Lyft Brands Group Announces New Small Leather Goods Partner For Benrus

Lyft Brands Group (LBG) announced today that it has signed a licensing agreement with WDM Footwear & Accessories to design and manufacture small leather goods for it's American heritage brand Benrus.
WDM Footwear & Accessories (WDM) to launch a collection of men's and women's bags and small leather goods, in keeping with BENRUS's unique military heritage, casual yet intentional, timeless aesthetic.

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WDM will produce the collection, set to include 24 men's and women's styles for soft launch this fall on benrus.com, in store for Spring 2019 prices ranging from $100 - $395. Collections will be sold at better department and specialty stores.

Chief Executive Officer, Sara Fernstrom commented, "I'm really pleased to be working with Mark and the WDM team. Their robust relationships with factories and tanneries are unprecedented and perfectly suited to execute the uncompromising quality of the Benrus brand"

Since its inception in 1921, BENRUS has built a reputation for producing the most refined American made products that embody a rich American heritage of fine craftsmanship. Benrus is an American accessory brand paying homage to it's past with a military inspired aesthetic and quality detailed designs. Click here.

"WDM is excited to partner with Lyft Brands Group on licensing Benrus leather accessories. Benrus' history as an iconic brand representing quality workmanship and premium materials fits perfectly within our bespoke product selection and handmade leather goods," said WDM CEO, Mark Kohlenberg.

ABOUT LYFT BRANDS GROUP
Lyft Brands Group LLC is a brand management company targeting quality brands with strong awareness and potential for long-term global growth. The company licenses world renowned brands across multiple industries and territories through strategic planning, impactful marketing and long-term partnerships with industry leading licensees and operators who share the company's vision and approach towards expanding brand presence and driving revenue. For more information, please visit Lyft Brands' website at: http://www.lyftbrandsgroup.com. To inquire about licensing opportunities, please email: [email protected]

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ABOUT WDM FOOTWEAR & ACCESSORIES
WDM is a premium men's leather footwear and accessories company offering turnkey development for private label production. This includes licensing, design and development, sourcing, packaging and full EDI capabilities and integration. Our artisan workers are the best in the business when it comes to handcrafted leather goods, everything from premium footwear to wallets, belts and luggage bags.

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