New Ridesharing Company, Safr, Partners with Garnier to get Women Where They Need to be Safely

Safr, a new ridesharing service focused on the safety and empowerment of women, has partnered with Garnier Whole Blends to get women where they need to be safely. As an established socially responsible company, Garnier supports Safr's mission to empower and support women, children, animals and communities.

Safr was built with the needs of women in mind and aims to improve the lives of women everywhere through safe transportation, job creation, and financial security. Together, Safr and Garnier will combine their efforts of providing quality service and products to women. Each Safr ride will now come equipped with samples of Garnier Whole Blends, and fans of either company on Facebook will have access to discounts and giveaways.

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Safr is the newest rideshare service to enter the market in Massachusetts and Florida, with plans to expand nationwide within the next 2 years. Its business model offers a solution to common rideshare safety concerns. It is built around passenger and driver safety and focuses on redefining ridesharing for women. In the rideshare industry, women drivers make 34% less than men, largely because women tend to avoid early morning and late-night driving. Read all the latest news.

Once Safr is national, Garnier will further enhance their support of the company by implementing a national joint go to market strategy to provide safe rides to women across the US and will help promote Safr's mission of women empowerment. Wherever women go and whatever they are doing, Safr and Garnier want to be a part of their lives and help make them easier and safer.

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About Garnier

Garnier believes that everyone possesses their own natural beauty, and everyone has the power to make that beauty shine through. For more than 100 years, Garnier has created innovative, performance-driven products covering all types of beauty needs – from haircare, styling, skincare, and hair color. Our products deliver results with a purpose. At Garnier, we source natural ingredients. We recycle. We eliminate nasties. We support local communities. And we believe that beauty can change the world. http://www.garnierusa.com
About Safr

Safr is also aiming to economically empower women everywhere. Safr drivers are personally vetted and undergo comprehensive background checks in criminal and motor vehicle history, so their riders can have peace of mind knowing they meet the Safr standard. Safr's in-ride security features make sure their riders arrive at their destination safely, or immediate assistance will be on the way. Their drivers are also paid more than the industry standard and are incentivized to provide best in-class service. Every time you ride with Safr, you are helping to empower a like-minded driver and support women, children, animals and communities. http://www.gosafr.com.

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