Empowering Readers to Take Charge of Financial Life Key Focus of You Are The Boss

Between the soaring stock market, the glut of high-tech investment tools available and the sea of financial advisors offering their services, individual investors should be raking in returns that closely mirror Wall Street performance. Yet the vast majority of them are significantly underperforming the market.

It's this ongoing inequity that long-time financial advocate Walter F. Burns is determined to change through his empowering new book, You Are the Boss: Take Control of Your Financial Destiny.

"I've seen so many people ruin themselves financially—in part because they didn't have a basic understanding of investing do's and don'ts, but mostly because they weren't emotionally prepared," notes Burns. "Investors need to know how to avoid high fees and establish a diversified investment strategy that will serve them over the long term. But more than anything, they need to know how to develop the strong Emotional Armor® necessary to weather turbulent financial markets." Read news here.

In his engaging, tell-it-like-it-is style, Burns draws on more than forty years experience in the field of finance and personal lessons learned to guide readers through the financial maze that confounds so many individual investors. He also takes readers through an extensive Emotional Armor®-building exercise that ensures they have the confidence and mental discipline they need to grow, maximize and protect their wealth.

This isn't an investment strategies book. Instead, it's a personal empowerment guide that arms readers with the knowledge and tools they need to succeed in every aspect of their financial life. It takes a holistic approach to an individual's wealth management needs—from addressing the emotional behaviors that lead to costly mistakes, to clarifying the purpose of their wealth and the true wealth management services they should employ to achieve all that is important to them. It also teaches readers how to spot and avoid scams such as the Bernie Madoff Ponzi scheme and other "too good to be true" financial ploys.

"People need to know that with a little know-how and mental preparedness, they have the power within themselves to achieve the financial inner peace they desire," says Burns. "The bottom line message is that they are the boss when it comes to their financial destiny—and I don't want them to ever forget that."

You Are the Boss: Take Charge of Your Financial Destiny is now available for purchase through amazon.com, bn.com and any other online stores. It can also be ordered through any bookstore in North America.

About the Author

Walter F. Burns, a former naval aviator, is a passionate financial advocate with more than forty years of industry experience. He is the founder of Family Steward Wealth Consulting®, an independent registered advisory firm based in North Palm Beach, Florida.

For more information, please visit http://www.walterfburns.com

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