Study Shows American Adults are Consuming Cannabis/Hemp Products to Reduce Use of Prescription Medications

Today, Radius Global Market Research released the results of its inaugural Cannabis and Hemp Trends Report. The study surveyed more than 2,000 adults 18+ nationwide and found that between 2018 and 2019 thus far, there has been a significant increase in cannabis and hemp product usage and interest in the United States predominantly to replace prescription medications.

"In December 2018, Hemp was legalized under the farm bill," said Jill Gress, Vice President of Radius Global Market Research. "As a research firm that tries to stay abreast of the most cutting- edge topics, we were interested in starting this trend report analyzing findings, as the industry is beginning to rapidly expand and product usage is increasing quickly. We came across very interesting findings, especially amongst demographics and social structures we were not expecting."

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The overarching finding in the report shows that American adults are increasingly consuming Cannabis/Hemp products for medical reasons. For example:

Beyond medical reasons, there were interesting themes that contradicted what the stereotypical status quo, in relation to brands, marital status and income.

Interesting Findings:

Research is continuing to commence. Just last month Harvard and MIT alumnus Charles Broderick donated $9M to his alma mater' for marijuana research, specifically to determine the cognitive and psychological effects. Both institutions describe the donation as the largest private funding of marijuana research. Be alert to the latest news.

According to Gress, "Cannabis and hemp usage is increasing with more legalization across the country, but with a billion dollar business on the cusp of exploding into mainstream products, adults are unsure of terminology and lack education. While they are more likely to consider trying, they do want more information and this will need to come from the industry itself."

Methodology
This survey was conducted online within the United States by Radius Global Market Research on from January 24 - 26, 2019 among 2,020 adults 18+. The sample is representative of US adults. The survey was conducted utilizing an online panel of respondents. A complete survey method is available upon request. For further information, please contact jgress@radius-global.com. The calculation used was 2010 census numbers for 55+ multiplying it by 57%.

About Radius Global Market Research
Radius Global Market Research (http://www.radius-global.com) is one of the largest independent market research companies. For more than 50 years, the business has partnered with global marketers to develop insight-based strategies that drive brand performance. A superior level of senior team involvement is the hallmark of Radius Global Market Research's approach. Radius is based in New York. Global operations include London-based Radius Europe, Radius MEA in Dubai, and Radius Asia in Beijing. For more information, visit http://www.radius-global.com Read here.

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