Bridge, the transformative corporate immigration provider, today revealed an updated brand identity and a freshly-revamped Bridge platform, the technology arm of its immigration solution, which now features new strategic capabilities in addition to a new design.
"Our new brand embodies a stronger, more contemporary representation of Bridge's culture of service and innovation, which is the bedrock of our exceptional client experience," said CEO Romish Badani, who unveiled the new brand design and identity during a special employee event in late October. "It acknowledges our place as the leading alternative to traditional immigration providers and underscores the commitment our employees make every day to provide HR departments and their employees with expert, proactive and highly-responsive immigration services."
In addition to the refreshed logo and tagline, HR teams and visa applicants will begin to see the new look and identity throughout their immigration journey -- on the new http://www.bridge.legal website, the Bridge immigration platform, and all other assets. Explanations and images of the new designs are available at bridge.legal/brand-refresh.
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Updated typography and bright, emotive imagery support Bridge's positioning as a premium corporate immigration provider, both approachable and aspirational, focused on top-quality, efficient, and strategic service. "Our aim was to retain the essence of our identity and arrive at a bolder, truer expression of our cohesive marriage of technology and human expertise. The refreshed look honors our rich experience and culture, while continuing to celebrate the unique, authentic spirit that has driven our success since 2011," says Sara Divyak, Director of Client Services.
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The new visual identity preludes the next chapter in Bridge's history with the arrival of international employee timelines, enterprise dashboards, and additional strategic features that will be launched over the next several quarters. This is the next step in a series of major investments Bridge has made to eliminate friction in the global immigration process by improving efficiency, delivering a superior employee experience, and empowering immigration functions to be more proactive. These initiatives further elevate Bridge's services and solidify the company's position as the alternative to traditional immigration providers for companies of all sizes.
To complement its new phase of growth, Bridge's product team will also roll out in the coming months many new toolsets for immigration planning and strategy answering HR departments' need for digital transformation in a field that has traditionally been left behind.
"I'm really excited about two soon-to-be-deployed capabilities that take immigration in a proactive and predictive direction. Our Policy Builder enables you to configure immigration program rules that will then auto-set due dates and events in employee timelines, and assess your ongoing progress in meeting targets. The second new toolset, Cost & Budgeting, lets you forecast future spend based on anticipated employee population, and also make projections of headcount objectives and future hires." says Bridge CTO, Forrest Blount.
Since 2011, Bridge has successfully helped more than 50,000 applicants coming from over 170 countries and continues to lead the way in streamlining and simplifying immigration. Beyond bringing order and harmony to a disjointed process, the Bridge Platform creates a new dimension of visibility and transparency that is not only very helpful for HR departments but for international employees too. The company expects to address these growing needs in new markets as early as 2020 and 2021, hence dropping the "US" in its name, to add a global dimension to its new rebranding efforts.
About Bridge
Bridge is a full-service immigration provider to companies of all sizes. By combining the unique strengths of purpose-built software and best-in-class legal experts, Bridge helps companies execute efficient and organized immigration processes, provide a superior experience to international employees, and run a more proactive and informed immigration function.
Over 450 leading companies across every major industry and geography have relied on Bridge to handle the immigration needs for international employees from over 170 countries.
Bridge's mission is to make global mobility frictionless in order to help companies achieve their talent goals and empower individuals to become global citizens.
Additional information is available at http://www.bridge.legal. Follow updates on Twitter about Bridge @BridgeCitizens, and become a fan on its Facebook page. For career postings and updates, follow Bridge's LinkedIn page.
For media inquiries, please visit Bridge's online newsroom.
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