Sago Mini Launches Pillow Playsets, Throw Pillows that Unfold into Toys, on Kickstarter

Sago Mini's Pillow Playsets reached their funding goal of $20,000 in only 2 hours, having now raised over $110,000 only two weeks into their crowdfunding campaign. Pillow Playsets unfold into a kitchen, dollhouse or doctor's office, transforming any couch into an imaginary playground. When playtime is over, it all tucks away again into a compact throw pillow.

"No other throw pillow does this! This is a brand new concept, and it resonates with millennial families where clever, space-saving design is a key feature they're looking for," said Sago Mini Head of Consumer Products Samson Lee. "These playsets are perfect for travel and entertainment for young children, and easy for parents to grab on the go or to help maintain a tidy space."

Pillow Playsets are made of a durable poly-cotton blend, making them durable, washable and great for travel. Simply unfold the pillow to reveal a kitchen, doctor's office or dollhouse. Each set comes complete with gorgeous, whimsical illustrations and creative plush props. Fry up an egg in the kitchen playset, practice lacing your shoes in the dollhouse or check your stuffie's blood pressure in the doctor's office. When playtime's done, all the props store safely away inside.

Sago Mini Pillow Playsets are currently available for preorder on Kickstarter for $39 USD, which includes one pillow, a fun sticker pack and downloadable PDF coloring sheets. For more information about the campaign or to place an order, visit http://pr.go2.fund/sago.

About Sago Mini
Sago is a team of designers, developers, builders, artists, thinkers and doers. They pride themselves on creating fun apps and toys to delight both children and parents. Pillow Playsets is a new type of product for them, so instead of going the traditional route, Sago Mini turned to Kickstarter to help bring these playsets to couches around the world. By using Kickstarter, they are able to sell directly to consumers and include some fun bonus items. For more information about Sago Mini, visit sagomini.com/en/.

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