Wednesday, July 18, 2018

Pixel Film Studios Releases ProEmitter Volume 2 for Final Cut Pro X

With ProEmitter Vol. 2 from Pixel Film Studios, fully customizable trackable particle emitters are finally here! Rotate each emitter within 3D space, and with simple customizable controls, the possibilities are endless! Adjust the style controls along with physics controls to further alter the emission and make each and every track amazing. Let ProEmitter Vol. 2 be the go-to plugin for trackable emitters in Final Cut Pro X.

With ProEmitter Vol. 2, users can now track and emit any media within 3D space all within Final Cut Pro X. Users simply track a part of the media and apply images to the drop zone. Watch it emit instantly, and with full customization, each user has the power to create something unique.

ProEmitter Vol. 2 offers 15 fully customizable presets to get users started. With tons of simplified controls the possibilities are truly endless. Users have control over particle position, rotation, color, opacity, size, size randomness, emission range, spin, birth rate, life, speed, physics, and much more all within Final Cut Pro X.

The built-in tracking functionality makes following the movement of any subject an absolute breeze. Simply apply a preset to any footage, select an area, and track! Completely bypass the tediousness of manually key-framing movement with automatic tracking from Pixel Film Studios.

ProEmitter Vol. 2 was professionally designed to work seamlessly inside of Final Cut Pro X. As an FCPX title effect tool, each ProEmitter Vol. 2 preset can be dragged and dropped onto the user's media and previewed in real time. With the published parameters found in the FCPX inspector, users have the ability to make adjustments with just a few clicks of a mouse. More info here.

Established in 2006, Aliso Viejo, California-based Pixel Film Studios is an innovative developer of visual effects tools for the post-production and broadcast community. Their products are integrated with popular non-linear editing and compositing products from Apple FCPX. Apple, the Apple logo, Mac OS X, and Macintosh are registered trademarks of Apple Inc. in the U.S. and/or other countries. All other trademarks and trade names are the property of their respective owners.

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Path to Purchase Institute Announces Call for Nominations for Women of Excellence Awards

The Path to Purchase Institute announces its call for nominations for the third annual Women of Excellence Awards, recognizing female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.

Nominations for the Women of Excellence Awards will be accepted until 5 p.m. CST, August 10, 2018, in four categories including collaboration, innovation, leadership and "rising star."

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Nominees will be announced in September and winners will be revealed live, onstage at the Women of Excellence Award ceremony, 5:00 p.m. CST on Oct. 3, 2018, at the Minneapolis Convention Center. Read this here.

The Women of Excellence Awards is a top networking event at 2018 Path to Purchase Expo (P2PX), which takes place Oct. 2-4, 2018, and is the world's premier gathering of retail and shopper marketing professionals, attracting thousands of brand manufacturers, retailers, agency professionals and solution providers who rely on P2PX for community engagement, education and inspiration centered around driving shopper engagement and retail sales.

This year, Path to Purchase Institute continues its partnership with the Network of Executive Women (NEW). NEW is the largest women's leadership organization serving the retail and consumer goods industry. It represents nearly 10,000 members from 750 companies, 100 corporate partners and 20 regions in the U.S. and Canada.

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All nominations must be submitted by 5 p.m. CST on August 10, 2018 through the official entry website: https://p2pi.org/wex. Multiple nominations are welcome.

Everyone is welcome to join the celebration, but seating is limited. Purchase your tickets today at path2purchaseexpo.com

About the Path to Purchase Institute
The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. It champions shopper-centric thinking and practices that help define the ongoing evolution of consumer marketing and the overall shopping experience.

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Excire Announces 2 New Plug-ins to Help Photographers Quickly and Easily Search For Images in their Photo Collections

Excire, Inc. Today announced the immediate U.S. availability of Excire Search and Excire Search Pro, Lightroom plug-in software. Excire is a powerful image-retrieval and annotation plug-in that uses proprietary Artificial Intelligence for pattern-recognition and deep learning technologies. Excire is ideal for use by amateur and professional photographers, stock photo agencies, photo-sharing websites, professional photo-labs and others who rely on industry-standard Lightroom Catalogs as integral to their standard workflow.

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In contrast to traditional systems that require a user to manually enter appropriate keywords or search tags for each image, Excire works by automatically learning the characteristic features of all catalog images. In turn, images are tagged with any of five hundred built-in keywords (125 keywords for Excire Search). Appropriate images can quickly be retrieved or used for subsequent searches based on example images or desired keyword content entered by the software. Both the Excire Search and Pro plug-ins reside on a user's own computer, there is no need for lengthy cloud transfers or even access to very large files. The Excire interface is intuitive and easy-to-use so even occasional users will find it helpful.

"The AI technology used in Excire Search Pro was developed by computer scientists at the Pattern Recognition Company (PRC), parent company of Excire Inc., located in Lübeck,Germany," said Erhardt Barth, co-founder and CEO of Pattern Recognition Company. "PRC is dedicated to bringing Artificial Intelligence technologies to photographers. Our unique skills in Machine Learning, Neural Networks and Computer Vision makes Excire particularly well-suited to assist our customers as they organize their digital image files."

Interested buyers can download a fully functioning 15-day free trial of Excire Search or the Excire Search Pro plug-in for Lightroom. Interested photographers can learn more about Excire via online tech demos or by watching complimentary video tutorials on the Excire website. Excire Search Pro is available now (Mac or Windows) for $119 and the simpler Excire Search plug-in, is also available now (Mac or Windows) for $69. More information is available at the Excire website: http://www.excire.com Read this here.

About Excire

Excire Inc. is an American corporation dedicated to bringing useful Artificial Intelligence (AI) technology to photographers. Excire technology was developed by the Pattern Recognition Company (PRC), a spin-off from the world-renowned University of Lübeck in Germany. PRC consists of a team of computer scientists; all focused on their shared passion for making AI an important productivity tool for photographers around the world. The Excire team possesses unique expertise in Machine Learning, Neural Networks, and Computer Vision and they were using Neural Networks and Deep Learning long before those technologies became fashionable. For more information about Excire Inc. please visit https://www.excire.com Read news here.

Excire, Excire Inc., Excire Search, Excire Search Pro, Pattern Recognition Company, are registered trademarks of Pattern Recognition Company. All other trademarks are the property of their respective owners.

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Tuesday, July 17, 2018

Kindly Care Closes $5.4 Million Series A Funding Round Led by Javelin Venture Partners

Kindly Care, the leading elder care marketplace, announced today it has completed a $5.4 million series A financing round led by Javelin Venture Partners. Additional investors also include MHS Capital and Jackson Square Ventures. Kindly Care tackles the challenges that the aging population is facing, including the exploding cost of care and the caregiver shortage crisis. The round brings the company's total equity raised to date to $9.5 million.

When it comes to finding care for aging loved ones, cost is a major issue when deciding between utilizing a home care agency or cutting corners and hiring people without proper background checks or experience. With this life changing decision for families in mind, Kindly Care bridges that gap between the self-service model and managed services in elder care. Its marketplace offers an endless supply of background checked caregivers, and families also get a fully compliant turnkey solution that allows them to be a W-2 household employer and comply with Department of Labor's ruling that most caregivers are employees and not independent contractors. Read here.

"Craigslist and Care.com have demonstrated that families like the cost and control advantages of the self-service model. However, anyone can sign up on those websites as a caregiver, background checks are optional, and support is not adequate. I wanted Kindly Care to be the first elder care marketplace that gave me enough confidence to use for my own family members," said Co-Founder and CTO Erik Fantasia.

Since its launch in 2015, thousands of families have used Kindly Care for their care needs, and over 100,000 caregivers have applied to join the marketplace. Unique to the platform, caregivers' profiles all include a personal video. These videos allow families to virtually meet their caregivers even before they interview them in person. In the next step, clients select who they want to meet in person and interview them at home prior to making any commitments. Once both the client and the caregiver have agreed to work with each other and have negotiated their hourly rate, Kindly Care obtains a tax ID for the employer, sets up a household payroll with weekly tax withholding, starts tracking regular and overtime hours, generates paystubs, and handles wage garnishment letters and all other administrative aspects of W-2 household employment.

"When we started this journey four years ago, we were confident there were millions of families who were paying their caregivers under the table, and who would be willing to formalize those relationships if there was an easy to use framework that ensured compliance with all labor and tax regulations," said Co-Founder and CEO Igor Lebovic. "We're excited to see that our product is resonating with families and caregivers."

The series A investment will be used to fuel additional growth of the company's vision to provide a simple and safe solution for affordable elderly care, fund development of additional capabilities for the platform, and to support national expansion.

"Hiring a private caregiver is incredibly hard. There are numerous labor and tax regulations to consider, as well as challenges like vetting and staffing to overcome. But outsourcing the care to agencies is far too expensive for many people. Kindly Care's platform allows families to enjoy the best of both worlds - convenience, safety and compliance of agencies and the savings and control of the private hire model," said Alex Gurevich, Managing Director at Javelin Venture Partners, who will be joining Kindly Care's board of directors. Read news here.

About Kindly Care
Kindly Care was created to make it incredibly simple to privately hire caregivers without having to worry about sourcing, safety or compliance. It has over 100,000 caregivers in its directory, and families can review caregivers' videos before meeting them. To make the ongoing management of caregivers as seamless as possible, Kindly Care offers free iOS and Android apps that handle the scheduling, task lists, time sheets, daily reports, and messaging between clients and caregivers. https://www.kindlycare.com/

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Award-Winning Author Linda Vigen Phillips Launches Young Adult Novel, Behind These Hands, About a Teenager’s World Upended by Batten Disease

Award-winning author Linda Vigen Phillips launches her second young adult novel, Behind These Hands, about a teenager's world upended by Batten Disease. Her first book, Crazy, depicts a teenage girl secretly struggling with her mother's bipolar disorder in the sixties. This highly ranked book is a Junior Library Guild selection. Both books, based on real-life perils, are written as novels-in-verse.

As a third-grade teacher, Linda Vigen Phillips faced the plight of a young boy, starting to stumble and lose his sight. One day, his devastated parents told her of his sudden diagnosis of Batten disease, a rare, fatal, inherited disorder.

Batten disease strikes ages five to ten years. The child will become blind and bedridden with a steady decline in cognitive abilities. Little hope exists for survival out of his or her teens.

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Within weeks, Ms. Phillips, still in shock, learned that her pupil's younger brother, by only two years, received the same diagnosis, Batten disease. Further, a third-grade girl, across town at another school, also joined the ranks of those hit by this frightening disease.

"Those stories just touched my heart," said Linda Vigen Phillips. "I wrote Behind These Hands as a fictional story about a young girl, a piano prodigy, who struggles to reconcile the joy that music brings to her life while her little brothers succumb to an early and ugly death.

"I wanted to highlight the celebration of life for families when they realize that the clock is ticking. I hope Behind These Hands speaks to the children and their families who are dealing with rare diseases."

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Kirkus Review lauds the book as "a richly woven, unforgettable symphony of feeling and words," while praising the story for bringing "awareness with sensitivity and grace to a rare, always fatal disease."

Behind These Hands is available at Amazon, Barnes & Noble and IndieBound.

About Linda Vigen Phillips
Linda Vigen Phillips is an award-winning author of young adult fiction. Her first book, Crazy, is a multiple award-winner, including the 2014 INDIEFAB Book of the Year Award, Gold Winner for Young Adult Fiction; New York Public Library Best Books for Teens 2014; Junior Library Guild selection; and BookRiot's 100 Must-Read YA Books in Verse. She is a nationally recognized keynote speaker and workshop presenter. As a staunch advocate for mental health, she co-founded Providence Place in Charlotte, North Carolina, providing social and cultural enrichment support for families dealing with mental health. She also serves on the board of the National Alliance on Mental Illness (NAMI-Charlotte). She earned her Bachelor of Arts in Sociology from the University of Oregon and her K-6 Teaching Certificate from the University of North Carolina, Charlotte (UNCC). Website is http://www.lindavigenphillips.com. Twitter is https://twitter.com/lvigenphillips. Read this here.

Contact:
Juliette Weiland
Public Relations Consultant
704-843-0325
http://www.lindavigenphillips.com

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New Xuron® TK3200 Pro-Modelers Tool Kit Includes Three Essential Tools

Xuron Corp. has introduced a handy tool kit that was especially developed for advanced plastic scale modelers to let them cut sprues cleanly, hold and place tiny parts, and cut photo-etched metal parts.

The Xuron® TK3200 Pro-Modelers Tool Kit is ideally suited for advanced scale model builders who need to precisely cut and manipulate small plastic parts and thin photo-etched metal pieces. Featuring a handy canvas storage pouch with individual pockets for each tool, the kit includes a Model 2175ET Sprue Cutter, Model 9180ET Scissors for photo-etch cutting without deforming, and Model 450 TweezerNose™ pliers for forming, holding, and inserting parts.

Eliminating razor blades and knives, the Xuron® TK3200 Pro-Modelers Tool Kit's Model 9180ET Scissors has ultra-sharp tips, 2175ET has a low-profile, by-pass cutting jaw, and the TweezerNose™ pliers can pick up a human hair. These ergonomic tools are made of high carbon steel with a non-glare finish, Light-Touch™ return springs, and Xuro-Rubber™ soft cushioned rubber grips.

The Xuron® TK3200 Pro-Modelers Tool Kit is priced at $69.00 (suggested retail) and is manufactured in the U.S.A.

For more information contact:

Xuron Corporation
Abby Robey, Marketing
62 Industrial Park Road
Saco, ME 04072-1840
(207) 283-1401 FAX (207) 283-0594
e-mail: arobey(at)xuron(dot)com
http://www.xuron.com

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Machine Learning Expert Joins Motive Interactive’s Growing Team as an Advisor to Programmatic Platform

Motive Interactive, a global mobile app marketing company, announced last week that Weinan Zhang joined its team as an advisor to its programmatic real-time bidding platform. Zhang has a machine learning and big data mining research background with a focus on programmatic technologies. Weinan earned his Ph.D. from University College London in 2016 and B.Eng. From Shanghai Jiao Tong University in 2011. Read all the latest news.

"We are thrilled to welcome Professor Zhang to act as an advisor to the Motive technology team," said James Hart, VP of Engineering. "Refining our programmatic platform to be the most efficient and effective in the industry is a key part of our continued growth and commitment to driving the highest ROI for our clients."

"I'm looking forward to working with the Motive team and leveraging my machine learning research to continue optimizing their technology for optimal performance," said Professor Zhang. "I look forward to being part of a fast-moving company that is well-positioned for continued innovation and success."

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About Motive Interactive:

Motive Interactive is a global mobile app marketing company that combines over 15 years of experience in the digital marketing industry and sophisticated programmatic technology to drive user acquisition for some of the world's top mobile app companies. In 2017, Motive was recognized as part of Inc. 5000's exclusive Hall of Fame list for its five-year consecutive rating as one of the fastest-growing private firms in America. Motive has been named a Top Partner by industry rankings for the top-performing mobile media sources, including Singular's Mobile ROI and AppsFlyer's Performance Indexes.

For more information about Motive, visit: http://www.motiveinteractive.com.

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