Undnyable Launches “Don’t Tell Me To Smile More;” Provocative Proclamation for Women to Reclaim Ownership of their Smile

Undnyable, an out-sourced in-house marketing agency based in Portland, Oregon, partners with byte, a Los Angeles based at-home invisible aligner start up, to create their first brand campaign, "Don't tell me to smile more." set to launch July 15th, 2019. Be alert to the latest news.

The campaign, starting in social and digital and then moving to broadcast, shifts focus from the hundreds of smiling faces that blanket the cosmetic dentistry category and gives back ownership of a woman's smile to her. Tapping into the cultural misstep of women consistently being harassed by the statement "You should smile more," the campaign features eight women from different walks of life refusing to abide, proclaiming, "Don't tell me to smile more."

In the social campaign we see the same cross section of women; a mother, a student, a business owner, a trainer, a musician, an artist, in portrait form, emblazoned with the bold graphic, "Don't tell me to smile more."

In the :30 and :60 digital and broadcast films, the same women speak directly to camera opening with "You should know I'm not here to smile for you." They go on to describe that they are not "an object to be admired" and that they "don't need to smile to be better at their job." As the films progress, the women reveal that when they do feel like smiling it will be "powerful� �, "beautiful," and "have it's own meaning." But ultimately their smile "won't be for you, it's for me." Finally wrapping up in a series of portraits mimicking the social campaign, paired with the campaign line "Don't tell me to smile more" and byte's new tagline, "Straighter, whiter teeth for a smile that's all your own."

Justin Hooper, founder of Undnyable and co-author of the campaign describes how their team came upon the strategy and executions, "When you look at the category it's overloaded with imagery of women smiling, with little regard as to why they're all being asked to smile-other than vanity. Visually it's a sea of same, and strategically the competition broadly and universally identifies confidence as their mission, but none are living up to it. So as we partnered with byte to hone in on their brand mission, we knew we had to stand out by standing up for something."

"byte believes that everyone deserves to feel good about their smile, but they by no means need to share it with anyone if they don't want to. We've been seeing society and other brands telling and implying that women should smile more, when the reality is that your smile is yours to own and do with as you please." says Sarah McDonald, Head of Brand Marketing at byte.

"It's a bold stance, and a bit of a risk, for an at-home invisible aligner company in the health and beauty category to not feature their models smiling. But the more people who we shared our initial social concepts with, the bigger, more passionate and abundantly positive the responses became." says Melissa Hooper, Executive Producer on the campaign.

The campaign launches in July and can been seen here.

ABOUT UNDNYABLE

Founded by award winning Creative Director Justin Hooper, Undnyable serves as an outsourced in-house marketing department for clients of all sizes. Their success model is efficiency and effectiveness through high-impact creativity, shedding the costs and layers of more traditional agencies. They've worked inside brands, inside agencies and production companies across all creative and production capacities. Their capabilities include navigating relationships with existing AOR and brand partners, bolstering and training currently existing creative and marketing teams, and, as in the case with byte, creating and producing fully integrated campaigns from start to finish. For new business inquiries please contact weare(at)undnyable(dot)com

ABOUT BYTE

byte is a Los Angeles based modern health and beauty brand dedicated to helping women (and men) feel good about, and reclaim ownership of, their smile through a more affordable and more rapid personalized in-home invisible aligner system. Their proprietary system works twice as fast as other in-home invisible aligner systems and includes remote consultations along the way by dental professionals. More information can be found at byteme.com

CREDITS

Title: Don't Tell Me To Smile More

Client: byte
Co-Founders: Scott Cohen & Blake Johnson
Head of Brand Marketing: Sarah McDonald
Head of Digital Marketing: Paul Adams

Agency: Undnyable
Chief Creative Officer: Justin Hooper
Creative Director: Sydney Arkin
Copywriter: Sydney Fuller
Writing Consultant: Leah Dietrich

Production Company: Undnyable
Director: Justin Hooper
Executive Producer: Melissa Hooper
Producer: Jordyn Roach
Editorial: Undnyable

Audio Mix & Sound Design: On Music & Sound
Mixer/Sound Design: Chris Winston

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© Copy Right 2019 Jessica Brown's Press Releases.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

Top Advice on how to Deal with Stress and Behaviourial Changes in Pets by Katzenworld

Most people with pets have been in the situation of seeing their beloved pet's behaviour change entirely. A once playful and friendly dog that turned aggressive or a cat that used to greet every visitor with cuddles hiding away under a cupboard at the slightest sign of noise.

As pet guardians it is terrifying to have to watch your pet suffer yet many people don't always understand what brings these behavioral changes around in their beloved pet companions.

Often such a change of behaviour can be linked back to changes in the enviroment. In fact, facing stressful situations is quite often the lead cause to the development of unwanted behaviours according to expert Dog & Cat Behaviourists. Additionally, according to a report by the PDSA, 66% of dog owners and 62% of cat owners reported that they would like to change at least one behaviour shown by their pet. This change in behaviour is the point at which pet owners should take notice to help pets overcome their uneasy feelings.

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Katzenworld, the UK's top cat online publication, has recently spoken to the UK's feline experts Anita Kelsey and Clare Hemington accredited Feline Behaviourists who both confirmed when dealing with problematic behaviour in cats it's all about finding the underlying issue that's causing stress to the feline and to resolve it.

But what can owners do in the short term while resolving the root cause? Or what if removing the root cause hasn't brought the pet back to its natural state of mind? Most pets will take some time to re-adjust but pet guardians can help the process by using calming supplements such as our Zylkene calming supplem ent to help pets cope with stress and recover from it.

What is Zylkene?

Zylkene contains a natural ingredient derived from casein, a protein in milk. It is a molecule well known to promote the relaxation of new-borns after breastfeeding. Launched in April 2008, Zylkene has become a familiar product for veterinary surgeons, behaviourists, nurses and pet owners for use in helping pets cope when facing unusual and unpredictable situations or before occasions such as a change in their normal environment.

Zylkene comes as sprinkle on capsules which are easy to give to both dogs and cats as they can be mixed into their regular food or treats and also as tasty chewy treats. The product comes with clear instructions based on weight and only has to be given once a day. Ideally, pet owners should start giving their pet the supplement prior to potentially stressful events such as a house move but will work quickly for pets that are already suffering from stress.

What else can owners do to help their pet?

Recommendations for dogs:

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Recommendations for Cats

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Environmental enrichments – these are activities which aim to give cats a more diverse interest in their everyday lives such as:

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For further details and interviews with feline experts, images or samples (limited quantities) please do get in touch through the contact details section.

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WiSig Networks Adopts Palma Ceia SemiDesign for IoT Application Targeting Agricultural Environments

Palma Ceia SemiDesign (PCS), a provider of next-generation wireless connectivity solutions, today announced WiSig Networks, an incubated company of Indian Institute of Technology Hyderabad, a developer of products for 5G wireless technology, has selected Palma Ceia's NB-IoT transceiver for its latest product, an ecological monitoring and management system for use in agricultural applications. The companies entered into a 3-year multi-use agreement.

"The fact Palma Ceia's IP is silicon proven was key in our selecting it for this critical project," said Dr. Kiran Kuchi, founding director of WiSig Networks. "The design margins indicate a predictable and high yield, giving us high confidence in the likelihood of success."

The WiSig Networks project, designated WN101, is designed for use in agricultural environments. With the average farm in India consisting of only 2.5 acres, the potential market is vast.

"Partnering on connectivity solutions for applications as diverse as we have with WiSig Networks is a great opportunity to prove our technology in real-world conditions," said James E. Flowers, co-founder and chief operating officer of Palma Ceia. "This enables us to deliver 'battle-tested' offerings to our customers and assure reliability." Click here to read the latest news.

Palma Ceia's PCS transceiver meets the performance requirements of 3GPP LTE Advanced Release 14 for NB-IoT, and supports a wide range of low-band and high-band frequencies. The transceiver utilizes a highly linear architecture offering operating margin exceeding 3GPP linearity requirements, as well as self-contained calibration and correction schemes for better performance and high yield.

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About Palma Ceia SemiDesign
Palma Ceia SemiDesign, a Cayman Islands company, is a provider of communication IP and chips for next-generation WiFi and cellular applications. With a focus on emerging WiFi and LTE standards, PCS supports the design of high-performance devices for broadband, wireless, medical and automotive applications. Palma Ceia solutions are differentiated by low-power, high-performance designs and ease of integration. With worldwide operations headquartered in Hong Kong and with U.S. operations directed from Santa Clara, Calif., the company has design operations in Hong Kong and McKinney, Texas, as well as sales and support activities in China, Israel, Japan, Korea and Taiwan. Visit Palma Ceia SemiDesign on the web at http://www.pcsemi.com.

Palma Ceia SemiDesign and the Palma Ceia SemiDesign logo are trademarks of Palma Ceia SemiDesign, and are protected by trademark laws of the Cayman Islands, United States and other jurisdictions. All other product and company names are trademarks or registered trademarks of their respective companies.

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Skynamo Users’ Data Officially Now in World-Class Hands

Skynamo, app provider for field sales management and productivity, today announced that it has received the ISO 27001:2013 certification, the internationally recognised standard for global best practice in information security management.

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Skynamo chose to complete the arduous certification process to verify that it meets global standards in information security and provides the best possible protection of their customers' business data.

"The heavy fine imposed on British Airways this week for last year's data breach shows just how seriously we should all be taking data security as service providers," says Skynamo CEO Sam Clarke. "A data breach can increase the risk of litigation for customers, damage their business reputation, and impact their revenue should their data ever fall into the wrong hands, which is why we sought this certification to ensure we are doing all we can to look after our customers' business data." Read news here.

An ISO 27001 certification confirms that the highest internationally recognised security standards, agreed upon and set by members from 164 countries and 783 technical committees and subcommittees, are met. The International Organization for Standardization (ISO) is an independent, international organisation based in Geneva, Switzerland, that develops the global standards for security and safety, among others.

As of 31 December 2017, according to The ISO Survey, only 7,478 companies in the IT sector worldwide were ISO 27001 certified and only 69 companies across all sectors in South Africa were ISO 27001 certified.

"The relatively low number of ISO 27001 certified companies worldwide is alarming. At a time when data is falling into the wrong hands more frequently and the consequences are more severe than ever before, we want to encourage all app providers to go through this certification process to ensure their users' data is protected," says Clarke.

Skynamo's audit was conducted by independent certification service provider, Sancert. This audit looks at, among other things, the general storage of data across the entire company, how data is handled by the company's employees and the physical security of the premises where the company conducts their daily business. Every possible digital, physical and social breach opportunity was considered and assessed in the audit.

"The 2019 SaaS Survey revealed that the average employee at a company uses 8 apps. As an IT Manager or business owner, I would want to make sure that none of those apps posed a security risk for my business. IT departments and business owners alike should encourage ISO 27001 certification by asking their app providers if they are certified and urging them to get certified if they are not," concludes Clarke.

Download Skynamo's ISO 27001:2013 Certificate
View The ISO Survey results for 31 December 2017
View the 2019 Annual SaaS Trends Report

ABOUT SKYNAMO

Skynamo is the field sales app used by manufacturers, wholesalers and distributors with field sales teams who sell to an existing customer base. Field sales teams at companies such as Bidvest, Elizabeth Arden, Bantex, Chipkins, Bos, Cosmetix, Denny Mushrooms, Dewfresh, Disa Hardware and Sir Juice use Skynamo to improve service levels to customers and cash flow for their business through features that enable remote submission of orders, automation of administrative tasks, and capturing of customer interactions on mobile devices. Sales managers also able to better manage their field sales teams through real-time automated reporting, maintain an overview of all customer visits and orders, as well as draw valuable customer and sales productivity insights through Skynamo's management dashboards and survey features.

Founded in 2012 in Stellenbosch, South Africa and with additional offices in Johannesburg and Durban, South Africa and Epsom, United Kingdom, Skynamo has over 560 companies large and small across a wide range of industries including Food & Beverage, Building Materials & Hardware, Chemicals & Paints, and Automotive goods.
Each month, Skynamo manages over 370 000 customer visits, 1 400 000 customer relationships and 1 100 000 products for its customers.

Skynamo is a certified partner and app for Acumatica, Sage and Xero.

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Monster Energy’s Nyjah Huston and Chloe Kim Receive ESPY Awards for Best Action Sports Athlete

Monster Energy congratulates its athletes on claiming five highly coveted ESPY Awards across key categories. At the exclusive red carpet event inside Microsoft Theater in Los Angeles, ESPYs went to Monster Energy skateboarder Nyjah Huston (Best Male Action Sports Athlete), snowboarder Chloe Kim (Best Female Action Sports Athlete), mixed martial artist Daniel 'DC' Cormier (Best MMA Fighter), NASCAR racer Kyle Busch (Best Driver) and football player Rob Gronkowski (Best Moment).

The stars of the sports universe were out in Los Angeles on Wednesday night for the 27th edition of the ESPY Awards, ESPN's annual celebration of all things sports. The ESPYs honor top performances and standout moments in sports, as well as the spirit of inspiring and courageous athletes. Winners are decided by online fan vote. The star-studded awards show supports ESPN's ongoing commitment to The V Foundation for Cancer Research, launched in 1993 by ESPN in partnership with the late Jim Valvano.

Hosted by comedian Tracy Morgan, the 2019 ESPYs awarded standout achievements such as the recent World Cup win by the United States women's national soccer team. It was also a good night for Monster Energy athletes, as the team swept up five awards across key categories:

The ESPY for Best Male Action Sports Athlete went to 24-year-old pro street skateboarder Huston from Laguna Beach, California. Huston's 2018 season was a comeback story: Sidelined by a knee injury for the first half of the year, Huston returned to winning form to claim gold in Skateboard Street at X Games Minneapolis 2018 and win the 2018 Street League Skateboarding World Championship. In March 2019, Huston was announced as part of the official U.S. Skateboarding Olympics team to represent the United States at the Tokyo games in 2020. He now holds three ESPY Awards and ten X Games gold medals in Skateboard Street – the most medals earned in the discipline – and 15 medals total (ten gold, three silver, two bronze).

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Taking home the ESPY for Best Female Action Sports Athlete, 19-year-old snowboard phenom Kim from Torrance, California, continues her dominance in halfpipe snowboarding: She now officially holds all of snowboarding's major titles after claiming gold at the 2018 Winter Olympics as well as X Games Aspen 2019 and the 2019 FIS Snowboarding World Championships. Kim was listed among the 'Most Influential People of 2018' by TIME Magazine. At the 2018 edition of the ESPYs, she received awards for Best Female Athlete, Best Female Olympian, and Best Female Action Sports Athlete. Kim made history by becoming the youngest woman to win an Olympic snowboarding gold medal at the age of 17 at the 2018 winter games. Read all the latest news.

Also making history, Monster Energy mixed martial arts (MMA) athlete Cormier was the recipient of the first-ever ESPY for Best MMA Fighter. Before the 40-year old from Lafayette, Louisiana, received this year's award, MMA athletes ranged in the Best Fighter category next to professional boxers.

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A driving force behind the rise of professional MMA fighting, Cormier is a former Olympic wrestler and two-division titleholder in professional MMA leagues. He currently holds the heavyweight title in the Ultimate Fighting Championship (UFC), which he will defend against Stipe Miocic at the upcoming UFC 241 event on August 18 at the Honda Center in Anaheim, California. Previously, only three UFC fighters had won an ESPY award for Best Fighter, including Cormier's Monster Energy teammate Conor McGregor. Read latest news here.

Claiming the second ESPY trophy of his career, NASCAR icon Busch received the award for Best Driver. The 34-year-old from Las Vegas, Nevada, won the vote in a stacked field of competitors including pro racers such as Lewis Hamilton (Formula 1), Steve Torrence (Hot Rod Racing) and Scott Dixon (IndyCar). Busch is the 2015 Monster Energy NASCAR Cup Series champion and wrapped up a history-making season last year: 'Rowdy' won eight races in the 2018 Monster Energy NASCAR Cup Series, tying racer Kevin Harvick for most in the series. In March 2019, Busch brought home his 200th career NASCAR national series victory and has already notched four wins, ten top-five finishes and 15 top-ten finishes in 18 starts this season.

Closing out an eventful night in Los Angeles, New England Patriots tight end and Monster Energy athlete Gronkowski accepted the Best Moment Award in honor of his recent retirement. Taking the stage next to fellow award recipients Dwayne Wade and Lindsey Vonn, Gronkowski thanked his parents, former teammates, and fans during his acceptance speech. The 30-year-old from Amherst, New York, endorsed a signature 'Gronk' Monster Energy drink after winning his third Super Bowl with the New England Patriots and looks back upon a milestone-heavy career. He scored 80 career touchdowns and, in his last big outing as a pro, caught six passes for 87 yards in the Patriots' 13-3 victory over the Los Angeles Rams at Super Bowl LIII.

Download photos for editorial use.

Looking for an upcoming chance to see Monster Energy athletes in action? Make sure to tune in from August 1–4 for X Games Minneapolis 2019 when award-winning skateboard, motocross, and BMX riders will be battling for X Games medals at U.S. Bank Stadium in Minneapolis.

For more Monster Energy action sports visit http://www.monsterenergy.com and follow Monster Energy on YouTube, Facebook, Instagram, Twitter for exclusive updates. Be alert to read related news.

About Monster Energy
Based in Corona, California, Monster Energy is the leading marketer and distributor of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it's the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Energy including all of its drinks at http://www.monsterenergy.com.

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© Copy Right 2019 Jessica Brown's Press Releases.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

ZALO Debuts Hero, A Progressively Effective Clitoral Massager

ZALO, the leading luxury sex toy manufacturer, is now shipping Hero, its most advanced and innovative rechargeable vibrator and clitoral massager. To view the product and its accompanying video click here. Read all the related news.

"We are pleased and excited to offer our newest and most advanced, personal massagers to people around the world," said Mara Epstein, director of sales. "The Hero provides a unique and engrossing experience with pinpoint precision which creates powerful sensations unlike any other device on the market!" Read this for more information.

Media who wish to sample or review Hero or any ZALO products, may email Team(at)ZALOUSA(dot)com.

With a narrow vibrating tip powered by four vibration patterns and four pulse-wave modes, Hero is especially designed to indulge and titillate the sensitive area of the clitoris. ZALO's proprietary PulseWave™ technology allows it to achieve a swing width of up to 30 millimeters and a swing frequency of up to 75 times per second, evoking unique sensations designed to imitate a memorable oral sex session.

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Hero's elegant, compact shape and powerful motors deliver superior ergonomics and functionality, giving users a seamless experience of total clitoral pleasure that is unlike any other experienced before.

Made of body-safe, Dow Corning food-grade silicone, Hero features exclusive Softek™ surface coating on a stylish ergonomic design that is embellished with Swarovski crystals. Available in Jewel Green, Twilight Purple and Wine Red, the Hero features USB magnetic charging for up to three hours of continuous pleasure. Be alert to read related news.

ZALO takes great pride in its creation of luxury vibrators and massagers made of high-quality materials with features such as pre-heating, Bluetooth connectivity and powerful whisper-quiet motors to take the intimate experience to another level at the touch of a button. ZALO toys are effective as well as visually appealing with ergonomic designs for comfort and pleasure and exquisite details including gold plating, real Swarovski crystals, jewelry box-style packaging and more.

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For more information, visit http://www.ZALOUSA.com.

About ZALO:
At ZALO, we focus on total luxury. Our personal vibrators and massagers combine feminine sensitivities with artistic expression. By using the best materials and the latest technologies we strive to create rich and satisfying experiences. With pleasure driven technology and beauty driving our designs, each ZALO vibrator offers the bells that will make you whistle. Through our sleek eye catching aesthetics you will be drawn in and our innovative functions will keep you coming back for more. Available in soft shades of blue, pink and purple, and rich reds & greens, there is a color for every Queen. While the exterior is adorned with gold plated, jewelry-grade enamel, real Swarovski crystals, and silky Dow Corning food-grade silicone, the interiors feature revolutionary Pulse Wave technology, pre-heating options, real life thrusting motors and innovative Bluetooth connectivity. Born in decadence, ZALO aims to take you higher by elevating all senses simultaneously. As a world leader in luxury pleasure products, we put great thought to our packaging. All ZALO items come with their own gorgeous gift box, which may be used to store favorite keepsakes and intimate toys. The upper section is perfect for anything you wish to display and the lower layer offers a more discreet compartment for your ZALO companion. This consideration earned XBIZ's prestigious 2019 Excellence in Product Packaging award. ZALO has also been honored with XBIZ Europa's 2018 Luxury Product Of The Year award and AVN 'O' Awards' Best Pleasure Product For Women. For more information please visit us online at ZALOUSA.com. Continue reading.

For ZALO press information, please contact:
Hannah
Marketing and PR
Email: Team(at)ZALOUSA(dot)com

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Lerner and Rowe Injury Attorneys Partners with Peoria Ford to Present Escape the Shelters to Help 150 Animals Find Fur-ever Homes

Lerner and Rowe Injury Attorneys steps up to help 150 shelter animals find their fur-ever homes by partnering with Peoria Ford to present Escape the Shelter. Tito's Handmade Vodka for Dog People rounds off the partnership. All three are dedicated to helping Valley animal rescue agencies and shelters tackle common overcrowding issues that happen every year during the brutally hot summer months. Those interested in adopting a new pet into their family are invited to stop by Peoria Ford (9130 W. Bell Road, Peoria, 85382) from 7:00 a.m. to 12 noon each Saturday during the months of July and August. Other Saturday pet adoption highlights include pet photos, pet supplies from PetSmart, and PDQ Chicken!

According to the Maricopa County Animal Care and Control, their shelter has anywhere from 80 to 100 dogs brought in daily throughout the summer months. Based on these numbers, their facility reaches maximum capacity fast. Thankfully, microchipped dogs are reunited sooner than later with their owners which frees up some room. However, those that are not chipped may face days before they are found or adopted.

Even though numbers are high, other animal rescue agencies and shelters have made it their mission to relieve some of the burden. As a result, their assistance makes it possible to hold animal adoption days, such as Escape the Shelters.    

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"Our team has a soft spot for helping animals in need. So much so that we have an ongoing sponsorship with the #LovePup foundation's dog microchip initiative," said attorney Kevin Rowe. "Then recently we were presented with the opportunity to take part in Peoria Ford's Escape the Shelters pet rescue campaign. We couldn't turn away a request to help 150 animals find their forever homes."

About Lerner and Rowe Injury Attorneys

Lerner and Rowe Injury Attorneys is a powerhouse law firm in representing personal injury clients. Attorneys Glen Lerner and Kevin Rowe have grown their law firm into one of the largest personal injury firms in the country, with over 50 attorneys and nearly 400 support employees located in Arizona, Nevada, California, Washington, Oregon, Illinois, Indiana, New Mexico, and Tennessee. The law firm's continuous exalted levels of success can be attributed to the high levels of respect and dignity shown to victims and family members hurt in an accident.

For those injured outside one of the previously listed states, Lerner and Rowe has an established network of attorneys across the country, ready to help. The firm takes pride in nourishing these relationships as they know a personal injury attorney can make all the difference in obtaining fair compensation for the pain and suffering inflicted upon the victims of tortious conduct.

For more information about Lerner and Rowe Injury Attorneys in Phoenix, please call 602-977-1900. To connect with the law firm socially, follow Lerner and Rowe on Twitter, or become a fan of its Facebook page. Also, visit lernerandrowegivesback.com to learn more about the many other community services that the lawyers and legal support team of Lerner and Rowe actively support.

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