Friday, January 24, 2020

WEDI Shares Results of Prior Authorization Survey in Testimony to NCVHS

WEDI, the nation's leading nonprofit authority on the use of health IT to create efficiencies in health care information exchange and a trusted advisor to the U.S. Department of Health and Human Services (HHS), presented prior authorization (PA) survey results during testimony late last year before the HHS National Committee on Vital and Health Statistics (NCVHS). In the meeting, Jay Eisenstock, Chair of the WEDI Board of Directors, shared how the results highlighted technology limitations, increased PA requirements and the desire for mandated standards.

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The survey, conducted by the WEDI Prior Authorization Subworkgroup in August 2019, analyzed the current medical services' prior authorization process and will be used to develop guiding principles to support increased automation and standardization. The survey was distributed by WEDI to member and non-member organizations and received 127 total responses including 65 from providers, 31 from payers and 31 from vendors. An infographic of the survey results can be found here.

"The efforts of the WEDI Prior Authorization Subworkgroup not only help to guide future regulations but provide an important examination into existing processes as our nation's providers, payers and vendors navigate the evolving requirements of prior authorization," said Eisenstock. "While the industry has made great progress, this survey shows how much more work there is to be done to clarify and standardize prior authorization workflows. In fact, our colleagues at ONC continue to drive this conversation with the topic being a key point of discussion during last week's Health Information Technology Advisory Committee (HITAC) meeting."

Among key findings of the survey:

Trends in PA volume

Determining whether a PA is required without initiating a PA request is difficult

Results of the survey were also presented during a December briefing on Capitol Hill, where a panel of WEDI experts addressed policymakers and federal agencies to announce emerging automation trends that can reduce PA challenges, lower costs and improve patient care. Panel participants included Jay Eisenstock; Heather McComas, Director, Administrative Simplification Initiatives, American Medical Association; Sagran Moodley, Senior Vice President, UnitedHealthcare, Chair, DaVinci Project, Chair DRLS/CMS; and Jon Zimmerman, CEO, Holon Solutions.

About WEDI
WEDI is the leading authority on the use of health IT to improve health care information exchange to enhance the quality of care, improve efficiency, and reduce costs of our nation's health care system. WEDI was formed in 1991 by the Secretary of HHS and was designated in the 1996 HIPAA legislation as an advisor to HHS. WEDI's membership includes a broad coalition of organizations, including: hospitals, providers, health plans, vendors, government agencies, consumers, not-for-profit organizations, and standards development organizations. To learn more, visit http://www.wedi.org and connect with us on Twitter and LinkedIn.

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Thursday, January 23, 2020

Traliant Announces Sexual Harassment Training For Illinois Employees and Managers

Traliant, an innovator in online sexual harassment training, today announced the Illinois Edition of its award-winning Preventing Discrimination and Harassment training. The interactive course complies with the Workplace Transparency Act, a comprehensive employment bill that went into effect on January 1, 2020. Under the new law, Illinois employers must provide annual training on preventing sexual harassment to employees and supervisors.

Traliant's new Illinois Edition covers the state-mandated topics and more, including the different forms of sexual harassment, discrimination, bystander intervention, diversity and inclusion, retaliation, and the responsibilities of managers and supervisors.

For more information, please visit: Illinois Sexual Harassment Training

"As Illinois organizations prepare to comply with new sexual harassment training requirements, they have an opportunity to take a more modern approach to preventing this pervasive problem," said Mike Pallatta, Traliant's CEO and Co-Founder. "With our new Illinois Edition, employers can feel confident they are providing an engaging training experience that complies with the law, and helps create a safe, positive workplace."

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The Illinois Edition is available in separate versions for employees and managers. Topics are presented in a series of bite-sized episodes, featuring realistic video scenarios and a variety of interactions to raise awareness of sexual harassment and other workplace misconduct, and promote respectful, inclusive behavior. Traliant courses are mobile optimized for anytime access on laptops, smartphones and tablets.

Traliant offers other state editions including Preventing Discrimination and Harassment for California, New York, Connecticut, Delaware and Maine.

About Traliant
Traliant was founded by industry veterans from some of the world's most successful compliance training companies to meet the challenge of transforming compliance training from boring to brilliant. Backed by Martinson Ventures, Traliant delivers award-winning, bite-sized compliance training on an eLearning platform that enables fast and easy customization. Courses are available on numerous workplace topics including Diversity Training and Sensitivity Training. For more information, visit: http://www.traliant.com.

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New Study Shows U.S. Hispanics Favor English Content and Brands that Reference Culture

H Code, the only advertising entity reaching the U.S. Hispanic market at scale digitally, today released its 2020 Digital Fact Pack, showcasing new research conducted by H Code's Intelligence Center to understand the preferences and habits of Hispanic consumers in the U.S. when it comes to digital media. Findings explore the shift in content consumption among U.S. Hispanics, who now prefer digital and social channels to traditional mediums. Surveying more than 1,000 English and Spanish-speaking Hispanic respondents in the United States, the study also highlights the adoption of smart technology, device and language preferences, sentiments around brand advertising, and the importance of culture and authentic connections with this powerful audience.

"H Code's Digital Fact Pack reinforces our knowledge that brands can no longer ignore the rapidly-growing U.S. Hispanic market. With a $2.3 trillion GDP and accounting for half of the country's population growth over the past two decades, this demographic is a crucial target for brands trying to increase their ROI," said Parker Morse, CEO and Founder of H Code. "Our research shows that Hispanics are paying close attention to brands and those that make an effort to represent them gain their loyalty."

Despite their massive influence, brands dedicate only 4.2 percent of advertising budgets to this audience. And Hispanics are taking note: 78 percent don't think brands target them enough and believe it's time brands recognize the power of the Hispanic community. If brands commit to prioritizing this audience, they will be rewarded with increased brand loyalty, affinity, and customer lifetime value: In fact, 75 percent of Hispanics say they are more likely to think favorably of a brand or purchase their products if they make an effort to include elements of their culture and 80 percent stay loyal to a brand once they find one they like. As a result, insight into this audience will be an incredible resource for brands looking to inform their campaigns and influence this consumer market.

100% Hispanic and 100% American
Culture is a significant part of the Hispanic market in the U.S. and is driven by the varying heritages and backgrounds that make up this highly diverse audience. The majority (84%) of respondents say their culture is a mixture of American and Hispanic culture. Brands must understand that this audience has interests, values, traditions, and preferences that blend two worlds. Understanding their nuances is key for any brand looking to successfully reach them.

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Spanish over English? Try Both
When it comes to language, the Hispanic market shatters stereotypes, meaning that marketing to Spanish-dominant audiences is an outdated practice. The majority of this diverse, engaged audience either prefers English-language content or consumes bilingual content across mediums and platforms: 66 percent take notice of bilingual advertising campaigns because they reflect their own experience and 71 percent don't have a preference to the language of digital ads, so long as they match the language of the surrounding content.

○ 53% watch in English
○ 30% watch in both English and Spanish
○ 17% watch in Spanish

○ 41% listen to English and Spanish
○ 40% listen in English
○ 19% listen in Spanish
Family Over Followers
64 percent of Hispanics say they use social media to stay connected with friends and family, emphasizing the importance of emotional connections, family, and social communities to this audience. The two most popular social media platforms among U.S. Hispanics are Facebook (78%) and YouTube (71%), followed by:

H Code's Digital Fact Pack showcases the immense opportunity available to brands that target the Hispanic market. Digital will be at the forefront of Hispanic advertising, and insight-driven campaigns strategically tailored will resonate most and ensure success. To learn more, visit hcode.news/2020-Fact-Pack. More info here.

Methodology
The 2020 Digital Fact Pack was produced by H Code and uses data collected from the H Code Intelligence Center's Hispanic Digital Consumption Survey, which ran during Q4 2019. The survey had 1,069 Hispanic respondents, both English- and Spanish-speaking, and is representative of all main geographical areas of the United States.

About H Code
Founded in 2015, H Code is the leading media entity reaching U.S. Hispanic consumers at scale digitally. The company was formed to better connect brands and advertisers with U.S. Hispanics online across all channels. It reaches this niche audience through digital and integrated campaigns that bring together targetable data, exclusive inventory, impactful creative, branded content, and more. Through H Code, brands can more effectively reach and influence Hispanics than with any other partner in the Hispanic market. Key clients include Disney Theatrical, Toyota, General Mills, Target, Walmart, Delta Air Lines, Chase, Kaiser Permanente, Clorox, Sprint, and USPS.

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Visitor Relationship Management Pioneer Admiral Selected to Present at the 2020 Florida Venture Capital Conference

Admiral, the world's leading Visitor Relationship Management (VRM) platform announced today that it has been invited by the Florida Venture Forum (FVF) to present at the organization's 2020 Florida Venture Capital Conference taking place in Orlando on January 30th - 31st. With a mission to connect the state's most innovative companies with the world's top investors, The Florida Venture Forum is the state's leading entrepreneurial and venture investor networking group.

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Headquartered in Gainesville, FL with offices in NYC, Denver, RTP and the west coast, Admiral empowers digital publishers to grow and optimize revenue by building first party relationships with their visitors. Since launching in 2015, thousands of sites worldwide have adopted Admiral's VRM platform to size and solve adblock losses, launch paid subscription programs, manage CCPA/GDPR privacy consent, drive email acquisition and accelerate social growth, optimizing Average Revenue Per Visitor (ARPV). In fact, Admiral recently celebrated a growth milestone, passing 400 billion visitor impressions flowing across its worldwide platform.

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Focusing on growth and later stage companies, the Florida Venture Capital Conference in 2020 expects over 400 attendees including 200+ equity investors from across the U.S., Europe, and Latin America, representing billions of dollars in deployable capital.

"Being selected to present at this event is a tremendous opportunity, and brings our special relationship with the Florida Venture Forum full circle," says Dan Rua, CEO, Admiral. In 2017, Admiral was awarded the prestigious Accelerating Innovation Award out of a field of 100+ entrants at FVF's 10th Annual Florida Early Stage Capital Conference. "Earning recognition from the FVF during Admiral's early stages certainly gave our team, investors and customers confidence that we were onto something big," says Rua. "To now be invited back to share our story, after serving thousands of media publishers worldwide, is an honor."

During the two-day event, presenting companies and conference attendees will engage with regional, national and international venture capitalists, and strategic investors. Investors or strategic partners interested in learning how Admiral has achieved 4X ARR/FTE growth and become one of Florida's fastest growing companies, are encouraged to reserve time at the conference with Admiral CEO, Dan Rua via dan@getadmiral.com.

To learn more about Admiral, visit GetAdmiral.com.

ABOUT THE FLORIDA VENTURE FORUM
The Florida Venture Forum, established in 1984, is the leading entrepreneurial and private company investor networking group in Florida, providing Florida-based companies (and their owners and managers) with unique strategic education and guidance and opportunities to interact with and present to active funds and other equity investors as well as other members of the entrepreneurial and emerging company ecosystem. To date, Florida-based companies presenting at Forum conferences have raised ~$6 Billion in equity capital to date.

ABOUT ADMIRAL
Admiral is the industry's leading Visitor Relationship Management (VRM) platform, serving thousands of sites worldwide. Admiral empowers publishers to engage their audiences to drive and optimize revenue streams from paid subscriptions to adblock recovery. Admiral's one-tag solution provides free revenue analytics, and a suite of engagement, CCPA/GDPR privacy compliance, subscription, adblock recovery, and revenue growth modules. Interested publishers, investors and partners are encouraged to learn more at GetAdmiral.com Be alert to the latest news.

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Photomatix Pro 6.2 Brings HDR Merge to Capture One

HDRsoft, makers of Photomatix software that popularized High Dynamic Range (HDR) photo editing, have updated their Photomatix Pro software to include a plugin for Capture One that merges bracketed images to HDR. Read latest news here.

The new plugin enables Capture One users to merge images taken with different exposures without leaving their Catalog or Session. Users can then adjust the contrast, tone and color of the merged HDR image with Photomatix Pro's presets and settings before reimporting it to their Catalog or Session in Capture One. Alternatively, they can merge to HDR with a simple exposure fusion process using the Photomatix 'Natural' preset and then further adjust the merged image with Capture One's High Dynamic Range tool.

The Merge to HDR plugin offers options to automatically align hand-held bracketed exposures, and to remove 'ghosts' created when moving people or objects are present in the scene. It also offers an advanced tool to select and assign an exposure to different areas of the image for more control over the ghost removal process. The merged image can then be adjusted with a large range of settings and one-click presets. Photographers can quickly get the look they desire from natural-looking results to painterly images, and from surreal and dreamy photos to ultra-realistic images with increased details.

Also added in Photomatix Pro 6.2 is support for CR3 RAW files, used by newer Canon cameras, and many additional camera models.

AVAILABILITY AND PRICING
The Capture One plugin works with version 12 and higher of the software. Photomatix Pro 6.2, including the plugin, is a free upgrade for customers who purchased a Photomatix Pro 6 or Photomatix Pro 5 license. An upgrade price of US$29 is available for customers who purchased a license for earlier versions, and a full license is a US$99 one-time purchase. Photomatix Pro 6.2 is available for Microsoft Windows (XP/Vista/7/8/10) and Macintosh (macOS 10.6 or higher). For more information and to download a free trial version, please visit http://www.hdrsoft.com.

ABOUT HDRSOFT
HDRsoft develops photo editing software based on high dynamic range (HDR) imaging techniques. The company pioneered HDR photography with the introduction of its Photomatix software in 2003. Today, the company continues to build easy-to-use software tools that let photographers create eye-catching images. Photomatix is ideal for photography scenes that benefit from applying HDR, such as architecture, landscape, real estate, and more. The company is headquartered in the United Kingdom and has staff in the USA and several other countries.

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Tru Optik and Skydeo Inc. Announce Exclusive Multiyear Agreement to Enhance Mobile Device Identity Resolution Across Tru Optik’s Household Graph

Tru Optik, the identity resolution leader across OTT and Connected TV (CTV), today announced an exclusive partnership agreement with mobile data platform leader Skydeo Inc., to enhance mobile device identity resolution and audience-based targeting capabilities across Tru Optik's Household Graph™.

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As part of the agreement, Skydeo's mobile data marketing platform, which consists of over 300 million unique mobile devices in the U.S. (2.7B globally), will be anonymously mapped to Tru Optik's patented Household Graph™ of more than 80 million U.S homes. Read here.

Media companies and advertisers will be able to leverage Skydeo's mobile behavioral data and geo-location people-based insights for audience building across OTT, gaming and streaming audio inventory.

"Media consumption is rapidly increasing across OTT, streaming audio and online gaming – content that is often accessed on mobile devices," said David Wiesenfeld, Chief Strategist, Tru Optik. "Our clients and partners come to us for best-in-class cross-device targeting and measurement across streaming media. Skydeo's scale of deterministic mobile data and privacy compliant sourcing directly from consumers enhances our capabilities by offering unparalleled mobile scale mapped back to consumers of ad-supported OTT, streaming audio and online gaming."

"Tru Optik has been focused on OTT and Connected TV since before it was fashionable," said Skydeo founder and CEO Mike Ford. "We're excited to partner with the leader in the space and enable brands and agencies to leverage Skydeo AppGraph & PlacesGraph audiences via Tru Optik's identity resolution solutions."

Consumers will be able to opt-out of audience-based targeting through Tru Optik's Privacy.TV, a free privacy compliance solution for CTV and Advanced Media that offers consumer opt-out for publishers, adtech platforms, data providers and device manufacturers.

About Tru Optik
Tru Optik identity resolution powers the streaming media ecosystem. Tru Optik's patented Household Graph™ of more than 80 million U.S. homes enables the world's leading brands, agencies, media companies, and platforms to engage consumers across OTT, streaming audio, and gaming with unmatched scale, accuracy and privacy compliance. To learn more about Tru Optik visit: http://www.truoptik.com.

About Skydeo Inc.
Skydeo provides customer acquisition solutions to brands and their partners through Skydeo's mobile-first data marketing platform of over two billion unique devices globally. Skydeo's unique combination of privacy-compliant data solutions features the Skydeo AppGraph, PlacesGraph, ShoppingGraph & ConsumerGraph for custom audience creation and programmatic activation. Check out https://skydeo.com.

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CARD Secures Updated Guidance Ensuring Mental Health Parity for Medi-Cal Children

California's Department of Health Care Services (DHCS) recently released updated guidance to the managed care plans who administer benefits for Medi-Cal beneficiaries. The updated guidance clarifies that the plans must comply with the federal Mental Health Parity and Addiction Equity Act (MHPAEA). MHPAEA prohibits limitations for mental health services from being more restrictive than limits for medical/surgical services. This updated guidance helps ensure access to critical autism treatment services.

Since 2014, when California began covering behavioral health treatment for its pediatric Medi-Cal population diagnosed with autism spectrum disorder (ASD), the Center for Autism and Related Disorders (CARD) has worked with Autism Speaks and the Autism Legal Resource Center to secure guidance from DHCS stating that Medi-Cal's children with ASD are protected by MHPAEA. Without this clarification from DHCS, some managed care plans have imposed conditions, such as parent participation requirements, that put Medi-Cal benefits out of reach for some families.

"This guidance will make autism treatment more accessible to our most vulnerable children," said CARD Vice President of Government Relations Julie Kornack. "Governor Newsom's commitment to mental health parity is clear, and this policy change will make a real difference for our families."

When not applied to substantially all medical/surgical services, some of the policies and practices prohibited by MHPAEA include hour and visit limits, parent/caregiver participation requirements, treatment plan templates, location exclusions, standards for network participation, including reimbursement rates that result in limited or no access to treatment, and plan methods for determining usual, customary, and reasonable charges.

About Center for Autism and Related Disorders (CARD)

Center for Autism Related Disorders (CARD) is the world's largest provider of evidence-based autism treatment, providing services to individuals of all ages who are diagnosed with autism spectrum disorder (ASD) at treatment centers around the globe. CARD was founded in 1990 by leading autism expert and clinical psychologist Doreen Granpeesheh, PhD, BCBA-D. CARD treats individuals with ASD using the principles of applied behavior analysis (ABA), which is empirically proven to be the most effective method for treating individuals with ASD and recommended by the American Academy of Pediatrics and the US Surgeon General. For more information, visit http://www.centerforautism.com or call (855) 345-2273.

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