The Kroger Family of Pharmacies Partners with MarkeTouch Media to Implement Medication Synchronization Program

The Kroger Family of Pharmacies has worked with Houston-based MarkeTouch Media to apply an innovative and unique method of assisting patients through medication synchronization ("MedSync"). The solution leverages a central call center and 2,200 Kroger Family of Pharmacies locations to enroll patients and support pharmacy associates engaged in MedSync. MedSync allows patients to refill multiple prescriptions on a single, convenient date. MedSync is proven to increase a patient's medication adherence, health outcomes and improves their pharmacy experience. The Kroger Family of Pharmacies has implemented a targeted approach to identify patients who would most benefit from MedSync. Through the partnership with MarkeTouch Media, the company has incorporated sophisticated technology, automation, and training to ensure a high-level of patient communication and pharmacy system integration. To streamline workflow between the call center and pharmacy locations, MarkeTouch Media has integrated with Kroger's proprietary pharmacy software to coordinate staff tasks and deliver automated notifications in the manner the patient chooses, such as voice, text, and e-mail.

The new approach and service have led to higher pharmacist-patient consultation rates and increased patient exposure to other important clinical services such as immunizations, health screenings, and medication therapy management for the Kroger Family of Pharmacies.

Lyle Green, Vice President of Sales and Marketing at MarkeTouch Media, had the following to say: "There is no doubt that there are tremendous health and efficiency benefits for patients who are enrolled in MedSync. The Kroger Family of Pharmacies has weighed the impact on pharmacy workflow and the financial effect on the front-of-store and has architected a best in class solution with the results to show for it."

About MarkeTouch Media
MarkeTouch Media sends and receives 200 million communications annually on behalf of over 15,000 pharmacy locations across North America. MarkeTouch Media is the only vendor in the pharmacy marketplace offering clients complete in-house development of turnkey patient communications solutions including: Outbound Notifications; Central IVR; Pharmacist Connect; Mobile & Web Solutions. MarkeTouch leverages its technology to implement turnkey HOSTED solutions such as Optimum MedSync, Health & Wellness Scheduler; Clinical Solutions and Hospital Discharge Management. MarkeTouch services have assisted its clients increase revenue, operational efficiency and patient adherence since 2003. http://www.marketouchmedia.com | http://www.rxtouch.com Read this here.

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