Worlds Largest Health and Beauty Retailer A.S. Watson Group Signs Contract With Dot.vu to Focus on Customer Interactivity and Accelerate Digital Transformation

A.S. Watson Group (ASW), the world's largest international health and beauty retailer, has signed a contract with Dot.vu, as part of a 1 billion HKD investment to accelerate Digital Transformation.

Dot.vu is an all-in-one marketing platform, that empowers companies and agencies across the world to create and launch interactive content.

Dot.vu's emphasis on interactivity is at the core of why the contract was signed, as ASW intend to accelerate their digital transformation by focusing on customer interactions, rather than transactions. This will, among other things, be done by deploying engaging interactive online experiences into their customer journey.

ASW operates over 14,500 retail stores throughout Europe and Asia and has for the past 6 months rolled out Dot.vu to British health and cosmetics chain Superdrug, Kruidvat in Holland and Belgium, prestigious perfumeries Marionnaud in Austria, Switzerland, Italy, Romania and Spain and The Perfume Shop in United Kingdom, in order for them to create interactive online experiences. The platform has allowed the ASW's business units to engage with customers in new ways and has already generated great results. As Hannah Walsh, UX Design Manager at The Perfume Shop says, "Dot.vu have been an excellent partner and advisor in helping us implement interactive content into our customer journey. Interactive content is a perfect way for us to engage with our customers and has helped us achieve great results."

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A part of ASW's "Future Technology Partner Program" – more than just a vendor

Dot.vu has also been selected to join ASW's Future Technology Partner Program, which is an exclusive program for a number of hand-picked strategic suppliers. This recently culminated in ASW's Technology Partner Day event in Hong Kong, where Dot.vu participated alongside companies such as Microsoft, Diebold Nixdorf, SAP, Oracle and NCR Corporation.

Partnerships are the key for ASW's digital transformation, as Malina Ngai, Group Chief Operating Officer of A.S. Watson Group explains, "We believe every technology partner whom we have chosen to work with is more than just a vendor. As we continue the worldwide collaboration with our Tech Partners, it reflects our determination in digital transformation. As we continue our journey, we will invest in the right technology and the right partnership to help us enhance our ability to build stronger customer connectivity, online and offline, which in return will make us customers' most-loved brands."

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A shared vision for the future

ASW's focus on customer interactions rather than transactions is what makes for a perfect match with Dot.vu. Both share the belief that impactful online experience is what will bring repeat customers and sustain future growth.

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"We are delighted to collaborate with A.S Watson Group's brands and become a part of their digital transformation in Europe and Asia. A shared vision for a more interactive experience between brands and customers and the value it brings, is what connects us and makes for a perfect match. I strongly believe in A.S. Watson Group's approach and look forward to helping them realize their vision," says Casper Kandelsdorff, CEO at Dot.vu.

About Dot.vu

Dot.vu, a small Danish company founded in 2013, is an innovative all-in-one marketing platform that empowers companies and agencies worldwide, to create highly immersive & personalized interactive content - all without writing a single line of code.

The platform's distinct focus on "Interactive Content", has led the company to become a strong and influential advocator of the term - a term that had little awareness back in 2013.

By going beyond passive content where people only read, listen or watch, to interactive content, you secure much higher participation- and engagement rates. Customer interaction is what allows for the content to dynamically adapt itself to the individual, thereby creating a much higher level of relevancy.

Examples of interactive content that can be made on Dot.vu are Interactive Videos, Interactive Magazines, Dynamic Product Finders, Marketing Games, Quizzes and Tests, Advent Calendars, Calculators and much more.

Dot.vu is being used across industries by many leading international companies such as, world-renowned watch manufacturer Swatch Group, world's biggest chocolate producer Barry Callebaut, Criteo global leader in commerce marketing, ESET pioneer in antivirus software, the Netherlands' biggest telecommunication supplier Ziggo, International sport- and fashion company Hummel, leading international business to business publisher Institutional Investor and many others.

Further information about Dot.vu can be found here: https://dot.vu
Contact informatio n:
Casper Kandelsdorff, CEO at Dot.vu
Email: casper(at)dot.vu
Mobile: +45 31508 108

About A.S. Watson Group

Established in Hong Kong in 1841, A.S. Watson Group is the world's largest international health and beauty retailer with over 14,500 stores in 24 markets. Today, A.S. Watson Group reaches 32% of the world's population through their network for retail stores.

With over 140,000 employees worldwide, including 12,900 in Hong Kong, A.S. Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison Holdings Limited, which has five core businesses ‐ ports and related services, retail, infrastructure, energy and telecommunications in over 50 countries.

A.S Watson's plan is to not only be the fastest growing retailor, but also the most forward-thinking with continued investment into store openings, which is now reaching one new store every seven hours.

Presentation of A.S. Watson Group's digital transformation strategy is available here: https://youtu.be/Zm33n_3Nsk4

Further information about A.S. Watson Group can be found here: http://www.aswatson.com

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