5XThinking Becomes Overdose.Digital

Digital commerce accelerator Overdose Digital today announces the acquisition of high performance eCommerce consultancy 5xThinking. The acquisition will spearhead Overdose Digital's growth in the EMEA marketplace, building on its successful offices in Auckland, Sydney, Melbourne and Singapore.

5XThinking's CEO, Simon Hall, will now become Overdose Digital's Managing Director for EMEA, and will work alongside the existing leadership team to drive further growth for the organisation, as well as continue to deliver high performance eCommerce strategies.

The acquisition forms part of a wider growth strategy for Overdose Digital, including plans for further European acquisitions, as well as the opening of a US office later in the year. Overdose Digital works with a vast array of clients including Arcteryx, Wilson, Barkers Menswear and Trilogy, helping them to map their business goals and produce tangible outcomes through disruptive digital commerce strategies.

Commenting on the acquisition, Todd Welling, Group CEO and Founder of Overdose Digital, says: "We're delighted to add to the Overdose Digital family, especially with an organisation that so closely reflects our passions and ethos. These are exciting times for the business as we continue to grow and win with our clients. We're especially looking forward to bringing our 'anti-agency' approach to EMEA. This has seen us reject the old agency model of delivering siloed solutions, instead we work in immersive relationships with clients, acting as true, technology agnostic partners, to produce real business outcomes."

Simon Hall, Managing Director, EMEA at Overdose Digital adds: "With its strategic insight, creativity and quality execution that focuses on delivering against a set of clear business goals, Overdose Digital is breaking new ground in digital commerce. I could not be happier to be joining the team and am looking forward to working together to achieve our aim of becoming the premier commerce acceleration agency for mid sized brands globally."

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About Overdose.Digital

We saw successful organisations struggling to grow their digital channels and repeatedly engaging agencies selling pre-packaged solutions without considering the business goals.

We envisaged a global end-to-end Digital Commerce agency, with enterprise capability, underpinned with startup hustle... working in accountable partnerships, focused on delivering accelerated tangible outcomes through bespoke strategies and deep empathy. We call this anti-agency.

In its 3 years since incorporation, Overdose Digital has grown out to a global family of ~100 commerce professionals, with industry defining capability across Strategy, Design, Technology, Marketing, Search & Insights. We now have offices & clients in New Zealand, Australia, Singapore, Ukraine and the United Kingdom.

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About 5xThinking

5xThinking is a specialist consultancy, which helps clients including La Perla, Virgin Group and Corney & Barrow unlock value from and drive high performance eCommerce. Its unique 5xT eCommerce Performance Model™ has been developed over the last 15 years at the cutting edge of eCommerce business, providing a proven, pragmatic and collaborative approach to:

Quickly understand your current business performance

Assess its potential for growth

Develop a strategy, hands-on roadmap and organisational architecture to achieve these goals

Together Group

The acquisition forms part of a wider growth strategy for Overdose Digital, since its declaration to join the independent powerhouse Together Group (http://www.together.group) last year as its leading specialist for digital acceleration in the mid-level segment, including plans for further European acquisitions, as well as the opening of a US office later in the year.

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