Welcome Wagon Offers Innovative Marketing Solutions for The Home Services Industry to Increase Their Client Base

National marketing company, Welcome Wagon, helps local home services businesses market to new movers in the community with exclusive direct mail gift books targeted to new homeowners – a fresh, impressionable market for local businesses to capture loyal customers before competitors. Read all the latest news.

The logic behind Welcome Wagon's new mover marketing strategy lies in how home services businesses and new homeowners have a dually beneficial relationship -- New homeowners are almost always in need of reliable, local home services companies for the maintenance of their new residence and local companies can increase their customer base with this demand for services. Some of the most common home services include flooring, plumbing, HVAC (heating, ventilation, and air conditioning), landscaping, painting, repairs and more.

When a homeowner moves into their new neighborhood, Welcome Wagon delivers a gift book of high-quality offers from businesses in the local community. This gives them the opportunity to establish a relationship with new movers and build a loyal customer base from the start.

"New homeowners establish more business relationships in the first year of their move than any other time in their homes, which provides a great opportunity for businesses to reach out and introduce themselves," said Steve Goodman, CEO and President of Welcome Wagon. "By reaching out to new homeowners upon move-in, local home services businesses have the ability to grow their customer base and provide services to residents, who in most cases, need them right away."

What makes Welcome Wagon's marketing even more unique is that most companies are offered exclusivity in their industry. This is a huge perk for local businesses in a saturated market, such as HVAC or landscaping, because they don't need to worry about competitors being featured on the next page with a competitive price.

Welcome Wagon focuses on supporting and growing the businesses within a community and targeting new movers helps to do exactly that. Studies have shown that 79% of new movers spend their money on home improvement. By establishing a relationship with these new movers, home services can welcome them with special service deals or incentives that will help increase their brand awareness and create personal, long lasting relationships with new movers. More info here.

More about Welcome Wagon

Since 1928, Welcome Wagon's mission is to help establish relationships between local businesses and new movers in their community. Their goal is to help people save money, grow businesses, and help local communities thrive and prosper. For more information about Welcome Wagon, visit https://www.welcomewagon.com/

For career opportunities, visit https://www.welcomewagon.com/careers/

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