FlowTracker Analytics and Prisma Campaigns join forces to help financial institutions make better data-driven decisions

Today, FlowTracker Analytics, expert in strategic deposit growth analytics, has partnered with Prisma Campaigns, provider of intelligent marketing automation to provide a combined solution for Financial Institutions (FIs). The companies share a vision of helping Banks and Credit Unions (CUs) leverage data to offer highly personalized customer experiences that boost marketing effectiveness, grow deposits and increase customer retention.

Many FIs struggle to determine how much growth is coming from new money (funds from external sources) versus internal product substitution. The result is money spent on marketing to customers in a generic manner, impairing efficiency of marketing and sales efforts and return on marketing investment. Read latest news here.

This SaaS solution has been designed for Community Banks and Credit Unions looking to understand which products and which members are driving new money growth, and gain insight into changes in consumer behavior so they can better address consumer needs. The solution analyzes money flow patterns to identify members who would benefit from specific products and services, delivers focused and relevant marketing campaigns to these people, and enables precise analysis of balance growth, product substitution and balance attrition outcomes. Be alert to the latest news.

FlowTracker Analytics' solutions help CUs and Banks understand and act on consumer behavior dynamics exposed by money flows into, out of, and within deposit and loan customer relationships. The company helps FIs increase core deposits with accessible analytics that enable smarter sales analysis, targeting for growth, understanding of customer behavior dynamics, and deeper product intelligence. Executives and analysts alike can easily navigate from a high level snapshot of what is happening across the organization through key dimensions like product, branch, and customer right down to individual customer's accounts. The solution includes over 135 pre-built data visualizations that increase accessibility of information while simultaneously reducing demands on scarce IT resources.

"Financial services professionals today should use facts instead of assumptions about their customers' behavior to inform decisions" says FlowTracker Analytics CEO Dave McNab. "Leveraging data every FI already has, analytics can identify who is likely to do new business, who is underserved, and many other opportunities for relationship growth and retention, like Amazon and Netflix do with their customers."

Prisma Campaigns is an omnichannel marketing platform designed for FIs to make campaign execution easier and more efficient. The company utilizes existing client data to maximize outreach efforts, allowing FIs to make every client feel special with personalized service offers. Using machine learning, the platform predicts clients' next move and communicates the best offer. It uses real-time metrics to adjust the campaign's effectiveness and share only the most relevant services. Messages are personalized to increase user retention by contacting them through their preferred channels, with personal and contextual messages. This optimizes message effectiveness using A/B testing and increases engagement, loyalty and conversions.

"Our collaboration with FlowTracker Analytics will allow more Credit Unions and Banks to identify members/customers with a high risk of taking their funds to another institution, or that are primed to increase their engagement with the FI – increasing share of wallet and loyalty" says Felipe Gil, CEO at Prisma Campaigns. "We're pleased to move forward with a partner that can help clients access strategic and tactical deposit growth analytics so we can work together on customer relationship growth and retention through engaging and targeted marketing campaigns."

The two companies believe the key reason many institutions don't focus on customer retention is because they don't see attrition as easily or accurately measurable.

"While attracting new members is critical for long term sustainability and growth, the Pareto Principle still applies: 80% of your growth will come from existing relationships," said McNah. "Hence, getting it right with them is not only important, it is mission critical. We are excited about this new partnership with Prisma Campaigns because we can work together to enable customers to identify attrition and act on it."

For more information on how FlowTracker Analytics and Prisma Campaigns can help FIs innovate better digital banking solutions for their customers, visit the company websites at flowtrackeranalytics.com and prismacampaigns.com.

Media Contacts
Prisma: Allison Aitken, (613) 552-4600, allison@properpropaganda.net
FlowTracker Analytics: Boris Masip, (917) 580-3123, boris.masip@flowtrackeranalytics.com

.

© Copy Right 2019 Jessica Brown's Press Releases.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.