ClubUp Continues Expansion of its Caddie Facilitation System into New Markets

ClubUp, a North Carolina-based software and services company that caters to private golf clubs with caddie programs, announced the company's recent expansion into Virginia and Massachusetts, as well as additional markets in North Carolina.

Currently operating in North Carolina, Arizona, New York, Texas and Georgia, ClubUp partners with private golf clubs looking to advance their already existing caddie programs, as well as with clubs looking to add a caddie program as a new service to its club membership. The ClubUp system assists with common caddie program challenges including communication inefficiencies, caddie payment, member experience and employment regulation. "ClubUp is excited to add partner clubs in new markets. Strong business relationships with world class clubs combined with our recent partnership with the Metropolitan Golf Association in New York allows us to provide caddie opportunities to young people in a number of markets while also helping our partner clubs start or improve caddie programs for their members," said ClubUp founder and CEO Matthew Rose.

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In North Carolina, ClubUp launched its services with Wade Hampton Golf Club in Cashiers, NC in June of 2018. Wade Hampton Golf Club was selected as Golf Digest's Best New Private Course of 1987, and has never been out of the Top 40 since it joined America's 100 Greatest Courses. "I have truly enjoyed the professional responsiveness of the ClubUp team! It has enabled us to streamline our caddie ranks and deliver a wonderful product!" said Pete Mathews, Golf Director at Wade Hampton Golf Club.

Also in North Carolina, ClubUp launched service with Biltmore Forest Country Club in Asheville starting in April of 2018. Founded in 1922 by the Vanderbilt family, the golf course was designed by Donald Ross and consistently ranks as one of the top courses in North Carolina. "With the assistance of ClubUp, Biltmore Forest reinstituted a caddie program for the first time in over twenty years. The program has exceeded expectations as we have more than tripled our projections. From recruitment to development to implementation, ClubUp has created a seamless program that has resulted in an enhanced golfing experience for our members," stated Jon Rector, Head Golf Professional at Biltmore Forest Country Club.

Another new partner club for ClubUp is Princess Anne Country Club, located in Virginia Beach, VA. Princess Anne club was founded in 1916 and its golf course consistently ranks as one of the top courses in Virginia. "We recently revitalized the caddie program at the Princess Anne Country Club. Two of our most important goals for the program were to engage local youth, not only provide employment but also develop their love of the game of golf, and to provide a best-in-class caddy experience for our members. ClubUp has allowed us to easily connect with our target caddie demographic and its easy-to-use platform has made the administrative side of the program seamless, providing us with more time to develop our caddies in the program, thus ensuring our members' satisfaction," said Matt Liebler, Head Golf Professional at Princess Anne Country Club.

On Boston's South Shore, Black Rock Country Club has also recently signed up to work with ClubUp. Black Rock is recognized as one of the region's premier private golf clubs and will use ClubUp to assist their already operational caddie program. "We are excited to continue our expansion in the northeast with the addition of Black Rock Country Club," stated Matthew Rose, CEO of ClubUp.

About ClubUp
ClubUp is a software and services company that partners with private golf clubs looking to advance their already existing caddie service to its club membership, as well as with clubs looking to add a caddie program as a new service to its club membership. Using the ClubUp system, golf clubs can request and facilitate caddie services while also providing the golfer with a cashless payment option for the caddie service. ClubUp also helps partner clubs follow best practices when operating a caddie program, being mindful of employment regulation with independent contractors. ClubUp works closely with club outside services staff to customize the ClubUp system for each club's needs to ensure necessary monitoring of the caddie program is not lost and member behavior is not impacted.
The ClubUp Board of Directors includes Scott Mahoney, Seth Waugh, Ken Thompson, Matt King, Todd Johnson and Matthew Rose.

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