tots program by hosting several drop-off locations throughout the community. Participants of the program donated unwrapped toys for children ages for 0-12 years of age and dropped them off at the Ocean Club, Members Club or Marina Ship Store, located at the Grande Dunes Marina. Last year alone, the Toys for Tots program provided 7 million gifts to children across the country.

"The team at Grande Dunes was thrilled to see the community come together for these fantastic causes. Both the Salvation Army and the Marines help so many children each year, and it was no surprise to any of us to see the generosity of our residents and members make a difference," said Peggy Davis, Lifestyle Director for Grande Dunes.

To learn more about The Salvation Army in Horry County or to make a donation, visit bit.ly/SalvationArmyHorry. To learn more about Toys for Tots in Horry County and to make a donation, visit bit.ly/ToysforTotsHorry.

About Grande Dunes
Grande Dunes is a 2,600-acre master-planned community located in Myrtle Beach, SC. Upon completion, the community will have approximately 5,000 single-family homes, villas, homesites and 2 million square feet of retail and commercial properties. Grande Dunes stretches from the Atlantic Ocean to the west of the Intracoastal Waterway, and from Water Tower Road to Grissom Parkway. Homes start from the low $200,000s to more than a million dollars.

Adding to the value of the community is a range of private and public club amenities including the semi-private Members Club and golf courses, including an 18–hole Nick Price/Craig Schreiner designed championship course. The private 25,000 square foot Ocean Club and resort-style pool offer beach access to the Atlantic Ocean. Grande Dunes Tennis Center offers 10 Har-Tru clay courts that are nestled along the Intracoastal Waterway. Located on the Intracoastal Waterway is the 126-slip Marina at Grande Dunes and the popular Anchor Café. At the southern edge of the community is the Claire Chapin Epps Family YMCA.

This year, Grande Dunes is celebrating its 20th anniversary by offering a variety of events at the on-property venue, Marina Park. Events range from concerts, movies and Derby Day to family-friendly events. All are open to the public. For more information and a calendar of events, visit https://grandedunes.com/twenty-years-of-living-grande/.

About LStar Ventures
LStar Ventures is a privately held real estate development firm that owns many of the finest master-planned communities across the country. LStar has emerged as a leader in the reinvention and reclamation of promising residential and mixed-use communities. Since its inception in 2007, LStar Ventures has built more than 40 beautiful, financially successful, and environmentally sensitive communities in 13 states while recognizing the needs of residents and integrating regional, cultural and historical features. For more information, please visit http://www.LVNT.com.

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Small Business Owners to Big Brands: “You Don’t Get It”

Small business owners overwhelmingly report that the businesses that market to them neither understand nor listen to them. This makes selling to this group problematic for large and medium sized businesses, who need to take the time to understand the mindsets of Small Business Owners (SBOs). On the 55th episode of the "If You Market" podcast, an authority in business-to-small business marketing explains how large business can improve their success rates.    

"SBOs consistently express their dissatisfaction (and distrust) with brand marketers' abilities and attempts to sell and market to them," said Dan Gliatta, CEO of Cargo, a B2B marketing company that helps large brands market to small businesses. "On average, over 50 percent of SBOs feel big brands and markete rs are ineffective in engaging and marketing to them. Which means either one in two brands are failing or 50 percent of every brand's marketing spend is wasted." Click here to read the latest news.

Cargo studies have shown that most SBOs fall into one of two groups; Crusaders or Artisans:

The two groups share an emotional attachment to their business that is particular to SBOs — and is the piece larger companies frequently neglect when marketing to them.

"To them, everything is personal, so marketers wanting to engage and motivate them need to get them to feel if they want to get them to act," Gliatta said.

Karla Jo Helms, CEO of JoTo PR, and co-host of the IYM podcast, agrees. "Emotion drives (small businesses) today. That's the biggest thing, especially in B2B. People don't realize that, they think buying decisions are rational."

Sky Cassidy, "If You Market" podcast Host and CEO of MountainTop Data, underscored the considerable difference there is between marketing to a large company and a small one.

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https://jessicapressreleases.blogspot.com/2018/05/owlet-raises-24-million-in-series-b.html

"There's a vast difference in how you market to an enterprise company, marketing manager, and a business owner," Cassidy said. "The (first) one you can say, 'This is going to make your job more convenient, make you look good.' They're sold on it.

"The business owner needs to see profit, needs to know they're not wasting their money because they could give that money to you or they could take their kids to Disneyland. And that's what you're up against with the business owner versus the marketing manager." Be alert to the latest news.

Insiders say the ability to appeal to the emotional side of the SBO will become more important, as so-called Millennials – those born between the years 1980-2000 – are the fastest-growing segment of SBOs and may be more inclined to own a small business than members of older age groups. A study released in 2017 found, among other favorable statistics, that Millennials have more experience with small business and greater desire to start businesses than previous generations.(1)

Another study found that Millennials are starting businesses at an earlier age than did previous generations, they're launching more small businesses, and leading larger teams.(2)

"Millennials think, act and behave differently than most of their predecessors," said Gliatta. "They're driven by purpose and passion and cause just as much as they're driven by the bottom line, if not more. With this in mind, Cargo is kicking off the next decade with a proprietary, AI-driven study that will lend insight to better understand and solve the Millennial SBO riddle."

According to the United States Census Bureau, there were 83.1 million Millennials in the United States in 2015. By the end of 2019 they are expected to have overtaken "Boomers" – generally, those born between 1946 and 1964 – as the most populous age group in the United States.3

About the "If You Market" Podcast
Meet If You Market podcast host, Sky Cassidy—an accomplished B2B marketer. And his co-host, disruptive PR evangelist Karla Jo Helms. Together they talk with industry experts to analyze B2B marketing tactics in a cocktail hour atmosphere.

The podcast airs on iTunes, Stitcher, Google Play and TuneIn Radio.

Sky Cassidy is also the CEO of MountainTop Data. MountainTop Data, based in Los Angeles, CA, provides data and data services for B2B marketing. Karla Jo Helms is the CEO and Anti-PR Strategist of PR agency, JOTO PR DisruptorsTM, based in Tampa, FL. Visit them via http://ifyoumarkettheywillcome.com/category/if-you-market-podcast/?PRS

Read news here.:

https://jessicapressreleases.blogspot.com/2018/05/fareportals-cheapoaircom-wins-gold.html

About Cargo
Cargo is a new-model marketing and advertising agency that specializes in helping big brands connect with Small Businesses, otherwise known as B2SB Marketing®. The agency was established in 2006 and has offices in Greenville, S.C., and Toronto, Ontario to service the North American market. Cargo's client brands include 3M, Daimler, Detroit Reman, Lenovo, Mercedes-Benz, Pitney Bowes, and Royal Bank of Canada. For more information visit http://www.thecargoagency.com.

1.    "Millennials and small business go well together, study says," USA Today, May 31, 2017.
2.    "Millennipreurs' Are Starting More Businesses, Targeting Higher Profits," Fortune.com, February 20, 2016
3.    "The Big Number: Millennials to overtake boomers in 2019 as largest U.S. population group," The Washington Post, January 27, 2019

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Key Housing Makes an "Epic" Announcement for Featured Listing for January 2020 in San Jose and Northern California (NorCal)

Key Housing Connections, a best-in-class service for businesses seeking short-term, furnished executive accommodations from San Jose to San Diego at http://www.keyhousing.com/ is proud to announce a pet-friendly winner for its coveted "featured complex" for Northern California for January. The winner is the EPIC of San Jose, located at 600 Epic Way, San Jose, California.

"For many people, their pets are just like family members. Traveling executives might feel this way about a beloved dog. Being able to bring their furry companion along on a business trip can be beneficial," explained Robert Lee, President of Key Housing. "EPIC is our featured listing because it's rare to find a luxury short-term apartment complex in San Jose with a pet policy. This property is pretty amazing."

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Interested persons can review the site for Key Housings pet-friendly featured listing "Epic" at http://www.keyhousing.com/rightside.asp?action=form3&ID=816. The corporate housing complex is centrally located in San Jose. Pets are allowed on the property via a dog policy. An on-site pet washing service and nearby Dog Park can help a VIP care for their animal. Executive features include modern and furnished rooms, laundry, pools, spas, clubhouses, and fitness centers. The informational page focused on Silicon Valley short-term executive apartments is also updated for review at http://www.keyhousing.com/silicon-valley-furnished-rentals.asp.

EXECUTIVES AND THEIR DOGS ENJOY AN EPIC STAY AT THE BEST CORPORATE HOUSING PROPERTY IN SAN JOSE

Here is the background on this announcement. VIP's frequently flying into the Bay Area for work might find corporate housing sufficient but lonely. If an executive prefers to take a dog along on a business trip to the Bay Area, finding San Jose corporate housing could be challenging. Pets might not be allowed at many luxury short-term apartments in Silicon Valley.

Read related news now.:

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For these reasons, Key Housing announces EPIC San Jose as the featured Northern California listing for December. The luxury corporate housing unit accommodates both business travelers and pets alike. Dog-friendly amenities include a pet washing station and dog park. Pet owners (and their pets) might appreciate the modern furnishings, swimming pools and outdoor fireplaces.

Studies have shown pets can help lower anxiety and stress levels. A calmer, focused VIP might manage a critical project better resulting in a great outcome. EPIC, the San Jose corporate housing listing for December, could ensure a cherished dog provides companionship for a VIP far away from home. Click here to read the latest news.

ABOUT KEY HOUSING

Based in Folsom, California, Key Housing Connections Inc. specializes in corporate housing and corporate rentals in large cities like San Jose, San Francisco, or Los Angeles as well as smaller cities like Carlsbad, Studio City, and Glendale. Key Housing is a leader in affordable, friendly, short-term serviced apartments in places like San Francisco, Ontario, Costa Mesa, and just about every city in California. Whether it's furnished apartments or serviced corporate housing, search, click, or call today!

Key Housing
(800) 989-0410
http://www.keyhousing.com/

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Today’s Inspired Latina Releases Today’s Inspired Young Latina In National Book Launch

Several young Hispanic women showcased their gratitude and joy as proud first-time authors as they and Jacqueline S. Ruiz, the creator of the international Today's Inspired Latina (TIL) book series, launched the book debut of "Today's Inspired Young Latina" in front of friends and family.

The festive event recently took place at J. C. Restoration, a premier Hispanic-owned restoration company in Rolling Meadows. Written by Ruiz and Alexandria Rios Taylor with a preface by acclaimed Hispanic actor Edward James Olmos, the book details stories of young Latinas overcoming obstacles and creating their own opportunities, as they become part of a dynamic and inspirational generation in American society.

"Today is another amazing representation of what it means to believe in a dream that is bigger than all of us," said Ruiz, one of the book's co-authors. "And today we have the privilege of elevating 14 young Latinas that reached out to us. They believe in something. They wowed us with their presentations that captivated our hearts and minds." Be alert to the latest news.

The contributing authors in the book are: Evelyn Lozano, Alondra Ivette Guevara, Arianna Urrutia, Gina Aridal Pardino, Giselle Gonzalez, Andrea Vallejo, Samantha Ante, Maria Clara Ospina, Daniela Limon, Yahayra Argueta, Erica Franco, Gabrielle Hernández Franch, Evelyn Lonzano, Scarlett Magaña-Singh.

Ruiz explained that the idea about getting young Latinas to share their stories came from TIL author Elizabeth Colón-Rivera. From then the seed was planted to premiere the first ever Young LATINATalks at Naperville's North Central College in September. A natural extension was to then capture these stories in an anthology book.

Hernández Franch, one of the book's authors, wrote about her initial dreams of becoming a doctor. Life and God had other plans for her. Becoming a contributor was as an amazing journey for her.

"People say that there are three things that change your life," she said. "It's the people you meet, the events you attend and the books that you've read have the power to change your life. And I'm here at this stage, at this incredible event with the right people holding the right book." Read all the latest news.

Taylor, also the dean of students at Glenbard West High School in Glen Ellyn, would have appreciated a book like this when she was a teenager. Unfortunately, there were not many inspirational stories to find. She hopes that will change with this new book.

"When I was in high school, there was very little representation of Latino authorship," she said. "There were very few stories that I could identify with or relate to culturally. These ladies are changing that narrative and unleashing the endless possibilities for their generation." Continue reading.

Today's Young Inspired Latina is available on Amazon for $14.97.

For more information about Today's Inspired Latina, visit: http://todayslatina.com.

About Today's Inspired Young Latina:
Inspired by the wildly successful and internationally acclaimed Today's Inspired Latina series, Today's Inspired Young Latina offers a compelling, hopeful collection of personal stories from the new generation that will activate your passion, wherever you are in life. With wisdom beyond their years, these young authors show us that age is no obstacle for overcoming adversity and reaching for dreams. Their stories will encourage people ages 8 to 80 to stay strong, live wisely, and always pursue their heart's desire.

Today's Inspired Latina
6 Books: 152 Authors: 1 Common Dream
A Today's Inspired Latina™ is an award-winning book series of inspiration and hope, a poignant collection of personal stories that will activate your passion. The series is the largest collection of stories in a book anthology series in the world with 152 to date in six volumes. Volumes seven and eight will be published in 2020 for more than 200 Hispanic female authors. These are success stories that need to be told, to motivate our community for generations to come. By overcoming language barriers, self-doubts and other obstacles in their way, these strong Latinas are a great example of how inspiration and perseverance can lead you to happiness and success in business and life. It's a positive, empowering read for anyone sitting on a dream and thinking it can't come true. Today's Inspired Latina™ shows that it can! For more information, visit: http://todayslatina.com.

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THE NALA and its Cause Marketing Program Celebrate a Year of Giving

Through collecting baby and school supplies, and shoes, toys and coats, THE NALA, a nationwide digital marketing agency, charity efforts in 2019 made a major impact, locally, nationally and worldwide. Most recently, THE NALA hosted a successful donation drive for Operation Warm, a national nonprofit that makes brand new, high-quality winter coats and gives them away to children in need. Read all the latest news.

"We raised enough for Operation Warm to make 50 winter coats for kids in need nationwide," said Tiffani Tendell, Vice President - Communications and Business Development at THE NALA. "These coats not only keep kids warm, but promote self-esteem, school attendance and outdoor play."

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Along with a number of clients that hosted Operation Warm donation drives, THE NALA's businesses collected hundreds of toys for Toys for Tots in time for Christmas and collected more than 1,500 pairs of shoes for Soles4Souls, a nonprofit global social enterprise committed to fighting poverty through the collection and distribution of shoes and clothing. One of its clients, Caribe Resort, collected more than 640 pairs. The shoes help people in developing nations start and sustain their own small businesses and step out of poverty.

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To date, Soles4Souls, which THE NALA has been working with for a decade, has distributed more than 35 million pairs of shoes in 127 countries and generated over $250 million in economic impact.

For years, in fact, THE NALA, as part of its collective cause marketing program, has encouraged its clients to host fundraising campaigns for its many charity partners. In addition to Operation Warm, Toys for Tots and Soles4Souls, its long list of affiliated national and local non-profits includes Teddy Bear Cancer Foundation, Operation Homefront, The Greatest Generations Foundation, Crisis Aid International, Dream With Me Foundation, and StandUp For Kids, among others.

About THE NALA™
The NALA offers small and medium-sized businesses effective ways to reach customers through new media. As a single-agency source, THE NALA helps businesses flourish in their local community using a variety of services, including press releases and a reputation and directory management program. THE NALA's mission is to promote a business' relevant and newsworthy events and achievements, both online and through traditional media. For more information or media inquiries, please call 805.650.6121, ext. 361.

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Call-Push-Shock: A Growing Public Health Movement That Can Save Thousands of Lives Each Year

Call-Push-Shock, a social media campaign designed to encourage bystander action in cases of out-of-hospital cardiac arrest, is becoming a national public health movement. Results of the initiative, co-sponsored by Parent Heart Watch and the Sudden Cardiac Arrest Foundation and grounded in research by global consumer research firm, StrataVerve, were presented at the Cardiac Arrest Survival Summit in Seattle earlier this month.

Sudden cardiac arrest (SCA) is a national public health crisis. About 1,000 people suffer SCA outside hospital settings every day in the U.S. On average, only in one in 10 victims survives. Those who survive invariably received immediate CPR and quick treatment with a defibrillator.

The Call-Push-Shock initiative was developed in response to an appeal from the Institute of Medicine (IOM), now the National Academy of Medicine, urging collaboration among stakeholders to help improve survival from sudden cardiac arrest. The purpose of the campaign is to motivate bystanders to call 911, give CPR, and use AEDs (automated external defibrillators) to help save lives threatened by sudden cardiac arrest. One of the ways to help improve survival, according to the IOM, is for organizations to speak in one voice with consistent messaging aimed at increasing rates of bystander intervention with CPR and use of AEDs.

The Call-Push-Shock campaign is grounded in research conducted for the Sudden Cardiac Arrest Foundation by global consumer research firm, StrataVerve, focused on public awareness, understanding, and messaging that resonates with laypersons. "Extrapolating our research results with CARES (Cardiac Arrest Registry to Enhance Survival) data indicates about 14% more lives could be saved annually if we implement this strategy to clear confusion," said Jennifer Chap, principal at StrataVerve. "Understanding drives action." Read related news now.

The following definition was tested among consumers and is recommended for all to use: "Sudden cardiac arrest is a life-threatening emergency that occurs when the heart suddenly stops beating. It strikes people of all ages who may seem to be healthy, even children and teens. When SCA happens, the person collapses and doesn't respond or breathe normally. They may gasp or shake as if having a seizure. SCA leads to death in minutes if the person doesn't get help right away. Survival depends on people nearby calling 911, starting CPR, and using an AED (if available) as soon as possible."

The campaign was launched in June 2018. Assets include a landing page, Call-Push-Shock.org, and a user-friendly toolkit that features the consumer-tested definition (above), an infographic, images created for Facebook and Twitter, videos of "man-in-the street" interviews, and a social media calendar with suggested posts. Assets are available in English and Spanish.

By October 2018, there were 20 co-partners. By early December 2019, there were 35 co-partners. By the end of December, another 15 organizations had expressed interest in joining the campaign.

"We are thrilled that so many stakeholders are joining the Call-Push-Shock movement," said Mary Newman, Sudden Cardiac Arrest Foundation president. "We believe that if we speak in one voice across all of our platforms, we can dramatically improve survival from sudden cardiac arrest."

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Martha Lopez-Anderson, Parent Heart Watch executive director, agrees. "We welcome other organizations to join the Call-Push-Shock movement. By using consistent messaging about sudden cardiac arrest, we can save thousands of lives each year."

To join the national movement, reach out to: contact@callpushshock.org.

About the Sudden Cardiac Arrest Foundation
The Sudden Cardiac Arrest Foundation is a national community benefit 501(c)(3) organization dedicated to raising awareness about sudden cardiac arrest and saving lives. Bystander intervention can triple the chance of survival and we work to promote this message.

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About Parent Heart Watch
Parent Heart Watch (PHW) is the only national organization focused solely on protecting youth from sudden cardiac arrest and preventable sudden cardiac death. PHW leads and empowers others by educating and advocating for change. PHW is comprised of parents and who have been personally touched by sudden cardiac arrest or sudden cardiac death and other passionate advocates who put their time and effort into preventing SCA/SCD in the young throughout their communities.

About StrataVerve
StrataVerve is a strategic marketing and research firm with expertise in consumer insights, product development and brand strategy across multiple categories. The StrataVerve difference is an integrated, analytic decision-driven approach that turns research findings into consumer action. Click here.

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THE NALA and its Cause Marketing Program Celebrate a Year of Giving

Through collecting baby and school supplies, and shoes, toys and coats, THE NALA, a nationwide digital marketing agency, charity efforts in 2019 made a major impact, locally, nationally and worldwide. Most recently, THE NALA hosted a successful donation drive for Operation Warm, a national nonprofit that makes brand new, high-quality winter coats and gives them away to children in need.

"We raised enough for Operation Warm to make 50 winter coats for kids in need nationwide," said Tiffani Tendell, Vice President - Communications and Business Development at THE NALA. "These coats not only keep kids warm, but promote self-esteem, school attendance and outdoor play."

Along with a number of clients that hosted Operation Warm donation drives, THE NALA's businesses collected hundreds of toys for Toys for Tots in time for Christmas and collected more than 1,500 pairs of shoes for Soles4Souls, a nonprofit global social enterprise committed to fighting poverty through the collection and distribution of shoes and clothing. One of its clients, Caribe Resort, collected more than 640 pairs. The shoes help people in developing nations start and sustain their own small businesses and step out of poverty. Be alert to read related news.

To date, Soles4Souls, which THE NALA has been working with for a decade, has distributed more than 35 million pairs of shoes in 127 countries and generated over $250 million in economic impact.

For years, in fact, THE NALA, as part of its collective cause marketing program, has encouraged its clients to host fundraising campaigns for its many charity partners. In addition to Operation Warm, Toys for Tots and Soles4Souls, its long list of affiliated national and local non-profits includes Teddy Bear Cancer Foundation, Operation Homefront, The Greatest Generations Foundation, Crisis Aid International, Dream With Me Foundation, and StandUp For Kids, among others.

About THE NALA™
The NALA offers small and medium-sized businesses effective ways to reach customers through new media. As a single-agency source, THE NALA helps businesses flourish in their local community using a variety of services, including press releases and a reputation and directory management program. THE NALA's mission is to promote a business' relevant and newsworthy events and achievements, both online and through traditional media. For more information or media inquiries, please call 805.650.6121, ext. 361.

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Top 10 U.S. Real Estate News – December's Important & Celebrity Home News

"December's Top 10 U.S. Real Estate News" Click here to read the latest news.

"Weeeell, Doggies! – Beverly Hillbillies Mansion Fetches $150 Million"
The over-the-top mansion seen in 'The Beverly Hillbillies' as the home of oil-rich Jed Clampett has sold for approximately $150 million. The 20,000-square-foot home on a bit over 10 acres has sold after several years on the market and set a new record for the most expensive home ever sold in California. More info here.

"Boris Johnson's 10 Downing Street"
England's Prime Minister Boris Johnson lives at 10 Downing Street, the official residence of the Prime Minister of Great Britain since 1735. Originally a medieval brewery, according to a local real estate agent, the home is worth about £5.3million ($7 million US). Or perhaps much higher due to its famous history. Read related news here.

"Brad & Jen's Newlywed Mansion"
It was going to be their forever love nest when Jennifer and Brad bought their mansion in Beverly Hills soon after their Malibu marriage. One of Southern California's most romantic homes with canyon views, dreamy lighted pool, stone courtyard, multiple fireplaces including the bedroom, dining room and bar, outdoor living room and an outdoor bedroom over the tennis court. The A-list couple owned the home from 2001 to 2006 and it is once again on the market priced at $44.5 million. Read related news now.

"Sarah Palin Sells Arizona Home"
An Arizona home that was owned by an investment group with ties to Sarah Palin and was once rumored that she was moving there as a base for a presidential run has sold for $6.2 million.

"New Home News Best Since 2007"
New home starts in the U.S. increased by 3.2% in November while building permits were up by 1.4% - the highest level since May 2007.

"Home Prices Increase In Most of United States"
According to the National Association of Realtors, single-family home prices went up in 93% of 178 U.S. metro markets in the third quarter of 2019. Median home prices increased 5.1% from 2018 to $280,200.

"Aaron Paul's Spanish-Style Home"
'Breaking Bad' star Aaron Paul's Spanish-style home he bought in 2012 is on the market at $2.198 million. The 1930's home has three bedrooms and views that span to downtown Los Angeles. It also has a den, movie-screening room, bar, and an outdoor seating area with a fountain and firepit. Located above Sunset Strip near Chateau Marmont, Brad Pitt also once lived here.

Be alert to read related news.:

https://jessicapressreleases.blogspot.com/2018/04/new-website-gkcouponscom-makes-it-easy_30.html

"Katie Holmes' L.A. Home"
Katie Holmes has put her 6,040-square-foot L.A. home on the market at $4.625 million. The European-style home has six bedrooms, a pool, two courtyards and an outdoor kitchen. The Ohio-born Holmes spends most of her time in New York City.

"South Florida's Condo Inventory"
According to one expert on the Miami condo market, 90 percent of the new construction since 2012 has already been purchased. Expect a new cycle of Florida pre-construction condo sales to start next year with completion in 2025 or later.

"Rachel Hunter's Hollywood Hills Manor"
Model and actress Rachel Hunter has re-listed her Hollywood Hills home for $3.499 million. The English Country Manor-style home is situated just above the famous Chateau Marmont with mature landscaping and a gated entry. Additional features include views to Downtown Los Angeles, pool, spa, and remodeled kitchen and bathrooms.

Be alert to the latest news.:

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For more celebrity homes and real estate news, visit TopTenRealEstateDeals.com.

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Impact Advisors Enters Strategic Partnership with Chicago Pacific Founders

Impact Advisors, a leading provider of clinical, revenue cycle and information technology services to the healthcare industry and a Best in KLAS recipient for 12 consecutive years, announced it has entered into a strategic partnership with Chicago Pacific Founders (CPF), an investment firm exclusively focused on healthcare services and caring for aging populations.

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As partners of Impact Advisors, CPF will bring strategic partnerships, its deep healthcare industry relationships and capabilities, and capital resources to the business. Through this partnership, Impact Advisors is ideally positioned to leverage multiple growth avenues to capture the expanding healthcare services market and to become the leading full-service provider of a comprehensive, integrated solution set to meet its clients' needs.

"As the healthcare industry continues to transform, we understand the importance of exploring strategic partnerships that will meet our organizational objectives while helping us provide even more value to our clients," said Andy Smith, President, Impact Advisors. "Chicago Pacific Founders, with its focus in healthcare and success in the areas our firm has identified for growth, is a perfect fit for Impact Advisors."

In addition to capital support, CPF will provide Impact Advisors the opportunity to leverage its healthcare expertise, win new clients and expand service offerings.

"This partnership puts us in a position to invest and grow across key focus areas, keep our current leadership structure and uphold our commitment to culture, quality and autonomy," said Pete Smith, CEO, Impact Advisors. "We are excited to see what the future holds and eager to continue making a positive impact for our clients and the healthcare industry." Read related news now.

"Impact Advisors is an established market leader with an impressive track record of organic growth, proven ability to grow and expand in multiple service lines, and a culture that is passionate in pursuit of client and associate success," said Mary Tolan, Co-Founder and Managing Partner, Chicago Pacific Founders. "We are excited about this partnership that will help Impact realize the next stage of industry growth."

Continue reading.:

https://jessicapressreleases.blogspot.com/2018/05/us-lead-network-now-offering.html

About Impact Advisors

Impact Advisors is a nationally recognized healthcare consulting firm that is solving some of the toughest challenges in the industry by delivering strategic advisory, technology implementation and performance improvement services. Our comprehensive suite of digital health, clinical optimization and revenue cycle services spans the lifecycle of our clients' needs. Our experienced team has a powerful combination of clinical, revenue, operations, consulting and IT experience. The firm has earned a number of prestigious industry and workplace awards, including Best in KLAS® for 12 consecutive years, Healthcare Informatics HCI 100, Crain's Chicago Business Fast Fifty, as well as "best place to work" awards from: Modern Healthcare, Consulting Magazine, Becker's Hospital Review and Achievers. For more information about Impact Advisors, visit http://www.impact-advisors.com.

About Chicago Pacific Founders

Based in Chicago and San Francisco, Chicago Pacific Founders ("CPF") is a leading strategic private equity firm focused on investing in growth companies within healthcare services and caring for aging populations. CPF believes that the most significant societal impact and investment returns from healthcare for the next decade will be generated by investment in delivery model innovation and meeting the changing needs of an aging population. CPF's leadership team is made up of former healthcare CEOs, senior executives, and investment professionals with a passion and track record of building healthcare businesses. For more information, please visit http://www.cpfounders.com.

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Today’s Inspired Latina Releases Today’s Inspired Young Latina In National Book Launch

Several young Hispanic women showcased their gratitude and joy as proud first-time authors as they and Jacqueline S. Ruiz, the creator of the international Today's Inspired Latina (TIL) book series, launched the book debut of "Today's Inspired Young Latina" in front of friends and family.

The festive event recently took place at J. C. Restoration, a premier Hispanic-owned restoration company in Rolling Meadows. Written by Ruiz and Alexandria Rios Taylor with a preface by acclaimed Hispanic actor Edward James Olmos, the book details stories of young Latinas overcoming obstacles and creating their own opportunities, as they become part of a dynamic and inspirational generation in American society. Continue reading.

"Today is another amazing representation of what it means to believe in a dream that is bigger than all of us," said Ruiz, one of the book's co-authors. "And today we have the privilege of elevating 14 young Latinas that reached out to us. They believe in something. They wowed us with their presentations that captivated our hearts and minds."

The contributing authors in the book are: Evelyn Lozano, Alondra Ivette Guevara, Arianna Urrutia, Gina Aridal Pardino, Giselle Gonzalez, Andrea Vallejo, Samantha Ante, Maria Clara Ospina, Daniela Limon, Yahayra Argueta, Erica Franco, Gabrielle Hernández Franch, Evelyn Lonzano, Scarlett Magaña-Singh.

Ruiz explained that the idea about getting young Latinas to share their stories came from TIL author Elizabeth Colón-Rivera. From then the seed was planted to premiere the first ever Young LATINATalks at Naperville's North Central College in September. A natural extension was to then capture these stories in an anthology book.

Hernández Franch, one of the book's authors, wrote about her initial dreams of becoming a doctor. Life and God had other plans for her. Becoming a contributor was as an amazing journey for her.

"People say that there are three things that change your life," she said. "It's the people you meet, the events you attend and the books that you've read have the power to change your life. And I'm here at this stage, at this incredible event with the right people holding the right book."

Taylor, also the dean of students at Glenbard West High School in Glen Ellyn, would have appreciated a book like this when she was a teenager. Unfortunately, there were not many inspirational stories to find. She hopes that will change with this new book.

"When I was in high school, there was very little representation of Latino authorship," she said. "There were very few stories that I could identify with or relate to culturally. These ladies are changing that narrative and unleashing the endless possibilities for their generation." Be alert to the latest news.

Today's Young Inspired Latina is available on Amazon for $14.97.

For more information about Today's Inspired Latina, visit: http://todayslatina.com.

About Today's Inspired Young Latina:
Inspired by the wildly successful and internationally acclaimed Today's Inspired Latina series, Today's Inspired Young Latina offers a compelling, hopeful collection of personal stories from the new generation that will activate your passion, wherever you are in life. With wisdom beyond their years, these young authors show us that age is no obstacle for overcoming adversity and reaching for dreams. Their stories will encourage people ages 8 to 80 to stay strong, live wisely, and always pursue their heart's desire.

Today's Inspired Latina
6 Books: 152 Authors: 1 Common Dream
A Today's Inspired Latina™ is an award-winning book series of inspiration and hope, a poignant collection of personal stories that will activate your passion. The series is the largest collection of stories in a book anthology series in the world with 152 to date in six volumes. Volumes seven and eight will be published in 2020 for more than 200 Hispanic female authors. These are success stories that need to be told, to motivate our community for generations to come. By overcoming language barriers, self-doubts and other obstacles in their way, these strong Latinas are a great example of how inspiration and perseverance can lead you to happiness and success in business and life. It's a positive, empowering read for anyone sitting on a dream and thinking it can't come true. Today's Inspired Latina™ shows that it can! For more information, visit: http://todayslatina.com.

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LayerHost.com Expands Its Data Center Operations To Houston, Texas

LayerHost.com, a US-based data center and hosting provider expands its full suite of service offerings with the opening of their new location in Houston, Texas. The 350,000 square feet data center offers top-notch service, 24/7/365 security, as well as the power and security that is perfect for High Performance Computing (HPS) environments.

The Houston-based data center offers an optimized connection to Central America, as well as South America. Same as our Los Angeles location, our Houston data center has the same features of 24/7 on-site security as well as 100% power uptime service level guarantee. Our Houston location is perfect for those looking to expand their hosting infrastructure to the central area, and even boasts a hurricane-resistant facility.

LayerHost clients who have grown to know and love our Los Angeles location will be familiar with the amenities that we provide to all of our clients. Our colocation clients who are visiting the Houston data center will have access to the tech lounge, high-speed WiFi internet, crash carts, free parking, coffee and more.

LayerHost's CEO Mohamad Kazah states, "Our expansion to the Houston data center is a small step for the company, but a giant leap for our growth and expansion into other regions. Because with each new physical locations come new geographical advantage, the delivery of our complete service packages of data center solutions will give us the opportunity to serve new clients worldwide. We are excited to offer our colocation, dedicated servers, unmetered servers, IP transit, and DDoS mitigation to our clients like never before."

Choosing to go to Houston, Texas was not an accident for LayerHost. A central location with direct connections to Central America was a keey factor in our decision.

As a commemoration of LayerHost's new opening of the Houston data center, LayerHost is offering a colocation promotion on their unmetered bandwidth for a limited time only.

You can learn more about their offer by checking out his link.

About LayerHost:
Our roots can be traced back to 2008, when LayerHost started out in the gaming industry as a premier game server provider for such games as: Counter Strike 1.6, Day of Defeat, and Team Fortress Classic. As we continued to grow, we further expanded our options to our clients by providing dedicated servers, ip transit, colocation, and shared hosting services in Los Angeles and Houston area. The next logical step was to apply a robust, layered DDoS mitigation onto all of our services. Our values have not changed since the day we started: we put our customers first above all else. We provide our customers with a service that simply cannot be beat.

Our intention is to continue our tradition of excellence through our highly-trained and professional staff, all while continuing to push for affordable server hosting. Our goal is to provide you with a service that is unbeatable in both quality and price. Come join our family at LayerHost and see first had how dedicated we are towards serving you. If you were to require any assistance, we are here to help you, 24 hours a day, 7 days a week and 365 days a year.

Read related news now.:

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LayerHost's goals stand as they were from day one as we raise the bar of what is expected from a top of the line performance server. We intend to maintain the professional image that our company has displayed, as well as make it our duty to bring you the most advanced technology server hosting to date. Read this for more information.

Day to day we try to do more than expected and to push ourselves over the limit to insure your satisfaction. We are constantly expanding our business to serve you, the client, better.

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Farm Credit of the Virginias Special Assets Officer Steven Cavender Retires After 33-year Tenure

Cavender joined the Farm Credit team in 1986 after working at two different commercial banks as a Collections Officer. Since his start in the Romney, Wv. branch office, he has moved through several positions within the organization including Loan Officer, Branch Manager, Executive Loan Officer and most recently, a Special Assets Officer. In 1991, he and his family moved to the Point Pleasant, Wv. area, and has since been working from the local satellite office.

During his tenure, Cavender has been involved with many aspects of the lending world. While tasks may have shifted from writing loans to working with individual Loan Officers and outside parties, his dedication has remained strong. He notes that he has always enjoyed serving the folks of rural America and working to see that our borrowers be successful in their endeavors.

"It has been a great experience working with all the people at Farm Credit. Over the last few years, I have had the opportunity to counsel new and young Loan Officers, and really enjoyed providing them with some support and mentorship," Cavender said.

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Jill Richter, Senior Credit Analyst, said, "Steve has been a valuable asset and a dedicated employee with Farm Credit working with our member-owners for over 33 years. We wish him all the best and hope he will enjoy having more time to spend on his various activities and with family."

F.J. Grady, Regional Lending Manager, has worked with Cavender his entire Farm Credit career and their relationship goes back to the early 1990s. He says, "Steve's accommodating and sincere attitude are unmistakable. I do not recall anyone ever having an unkind word to say about Steve, and that includes the members he had to process repossessions from! People like Steve do not come around often in our lifetime and not only I, but also our entire organization will miss him. We congratulate him on his retirement and a job well done!" Read news here.

In his retirement, Cavender is looking forward to spending quality time with his family, fishing, and playing a few rounds of golf. He has a timber property that he is excited to spend more time working on and developing. He is also an active member of his local fire department, Point Pleasant Volunteer Fire Department, and is eager to continue volunteering with his newfound free time.

ABOUT FARM CREDIT OF THE VIRGINIAS

Farm Credit of the Virginias provides over $1.8 billion dollars in financing to more than 11,000 farmers, agribusinesses and rural homeowners throughout Virginia, West Virginia and western Maryland. Farm Credit is a cooperative capitalized largely through investments made by farmers, ranchers and the rural homeowners and businesses that borrow from them. In fact, as part of a nationwide network they are the largest single provider of agricultural credit in the United States and have been for over 100 years. Farm Credit helps maintain and improve the quality of life in rural America and on the farm through its constant commitment to competitive lending, expert financial services and for facilitating and sharing knowledge and resources through the Farm Credit Knowledge Center. For more information, visit http://www.FarmCreditKnowledgeCenter.com or http://www.FarmCreditofVirginias.com.

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TV News Alert: Behind-the-Scenes and Live Times Square New Year's Eve Event Coverage

BEHIND-THE-SCENES, PRE-EVENT COVERAGE OF TIMES SQUARE 2020
Pre-New Year's Eve footage featuring the arrival and installation of the "2020" numerals atop of One Times Square; the assembly and lighting of the New Year's Eve Ball; Good Riddance Day; Confetti Test; the Wishing Wall and other preparations.

Pre-event coverage will be available via download, featuring 16 x 9 HD broadcast quality video, B-Roll footage (encoded as H.264), broadcast and web quality pre-packaged EPKs, social media shareables (NEW for 2020), photos and press releases.

Download access at: https://www.timessquarenyc.org/times-square-new-years-eve/media-press/media-kitpress-eventspress-releases.

FEED #1: BROADCAST LIVE NEW YEAR'S EVE COVERAGE OF TIMES SQUARE 2020
Live coverage of the Times Square New Year's Eve festivit ies with exclusive panoramic views from proprietary camera locations with the ambient and natural sounds of the revelers. Highlights include the lighting and raising of the New Year's Eve Ball at 6 p.m. EST, hourly countdowns, activities engaging the revelers, AP's year-in-review video, live musical performances from Multi-platinum selling rock band X Ambassadors ("Renegades," "Unsteady" and John Lennon's "Imagine" at midnight), Latin American band CNCO, Yennis Bencosme (winner of Univision's "Reina de la Cancion"), songwriter and recording artist Joss Favela with Mariachi Sol de Mexico and Latin pop singer and songwriter Pedro Capo, a performance by The Marching Cobras Sapphire Danceline and Flag Unit, a Military Salute medley by the USO Show Troupe, a Chinese cultural dance performance presented by the Sino-American Friendship Association and special guests (TBA) will join the Mayor of New York City to push the Waterford Crystal button that signals the Ball Drop. This clean, uninterrupted feed will be provided free of charge to media organizations around the world on a non-exclusive basis solely for their use in creating television programming relating to the event. Additional information, including a schedule of events and talent is available at: http://www.timessquarenyc.org/events/new-years-eve/index.aspx.

NORTH AMERICAN FEED:

VIA FIBER IN HD 1080i/59.94: Tuesday, December 31, 2019; 4 p.m. to 12:15 a.m. EST

VIA SATELLITE IN HD 1080i/59.94: Tuesday, December 31, 2019; 10:00 p.m. to 12:15 a.m. EST

INTERNATIONAL FEED:

VIA SATELLITE IN HD 1080i/50: Tuesday, December 31, 2019; 11:45 p.m. to 12:15 a.m. EST (Wednesday, January 1, 2019; 0445-0515 GMT)

Complete technical information available on-line: https://www.timessquarenyc.org/times-square-new-years-eve/media-press/new-years-eve-pool-feed-information.

EMBED LIVE COMMERCIAL-FREE NEW YEAR'S EVE WEBCAST OF TIMES SQUARE 2020
http://timessquarenyc.org/events/new-years-eve/webcast/index.aspx.

For more information on the feeds, contact Shelley Kapitulik at 203-898-1501 (shelley@splashpr.us). Media and Press information is available at https://www.timessquarenyc.org/times-square-new-years-eve/media-press. Read this here.

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B2B Industry Experts Predict Winning Marketing Trends for 2020

"If You Market, They Will Come," is a weekly marketing podcast where B2B industry experts discuss every B2B marketing subject under the sun. Looking back at their podcasts from 2019, four key marketing tactics rose to the top as the best strategies most likely to continue that B2B marketers should employ in 2020.

1. The Video Trend. In 2018, according to Wyzowl statistics, 63% of business were using video marketingout of those 82% of businesses felt it was important to their strategy and 83% reported good ROI from their video marketing efforts.1 The popularity of video likely increased in 2019 and is sure to continue an upward trend in 2020.

However, according to Sky Cassidy, CEO of MountainTop Data and cohost of "If You Market," "Video can come in all shapes and sizes, everything from 10 second advertising GIFs to hour long content videos." Moving into 2020," says Sky, "viewers will be more selective and savvier than ever. There is a saturation of video so quality content is key, also it's important that video content is targeted and engages them personally and on a visceral level. Videos should educate, entertain, inform and inspire people. There is a real danger that viewer will be desensitized to video in 2020 and video that does not need to be video will increasingly be seen as a gimmick."

2. Content Marketing. According to many of Sky's guests on If you Market, content marketing will grow even more popular in 2020. As one guest put it, "People have been so bombarded with slogans and advertising messages over the years that they've lost trust. Powerful content, especially given by experts of any given field, has premium value today. Compelling content generates trust that leads to eventual sales. Like video though content in general has reached a saturation point so providing real value to a targeted audience is key."

What makes "compelling content?" The title of a book of another of Sky's guests, Randy Frisch, says it all: "F#ck Content Marketing, Focus on Content Experience." Said differently, content for the sake of content isn't enough. Whether it be video, audio, or the written word, you must create a moving experience for the prospect. In 2020 it will be the personal interactive experience that the customer has with your content that will make your content compelling enough to rise to the top. B2B marketing messages are often cookie cutter and don't steer the buyer to the next logical step in the funnel, which is either the close, or a step away. If your content is experiential and engages your audience on a deeper level, then your marketing message has that much more impact. Smart B2B marketers will find ways to give their audience a better content experience at every stage of the buyer's journey in 2020.

One of the best and fastest growing methods to deliver a great experience to your prospects with content marketing is to start your own podcast. Nearly a quarter of all podcast listeners have gotten started in the last six months. What's more, 51% of the U.S. population over the age of 12 has listened to a podcast.2

3. Sales and Marketing Funnels. As in 2019, it is believed that sales and marketing funnels are likely to continue to merge in 2020, again, making the buyer's journey more personal. As Laura Patterson of Vision Edge described it in an "If You Market" podcast, "Because business buys are generally more complex than B2C interactions, the buyer's journey with B2B is even more important than that of B2C. The purchases often involve consultations and coordination with representatives and sales personal, rather than, say, just adding things to your cart in a grocery store."

Last year the number of B2B buyers that said they found interacting with a sales representative superior to gathering information on their own was slightly higher. Although even more transactions should close digitally in 2020 than prior years, the merging of a sales representative with digital should also increase. This trend should cue sellers to look at ways of increasing their product or service value through more involvement with a live person on transactions.3 A big part of the merging of the funnel will be the increased value of being more personal and more human. As automated interactions increase human interaction will become even more important.

4. Product Centric to Consumer Centric. Product Centric marketing focuses on the seller's product. Consumer Centric Marketing focuses on the seller's customer's needs and wants. Given that presenting the customer with a good experience is desirable it naturally follows that Consumer Centric is the preferred marketing method in 2020. As Laura Hall, senior manager of marketing communications and content at SalesLoft, said in an "If You Market," podcast, "You want to create consumer centric content that aligns with your overall message and your mission and helps your target audience, your readers, accomplish their goals because you're really there to help them achieve something that they want or they need." Creating products and content that delivers what customers need and want will obviously contribute to a pleasurable experience for prospects. As verticals mature they commoditize and customer experience and addressing the customers direct needs becomes the focus. This is happening in the MarTech space right now and will be a big trend in 2020 B2B marketing.

In summary, the panel of experts that participated in the 2019 best "If You Market" podcasts predict that the winning formulas for 2020 will be:

1. Content Marketing that focuses on a pleasant, helpful and sometimes interactive experience.
2. Video Marketing that engages viewers with compelling content that goes beyond the cliched messages that many companies engage in.
3. Marketing Funnels that involve marketing and sales working together with interactive steps to make the customer experience more personal.
4. Consumer-Centric Marketing that talks to the prospect directly about their problems and lifestyles in a way that makes the marketing message resonate with them.

Cassidy encapsulates it this way: "The sentiment that runs through all the 2020 predictions is that successful B2B marketing efforts will be more personal, interactive, and experiential for buyers. It is the year of the customer.

About MountainTop Data
MountainTop Data, headquartered in Los Angeles, CA, has been providing data services for B2B marketing for almost two decades. With an unrelenting commitment to quality they were the first company to guarantee the accuracy of their licensed data and business emails.  They provide marketing lists, data cleaning, data appending, data maintenance and email campaign management services. Their data services have been used by some of the world's biggest brands across a multitude of various industries from multi-national telecommunication companies to office technology, to PR firms and more. For more information visit: https://www.mountaintopdata.com

About the "If You Market" Podcast
Meet If You Market podcast host, Sky Cassidy—an accomplished B2B marketer. And his co-host, disruptive PR evangelist Karla Jo Helms. Together they talk with industry experts to analyze B2B marketing tactics in a cocktail hour atmosphere.

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The podcast airs on iTunes, Stitcher, Google Play and TuneIn Radio.

Sky Cassidy is also the CEO of MountainTop Data. MountainTop Data, based in Los Angeles, CA, provides data and data services for B2B marketing. Karla Jo Helms is the CEO and Anti-PR Strategist of PR agency, JOTO PR DisruptorsTM, based in Tampa, FL. Visit them via http://ifyoumarkettheywillcome.com/category/if-you-market-podcast/?PRS Read this for more information.

1. Kallas, Priit. "8 Powerful Reasons You Need to Use Video Marketing [TRENDS]." DreamGrow, 10 July 2018.
2. "Our Top B2B Content Marketing Trends & Predictions for 2020." Online Marketing Blog - TopRank®, 2 Dec. 2019.
3. Robertson, Caroline, et al. "Predictions 2020: B2B Marketers Pivot From Products To Experience." Forrester, 1 Nov. 2019.
4. Some If You Market industry professional guests of 2019 include: Kate Athmer (common ABM mistakes), Aaron Ross (Outbound Marketing & SDRs), Randy Frisch (Content Marketing), Greg Powell (Product Marketing), Jack Kosakowski (Demand Generation), John Dering (ABM), Ryan O'Hara (Startup Marketing), and so many more."

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