Jessica's Press Releases

Thursday, February 21, 2019

MetaX Introduces adChain Audits to Help Clients Detect and Reduce Fraud in Digital Campaigns

MetaX, an independently-owned blockchain company dedicated to fighting digital ad fraud, introduces adChain Audits, a new product offering that leverages machine learning and human expertise to detect and neutralize the impacts of fraud in digital advertising campaigns. By measuring the validity and authenticity of each supporting channel, adChain Audits ensures marketers reach intended audiences and optimize their supply chain.

MetaX is known for developing the first Token-Curated Registry of community-approved publishing sites launched on the Ethereum blockchain, the adChain Registry. MetaX, in keeping to the spirit of transparency that blockchain technology engenders, shares campaign data with each adChain Audits client and operates in an open-book fashion.

Complete, supporting data - Ken Brook, CEO of MetaX, articulated the company's commitment to transparency in this way: "Our platform and methodology offer the right blend of technology and human capabilities. We present supporting evidence on the types of fraud impacting our client's campaigns, allowing them to take appropriate action. There's no black box, just the data, and we're letting the data tell the story."

Independent audit process - Dr. Augustine Fou, Independent Cybersecurity and Ad Fraud Researcher who worked with MetaX to develop the adChain Audits service, explains, "most ad fraud today is not done by bots anymore. Think mobile. The millions of impressions caused by rogue flashlight and keyboard apps, for example, pass through current detection methods. But when you have detailed data and an audit process to analyze it, we catch the fraud that is still getting through. This is what real transparency means." Read here.

The SVP of Media of a global cosmetics company said, "We like the control that the audit process gives us since fraud is not strictly black or white. There was a case in which we bought media directly from a publisher who was also buying traffic. We didn't want to turn them off completely, but armed with this analysis, we improved our media further by avoiding the inventory coming from sourced traffic. This improvement would not have been possible if the fraud detection technology had decided what to do for us."

Read this for more information.:

https://jessicapressreleases.blogspot.com/2018/05/hills-pet-nutrition-helps-pet-parents.html

Live fraud reduction - When clients are able to review the data themselves and recognize what is fraudulent, they can have their agency turn off the offending domains and apps while their campaigns are still running. Compared to post-mortem fraud reporting, live mitigation means more money is spent immediately on impressions seen by actual people, not bots.

adChain Audits partners are already seeing measurable impact from turning off fraudulent sites and apps while campaigns are still active. Recent research with a leading entertainment studio uncovered fraudulent sites that bypassed IVT detection tech. Several discoveries of sites misrepresenting their inventory were removed, including instances where social referral traffic was deliberately faked. These findings contributed to a cleaner supply chain, and as a result, within three weeks of applying MetaX's methodology, the company reduced the client's fraudulent bot traffic from 20% to 1% and fraudulent site traffic from 14% to 3%.

"MetaX developed adChain Audits because existing fraud detection tech alone was not enough to protect clients' digital investments," continued Brook. "The combination of machine learning and trained auditors who conduct an in-depth analysis of complete data sets means we actually help clients catch and better understand the hidden fraud that is still impacting their campaigns."

Read related news here.:

https://jessicapressreleases.blogspot.com/2018/05/keywordfirst-rebrands-as-true.html

For more information about adChain Audits and other media inquiries, please contact Nikki Brown at Melrose PR nikki(at)melrosepr(dot)com or call (310) 260-7901.

About MetaX

MetaX leverages Web 2.0 and blockchain technology to design real-world advertising solutions that elevate digital media standards and establish a transparent ecosystem. MetaX developed the adChain Registry, the first Token-Curated Registry to be launched on Ethereum. The adChain Registry is a decentralized database of community-approved premium digital publishers. adChain Audits is a MetaX product with consultative services, offering scalable ad fraud solutions that provide in-depth digital campaign analysis from accredited auditors. Click here.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

Mike Holmes Jr. And Sherry Holmes Roof It Right | DIY Network Hosts Launch Webisode Series Featuring Atlas Shingles With Scotchgard™ Protector By 3M

Mike Holmes Jr. and Sherry Holmes grew up watching their celebrity dad, Mike Holmes, "Make It Right." Now it's their turn as they host an exclusive five-part web series, Roof It Right, in which they team up with Atlas Pro™ contractors to replace ugly, streaky roofs for two lucky homeowners. Read news here.

"We're thrilled to partner with the Holmes group on this special project," says Stan Bastek, director of marketing and sales development for Atlas Roofing Corporation. "And, we're proud to manufacture shingles with Scotchgard™ Protector by 3M, which are a HOLMES Approved Product. It's a win-win relationship for everyone involved."

While the Holmes siblings usually share the spotlight with their father, they took on this mini-series by themselves — with confidence.

"Our dad taught us everything we know," Mike Jr. says. "Because of him, Sherry and I are passionate about what we do and feel honored to be able to help so many people 'Make It Right' — in this case, Roof It Right."

Mike Jr. joined George Boudreaux, owner of Pelican Roofing in Lafayette, LA, at the home of Carl and Ann Leblanc, who began noticing black streaks on their roof about four years ago.

Sherry Holmes met up with Kyle Grasso, president of A-Team Roofing in Collierville, TN, and homeowners Mark and Donna Collinsworth, who have been living with ugly algae stains on their roof for more than five years.

"It's all about using the right products for the right job," Sherry Holmes says. "Atlas shingles with Scotchgard Protector by 3M look amazing because they resist unsightly algae and their beautiful color is not going to get covered by black streaks."

Unlike competitors' algae-resistant shingles, Atlas shingles with Scotchgard Protector come with a lifetime warranty against the black streaks caused by blue-green algae.

"None of the competition does what Atlas does," says Boudreaux. "Atlas has a minimum of 10 percent copper granules infused into the shingle and that prevents the algae growth. This warranty is the best in the business in terms of algae resistance."

Both Roof It Right crews installed an Atlas Signature Select® Roofing System, including Atlas Pinnacle® Pristine shingles with Scotchgard Protector by 3M. The Leblancs decided on classic Hearthstone Gray, while the Collinsworth family chose Copper Canyon, one of the new colors available in the Natural Expressions color palette.

"Atlas Pinnacle Pristine is our go-to shingle," Boudreaux says. "It's what I put on my personal properties.

"Contractors are only as good as the products they install. We can do a perfect job, but if we're using an inferior material, it's just not going to last. Atlas shingles featuring Scotchgard Protector mean quality. I have peace of mind knowing that our customers can enjoy a roof free of the ugly black streaks caused by algae."

With the power of Scotchgard Protector by 3M, the homeowners' new roofs will maintain their curb appeal for years.

"When you choose Atlas shingles featuring Scotchgard Protector, the color you purchase is the color you keep!" Grasso says. "We take pride in standing behind products that are just as beautiful 10 years later as the day of the install." Continue reading.

Mike Jr. and Sherry Holmes have taken part in countless projects and TV shows over the years, but this one was especially memorable for them. Be alert to the latest news.

"We had a lot of fun making this webisode series," Sherry Holmes says. "Getting to show the homeowners their finished roofs and seeing the smiles on their faces was priceless."

The first of the five weekly "webisodes" begins airing Feb. 26 on the Mike Holmes YouTube channel. Be alert to read related news.

To learn more about Atlas shingles featuring Scotchgard Protector, visit AtlasRoofing.com/RoofItRight.

###

About Atlas Roofing
Atlas Roofing Corporation is an innovative, customer-oriented manufacturer of residential and commercial building materials. Atlas has grown from a single shingle-manufacturing plant into an industry leader with 24 facilities across North America. For more information, visit AtlasRoofing.com. Stay connected with us on Facebook, Twitter and YouTube.

About Mike Holmes Jr.
Mike Holmes Jr. ("MJ") is a professional contractor, television host, public speaker, educator, guest expert and online personality. He started working with his father, celebrity contractor Mike Holmes, when he was just 14 on the set of Holmes on Homes®. For more than a decade, viewers have watched MJ grow up while helping his dad on some of his most ambitious builds and projects, including Holmes in New Orleans, Mike's Ultimate Garage and HOME FREE on FOX TV. Today, MJ focuses on a holistic approach to proper homebuilding that supports healthy living and stars in the second season of Holmes + Holmes and the newest series, Holmes Next Generation.

About Sherry Holmes
Sherry Holmes is a contractor, part-time designer and weekend DIYer. Her dad is celebrity contractor Mike Holmes, so construction is in her blood. She started behind the scenes on Mike's breakout series, Holmes on Homes® and has been a crew member ever since. In April 2018, she teamed up with her brother, Mike Holmes Jr., in the newest series, Holmes Next Generation on DIY Network. Sherry supports and mentors young women in skilled trades and is an ambassador for Habitat for Humanity's Women Build.

3M and Scotchgard are trademarks of 3M Company. All other trademarks listed herein are owned by their respective companies.

Child Therapist Warns Parents About The Dangers Of Not Complimenting Their Daughter

In an interview with The Daily Telegraph, Jo Swinson, Women's Minister in the UK, urged parents to stop calling their daughters beautiful, claiming that doing so would lead to negative self image and body issues. Since then, additional articles have been written in Psychology Today and other scholarly journals, supporting this claim.

Nikki P. Woods warns that in following this advice, parents can inadvertently be causing more psychological harm then they realize:

Read related news here.:

https://jessicapressreleases.blogspot.com/2018/05/georgia-softworks-announces-telnet.html

"The female mind is wired to notice, analyze and interpret other people's reactions toward her, " said Nikki P. Woods. "It is through these verbal and nonverbal cues that a female establishes her overall sense of identity and value in this world. Removing these essential affirmations can be devastating for the growth and development of a young girl."

Continue reading.:

https://jessicapressreleases.blogspot.com/2018/05/the-best-brain-toys-media-for-teachers.html

Woods is referring to the biological truth that a female's identity is established through her interactions with others. The female brain is acutely aware of every subtle response whether it's words, actions and expressions. Identifying and assessing others' perceptions helps young women gain a greater understanding of their worth.

According to Woods, these following basic truths must be acknowledged:

As parents, Woods stresses that it's important to understand that throughout their developmental years, females thrive when receiving validation from others. This assists in their ability to become self-assured and confident women. Without praise, they spend their lives seeking validation from whoever is willing to provide it.

"This isn't about blindly removing all compliments that focus on a young girl's appearance,"Woods added. "It's simply about tailoring the way we compliment and validate females. Young girls need to hear authentic and specific affirmation regarding all aspects of who they are so they can establish a healthy and positive sense of self."

ABOUT NIKKI P. WOODS
Nikki P. Woods is a psychotherapist who has dedicated her career to working with adolescent, teenage and young adult females. After earning her master's degree from New York University, Woods continued her research of female development from an academic, physiological and social perspective. She entered into private practice, where 15 years later, she continues to treat teenage females and their families. Through her work with this demographic, Woods has become one of the field's most sought after professionals; providing knowledge, support and guidance during an extremely vulnerable time for young women and their families.

For more on parenting young females, please visit http://www.nikkipwoods.com.

Wednesday, February 20, 2019

Mego Corporation Creates Action Figures for truTV’s Impractical Jokers

Mego Corporation, the original action figure toy creator, will unveil its Impractical Jokers line of action figure toys at Toy Fair 2019. From truTV's popular hidden-camera television series, the series' four stars – Joe Gatto, James "Murr" Murray, Sal Vulcano and Brian "Q" Quinn – will be the newest additions to the Marty Abrams Presents Mego line. During Toy Fair, the 8-inch action figure of each of the four best friends turned television stars – to be released in March – will be on display at booth number 2553.

Under the direction of Marty Abrams, the father of the modern action hero, Mego Corp. launched the action-figure craze in the 1970s and 80s with product licenses for Star Trek, Planet of the Apes, DC and Marvel Super Heroes, KISS, Dr. Who, Joe Namath, Muhammed Ali, Farrah Fawcett, CHiPS, Dallas and the Dukes of Hazzard among many others. Now, after more than three decades, Mego Corp. is back with the newly launched the Marty Abrams Presents Mego line. In reviving the brand, Abrams is augmenting the "Legends" line of nostalgia characters with a contemporary "Pop Culture" line that includes the Impractical Jokers.

Read this for more information.:

https://jessicapressreleases.blogspot.com/2018/05/cobo-wallet-announces-pre-series.html

Currently broadcast around the world, the Impractical Jokers television series and the hilarious dares and punishments it captures will now live in perpetuity as action figures via Mego Corp's signature 14-point articulation design. With this license, Mego Corp. has recreated some of the more unforgettable costumes worn by the cast members while filming the series. Continue reading.

"One of Mego Corp's specialties is capturing prominent television characters so fans can keep part of the show at home with them," said Marty Abrams, co-founder and CEO of Mego Corporation. "Entering their eighth season, Joe, James, Sal and Brian, are creative masterminds; they are hilarious entertainers with whom we have the honor of working in order to provide loyal viewers with access to their favorite 'Jokers' in three-dimensional form."

Follow Mego Corp. on Facebook, Instagram and Twitter for updates on the March release date. Read related news now.

For more information about Mego Corp., visit megofigures.com.

About Mego Corporation
Mego Corporation was originally founded in 1954 and became the first company to make action figures of TV and comics superheroes. Led by Marty Abrams, Chairman of the original Mego Corporation and the father of the modern action hero, the company continues to successfully build on its history as an innovative leader in licensed action figure toys and toy products worldwide. Learn more about the Marty Abrams Presents Mego action figure toy line at megofigures.com.

About truTV
truTV is the home for original, creator-driven comedy series with a distinct point of view. With millions of engaged fans across linear, digital and social channels, the cable network features a growing roster of critically acclaimed premium scripted and non-scripted series, such as Adam Ruins Everything, At Home with Amy Sedaris, Bobcat Goldthwait's Misfits & Monsters, Hack My Life, I'm Sorry, Impractical Jokers, Jon Glaser Loves Gear, The Carbonaro Effect, Those Who Can't and more. As a division of Turner, truTV is also a partner in airing the NCAA Division I Men's Basketball Championship each year. Read all the latest news.

Turner, a WarnerMedia company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, FilmStruck, Great Big Story, HLN, iStreamPlanet, Super Deluxe, TBS, Turner Classic Movies (TCM), TNT, truTV and Turner Sports.

Austin Capital Bank Announces Launch of Credit Strong

Austin Capital Bank (ACB), a 5-star rated and FDIC-insured independent community bank, today announced the launch of Credit Strong (http://www.CreditStrong.com), the first nationwide credit-building account that combines both an installment loan and an FDIC-insured savings account to help consumers simultaneously build credit and savings.

"Consumers usually build credit by opening up a credit card and then spending on purchases. By opening a Credit Strong account with us, consumers can instead establish or build their credit by setting aside savings," said Erik Beguin, CEO and President, Austin Capital Bank. Read this for more information.

Traditional forms of establishing or building credit such as secured credit cards and credit builder loans require a large upfront cash deposit, yet over 40% of Americans don't have enough cash in savings to cover a $400 unexpected expense, according to a recent study by the Federal Reserve. This lack of savings can make building positive credit a challenge for consumers, potentially trapping them in a vicious cycle of high cost credit.

"Credit Strong makes the ability to build good credit accessible to almost anyone, ranging from working class individuals with an imperfect credit profile and recent graduates who want to start establishing a credit history, to sophisticated users of credit looking to round out their profile with an affordable installment tradeline. With the creation of this new product, we have eliminated the barrier of an upfront security deposit and have also removed the temptation and risk of over-spending that's often associated with credit cards," added Beguin.

With no upfront security deposit, no hard credit inquiry or credit score required, plus low monthly payments, a Credit Strong account makes building credit easy and affordable. Consumers can apply online and be approved in just minutes. Additionally, Credit Strong accountholders receive a free monthly FICO® Score to track their progress. FICO Scores are used in more than 90% of lending decisions, including credit cards, mortgages, and automobile financing.

Here is a short video demonstrating how Credit Strong works:
https://www.youtube.com/watch?v=ky5Jbho736A

Here's how it works: During the term of their Credit Strong account, accountholders make a commitment to themselves to set aside savings each month and demonstrate a responsible pattern of on-time repayment that lenders look for when extending credit on favorable terms. At account maturity, Credit Strong users will have up to 24 months of installment payment history reported to the three major credit bureaus and have set aside up to $2,000 in their savings account. Accountholders may close their account at any time with no prepayment or early withdrawal penalty.

The Credit Strong product line builds on Austin Capital Bank's considerable experience in offering consumer accounts that help build household wealth. Since 2016, ACB has helped over 50,000 accountholders build strong credit and savings.

Credit Strong accounts are available exclusively from Austin Capital Bank and its affiliates. Employers, associations, and consumer finance education providers that want to offer credit building and savings programs to their employees, members, users, or followers can partner with Austin Capital Bank through the bank's Credit Strong affiliate programs. (http://www.creditstrong.com/partners/)

About Credit Strong
Credit Strong is a division of Austin Capital Bank. The Credit Strong account is the first nationwide fusion of credit building and an FDIC insured savings account and is available online 24 hours a day in 47 states.

About Austin Capital Bank
Austin Capital Bank is 5-Star rated, independent FDIC-insured community bank located in Austin, Texas. The bank serves as a platform for responsible financial service new product innovation, offers home mortgages across the United States through its HomeVantage Mortgage division, and has a core community bank line of business primarily serving Central-Texas. Austin Capital Bank is consistently ranked as high growth, high performance financial institution. Austin Capital Bank has been ranked for three consecutive years in the Inc. 5000 list of fastest growing privately held companies and has also been ranked in the top 10% of all banks under $1 billion in assets by S&P Global Intelligence. For more information visit https://www.austincapitalbank.com/about-us/

FICO® is a registered Trademark of Fair Isaac Corporation.

Lerner And Rowe Gives Back 2019 Make-A-Wish Arizona’s Wishes in Bloom Ball Sponsorship Announcement

Since 2015 the law offices of Lerner and Rowe® have supported Make-A-Wish Arizona through their non-profit Lerner and Rowe Gives Back (LRGB). This year, that support takes shape in the form of a sponsorship for the Wishes in Bloom benefit ball to be held on Saturday, March 30, 2019 at JW Marriott Scottsdale Camelback Inn Resort & Spa.100% of every dollar raised from sponsorships like LRGB, the silent and live auctions, one-time donations, or multi-year pledges goes towards granting wishes for critically ill children. This year's goal is to raise enough funds to fulfill 450 wishes. Read latest news here.

"Year-after-year our outreach team is committed to helping make a difference in the lives of others. Make-A-Wish Arizona shares that devotion daily as the organization works towards fulfilling the wishes of every eligible child in the state. It is our hope that by joining others, our combined show of support will help the organization reach their goal to grant 450 wishes," said Lerner and Rowe Gives Back founder, Kevin Rowe.

In an effort to help Make-A-Wish Arizona reach their 2019 Wish Ball goal, Lerner and Rowe encourages others to give back by purchasing a ticket to attend and/or make a donation. Please contact Anne Carman at acarman@arizona.wish.org for ticket information and to learn even more about this meaningful event.

More About Lerner and Rowe

Want to find out more about how Lerner and Rowe gives back to support local community groups and organizations? Then explore their many other community outreach efforts here.

For additional information about Lerner and Rowe's Phoenix personal injury attorneys call (602) 977-1900. To learn more about the criminal defense and bankruptcy legal services offered by partner law firm Lerner and Rowe Law Group, visit lernerandrowelawgroup.com or call (602) 667-7777. Need help filing an application or appeal for Social Security benefits? Contact the law firms other legal partners at Social Security Disability Advocates by calling (602) 952-3200 or online at socialsecuritydisabilityadvocatesusa.com.

Read this here.:

https://jessicapressreleases.blogspot.com/2018/05/hills-pet-nutrition-helps-pet-parents.html

To connect with the law firm socially, follow Lerner and Rowe on Twitter, or become a fan of their Facebook page.

New App, Parqueo, Launches in Seattle to Solve City’s Parking Problem

Parqueo, a mobile app that lets Seattle locals rent out their privately-owned parking spaces launches on the iTunes and Google Play. The app serves as a platform for parking space owners to market their unused spaces to potential renters, making the process of finding parking easy. Read related news now.

Owners set times and prices for their available parking spaces so potential renters may find and reserve their parking space ahead of time.

"Finding parking is such a struggle in Seattle," says Seattle-based founder and CEO. "Locals and visitors fight for limited street-side parking, but there is always privately-owned parking available, so there is not a lack of parking spots, rather, there is a lack of resources available for parking space owners."

Parqueo has two user platforms, one for parking space owners and one for parking spot seekers. Parking space owners create a profile and list the location, time, and price of their parking space. Parking spot seekers create a profile and find places to park via the app's GPS map functionality.

"By creating Parqueo, space owners can now market to and communicate with these potential renters," said the app founder. "We put emphasis on making sure that renters and owners are paired up and satisfied."

Read news here.:

https://jessicapressreleases.blogspot.com/2018/05/shmoop-prepares-students-for-ap-season.html

For more information, please visit http://parqueo.space/

About: A Seattle resident is the founder of Parqueo, the revolutionary parking app that makes renting privately-owned, off-street parking easier for renters and owners alike. Since 1997, the CEO and founder has worked in the internet technology space, including software development, systems IT, and business development. He was inspired to create Parqueo by his own struggles with parking in his hometown of Seattle. Seeing locals and visitors struggling to find limited street-side parking in neighborhoods when 35% of available off-street parking spaces go unused made him realize the need for parking and the lack of resources available to space owners for renting their spaces. For more information, visit Parqueo's official site and follow their social media channels.

[Previous News] [Next News]