Blue Label Labs, one of the largest and most distinguished application developers in the US, today announced its partnership with FullStory, the emerging leader in digital intelligence platform. By integrating FullStory's innovative technology that captures the digital experience of users on a site or app into the design and development process, Blue Label Labs can optimize the user experience for product launch.
"We developed a unique approach to design that uncovers the underlying truths of a user's needs and wants, ultimately shortening the time from conception to validation, reducing risk and heightening the understanding of features and priorities that truly matter," said Bobby Gill, CEO & Co-Founder, Blue Label Labs. "By incorporating FullStory's technology into our proven methodology, we gain unprecedented insight as we analyze every user interaction with our digital products, enabling us to uncover and eliminate points of friction and ensure the ideal customer experience. This knowledge allows us to continue to deliver unmatched service to our clients as we help them turn their visions into successful realities."
Launched in 2014 and backed by Google Ventures, Salesforce Ventures, and Kleiner Perkins, Stripes, and Dell Technologies Capital, FullStory helps businesses understand, analyze, and perfect digital experiences on their sites and apps. By logging and indexing a robust set of user interaction data, FullStory makes it easy to discover when, where, and why users are struggling. With FullStory's session replay technology, clients can watch a visual re-creation of individual user sessions in their entirety, making bug reproduction as easy as pressing play. And FullStory's OmniSearch capabilities allow developers to investigate any type of CX issue, from a buggy interface to a high bounce rate.
"We are thrilled to be partnering with one of the nation's leading product development agencies, Blue Label Labs," said Chris Samila, Vice President of Partnerships, FullStory. "Their team is renowned for not only their technical expertise and marketing chops, but their business development acumen to help brands navigate the proliferation of digital touchpoints. We foresee Blue Label Labs being a key partner as we bring FullStory's technology into an exciting array of new environments."
About Blue Label Labs: Blue Label Labs is one of the largest and most distinguished application developers in the US, providing design, development and marketing services to clients ranging from early-stage entrepreneurs to Fortune 500 companies. With more than 250 digital products developed to date, spanning technologies that include mobile, tablet, smartwatch, TV, augmented reality, virtual reality, IoT and web design, Blue Label Labs' diverse and experienced 64-member team is the industry leader in building successful products across a wide range of platforms. Headquartered in New York City, and with offices in San Francisco and Seattle, Blue Label Labs is one of the fastest growing design and development agencies in the country. Visit http://www.bluelabellabs.com for more information.
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