Ella Paradis, leading online retailer of sexual health & wellness products, launched their best-in-class rewards program earlier this week. In a space where most retailers treat their customers like another number, Ella Paradis aims to promote inclusivity and sex positivity by rewarding customers for buying and using sexual health & wellness products.
Competitive Advantage
For Ella & their affiliate partners, this provides a huge competitive advantage in the sexual health & wellness vertical. While most retailers focus on getting the customer in and out of the store, Ella Paradis aims to build long standing relationships with their customers in their journeys of self-exploration.
"When you come to our online boutique a certain curiosity has brought you here - a desire to explore your fantasies and get to know yourself or your partner on a different level. Getting to know your desires can take some time. Maybe a friend suggested the Womanizer Premium, but after trying this clitoral stimulator you realize you want to explore something that stimulates you internally instead. It's not always just a "one and done" type of thing when you are talking about sexual exploration, so why not make the relationship beneficial for the both of us instead of just Ella Paradis as a company?" Explained Tino Dietrich, CEO of Ella Paradis.
Major retailers in the space like Adam & Eve, Jack & Jill, and Hustler Hollywood fail to offer incentives for customers to come back, such as a loyalty or rewards program. They bait users in with a free item on their first purchase then fill up their inboxes all while lacking to provide substantial benefits for shopping with them. Read all the latest news.
Positive Customer Impact
"Our customers are the reason we even exist. To serve them as best as possible is why we do what we do! If I tell you my mission is to deliver pleasure, then I'm going to do everything in my power to make ensure pleasure is delivered in every encounter we have with you – not just when you are using the products we manufacture and sell," Dietrich explains.
Ella Paradis' rewards program, dubbed Ella Perks, provides each logged in customer with points earned per dollar spent, after discounts and before taxes. New customers also have the luxury of earning points for registering. Additional points can be accrued by leaving product reviews for items purchased. With increased product reviews present, curious customers better gauge which products are right for them, making this a win-win across the board.
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Program Availability
If you are interested in participating in Ella Perks, simply head to their website and create an account. Once created, you will earn points for purchasing vibrators, lube, massage oils and more! In a time when everyone seems to be in this "always connected" mindset, it can be hard to disconnect and decompress. However, using sex toys as a form of self-care can be essential for keeping your "zen."
Company Information
Founded in 2015, Ella Paradis is on a mission to bring everyone pleasure with premium products and quality service. They hope to empower adults by providing optimal solutions, resources and content to improve their quality of life through informed decisions on sexual health and wellness. They are working to provide an environment where everyone feels comfortable embracing their sexuality without feeling shamed or degraded. They are committed to making the experience of pleasure affordable and accessible for everyone, while simultaneously breaking stigmas surrounding sexuality.
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