Matt Hill Rejoins MAC Group as Director of Marketing Innovation

Matt's focus will be on a new division of MAC focusing on digital marketing of Benro Filters, Gepe, Heliopan, ILFORD, Kaiser, NOVOFLEX, Rotatrim and Toyo. He will also explore online marketing of MAC Group's PhotoVideoEDU program for educators, students and faculty at photo and filmmaking universities and colleges in the USA.

"I am so delighted that Matt has come back to us," shared Jan Lederman, CEO of MAC Group. "His passion for customers, knowledge of photography and filmmaking, plus broad, deep experience with marketing and technology are a perfect combination to lead our long-tail online marketing initiatives."

For the last four years, Matt has been Director of Marketing at Gradus Group.
"I worked for Gradus because I was interested in new problems. I am so proud of the team I built, and know they will take what we started and keep on growing." Matt added, "With distance comes perspective. The time I spent solving different problems with other diverse groups of people with their broad variety of worldviews provided me with new insights, ideas, and a deeper empathy for the challenges of modern content creators. I'm very excited to rejoin MAC Group to focus on the new division. These are great brands. I'm eager to help people connect with these solutions. I'm part of the community already. It'll be like having a conversation with a neighbor," affirmed Matt.

Jan concluded, "We are looking forward to bringing his optimism, enthusiasm and craft back to the MAC Family. Welcome back."

Matt Hill was formerly the Director of Digital Marketing and Strategy at MAC Group, and was a linchpin in the team that built their websites, social media, content- and digital marketing. Matt's 25+ years in the photo industry include being an actively practicing photographer. In addition, he is a professional night photographer, public speaker, writer and educator.

Contact Matt Hill directly at: matth(at)macgroupus(dot)com

About Mac Group:
31 years ago, MAC Group started as a boutique marketing, sales and distribution group focusing on professional photographers. As the industry has evolved, so has MAC Group with their expansion into filmmaking, video, mobile, content creation and audio. Today, MAC Group is one of the leading companies of their kind with world-renowned brands offering products and education that enhances the lives of passionate content creators at every experience level.

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