Prepaid payroll cards are no longer just for the underbanked and unbanked

Mercator Advisory Group's new research report titled The Evolution of U.S. Payroll Cards in the 21st Century provides an analysis of the payroll card market that includes its size and a forecast of its growth, an review of how the payroll product line has evolved, and a discussion of the stakeholders.

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Mercator Advisory Group's forecast report identifies the demographics of payroll card users and explores survey data revealing that they are not as homogenous as they might seem. The report discusses the attributes that consumers desire in a payroll card as well as the attributes employers seek in a payroll card program. The report reviews some of the changes the payroll card market has undergone in the last several years as it evolves to meet the needs of its changing consumer base. Continue reading.

Additionally, the report looks at the ever-changing regulatory environment for payroll cards, which varies by state. While some controls are necessary, payroll programs face compliance risks at both the state and federal level that demand continual awareness of regulatory changes.

"The payroll card is a unique product that can save its users money in a way that makes money for providers, which means that it can help a large number of people, including some of the most financially vulnerable. Persons with incomes exceeding $100,000 also find today's payroll cards appealing," commented C. Sue Brown, Director of Mercator Advisory Group's Prepaid Advisory Service, and author of the report. Be alert to the latest news.

Highlights of the report include:

This research report has 19 pages and 9 exhibits.

Companies and other organizations mentioned in the report include: American Express, Careington International, Consumer Financial Protection Bureau (CFPB), Discover, Federal Deposit Insurance Corporation (FDIC), Mastercard, PayPerks, and Visa.

Members of Mercator Advisory Group's Prepaid Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.

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About Mercator Advisory Group
Mercator Advisory Group is the leading independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal http://www.PaymentsJournal.com.

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