Binary Fountain, the leading online reputation management platform for enterprises, healthcare organizations and small and medium-sized businesses, today released the findings of its second annual "Healthcare Consumer Insight & Digital Engagement" survey. With the goal of getting an updated view into how patients search, evaluate and share their experiences with their physicians, the survey, conducted by OnePoll and commissioned by Binary Fountain, shows an increase in patients' dependence and reliance on online ratings and review sites to make informed healthcare decisions.
Americans Are More Comfortable Sharing their Healthcare Experiences Online
Today, social media platforms are being used to discuss and share all elements of a person's life, which now includes healthcare experiences. The survey results showed that consumers have become increasingly comfortable with sharing their personal healthcare experiences online. In particular, millennial consumers between the ages of 18-34 are the most active over social media and are the most inclined to share their healthcare experiences online.
The survey finds that Facebook is the most used channel to share healthcare experiences for ages 25-54. However, unlike last year, consumers between the ages of 18-24 say Google is their preferred online platform to share their healthcare experiences. In 2017, survey respondents between the ages of 18-24 selected Twitter as their most used channel to share healthcare experiences.
Growing Dependence on Online Ratings and Review Sites
The survey shows that healthcare consumers continue to depend on online ratings and review sites. More and more, consumers are seeking online healthcare advice and relying on unfiltered, transparent patient feedback to determine whether a healthcare practitioner or practice is worth a visit. The below survey results reflect the true impact that online ratings and review sites have on consumers, as well as, the continued rise in healthcare consumerism.
Of the respondents that utilized websites/platforms to choose a physician, 34 percent selected hospital and/or clinic's website as a primary source, followed by Google (29 percent), WebMD (18 percent), Healthgrades (15 percent) and Facebook (12 percent).
Expectations Remain High for Patient Care
Patients today have high expectations for customer service and bedside manner. The survey examined, through multiple-answer questions, what factors matter most to patients when rating or evaluating a physician. The survey results revealed:
Patients are Losing Patience in Waiting Rooms
Across the board, patients indicated that "waiting" and "time" tend to be the most frustrating things about visiting the doctor. For example, the survey results show:
"The survey results underscore the significance of online ratings and reviews as online reputation management for physicians becomes ever-more important in today's healthcare consumer environment," said Aaron Clifford, senior vice president of marketing at Binary Fountain. "As patients are becoming more vocal about their healthcare experiences, healthcare organizations need to play a more active role in compiling, reviewing and responding to patient feedback, if they want to compete in today's marketplace."
To discover more findings from the second annual "Healthcare Consumer Insight & Digital Engagement" survey:
Survey Methodology
Sponsored by Binary Fountain, the "Healthcare Consumer Insight & Digital Engagement" survey was conducted by OnePoll, a marketing research company specializing in online quantitative research and polling, between July 11-13, 2018. Feedback was obtained from more than 1,000 U.S. adults who have a physician.
About Binary Fountain
Binary Fountain is the leading online reputation management platform for enterprises, healthcare organizations and small and medium-sized businesses. Anchored in its Natural Language Processing (NLP) technology, the cloud-based platform mines customer and employee feedback from surveys, online ratings and review sites, social media and other data sources to equip organizations with actionable insights needed to improve brand loyalty, increase engagement and drive sustainable bottom-line results. On a mission to help companies grow their business and create better customer experiences, Binary Fountain serves various industries including healthcare, hospitality, retail, automotive and financial services. For more information, visit http://www.binaryfountain.com or follow on Twitter @binaryfountain.
© Copy Right 2018 Jessica Brown's Press Releases.
All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.