Perkuto, the leading provider of Marketo-centric enterprise solutions in the Adobe ecosystem, today announced the launch of Perkuto Labs, the company's new enterprise research and innovation arm. The new division was born out of the partnership formed between Adobe, Microsoft, and SAP as part of the Open Data Initiative announced in September.
"You have these very sophisticated, rich application suites from SAP, from Adobe, from Microsoft. And the commitment you're hearing from the three of us is that we're going to unlock the data across all of these suites. There are no data silos. Think of all data as a continuous renewable resource," said Microsoft CEO Satya Nadella during the announcement.
In just ten months since the Open Data Initiative announcement, there is already evidence that the three software giants are getting closer to bringing their vision to reality. CNBC reported that the companies recently demonstrated the software's most current functionality, including the ability to collect data from disparate sources, then send it to Microsoft Azure where artificial intelligence is able to make predictions based on the collective data.
"Imagine an enterprise world where any customer of SAP, Microsoft, and Adobe can combine data into an agreed-upon format then fully leverage that data inside with the Marketo Engage platform to provide customers with highly-personalized and memorable experiences. That's the world I want to live in and that's the world we're going to help create for our customers through Perkuto Labs," said Perkuto CEO Alexandre Pelletier.
"As the only Marketo Platinum partner to remain loyal to one single platform, Marketo Engage, we feel we need to do more than just implement and optimize the platform for customers. It's our duty to champion the use of Marketo throughout large enterprise organizations and to remove any barriers to entry if the customer is running Microsoft, SAP, or other Adobe products," said Michelle Miles, Perkuto's Vice President of Consulting Services.
She added, "We can't do that unless we're getting into the weeds of complex issues that these companies are facing every single day. Not only do we already have our best and brightest resources contributing, but very soon we're going to be announcing other companies that will be joining Perkuto Labs as our innovation partners, which will enhance and expedite this effort."
Perkuto Labs will begin accepting use case applications in September 2019, after the launch of Perkuto's new website. In the meantime, interested enterprises or innovation partners may contact labs(at)perkuto(dot)com for more information.
About Perkuto
Perkuto helps leading brands orchestrate memorable customer experiences through flawless operation of marketing technology. Our team of Marketo experts assist in eliminating infrastructure uncertainties, safeguarding against campaign errors, improving marketing performance, and executing high-volume campaigns. Perkuto is a certified service partner for Marketo Engage, Adobe, Bizible, and Microsoft. Learn more at Perkuto.com.
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