Jessica's Press Releases

Tuesday, December 31, 2019

Small Business Owners to Big Brands: “You Don’t Get It”

Small business owners overwhelmingly report that the businesses that market to them neither understand nor listen to them. This makes selling to this group problematic for large and medium sized businesses, who need to take the time to understand the mindsets of Small Business Owners (SBOs). On the 55th episode of the "If You Market" podcast, an authority in business-to-small business marketing explains how large business can improve their success rates.

"SBOs consistently express their dissatisfaction (and distrust) with brand marketers' abilities and attempts to sell and market to them," said Dan Gliatta, CEO of Cargo, a B2B marketing company that helps large brands market to small businesses. "On average, over 50 percent of SBOs feel big brands and markete rs are ineffective in engaging and marketing to them. Which means either one in two brands are failing or 50 percent of every brand's marketing spend is wasted." Click here to read the latest news.

Cargo studies have shown that most SBOs fall into one of two groups; Crusaders or Artisans:

The two groups share an emotional attachment to their business that is particular to SBOs — and is the piece larger companies frequently neglect when marketing to them.

"To them, everything is personal, so marketers wanting to engage and motivate them need to get them to feel if they want to get them to act," Gliatta said.

Karla Jo Helms, CEO of JoTo PR, and co-host of the IYM podcast, agrees. "Emotion drives (small businesses) today. That's the biggest thing, especially in B2B. People don't realize that, they think buying decisions are rational."

Sky Cassidy, "If You Market" podcast Host and CEO of MountainTop Data, underscored the considerable difference there is between marketing to a large company and a small one.

Read latest news here.:

https://jessicapressreleases.blogspot.com/2018/05/owlet-raises-24-million-in-series-b.html

"There's a vast difference in how you market to an enterprise company, marketing manager, and a business owner," Cassidy said. "The (first) one you can say, 'This is going to make your job more convenient, make you look good.' They're sold on it.

"The business owner needs to see profit, needs to know they're not wasting their money because they could give that money to you or they could take their kids to Disneyland. And that's what you're up against with the business owner versus the marketing manager." Be alert to the latest news.

Insiders say the ability to appeal to the emotional side of the SBO will become more important, as so-called Millennials – those born between the years 1980-2000 – are the fastest-growing segment of SBOs and may be more inclined to own a small business than members of older age groups. A study released in 2017 found, among other favorable statistics, that Millennials have more experience with small business and greater desire to start businesses than previous generations.(1)

Another study found that Millennials are starting businesses at an earlier age than did previous generations, they're launching more small businesses, and leading larger teams.(2)

"Millennials think, act and behave differently than most of their predecessors," said Gliatta. "They're driven by purpose and passion and cause just as much as they're driven by the bottom line, if not more. With this in mind, Cargo is kicking off the next decade with a proprietary, AI-driven study that will lend insight to better understand and solve the Millennial SBO riddle."

According to the United States Census Bureau, there were 83.1 million Millennials in the United States in 2015. By the end of 2019 they are expected to have overtaken "Boomers" – generally, those born between 1946 and 1964 – as the most populous age group in the United States.3

About the "If You Market" Podcast
Meet If You Market podcast host, Sky Cassidy—an accomplished B2B marketer. And his co-host, disruptive PR evangelist Karla Jo Helms. Together they talk with industry experts to analyze B2B marketing tactics in a cocktail hour atmosphere.

The podcast airs on iTunes, Stitcher, Google Play and TuneIn Radio.

Sky Cassidy is also the CEO of MountainTop Data. MountainTop Data, based in Los Angeles, CA, provides data and data services for B2B marketing. Karla Jo Helms is the CEO and Anti-PR Strategist of PR agency, JOTO PR DisruptorsTM, based in Tampa, FL. Visit them via http://ifyoumarkettheywillcome.com/category/if-you-market-podcast/?PRS

Read news here.:

https://jessicapressreleases.blogspot.com/2018/05/fareportals-cheapoaircom-wins-gold.html

About Cargo
Cargo is a new-model marketing and advertising agency that specializes in helping big brands connect with Small Businesses, otherwise known as B2SB Marketing®. The agency was established in 2006 and has offices in Greenville, S.C., and Toronto, Ontario to service the North American market. Cargo's client brands include 3M, Daimler, Detroit Reman, Lenovo, Mercedes-Benz, Pitney Bowes, and Royal Bank of Canada. For more information visit http://www.thecargoagency.com.

1.    "Millennials and small business go well together, study says," USA Today, May 31, 2017.
2.    "Millennipreurs' Are Starting More Businesses, Targeting Higher Profits," Fortune.com, February 20, 2016
3.    "The Big Number: Millennials to overtake boomers in 2019 as largest U.S. population group," The Washington Post, January 27, 2019

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

Key Housing Makes an "Epic" Announcement for Featured Listing for January 2020 in San Jose and Northern California (NorCal)

Key Housing Connections, a best-in-class service for businesses seeking short-term, furnished executive accommodations from San Jose to San Diego at http://www.keyhousing.com/ is proud to announce a pet-friendly winner for its coveted "featured complex" for Northern California for January. The winner is the EPIC of San Jose, located at 600 Epic Way, San Jose, California.

"For many people, their pets are just like family members. Traveling executives might feel this way about a beloved dog. Being able to bring their furry companion along on a business trip can be beneficial," explained Robert Lee, President of Key Housing. "EPIC is our featured listing because it's rare to find a luxury short-term apartment complex in San Jose with a pet policy. This property is pretty amazing."

Read latest news here.:

https://jessicapressreleases.blogspot.com/2018/05/aladtec-team-will-attend-iacp.html

Interested persons can review the site for Key Housings pet-friendly featured listing "Epic" at http://www.keyhousing.com/rightside.asp?action=form3&ID=816. The corporate housing complex is centrally located in San Jose. Pets are allowed on the property via a dog policy. An on-site pet washing service and nearby Dog Park can help a VIP care for their animal. Executive features include modern and furnished rooms, laundry, pools, spas, clubhouses, and fitness centers. The informational page focused on Silicon Valley short-term executive apartments is also updated for review at http://www.keyhousing.com/silicon-valley-furnished-rentals.asp.

EXECUTIVES AND THEIR DOGS ENJOY AN EPIC STAY AT THE BEST CORPORATE HOUSING PROPERTY IN SAN JOSE

Here is the background on this announcement. VIP's frequently flying into the Bay Area for work might find corporate housing sufficient but lonely. If an executive prefers to take a dog along on a business trip to the Bay Area, finding San Jose corporate housing could be challenging. Pets might not be allowed at many luxury short-term apartments in Silicon Valley.

Read related news now.:

https://jessicapressreleases.blogspot.com/2018/05/rescale-and-remcom-bring-nvidia-gpu.html

For these reasons, Key Housing announces EPIC San Jose as the featured Northern California listing for December. The luxury corporate housing unit accommodates both business travelers and pets alike. Dog-friendly amenities include a pet washing station and dog park. Pet owners (and their pets) might appreciate the modern furnishings, swimming pools and outdoor fireplaces.

Studies have shown pets can help lower anxiety and stress levels. A calmer, focused VIP might manage a critical project better resulting in a great outcome. EPIC, the San Jose corporate housing listing for December, could ensure a cherished dog provides companionship for a VIP far away from home. Click here to read the latest news.

ABOUT KEY HOUSING

Based in Folsom, California, Key Housing Connections Inc. specializes in corporate housing and corporate rentals in large cities like San Jose, San Francisco, or Los Angeles as well as smaller cities like Carlsbad, Studio City, and Glendale. Key Housing is a leader in affordable, friendly, short-term serviced apartments in places like San Francisco, Ontario, Costa Mesa, and just about every city in California. Whether it's furnished apartments or serviced corporate housing, search, click, or call today!

Key Housing
(800) 989-0410
http://www.keyhousing.com/

Today’s Inspired Latina Releases Today’s Inspired Young Latina In National Book Launch

Several young Hispanic women showcased their gratitude and joy as proud first-time authors as they and Jacqueline S. Ruiz, the creator of the international Today's Inspired Latina (TIL) book series, launched the book debut of "Today's Inspired Young Latina" in front of friends and family.

The festive event recently took place at J. C. Restoration, a premier Hispanic-owned restoration company in Rolling Meadows. Written by Ruiz and Alexandria Rios Taylor with a preface by acclaimed Hispanic actor Edward James Olmos, the book details stories of young Latinas overcoming obstacles and creating their own opportunities, as they become part of a dynamic and inspirational generation in American society.

"Today is another amazing representation of what it means to believe in a dream that is bigger than all of us," said Ruiz, one of the book's co-authors. "And today we have the privilege of elevating 14 young Latinas that reached out to us. They believe in something. They wowed us with their presentations that captivated our hearts and minds." Be alert to the latest news.

The contributing authors in the book are: Evelyn Lozano, Alondra Ivette Guevara, Arianna Urrutia, Gina Aridal Pardino, Giselle Gonzalez, Andrea Vallejo, Samantha Ante, Maria Clara Ospina, Daniela Limon, Yahayra Argueta, Erica Franco, Gabrielle Hernández Franch, Evelyn Lonzano, Scarlett Magaña-Singh.

Ruiz explained that the idea about getting young Latinas to share their stories came from TIL author Elizabeth Colón-Rivera. From then the seed was planted to premiere the first ever Young LATINATalks at Naperville's North Central College in September. A natural extension was to then capture these stories in an anthology book.

Hernández Franch, one of the book's authors, wrote about her initial dreams of becoming a doctor. Life and God had other plans for her. Becoming a contributor was as an amazing journey for her.

"People say that there are three things that change your life," she said. "It's the people you meet, the events you attend and the books that you've read have the power to change your life. And I'm here at this stage, at this incredible event with the right people holding the right book." Read all the latest news.

Taylor, also the dean of students at Glenbard West High School in Glen Ellyn, would have appreciated a book like this when she was a teenager. Unfortunately, there were not many inspirational stories to find. She hopes that will change with this new book.

"When I was in high school, there was very little representation of Latino authorship," she said. "There were very few stories that I could identify with or relate to culturally. These ladies are changing that narrative and unleashing the endless possibilities for their generation." Continue reading.

Today's Young Inspired Latina is available on Amazon for $14.97.

For more information about Today's Inspired Latina, visit: http://todayslatina.com.

About Today's Inspired Young Latina:
Inspired by the wildly successful and internationally acclaimed Today's Inspired Latina series, Today's Inspired Young Latina offers a compelling, hopeful collection of personal stories from the new generation that will activate your passion, wherever you are in life. With wisdom beyond their years, these young authors show us that age is no obstacle for overcoming adversity and reaching for dreams. Their stories will encourage people ages 8 to 80 to stay strong, live wisely, and always pursue their heart's desire.

Today's Inspired Latina
6 Books: 152 Authors: 1 Common Dream
A Today's Inspired Latina™ is an award-winning book series of inspiration and hope, a poignant collection of personal stories that will activate your passion. The series is the largest collection of stories in a book anthology series in the world with 152 to date in six volumes. Volumes seven and eight will be published in 2020 for more than 200 Hispanic female authors. These are success stories that need to be told, to motivate our community for generations to come. By overcoming language barriers, self-doubts and other obstacles in their way, these strong Latinas are a great example of how inspiration and perseverance can lead you to happiness and success in business and life. It's a positive, empowering read for anyone sitting on a dream and thinking it can't come true. Today's Inspired Latina™ shows that it can! For more information, visit: http://todayslatina.com.

More info here.:

https://jessicapressreleases.blogspot.com/2018/05/common-workplace-items-may-be-hazardous.html

THE NALA and its Cause Marketing Program Celebrate a Year of Giving

Through collecting baby and school supplies, and shoes, toys and coats, THE NALA, a nationwide digital marketing agency, charity efforts in 2019 made a major impact, locally, nationally and worldwide. Most recently, THE NALA hosted a successful donation drive for Operation Warm, a national nonprofit that makes brand new, high-quality winter coats and gives them away to children in need. Read all the latest news.

"We raised enough for Operation Warm to make 50 winter coats for kids in need nationwide," said Tiffani Tendell, Vice President - Communications and Business Development at THE NALA. "These coats not only keep kids warm, but promote self-esteem, school attendance and outdoor play."

Read all the related news.:

https://jessicapressreleases.blogspot.com/2018/05/urbane-cafes-latest-grand-opening.html

Along with a number of clients that hosted Operation Warm donation drives, THE NALA's businesses collected hundreds of toys for Toys for Tots in time for Christmas and collected more than 1,500 pairs of shoes for Soles4Souls, a nonprofit global social enterprise committed to fighting poverty through the collection and distribution of shoes and clothing. One of its clients, Caribe Resort, collected more than 640 pairs. The shoes help people in developing nations start and sustain their own small businesses and step out of poverty.

Read latest news here.:

https://jessicapressreleases.blogspot.com/2018/05/pixel-film-studios-releases-fcpx-layers.html

To date, Soles4Souls, which THE NALA has been working with for a decade, has distributed more than 35 million pairs of shoes in 127 countries and generated over $250 million in economic impact.

For years, in fact, THE NALA, as part of its collective cause marketing program, has encouraged its clients to host fundraising campaigns for its many charity partners. In addition to Operation Warm, Toys for Tots and Soles4Souls, its long list of affiliated national and local non-profits includes Teddy Bear Cancer Foundation, Operation Homefront, The Greatest Generations Foundation, Crisis Aid International, Dream With Me Foundation, and StandUp For Kids, among others.

About THE NALA™
The NALA offers small and medium-sized businesses effective ways to reach customers through new media. As a single-agency source, THE NALA helps businesses flourish in their local community using a variety of services, including press releases and a reputation and directory management program. THE NALA's mission is to promote a business' relevant and newsworthy events and achievements, both online and through traditional media. For more information or media inquiries, please call 805.650.6121, ext. 361.

Call-Push-Shock: A Growing Public Health Movement That Can Save Thousands of Lives Each Year

Call-Push-Shock, a social media campaign designed to encourage bystander action in cases of out-of-hospital cardiac arrest, is becoming a national public health movement. Results of the initiative, co-sponsored by Parent Heart Watch and the Sudden Cardiac Arrest Foundation and grounded in research by global consumer research firm, StrataVerve, were presented at the Cardiac Arrest Survival Summit in Seattle earlier this month.

Sudden cardiac arrest (SCA) is a national public health crisis. About 1,000 people suffer SCA outside hospital settings every day in the U.S. On average, only in one in 10 victims survives. Those who survive invariably received immediate CPR and quick treatment with a defibrillator.

The Call-Push-Shock initiative was developed in response to an appeal from the Institute of Medicine (IOM), now the National Academy of Medicine, urging collaboration among stakeholders to help improve survival from sudden cardiac arrest. The purpose of the campaign is to motivate bystanders to call 911, give CPR, and use AEDs (automated external defibrillators) to help save lives threatened by sudden cardiac arrest. One of the ways to help improve survival, according to the IOM, is for organizations to speak in one voice with consistent messaging aimed at increasing rates of bystander intervention with CPR and use of AEDs.

The Call-Push-Shock campaign is grounded in research conducted for the Sudden Cardiac Arrest Foundation by global consumer research firm, StrataVerve, focused on public awareness, understanding, and messaging that resonates with laypersons. "Extrapolating our research results with CARES (Cardiac Arrest Registry to Enhance Survival) data indicates about 14% more lives could be saved annually if we implement this strategy to clear confusion," said Jennifer Chap, principal at StrataVerve. "Understanding drives action." Read related news now.

The following definition was tested among consumers and is recommended for all to use: "Sudden cardiac arrest is a life-threatening emergency that occurs when the heart suddenly stops beating. It strikes people of all ages who may seem to be healthy, even children and teens. When SCA happens, the person collapses and doesn't respond or breathe normally. They may gasp or shake as if having a seizure. SCA leads to death in minutes if the person doesn't get help right away. Survival depends on people nearby calling 911, starting CPR, and using an AED (if available) as soon as possible."

The campaign was launched in June 2018. Assets include a landing page, Call-Push-Shock.org, and a user-friendly toolkit that features the consumer-tested definition (above), an infographic, images created for Facebook and Twitter, videos of "man-in-the street" interviews, and a social media calendar with suggested posts. Assets are available in English and Spanish.

By October 2018, there were 20 co-partners. By early December 2019, there were 35 co-partners. By the end of December, another 15 organizations had expressed interest in joining the campaign.

"We are thrilled that so many stakeholders are joining the Call-Push-Shock movement," said Mary Newman, Sudden Cardiac Arrest Foundation president. "We believe that if we speak in one voice across all of our platforms, we can dramatically improve survival from sudden cardiac arrest."

Read all the related news.:

https://jessicapressreleases.blogspot.com/2018/04/new-website-gkcouponscom-makes-it-easy_30.html

Martha Lopez-Anderson, Parent Heart Watch executive director, agrees. "We welcome other organizations to join the Call-Push-Shock movement. By using consistent messaging about sudden cardiac arrest, we can save thousands of lives each year."

To join the national movement, reach out to: contact@callpushshock.org.

About the Sudden Cardiac Arrest Foundation
The Sudden Cardiac Arrest Foundation is a national community benefit 501(c)(3) organization dedicated to raising awareness about sudden cardiac arrest and saving lives. Bystander intervention can triple the chance of survival and we work to promote this message.

Be alert to read related news.:

https://jessicapressreleases.blogspot.com/2018/05/rob-lowe-hosts-new-on-demand-segment-on.html

About Parent Heart Watch
Parent Heart Watch (PHW) is the only national organization focused solely on protecting youth from sudden cardiac arrest and preventable sudden cardiac death. PHW leads and empowers others by educating and advocating for change. PHW is comprised of parents and who have been personally touched by sudden cardiac arrest or sudden cardiac death and other passionate advocates who put their time and effort into preventing SCA/SCD in the young throughout their communities.

About StrataVerve
StrataVerve is a strategic marketing and research firm with expertise in consumer insights, product development and brand strategy across multiple categories. The StrataVerve difference is an integrated, analytic decision-driven approach that turns research findings into consumer action. Click here.

THE NALA and its Cause Marketing Program Celebrate a Year of Giving

To date, Soles4Souls, which THE NALA has been working with for a decade, has distributed more than 35 million pairs of shoes in 127 countries and generated over $250 million in economic impact.

Top 10 U.S. Real Estate News – December's Important & Celebrity Home News

"December's Top 10 U.S. Real Estate News" Click here to read the latest news.

"Weeeell, Doggies! – Beverly Hillbillies Mansion Fetches $150 Million"
The over-the-top mansion seen in 'The Beverly Hillbillies' as the home of oil-rich Jed Clampett has sold for approximately $150 million. The 20,000-square-foot home on a bit over 10 acres has sold after several years on the market and set a new record for the most expensive home ever sold in California. More info here.

"Boris Johnson's 10 Downing Street"
England's Prime Minister Boris Johnson lives at 10 Downing Street, the official residence of the Prime Minister of Great Britain since 1735. Originally a medieval brewery, according to a local real estate agent, the home is worth about £5.3million ($7 million US). Or perhaps much higher due to its famous history. Read related news here.

"Brad & Jen's Newlywed Mansion"
It was going to be their forever love nest when Jennifer and Brad bought their mansion in Beverly Hills soon after their Malibu marriage. One of Southern California's most romantic homes with canyon views, dreamy lighted pool, stone courtyard, multiple fireplaces including the bedroom, dining room and bar, outdoor living room and an outdoor bedroom over the tennis court. The A-list couple owned the home from 2001 to 2006 and it is once again on the market priced at $44.5 million. Read related news now.

"Sarah Palin Sells Arizona Home"
An Arizona home that was owned by an investment group with ties to Sarah Palin and was once rumored that she was moving there as a base for a presidential run has sold for $6.2 million.

"New Home News Best Since 2007"
New home starts in the U.S. increased by 3.2% in November while building permits were up by 1.4% - the highest level since May 2007.

"Home Prices Increase In Most of United States"
According to the National Association of Realtors, single-family home prices went up in 93% of 178 U.S. metro markets in the third quarter of 2019. Median home prices increased 5.1% from 2018 to $280,200.

"Aaron Paul's Spanish-Style Home"
'Breaking Bad' star Aaron Paul's Spanish-style home he bought in 2012 is on the market at $2.198 million. The 1930's home has three bedrooms and views that span to downtown Los Angeles. It also has a den, movie-screening room, bar, and an outdoor seating area with a fountain and firepit. Located above Sunset Strip near Chateau Marmont, Brad Pitt also once lived here.

Be alert to read related news.:

https://jessicapressreleases.blogspot.com/2018/04/new-website-gkcouponscom-makes-it-easy_30.html

"Katie Holmes' L.A. Home"
Katie Holmes has put her 6,040-square-foot L.A. home on the market at $4.625 million. The European-style home has six bedrooms, a pool, two courtyards and an outdoor kitchen. The Ohio-born Holmes spends most of her time in New York City.

"South Florida's Condo Inventory"
According to one expert on the Miami condo market, 90 percent of the new construction since 2012 has already been purchased. Expect a new cycle of Florida pre-construction condo sales to start next year with completion in 2025 or later.

"Rachel Hunter's Hollywood Hills Manor"
Model and actress Rachel Hunter has re-listed her Hollywood Hills home for $3.499 million. The English Country Manor-style home is situated just above the famous Chateau Marmont with mature landscaping and a gated entry. Additional features include views to Downtown Los Angeles, pool, spa, and remodeled kitchen and bathrooms.

Be alert to the latest news.:

https://jessicapressreleases.blogspot.com/2018/04/japans-second-largest-mobile-carrier.html

For more celebrity homes and real estate news, visit TopTenRealEstateDeals.com.