Crimson Cup Innovation Lab Hosts New Rules of Coffee Book Tour on December 2

The New Rules of Coffee book tour heads to the Crimson Cup Innovation Lab in Columbus, Ohio on Sunday, December 2. Sprudge Founders Zachary Carlsen and Jordan Michelman will be chatting about their book, signing copies available for sale and drinking delicious coffee with fans between 12 p.m. and 3 p.m. at the Innovation Lab, 700 Alum Creek Drive just south of Bexley.

Free and open to the public, the event will feature demonstrations of coffee brewing, tasting and sourcing as well as food for purchase from Broke Johnny Food Truck. Attendees will have an opportunity to sample Crimson Cup's award-winning coffees. Representatives from Third Wave Water, Modbar and Bunn will also demonstrate their coffee products and equipment.

"We're excited to host our friends from the world's most popular coffee publication, Sprudge, and celebrate their first book," said Innovation Lab Manager Nate Bell. "This event will provide educational opportunities for our community to taste all the special characteristics of specialty coffee."

The Crimson Cup Innovation Lab is the only Premier Training Campus in Ohio certified by the Specialty Coffee Association. It contains classrooms and laboratories designed to teach coffee professionals and consumers about the finer elements of roasting, brewing, tasting and preparing coffee.

Divided into three sections (At Home, At the Cafe, and Around the World), The New Rules of Coffee covers the basics of brewing and storage, cafe etiquette and essential information about coffee production and coffee culture around the world.

"We invite local coffee lovers to come witness these rules come alive in our Application Lab, Cupping Lab, Classroom and Café," Bell said.

From 12 p.m. to 2 p.m., Carlsen and Michelman will be available for book signings while the Crimson Cup team illustrates various rules from their book as outlined below. Demonstrations and educational discussions will occur throughout the Lab during these two hours, allowing visitors to freely attend all four sessions. During the final hour between 2 and 3 p.m., the authors will read from their book and take questions from the audience.

Innovation Lab demonstrations illustrating The New Rules of Coffee include:

(1)    In the Application Lab: Demonstration of Brewing Methods
Rule 11: "You don't need fancy gear to brew great coffee at home." (Coffee, Grinder, Apparatus and Water)
Rule 24: "Manual brewing at home is a matter of devotion."
Rule 25: "Always consider the Chemex."

(2)    In the Cupping Lab: Coffee Tasting, Exploring Processing and Taste Profiles
Rule 1: "Coffee is a fruit."
Rule 7: "Processing matters."
Rule 10: "Acidity is a good thing."
Rule 15: "Pick a style of coffee you like."
Rule 16: "Roast profiles matter."

(3)    In the Café: Artisan chocolate mocha
Rule 51: "A good mocha is a beautiful thing."

(4)    In the Classroom: Learn about Coffee Sourcing
Rule 2: "Coffee is a global product."
Rule 4: "All coffee is grown by a human."
Rule 5: "Coffee growers are artisans."
Rule 55: "Coffee can save the world."

About Crimson Cup Coffee & Tea

Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea is Roast magazine's 2016 Macro Roaster of the Year. Since 1991, Crimson Cup has roasted sustainably sourced specialty and craft coffee in small batches, which it sells directly to consumers and as wholesale coffee beans. The company also teaches entrepreneurs to run successful coffee houses through its coffee franchise alternative program, which includes a coffee shop business plan. Crimson Cup coffee is available through a community of more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 37 states, Guam and Bangladesh, as well as the company's own Crimson Cup Coffee Houses. To learn more, visit crimsoncup.com.

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