Tuesday, June 5, 2018

C3 Metrics To Present Unified Marketing Measurement Case Study At The Advertising Research Foundation

C3 Metrics, a leading unified marketing measurement platform, today announced that Jeff Greenfield, Chief Operating Officer, is scheduled to present at the Advertising Research Foundation's Cross-Platform Measurement Council Attribution Showcase on Monday June 11th.

The Advertising Research Foundation (ARF) is the industry leader in advertising research among brand advertisers, agencies and research firms.

Greenfield will present on the power of the C3 Metrics Attribution Data Cloud with it's proprietary fraud controls and the industry leading ROI it has driven for its customers, as well as participate in a panel discussion moderated by Alice Sylvester of Sequent Partners.

"Fraud has decimated the ability of marketers to determine what's moving the needle and we're honored to present a case to the ARF documenting the success of combining proprietary fraud controls with the C3 Metrics Attribution Data Cloud," said Greenfield. "Marketers using this combination are realizing such significant ROI increases that finance is increasing budgets significantly."

About C3 Metrics
C3 Metrics is a global leader in cross-channel advertising measurement & accountability. Built by marketers and backed by the former Chairman and CEO of Nielsen, the company's award-winning Attribution Data Cloud unites TV + Digital + In-Store with machine learning to provide unified marketing measurement driving both increased performance and budgets. The combination of proprietary fraud controls with the Attribution Data Cloud generates a documented 15%-44% improvement in media ROI with marketers generating 30% larger budgets from finance. C3 Metrics can be reached at [email protected] or by visiting https://c3metrics.com Click here.

About The ARF
Founded more than 80 years ago, the ARF is dedicated to creating, curating, and sharing objective, industry-level advertising research to enable members to make a true impact on their advertising and build marketing leadership within their organizations. It has 400 members from leading brand advertisers, agencies, research firms, and media-tech companies. http://www.thearf.org.

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Egnyte Delivers One-Click Compliance Solution for GDPR

Egnyte, the leading cloud provider of smart content collaboration and governance, today announced a new GDPR policy that gives businesses the power to identify GDPR-sensitive content in a matter of minutes. This new feature, which is now generally available as a part of Egnyte's data governance solution, Egnyte Protect, can be deployed instantly with no additional hardware required.

Egnyte Protect uses advanced machine learning to quickly identify the most likely areas where GDPR-sensitive information could be located in their content repositories. In real-time the system will find and classify the sensitive content in those areas first, such as credit card numbers, national healthcare identification, phone numbers, and more. This makes the time-to-value nearly instantaneous, saving administrators time and money by not having to create their own complex configurations for finding and securing sensitive personal information.

"The new GDPR has put a lot of pressure on organizations to be accountable for the data they are managing and challenging them to take responsibility for the safeguarding of this information, which I believe is long overdue," said Jeff Sizemore, VP of Governance and Compliance at Egnyte. "What we have built with Egnyte Protect is a simple, fast, and effective way for organizations to answer that challenge, giving them complete control over the entire content lifecycle - from creation to retirement. The new GDPR policy is the first of many intelligent policies that are being built by the Egnyte Protect team, furthering our commitment to providing practical solutions for privacy, security and data compliance."

The new GDPR policy is strengthened by Egnyte Protect's ability to provide:

Unified Control – Customers can enforce protection policies, like the new GDPR policy, across Egnyte Connect, SharePoint, Windows File Servers, and OneDrive repositories with a single interface.

Real-Time Notifications - Customers can set up alerts for any activity around sensitive content, ensuring they are aware of any abnormal activities as they occur, and allowing administrators to take the necessary actions to ensure the proper protection of their data.

File Remediation – Administrators can take the necessary actions to move files, delete files, or revoke access to files right from within the Egnyte Protect interface. When moving or deleting files, a placeholder is left there to notify end users of the new location of their file.

"With Egnyte Protect, BuzzFeed was able to meet requirements for data governance, without disrupting content creation and workflow, which was imperative to a digital media powerhouse where our content creators are fueling our immense growth," said Jason Reich, Director of Global Security at Buzzfeed. "At the end of the day, Egnyte lets us be smarter about our content, which makes us smarter about our business."

To get a free personalized demo of Egnyte Protect, click here.

To learn more about GDPR and discover all the ways Egnyte can support your compliance journey, please visit this http://www.egnyte.com/gdpr.

About Egnyte
E gnyte delivers secure content collaboration, compliant data protection and simple infrastructure modernization; all through a single SaaS solution. Founded in 2007, Egnyte is privately held, headquartered in Mountain View, CA and supports thousands of businesses worldwide. Investors include Google Ventures, Kleiner Perkins, Caufield & Byers, CenturyLink and Seagate Technology. Please visit http://www.egnyte.com or call 1–877–7EGNYTE for more information.

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Monday, June 4, 2018

Elysian Capital Holdings "High Net Worth Exchange" Set To Deliver Top-Tier Investment Solutions Through Innovative Technology Platform

Elysian Capital Holdings, LLC's (ECH), High Net Worth Exchange (HNWX) is an innovative, online investment platform designed to connect affluent investors with top-tier investment sponsors. The exclusive investment network, set to launch in early summer, enables HNWX Club Members to choose from a wide selection of qualified investment offerings under complete discretion and according to their individual preferences and appetites for risk.

"The HNWX is founded on the idea that sophisticated investors and families of wealth need a private platform through which they can connect with choice investment solutions; where they can have unfettered access to investment opportunities not yet available to the public," explains John Harline, HNWX Founder and Platform Architect. "Based on the overwhelming and positive response we have received thus far, and well ahead of our formal platform launch, there is a significant demand for a solutions-based technology platform dedicated to finding exclusive investment opportunities for high net worth families." More info here.

By registering as an HNWX Club Member, qualified investors will have the ability to access the HNWX Member-Login portal through the fully-interactive HNWX website (http://www.HNWXchange.com). There, HNWX Club Members will review relevant descriptions of currently featured investment offerings. HNWX will offer these top-tier investment opportunities through Investment Sponsors, a select group of invitation-only service providers hand-selected by the HNWX membership committee.

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Aside from Direct Investment opportunities, the HNWX will offer a comprehensive ecosystem of services to its Club Membership including Member Summits, and information on World Class Asset Management, Private Equity and Debt, Venture Capital Partnerships, High Net Worth Protection Services, Registered Investment Advisory Services and Real Estate Private Placements and 1031 Exchange Opportunities.

"Fulfilling the needs of the qualified investor and family office is at the forefront of our focus as we lay the foundation for the HNWX experience," adds Harline. "Through the building of an extensive ecosystem of services and solid alliances with superior Investment Sponsors, we look forward to providing customized connections and a world-class experience for our HNWX Club Membership." Click here to read the latest news.

HNWX is currently accepting inquiries from potential Club Members, Investment Sponsors and Speaker Requests at http://www.HNWXchange.com.

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ABOUT ELYSIAN CAPITAL HOLDINGS, LLC

ELYSIAN CAPITAL HOLDINGS, LLC (ECH) oversees a diverse portfolio of synergistic businesses within the financial services and consultative industries. By partnering with growth-oriented, well-positioned companies, we effectively join SMART PEOPLE, with SMART CAPITAL, to ultimately create SMART BUSINESS. Our paradigm is based upon the essential connectivity of these unique components. When intelligent and accomplished individuals are matched with capital and scalable business plans which complement their expertise, the result is a meaningful pool of diversified, intellectual capital that can be shared across all business lines and reflects consistent aggregated revenue growth over time. Learn more about Elysian Capital Holdings at http://www.ElysianCapitalHoldings.com.

ABOUT THE HIGH NET WORTH EXCHANGE

The HIGH NET WORTH EXCHANGE (HNWX) is an exclusive, membership-only platform designed for the exchange of diverse and marquis investment opportunities. Through an innovative collaboration, the HNWX provides an ecosystem of services through HNWX Investment Sponsors that can be uniquely made available to HNWX Club Members prior to being available to institutions or the public.

Connect with HNWX on Linkedin: https://www.linkedin.com/company/hnwx-exchange/

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New Continuum Data Centers Joins The Enterprise Ethereum Alliance

New Continuum Holdings Corporation, an industry-leading high-density colocation data center operator, today announced that it has joined the Enterprise Ethereum Alliance (EEA), the world's largest open source blockchain initiative.

As a member of the EEA, New Continuum Data Centers will collaborate with industry leaders in pursuit of ethereum-based enterprise technology best practices, open standards, and open-source reference architectures. Specifically, New Continuum is focused on the physical infrastructure layer, ranging from power, cooling, and security to fiber and connectivity.

"We are very excited to join the EEA," said Eli D. Scher, Chairman, and CEO of New Continuum.   "We believe in the promise of Ethereum driven distributed compute.  We also believe that Ethereum compute environments will ultimately require certain performance metrics based on the applications run there.  While, presently, the demands on efficient routing aren't meaningful, as Ethereum becomes a viable content delivery network this will necessarily change.  The EEA offers the resources needed for our organization to learn about Ethereum and deliver services necessary to support this groundbreaking technology."

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With more than 500 member companies, the EEA membership base represents a wide variety of business sectors from every region of the world, including technology, banking, government, healthcare, energy, pharmaceuticals, marketing, and insurance. The EEA's industry-focused,

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member-driven working groups are each tasked with creating and delivering specific advancements to the development and use of ethereum-based technologies.

About The Enterprise Ethereum Alliance

The EEA is an industry-supported, not-for-profit established to build, promote, and broadly support Ethereum-based technology best practices, open standards, and open-source reference architectures. The EEA is helping to evolve Ethereum into an enterprise-grade technology, providing research and development in a range of areas, including privacy, confidentiality, scalability, and security. The EEA is also investigating hybrid architectures that span both permissioned and public Ethereum networks as well as industry-specific application layer working groups.

EEA will collectively develop open industry standards and facilitate collaboration with its member base and is open to any members of the Ethereum community who wish to participate. This open-source framework will enable the mass adoption at a depth and breadth otherwise unachievable in individual corporate silos and provide insight into the future of scalability, privacy, and confidentiality of the public Ethereum permissionless network. For additional information about joining EEA, please reach out to [email protected] or visit http://www.entethalliance.org.

About New Continuum Data Centers

New Continuum Data Centers is a multi-tenant data center operator.  It's flagship West Chicago, IL facility provides flexible and scalable data center and network solutions, innovative connectivity, power and cooling technology, and excellent service.  Strategically located due west of downtown Chicago, in a fiber-rich area known as a technology hub, New Continuum's impressive facility offers clients unparalleled infrastructure and a personalized level of service based on application requirements.  The team is capable of delivering varying levels of power redundancy, and cooling the highest density racks all in an effort to support the dynamic needs the most discerning customers.

New Continuum's edge capabilities allow customers to instantaneously communicate with multiple networks over direct connections or through layer 2 private connections.  These unique capabilities can support business applications requiring low-latency performance or those looking to avoid public IP transit.

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New Personalabs Health Snapshot Helps Americans Increase Life Expectancy and Dramatically Lower Medical Expenses

In response to the developing healthcare crisis in the United States, Personalabs has introduced the Health Snapshot - a simple but revolutionary new personal healthcare tool that is helping Americans become healthier, live longer and dramatically lower their lifetime medical costs.

"The CDC Foundation tells us that nearly 800,000 Americans die each year from heart disease, stroke and other cardiovascular diseases," said Dr. Edward Salko, Board Certified Physician and Medical Director of Personalabs. "Americans are spending nearly $1 billion per day — or one in every six healthcare dollars — on medical treatments for cardiovascular disease alone."

"By 2030, annual direct medical costs associated with cardiovascular diseases are projected to rise to more than $818 billion, while lost productivity costs could exceed $275 billion. These chronic diseases are placing a clear and unsustainable burden on our healthcare system and bankrupting too many uninsured and underinsured Americans who cannot afford to pay for the out-of-pocket costs of treatment, " Dr. Salko added. Read news here.

The alarming increase in the number of Americans needing costly treatment for heart disease, stroke and diabetes can be attributed to the typical American's sedentary lifestyle combined with the typical American diet that is high in calories, sugar, and processed foods.

The Personalabs Health Snapshot makes it easy for any adult to order a simple set of screening tests directly online without having to get a doctor's order first to find out whether they are at high risk for cardiovascular disease or diabetes.

Once they receive their test results along with their personal health score, they will be able to make informed decisions about lifestyle changes they can make to prevent the development of a chronic lifestyle diseas e.

The Personalabs Health Snapshot measures the five risk factors that increase an individual's likelihood of developing cardiovascular disease or diabetes. Individuals who test positive for three or more of the risk factors are deemed to be at moderate or high risk.

The five risk factors measured by the Personalabs Health Snapshot are:

1) Waistline Size. A waistline measuring 40 inches or more in men or 35 inches or more in women is a risk factor, indicating excess abdominal fat. Read related news here.

2) HDL Cholesterol levels —greater than 40 mg/dL in men and 50 mg/dL in women.

3) High Triglycerides—greater than or equal to 150 mg/dL.

4) Fasting Blood Sugar (glucose)—greater than or equal to 100 mg/dL.

5) High Blood Pressure—greater than or equal to 130/85 mmHg.

The knowledge gained from their Personalabs Health Snapshot can help consumers detect and prevent the development of cardiovascular disease, diabetes, and other costly and life-threatening diseases while saving tens — or even hundreds — of thousands of dollars in out of pocket medical costs not covered by insurance plans.

Those who purchase the Personalabs Health Snapshot will also be given the option to schedule a telephone or video consultation with one of Person alabs' on-call physicians to review their test results and discuss recommended lifestyle changes to maintain their health and add years to their life.

The Personalabs Health Snapshot is affordably priced at just $129. For more information about the Personalabs Health Snapshot or to order a Snapshot online, visit: https://www.personalabs.com/health-snapshot or call (888) 438-5227 and ask to speak with a Personalabs customer service representative. Read all the related news.

About Personalabs

Personalabs empowers individuals to take control of their own health through money-saving direct access to more than 300 different blood tests as well as physician consultations and prescriptions for oral contraceptives, erectile dysfunction, male pattern baldness, sexually transmitted diseases (STDs) and urinary tract infections.

Personalabs offers:

Personalabs customers can obtain the tests they need at locations near where they live and work, including tests for:

… and many more

For more information, visit http://www.personalabs.com, email [email protected] or call (888) 438-5227. Follow us on Facebook at facebook.com/Personalabs and on Instagram at Personalabs_USA.

Contact:
Joe Company, Ph.D.
(573) 356-1880
joe(at)personalabs(dot)com

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Zip and Zoe Launches in Barnes & Noble Nationally For Back-to-School 2018 - British Brand Babymel’s Zip and Zoe Line Combines Colorful Style with Function for Kids.

Today, London based parenting accessories brand Babymel announced availability of its Zip and Zoe children's line in Barnes & Noble for Back-to-School 2018. The line, which includes coordinating backpacks, lunchies and ice packs, is designed to enable kids to carry their daily haul in colorful, comfortable and imaginative style. Zip and Zoe will be available for the first time ever in 615 Barnes & Noble stores across the U.S. and online, from June 18, 2018 through mid-September 2018.

Driven by the monochrome characters Zip and Zoe, who are set against multicolored illustrated prints, these stylishly functional kid-sized backpacks include story booklets to transport the wearer on magical adventures - whether it's off to school, day camp or their homeland of Ogg. They also boast fun charms and nametags, and are ergonomically designed for comfort with adjustable straps and a lightweight construction. For a complete set, there are also insulated lunchies with ice packs to keep food tasting - and looking - fresh and cool. Be alert to read related news.

Zip and Zoe's signature prints are designed in collaboration with NYC artist Matthew Langille, who has previously joined forces with Marc Jacobs, Swatch and Adidas. The 2018 back-to-school collection at Barnes & Noble includes the super-cool Dinosaur and whimsical Unicorn prints.

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15 years in the making, Zip and Zoe is the creation of Melanie Marshall and Suzi Bergman, Babymel co-owners and the duo behind the Storksak designer diaper bag line. "Our main goal is to design products that kids will love and get excited about. Young kids are highly creative and love the detailing in our products, said Marshall. "We are thrilled these products will be available among the back-to-school 2018 offerings at Barnes & Noble in the U.S."

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The Zip and Zoe line at Barnes & Noble will retail for $16.95 for lunchies to $27.95 for backpacks. For more information on Zip and Zoe, please visit https://www.babymel.us/zip-and-zoe-barnes-and-noble.

About Zip and Zoe
Zip and Zoe offers high-quality backpacks, lunchies, and other accessories that combine practical function with creative design for kids of all ages. Through the products, illustrated prints, coordinating story books and the characters Zip and Zoe themselves, Zip and Zoe is built to inspire imaginative exploration while giving children the tools to move throughout their day in style and comfort. Zip and Zoe is headquartered in London and retails at Barnes & Noble, Saks, Nordstrom and Buy Buy Baby in the U.S., and in 20 countries worldwide. For more information, visit https://babymel.us. Follow Zip and Zoe on Instagram: @zipandzoe and Facebook: @BabymelUSA Click here.

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HubSpot Customers Can Now Access Connect Certified Partner Rybbon's Gifting Capabilities

Today, Rybbon announced that it has joined HubSpot as a Connect Certified Partner and participation in the Apps for Agency Services Program. HubSpot, a leading CRM, marketing, sales, and customer service platform, works closely with Connect Partners to provide more value to HubSpot users. Connect Partners are independent software vendors who have built an integration with HubSpot and passed certification.

Using gifts and rewards with surveys, research, and marketing campaigns improves results and builds brand loyalty, but it can be challenging to track and manage these programs. Rybbon's integration with HubSpot makes it easy to send gifts and track rewards via email. This in turn makes it simple for marketers to build and run incentives-based programs without leaving the HubSpot platform.

Referral marketing, purchase promotions, customer surveys and holiday gifting are some common examples of programs that benefit from Rybbon gifting. HubSpot users can add Rybbon's digital gift cards like Visa, Amazon, and Habitat for Humanity directly into HubSpot workflows, minimizing the effort to automate the gifting process. Users benefit from the ability to track redemptions and get 100 percent refunds on unclaimed gifts. Read news here.

"Savvy marketers have always known that rewards are a powerful way to thank and motivate customers," Rybbon's CEO Jignesh Shah said. "With the integration of Rybbon's digital gifts into HubSpot, HubSpot customers and Agency Partners can easily and effectively manage a whole new set of marketing and sales programs from within the HubSpot platform." Read related news here.

"We're excited to have Rybbon as a Connect Partner," said Brad Coffey, Chief Strategy Officer at HubSpot. "This integration will make it even easier for our customers to improve the results of their surveys and campaigns, and for our partners to offer more value to their clients through rewards incentives."

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HubSpot's Connect Program is an ecosystem of valuable third-party integrations. Certified Partners comply with a set of requirements in addition to hitting set milestones for amount of installs and positive reviews from customers to receive the HubSpot stamp of approval.

In addition to being a HubSpot Connect Certified Partner, Rybbon is thrilled to also be accepted into its exclusive Apps for Agency Services Program. Through this program, Platinum+ Agency Connect Partners get full access to Rybbon for free for use with their own programs. Rybbon is also offering Agency partners training on how to integrate the power of gifting into a variety of tactics, up and down the funnel. By working with Rybbon, agencies can provide more value to clients by offering a new set of incentives-based marketing tactics and programs. Read all the related news.

Learn how Rybbon can elevate your agency's marketing service offerings.

About Rybbon
Rybbon puts the power of gifting to work for marketers and market researchers through its extensive catalog of e-gifts from top brands like Amazon.com and Panera. Rybbon also offers rewards suitable for international rewards programs such as virtual Visa and MasterCard rewards that work in over 150 countries. Rybbon integrates with top marketing platforms like HubSpot, Marketo, SurveyMonkey, and Qualtrics to make gifting easy and automatic.

Learn more about Rybbon at http://www.rybbon.net. Read latest news here.

About HubSpot
HubSpot is a leading CRM, marketing, sales, and customer service platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 41,500 total customers in more than 90 countries use HubSpot's award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to manage the customer experience from awareness to advocacy.

HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland (EMEA HQ); Singapore (APAC HQ); Bogotá, Colombia (LatAm HQ); Sydney, Australia; Tokyo, Japan; Berlin, Germany; and Portsmouth, NH.

Learn more at http://www.hubspot.com.

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