Here’s How to Reach Millennials, and Sell to Them, Effectively

MFour Mobile Research, a full-service market research firm, is pleased to announce its partnership with ROTH Capital to release the 2020 Millennial Survey. The survey uncovers essential buying traits and behaviors for the $1.4 trillion Millennial market. Click here to read the latest news.

"Millennials will make up nearly three-quarters of the workforce by 2025 and are rapidly redefining consumer patterns. Awareness and study of Millennial consumer behavior and preferences is essential to projecting business earnings," said David Bain, Managing Director, Senior Research Analyst at ROTH.

In this 8th annual survey for ROTH, MFour supplied a consumer panel for the research. For the 2,500 men and women millennials surveyed, there were 209 questions posed on behaviors.

Here are the top 10 statistics from the consumer survey:

Millennials are more connected than any previous generation. By studying their online and offline behavior, companies can better target consumers, and increase profitability.

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"Our app, Surveys On The Go®, appeals directly to Millennials," says Chris St. Hilaire, CEO at MFour Mobile Research. "They're paid cash to provide their data and are motivated to do so."

To learn more about MFour Mobile Research, and its consumer panel, visit http://www.mfour.com/consumer-panel.

About MFour:
MFour introduced Surveys On The Go® (SOTG), a consumer research app, in 2011. With more than 2.5 million consumers, it's the largest, first-party panel in the US, with an average 4.5 stars out of 5-star ratings in Apple and Google Play stores.

Consumers share their opinions via surveys sent to their phones. When they drive by out-of-home ads, we see their locations, and field the survey in real-time. The result is measurable lift in awareness, recall, consideration and conversion.

The company continues to innovate and evolve market research products and processes. As the recognized leader in survey technology, MFour combines consumer opinions obtained through surveys with GPS tracking, together with observed online activities and purchases. To learn more, visit us online at http://www.mfour.com.

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About Roth Capital Partners, LLC:
ROTH Capital Partners, LLC (ROTH), is a relationship-driven investment bank focused on serving emerging growth companies and their investors. As a full-service investment bank, ROTH provides capital raising, M&A advisory, analytical research, trading, market-making services and corporate access. Headquartered in Newport Beach, CA, ROTH is privately-held and employee owned, and maintains offices throughout the U.S. For more information on ROTH, please visit http://www.roth.com.

References:
1. https://www.lexingtonlaw.com/blog/credit-cards/millennial-spending-habits.html

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