Machine Learning Expert Joins Motive Interactive’s Growing Team as an Advisor to Programmatic Platform

Motive Interactive, a global mobile app marketing company, announced last week that Weinan Zhang joined its team as an advisor to its programmatic real-time bidding platform. Zhang has a machine learning and big data mining research background with a focus on programmatic technologies. Weinan earned his Ph.D. from University College London in 2016 and B.Eng. From Shanghai Jiao Tong University in 2011. Read all the latest news.

"We are thrilled to welcome Professor Zhang to act as an advisor to the Motive technology team," said James Hart, VP of Engineering. "Refining our programmatic platform to be the most efficient and effective in the industry is a key part of our continued growth and commitment to driving the highest ROI for our clients."

"I'm looking forward to working with the Motive team and leveraging my machine learning research to continue optimizing their technology for optimal performance," said Professor Zhang. "I look forward to being part of a fast-moving company that is well-positioned for continued innovation and success."

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About Motive Interactive:

Motive Interactive is a global mobile app marketing company that combines over 15 years of experience in the digital marketing industry and sophisticated programmatic technology to drive user acquisition for some of the world's top mobile app companies. In 2017, Motive was recognized as part of Inc. 5000's exclusive Hall of Fame list for its five-year consecutive rating as one of the fastest-growing private firms in America. Motive has been named a Top Partner by industry rankings for the top-performing mobile media sources, including Singular's Mobile ROI and AppsFlyer's Performance Indexes.

For more information about Motive, visit: http://www.motiveinteractive.com.

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