Jessica's Press Releases

Monday, October 8, 2018

Koupon Media Launches Koupon Insights

Koupon Media, the leading mobile offer platform and promotion network in small format retail, announced today the launch of Koupon Insights, a data and analytics engine focused on shopper promotions in the c-store industry. Koupon Insights leverages in-store sales data from its network of over 40,000 c-store retailers and leading CPG brands to deliver purchase, shopper profile, and promotion insights for its clients.

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Retailers and CPG brands that participate in Koupon Insights gain access to a powerful toolset that makes it seamless to monitor, analyze, and plan in-store and digital promotions. Koupon's proprietary machine learning and AI-based models evaluate a retailer's historical data and analyze the effectiveness of its promotions over time. Koupon also works with its clients to monitor purchase trends and behavior to identify opportunities to launch targeted promotions that influence shoppers. More info here.

"Koupon Insights is the culmination of years spent building the largest promotion network in small-format retail," said Joel Fontenot, Koupon Media's Executive Chairman. "Koupon's proprietary toolset and predictive models combined with our seasoned analytics team has enabled the launch of the most advanced promotion insights engine in the c-store industry."

As part of the launch Koupon announced the flagship Koupon Insights tool, OfferSight — the first-ever predictive model for promotions focused exclusively on convenience stores. OfferSight leverages real-world historical data to predict the outcomes of more than one million mobile offer and in-store deal scenarios. The AI-driven model considers more than one hundred offer types and currently makes predictions for over 10,000 products. OfferSight algorithms also have the ability to predict and recommend both combo and paired deals, helping brands and retailers determine how to best cross-market products in c-stores.

"We are proud to bring the first-ever predictive model for promotions in the c-store industry," said Brad Van Otterloo, Koupon Media's President. "OfferSight is truly a game changer, unlocking an entirely new way to think about offers, deals, and discounts. With a growing network of stores and content from our CPG partners, Koupon Insights and OfferSight will take Koupon's vision to an entirely new level."

Demo OfferSight at NACS
Stop by the Koupon Media booth #6111 this year at NACS to learn more about Koupon Insights and to demo OfferSight. See how OfferSight supports more than one hundred offer structures across 10,000 products to predict over 1 million promotion scenarios, forming predictions in less than 5 seconds leveraging machine learning and AI models.

Download Koupon's "Annual C-Store Insights Report"
Koupon Media collected billions of data points across digital promotions and in-store transaction data, all in an effort to dig deeper into not only how consumers were redeeming offers in c-stores, but how they were shopping and make buying decisions. In this report, Koupon shares just a glimpse of what we have learned, while also providing a roadmap for marketers to leverage moving forward. Download the report here.

About Koupon Media
Koupon Media was founded with the mission to be the largest and most advanced digital promotion network in the world. Today, Koupon powers the largest promotion network in small format retail, working with over 40,000 c-store retailers and leading CPG brands to launch mobile offer campaigns that drive sales. Since its founding, Koupon has delivered more than 3 billion offers leading to more than 300 million store trips across its network.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

J. Walter Thompson Has Launched MiNY, an All-inclusive Marketing Firm, to Enhance the Agency’s Capabilities

J. Walter Thompson has officially launched MiNY, an all-inclusive advertising agency that specializes in beauty, fashion, luxury and lifestyle brands.

MiNY is a small but mighty agency built for today's world. Their nimble approach, paired with a made-in-New-York mentality and access to the JWT network allows them to work flexibly, fearlessly and quickly to make big ideas happen. And they do so by bringing in beauty bosses, fashion gurus, experts in luxury and the authorities in lifestyle for each unique client initiative. "We believe every brand has the chance to do something mighty," said MiNY CEO Ignasi Puig. "Our mission is to help clients find the spark that ignites change and inspires innovative ideas. MiNY functions like a small and nimble startup but at the same time is able to tap into the data, research, digital and talent resources of the global JWT network."

Their collection of award-winning creative minds offers clients a wide range of services: from helping brands position themselves in the beauty and luxury worlds, to uncovering creative solutions from fact-based data, to flawlessly executing creative campaigns. Creativity is at the center of everything they do, and their agency model means less red tape and more agility on the way to getting things done. Their goal is to preserve the integrity of an idea, and they believe the best way to do that is to simplify the process, requiring fewer meetings and levels of approval and more straight-up creating. It's that fast- paced New York work ethic that allows members of the MiNY team to do just that, working to uncover cultural, human and brand truths and bring big ideas to life.

"We wanted to create a boutique agency within JWT, that answered the needs from beauty, luxury and lifestyle brands for a quick and nimble process. We also curate and hand pick the best talent from each sector to ensure that the clients have award-winning creative experts in their field," said Zahida Subramanian, Partner, MiNY.

Read here.:

https://jessicapressreleases.blogspot.com/2018/05/texas-fertility-center-and-ovation.html

MiNY has already worked with Guess, Coty and Community Foundation Sonoma County to create authentic and relatable brand platforms, global "digital first" ideas for new product launches and impactful nonprofit campaigns that made a difference for both their client and the world.

The new agency will further strengthen JWT's advertising capabilities across North America and around the globe. MiNY will be JWT's beauty, fashion, luxury and lifestyle arm, enhancing its ability to help brands in these spaces recognize their visions and craft innovative brand platforms. This launch continues JWT's strategy of reimagining the future for its clients' brands.

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https://jessicapressreleases.blogspot.com/2018/05/netnumber-expands-number-portability.html

"MiNY can avail themselves to JWT's 200 offices and worldwide talent, so we can combine forces and offer our beauty and luxury clients unique solutions at a faster pace. Together, we can help our clients think smarter, braver and bolder, and expertly craft campaigns that will effectively turn our brands into icons. It's a win-win for us and our clients," said Tamara Ingram, Global CEO at J. Walter Thompson.

About MiNY: MiNY is revamping the ad agency model to better suit client needs and does so with a made-in-New-York work ethic. Our goal is to uncover cultural, human and brand truths, build brand platforms and bring big ideas to life in fast, fearless and effective ways. MiNY taps into J. Walter Thompson's global network to put together teams of specialists for each unique brand initiative, ensuring our beauty, fashion, luxury and lifestyle clients get the talent best suited for their business goals. For more information, visit http://www.miny.com or @hello.miny on Instagram. Read all the related news.

About J. Walter Thompson: J. Walter Thompson (JWT) has been at the forefront of advertising for over 153 years, constantly evolving and drawing upon our unique and innovative DNA to reimagine the future for our clients and our agency. JWT has always been first, changing the course of the future for ourselves and our clients. We aired the first TV commercial, launched the first global campaign, promoted the first female creative director, rocketed the first candy bar into space, created the first amphibious prosthetic limb, and taught a computer to "paint" a 3D "Rembrandt." For more information, visit http://www.jwt.com or @JWT_Worldwide on Twitter.

Reflective New Children’s Picture Book Invites Readers to Reminisce on Their Children’s Growth

Author Nelibeth Plaza, an elementary school teacher, loves being a grandmother to her granddaughter Mya. As Ms. Plaza watched Mya grow, she cherished each milestone in her life—which turned into beautiful, lasting memories. Wanting to connect with other families who were experiencing their children grow into young adults as well, Ms. Plaza was inspired to publish her first children's book, "The Red Oak Rocking Chair."

Be alert to read related news.:

https://jessicapressreleases.blogspot.com/2018/05/owlet-raises-24-million-in-series-b.html

As told from the view point of the family's personified red oak rocking chair, the story teaches adult readers the importance of observing and reflecting on children's growth and development while also entertaining young readers with relatable stories and creative illustrations including authentic artwork created by the real-life Mya from kindergarten through the age of 18.

Be alert to the latest news.:

https://jessicapressreleases.blogspot.com/2018/05/1-800-petmeds-announces-return-of.html

"Watching Mya grow up was the most wonderful experience," Ms. Plaza said. "I was able to see her grow from a baby into the successful young woman she is today. I loved writing this story because I was able to reflect on my granddaughter's growth and express the importance of keeping those memories alive as I am very proud of Mya and all of her accomplishments."

"The Red Oak Rocking Chair" also highlights Puerto Rican culture through food and traditions, especially at Christmas time, which further promotes the importance of family values. As readers journey through the story, they will see aspects of their own family memories reflected in Mya's experiences as told through the eyes of the red oak rocking chair.

To learn more please visit http://www.theredoakrockingchair.com.

"The Red Oak Rocking Chair"
By Nelibeth Plaza
ISBN: 9781489714220
Available at the LifeRich Online Bookstore, Amazon and Barnes & Noble

About the author
Nelibeth Plaza has 26 years of experience in the New York City Board of Education. She has taught children from second to sixth grade, has been an assistant principle Pre-k to fifth grade and is currently a second-grade teacher at the Public School 16 in Williamsburg, Brooklyn. She volunteers her time to Pre-k and day care centers where she does read-alouds and promotes the importance of parents reading bedtime stories to their children. Ms. Plaza's granddaughter, Mya, is currently attending Wesleyan University where she is an art major and is minoring in environmentalism. "The Red Oak Rocking Chair" is Ms. Plaza's first children's book with several more to be released soon.

General Inquiries:
LAVIDGE – Phoenix
Lauren Dickerson
480-998-2600
ldickerson(at)lavidge.com

Professional Actor, Speaker Releases Spiritual Collection of Cat-Centric Tales

An accomplished Hollywood-based actor, speaker and writer has published his moving and entertaining dive into the ever-mysterious world of cats and the spiritual intricacy they contribute to the grand tapestry of the universe.

In "Cat Tales: Da Real Pussy," author Mick E. Jones presents a family-friendly compilation of feline-centric vignettes that twines unique stories about an eclectic collection of urban felines with deeply spiritual knowledge that reaches into the core of human existence, God's creation of and hand in life and the special relationship that exists between people and animals.

"Cats have always fascinated and intrigued me," Jones said. "However the felines in 'Cat Tales' intersected with my life, I always knew it was destiny – the initiation of a spiritual journey, seemingly by chance. But I've come to learn that nothing happens just by chance. All things are interrelated in conjunction with the order of the universe, and felines connect to this order in ways that are often mysterious to us humans."

Click here.:

https://jessicapressreleases.blogspot.com/2018/05/canine-camp-getaway-of-ny-dog-vacation.html

"These stories give us a surprising interplay of intrigue, humor, betrayal, and love," a reader wrote in a five-star review of the book on Amazon. "There is a philosophical overview of interactions that lead to an insightful, entertaining exchange that makes the reading charming and a fulfilling literary pleasure."

Read this for more information.:

https://jessicapressreleases.blogspot.com/2018/05/author-wins-four-literary-awards-for.html

A rhythmic, conversational and accessible read, "Cat Tales" delivers a simple but profound peek into the complex lives of cats and the unique love and companionship they deliver to the humans with whom they cross paths.

"Cat Tales: Da Real Pussy"
By Mick E. Jones
ISBN: 978-1-4836-0056-7 (hardback); 978-1-4836-0055-0 (paperback); 978-1-4836-0057-4 (electronic)
Available through Xlibris, Barnes & Noble and Amazon

About the author
Mick E. Jones is an accomplished actor, author, speaker and poet. He has been in numerous national commercials, and he enjoys teaching fundamental boxing techniques to people of all ages and levels of skill at the Hollywood YMCA. Jones is also the author of "In the Moment" and is passionate about providing inspiration and mentorship to young people through his messages of positivity and wry musings on life, liberty and the pursuit of happiness. A husband and father, Jones currently resides in Los Angeles. To learn more, please view a trailer for his book here.

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General Inquiries, Review Copies & Interview Requests:
LAVIDGE – Phoenix
480-648-7557
dgrobmeier(at)lavidge.com

Videotel Digital Creates “Wonder” and Applause from Standout Creative Technology Company

With clients like Toyota, Starbucks, Twitter, and Disney, being on tap for one of the nation's leading installation companies is a benchmark for any business. Thanks to Videotel Digital's VP71XD Digital Media Player, the industrial digital signage company has hit just such a mark. Announcing their new association with wonderMakr, a highly-recognizable creative technology installation company, Videotel Digital has upped the ante on their successes. Now, due to an engaging event in Canada, the companies seek to find new ways to engage event attendees for much-accomplished clientele.

Dylan Welsh, Senior Producer of wonderMakr said that the Videotel Digital product, "We use is the VP71XD interactive Media player solution to provide a seamless, hands-off experience to educate consumers in pop-up retail locations across Canada for a prominent automotive brand. Multiple signage players were used on a single vehicle to display custom animated graphics and directional, quality, audio to provide an intimate interaction for their newest safety technologies. wonderMakr is already looking at new ways we can use these devices creatively in the marketing, events, and technology sector."

"Our digital signage solutions are such a good fit for wonderMakr's impressive customer client list. Their amazing installation projects for museums, conventions, and events, etc. generate high-powered interest and show off what our products can really do. We're very excited to work hand-in-hand with them," adds Lisa Schneider, VP of Marketing & Sales for Videotel Digital.

The VP71XD Industrial grade interactive Digital Signage Media Player has a built-in scheduler that allows users to display various content at different times of day or night without ongoing manual manipulation. It can also be used with interactive modules, such as LED push buttons, motion sensors, and proximity sensors for a display that increases dwell time engagement. The industrial media player will automatically power on and autoplay as well as auto repeat. It will also seamlessly loop content 24/7 automatically for up to six years of play. Should a power loss occur, the VP71XD will automatically power on and begin to play content from the USB/SD without manual interaction.

For more information about Videotel Digital visit http://www.videoteldigital.com.

About Videotel Digital:
Videotel Digital is a leading manufacturer of Industrial Digital Signage Media Players, Industrial DVD Players, and Interactive Digital Signage Solutions. The industry leader services numerous industries from retail to healthcare, educational concerns, hospitality, events, and museums among others. Videotel Digital Industrial Audio/Video products provide convenience with features such as Auto Start, Auto Play and Auto Loop. The products also seamlessly Auto Repeat for continuous play without manual interaction. More info here.

About wonderMakr:
wonderMakr is a creative technology studio that creatively applies technolo-gy to make things and experiences more immersive, interactive, intelligent, interconnected, innovative and wonder-filled.

Information:
Videotel Digital
681 Anita Street Suite #104
Chula Vista, CA 91911

Contact:
Lisa Schneider
VP of Marketing & Sales
lisa(at)videoteldigital.com
(619) 670-4412

Websites:
http://www.videoteldigital.com
https://www.wondermakr.com/

Sunday, October 7, 2018

Dawn Taylor’s Newly Released “Pei Pei Service Dog Reporting for Duty” Is an Educational Children’s Book About Service Dogs and How to Treat Them

"Pei Pei Service Dog Reporting for Duty": an instructive children's book. "Pei Pei Service Dog Reporting for Duty" is the creation of published author Dawn Taylor, a full-time caregiver for her Army vet husband who has an adopted pug assistant for his PTSD, hearing loss, and Huntington's Disease.

Taylor shares through Pei Pei's eyes, "It's me Pei Pei again. After telling you my story of
how my humans saved me, then how I saved my daddy by becoming a service dog, many questions came up to what I do for my daddy. Well, there are a lot of things I do for my daddy that people do not see, but I will do my best to tell you want I do for my daddy.
To be a certified service dog, I need to do at least twenty tasks specifically for him because of his hearing loss. Those tasks I need to memorize, because I am tested every year and need to pass the test each year in order to continue working and helping
my daddy. If I was to fail at any of those tasks, I would have to go back to school and relearn them. If I fail a second time, I would not be able to help my daddy anymore. The service dog trainers would take my service dog vest and identification card away, so I will not be able to work for my daddy."

Published by Christian Faith Publishing, Dawn Taylor's new book is a sensible, compassionate story told through a service dog's point of view.

Though unavoidably bittersweet, children will be inspired by the monumental task these wonderful animals serve so selflessly and will learn to appreciate them even more.

View a synopsis of "Pei Pei Service Dog Reporting for Duty" on YouTube.

Consumers can purchase "Pei Pei Service Dog Reporting for Duty" at traditional brick & mortar bookstores, or online at Amazon.com, Apple iTunes store, or Barnes and Noble.

For additional information or inquiries about "Pei Pei S ervice Dog Reporting for Duty", contact the Christian Faith Publishing media department at 866-554-0919.

Carson Dellosa Education Partners with DonorsChoose.org

Leading education company Carson Dellosa Education is celebrating World Teachers' Day by pledging to fund $25,000 of classroom projects through its new partnership with DonorsChoose.org, a nonprofit organization that allows individuals to donate directly to public school classroom projects. Be alert to the latest news.

"Because we were founded by teachers, and many of our employees started their careers in the classroom, the teaching community means a lot to us. Our company has always been committed to giving back to teachers and empowering their goals to improve students' learning experiences," said Ira Hernowitz, CEO of Carson Dellosa Education.

Founded in 2000 by a former public school teacher, DonorsChoose.org was among the first civic crowdfunding platforms of its kind, and 80 percent of teachers have turned to the site to bring their classroom dreams – big and small – to life. The site has been a resource for teachers to request the classroom materials they need to give their students a great education. The inspiring projects range from expanding classroom libraries and enhancing classroom technology to funding the arts and so much more.

"World Teachers' Day celebrates the vital role that teachers play in providing quality education across the globe," said Hernowitz. "We could not think of a better way to mark the occasion, and we look forward to helping teachers fund projects that will help students learn." Teachers can learn more about how to submit projects by visiting carsondellosa.com

About Carson Dellosa Education (http://www.carsondellosa.com)
At Carson Dellosa Education, we believe that learning is everywhere. Whether at school, at home, or on-the-go, life is filled with learning moments. As a market-leading educational company for children's supplemental educational products, we've been bridging school and home with innovative solutions for teachers and families for more than 40 years. Our market-leading brands Carson Dellosa Education™, Spectrum®, Summer Bridge™, Schoolgirl Style™, Thinking Kids™, Rourke Educational Media, and Brighter Child® are available at more than 10,000 retail locations.

About DonorsChoose.org
Founded in 2000 by a Bronx history teacher, DonorsChoose.org has raised $740,963,775 for America's classrooms. Teachers come to DonorsChoose.org to request the materials and experiences they need most for their classrooms, and donors give to the projects that inspire them. To date, 3,440,092 people and partners have funded 1,255,846 projects on the site, reaching 30,264,074 students and making DonorsChoose.org the leading platform for supporting U.S. public schools. DonorsChoose.org is the only crowdfunding platform that vets each request, delivers materials directly to schools, and captures the impact of every funded project with photos, thank-you letters, and a cost report showing how each dollar was spent. In 2014, DonorsChoose.org made the top 10 of Fast Company's list of the World's Most Innovative Companies, the first time a charity has received such recognition.