Former Citigroup Veterans Launch Innovative Investment Analytics App to Empower All

Zsenia, an investment research and analytics technology platform company based in New York, has officially launched their app in the Apple App Store. Founded and developed by Vikram Khullar, Reaz Islam, and Kevin Breen, a highly experienced team of investment, analytics, and technology development leaders, Zsenia's purpose is to offer everyone investment, research, and analytics data at an affordable price. It eliminates the need for multiple tools and data sources to help validate key information and separate it from all the noise and bombardment of data and news across various channels into one seamless application for investors. Read all the latest news.

The founders have over 100 years of combined investment experience over multiple business cycles (boom & busts), and want others to benefit from their experience and give them access to the tools they used to navigate through markets, both up and down. The founders, reflecting on their first-hand experience including Portfolio Management, Research, Risk Management and the need for Financial Advisors, selected the most relevant tools from their respective areas of expertise, to cut through all the information overload, into a unique product - Zsenia.

"Our mission is to democratize access to financial data and analytics for all," said George Stock, COO of Zsenia. "Only the privileged, such as institutional money managers, had access to data and analytics of such quality, but now Zsenia is available to everyone to get an edge. We have the users' best interests in mind, and Zsenia is created from the ground up, to empower users to make informed decisions."

Zsenia offers paying users in-depth analytics on stocks, ETFs and customized portfolios, including backtesting, portfolio optimization, and stress testing portfolios. It also offers completely free access to tools such as Financial Planning/Simulator, Premium News, Extensive Market and Economic Overview, Quotes and Comparisons, unlimited Equity and ETF Research, and a Prediction Tracker to help anyone get started and build confidence in their investments decisions. Founders will also randomly select registered users and provide direct training for free to get anyone started or improve their investment knowledge regardless of background and experience.

"Knowledge is power, but you still need a tool for validation and a reality check if you intend to beat the market more consistently," said Reaz Islam, co-founder of Zsenia. "Registered users can test drive all the features (Backtest, Optimize, Stress Testing/Simulation and more). The platform can help anyone interested in investing in the liquid markets across three dimensions, such as Security Selection, Asset Allocation and Market Timing. Whether the user is researching a stock or ETF to add to their portfolio (security selection), unsure about asset allocation, or just worried about the market and want to change your positions (market timing), we've got them covered."

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"Zsenia has a professional touch and feel, with access to proprietary sophisticated tools with proven applications, and developed for users from a wide range of backgrounds," said Kevin Breen, co-founder of Zsenia. "Zsenia bridges the gap between an investment concept and backs it up with solid empirical data and analytical validation."

Zsenia is an in-depth research and decision-making power tool utilizing proprietary technology that can help anyone get an edge, improve their investment performance and make better informed and smarter investments, "on the go".

A self-funded, simplified, investment, research, and analytics tool,Zsenia, is a user focused and an independent provider, not affiliated with any financial services platforms. It operates from New York and is registered as a corporation in Delaware.

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For more information including Founders Profile and Zsenia Academy please visit http://www.zsenia.com

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