Camera IQ, the world's first augmented reality (AR) platform for camera marketing, today unveiled its flagship Camera Experience Manager (CEM) product in a live demo onstage at Cannes Lions. The CEM offers a full suite of enterprise tools that help brands create, manage and measure their camera content across multiple distribution channels.
Camera IQ customers can now use the company's CEM to build augmented reality experiences (AREs) and simultaneously publish them across multiple cameras, including popular social media apps like Facebook, Snapchat, or their own native applications. The CEM then collects and visualizes aggregate analytics from each distribution endpoint and compares engagement data side-by-side to help marketers understand what's working, and why.
"Cameras are the next great consumption experience, the next great transaction experience, and the biggest opportunity for marketers in a decade," said Camera IQ co-founder and CEO Allison Wood. "We help marketers create brand new worlds that customers love to explore. Camera IQ seamlessly integrates OS platforms, AR toolkits and native apps into a single fabric, so marketers can deliver captivating experiences at scale, everywhere."
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Wood and her Camera IQ co-founder and COO Sonia Tsao were selected by R/GA to participate in the fourth annual Cannes Lions Start-up Academy. The Academy identifies technology-enabled companies with the potential to impact the marketing, media, and communications and advertising industries, exposing global brands to an expanded pool of innovative solutions. Read all the latest news.
In Cannes, Camera IQ will also demo augmented reality experiences from new partners Refinery29 and Tapestry, who join a list of AR pioneers already working with Camera IQ, including the Coachella, Viacom, FabFitFun, and others.
"The camera opens up an entirely new channel of engagement with our consumers and this is just the beginning," said David Kang, Senior Vice President, Digital & E-commerce at Tapestry. "Our brands are powered by innovation and inclusivity which fits very well in the partnership and work with Camera IQ. We prize exploration and self-expression, the two values are amplified through this collaboration as we continue to test and learn… to surprise and delight our consumer while bridging the physical and digital through AR."
In addition to their appearance on the Lions Innovation stage, Camera IQ's founders will be speaking at two additional events:
Allison Wood will speak on a panel at The Interpublic Group Women's Breakfast, featuring executives from Facebook and Amazon and moderated by BBG Ventures Founding Partner and Former Gilt Groupe CEO Susan Lyne, whose early stage consumer technology fund invests in female-led companies. Event details are available here.
Sonia Tsao will speak on a panel at The Female Quotient's Girls Lounge moderated by Ita Ekpoudom, Founder and CEO of Tigress Ventures and Investment Partner at Plum Alley. Event details are available here.
"We are excited to bring founders to Cannes that will provide global brand and agency leaders with access to emerging technologies and business models," said Stephen Plumlee, Global Chief Operating Officer of R/GA and Managing Partner of R/GA Ventures. "Camera IQ, with its focus on mixed reality solutions, is the kind of company we have always been drawn to at R/GA—one that is fostering creativity through groundbreaking technology."
Demos of Camera IQ's platform and the Camera Experience Manager are available by request. To get in touch or to learn more, please email: hello@cameraiq.com
About Camera IQ
Camera IQ is the world's first augmented reality platform for camera marketing. We unite the camera ecosystem to help brands create and deliver captivating AR experiences at scale.
Our flagship product is the Camera Experience Manager (CEM), which offers a full suite of enterprise tools that help brands create, manage and measure their camera content across multiple distribution channels.
Camera marketing thrives at the intersection of experience design and spatial analytics. Our technology integrates OS platforms, AR toolkits and native apps into a single fabric, so brands can build once and Deploy Everywhere™.
Join Viacom, Coachella, Tapestry, Refinery29 and others on the frontier. Please visit http://cameraiq.com.
Camera IQ. Brand new worlds.
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About R/GA
R/GA is connected by design. An innovation leader for more than 40 years, R/GA has expanded to offer consulting, ventures, technology, marketing communications, architecture, and IP development services in addition to its award-winning design practice. Its work spans web, mobile, and social communications, retail and e-commerce, product innovation, brand development, and business transformation.
The company has more than 2,000 employees globally with 19 offices across the United States, Europe, South America, and Asia-Pacific. R/GA is part of The Interpublic Group of Companies, one of the world's largest advertising and marketing services organizations.
For more information about R/GA, please visit http://www.rga.com and on Facebook and Twitter.
About R/GA Ventures
R/GA Ventures helps industry leaders embrace disruption, connecting them with emerging startups, technologies and consumer behaviors to drive their businesses forward. Since 2013, the R/GA Ventures portfolio has grown to include more than 80 companies across a variety of verticals.
R/GA Ventures and R/GA are part of the Interpublic Group of Companies, one of the world's largest advertising and marketing services organizations.
Learn more at ventures.rga.com and by following @rgaventures
About Cannes Lions
The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications and encompasses Lions Health, Lions Innovation and Lions Entertainment. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, over 40,000 entries from all over the world are showcased and judged at the Festival.
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The five-day Festival is the only truly global meeting place for professionals working in advertising and communications. Attendees from nearly 100 countries come to experience five days of workshops, exhibitions, screenings, master classes and high-profile seminars presented by renowned worldwide industry leaders.
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