Jessica's Press Releases

Friday, January 24, 2020

Formé, the First Women’s Shoe Shaper and Stretcher, To Debut on The Grommet in January 2020

The Grommet will welcome Formé to its carefully curated mix of innovative products from makers, inventors and small businesses this January.

"This shoe shaper will change how you wear heels," proclaimed the headline of a January 1 Footwear News feature story on the product. Conceived by a woman for other women, Formé is the first women's shoe stretcher and shaper in one. The lightweight device has a patented design that allows it to stretch uncomfortably tight shoes up to one-half size. It also keeps shoes in mint condition when not in use, not only extending wear, but enhancing their resale value. Formé Founder and Inventor Maureen Stockton developed the product after ruining her favorite too-tight power pumps by trying to use her husband's shoe stretcher, designed for more resilient men's footwear. Stockton realized that women needed a gentler but still effective solution of their own.

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https://jessicapressreleases.blogspot.com/2018/05/mt-hood-community-college-to-host.html

The Grommet is a product discovery platform and online marketplace with a community of 4 million supporters and early adopters. Many of the products offered become tomorrow's household names. Since 2008, The Grommet has launched more than 3,000 innovative products, including offerings from FitBit, Food Should Taste Good, IdeaPaint, OtterBox, Popsockets, SodaStream, and S'well.

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While the Grommet discovery team considers more than 15,000 products a year, only 3% make the cut. "It is easier to get into Harvard (which accepted just 4.5% of applicants to its class of 2023) than to be on Grommet," notes Stockton. "Being here puts us in elite company and it's a thrilling testament that our product truly works and resonates with a much larger audience than we could have imagined."

"Formé is a smart and elegant idea for women who want the most out of their footwear investment, and who doesn't?" said Jules Pieri, Co-Founder and CEO of The Grommet and author of the recently published book How We Make Stuff Now. "Shoe lovers are a huge part of our community and this is a real game changer for them." Be alert to the latest news.

Formé shoe stretchers and shapers will retail on The Grommet for $48.95

For further information, please visit formecomfort.com and thegrommet.com.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

New report recommends U.S. retailers use omnichannel approach, including digital delivery, to grow their gift card business

Gift cards are a big business, exceeding $95 billion in loads in the United States, with solid expectations for continued growth well into the future. Whether the gift card business will survive isn't really a question; the question seems to be what form factor will prevail. Will it be a physical plastic card, a contactless physical plastic card, digital cards, or those used via a mobile device or form factor? The reality will likely end up being a combination of all the above, at least for the foreseeable future.

Mercator Advisory Group's new research report titled Digital Gift Cards: U.S. Market, 2019 provides a look into the U.S. digital gift card market including market size, growth forecast, fraud, breakage, and best practices. Additionally, the report looks at the federal and state regulatory environment for prepaid gift cards and identifies risks that can affect program revenue.

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"Digital gift cards will continue to grow and eventually surpass physical gift cards. However, in the meantime, retailers should be using an omnichannel approach to growing their gift card programs. That means offering gift cards through store locations, offering online ordering with physical card delivery, online/app/mobile app ordering with a digital delivery. Consider offering or adding a loyalty program to your gift card program to encourage repeat purchases," stated C. Sue Brown, Director of Mercator Advisory Group's Prepaid Advisory Service, and author of the report.

Highlights of the report include:

This research report has 17 pages and 9 exhibits.

Companies mentioned in the report include: Audit Analytics, CGI Research, Chargeback.com, Giftcards.com, Kount, and Riskified.

Members of Mercator Advisory Group's Prepaid Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.

Read here.:

https://jessicapressreleases.blogspot.com/2018/05/children-of-america-celebrates-teachers.html

Please visit us online at http://www.mercatoradvisorygroup.com. Read this for more information.

For more information and media inquiries, please call Mercator Advisory Group's main line: (781) 419-1700, send email to media@mercatoradvisorygroup.com.

For free industry news, opinions, research, company information and more visit us at http://www.PaymentsJournal.com.

About Mercator Advisory Group
Mercator Advisory Group is the leading independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.

Nanoramic Laboratories Launches "Thermexit" Line of Thermal Interface Materials

Nanoramic Laboratories, a leader in advanced materials and energy storage technology, announced the launch of Thermexit, a line of high-end thermal interface gap filler pads featuring high thermal conductivity and high thermal stability. The Thermexit line includes Thermexit-HP-40, a high performance TIM Gap Filler and Thermexit-El-20, an electrically insulating TIM Gap Filler. Thermexit gap filler pads are the only thermal management system on the market that provides high thermal conductivity without the use of silicone-based resin. This results in the elimination of any issues from silicone oil which may reduce TIM performance and harm electronic components.

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"Nanoramic has long developed energy storage nanomaterial designed for record setting performance in high temperature environments," said Eric Kish, Nanoramic's Chief Executive Officer. "Using our expertise in engineering the thermal properties of materials at the nanoscopic scale, we have created the Thermexit line of thermal interface materials to provide high performance thermal management across a wide range of applications."

Key features of Thermexit include:

Applications of the Thermexit product line include consumer electronics, power supplies, automotive electronics, LED, LCD and optical displays, motor controls, high power density semiconductors, batteries and energy storage devices.
If you'd like more information about Thermexit, please visit thermexit.com.

ABOUT NANORAMIC
Nanoramic is the exclusive designer, manufacturer, and licenser of Thermexit™ Thermal Interface Materials. Established 2009 in Boston, MA, Nanoramic was founded by MIT graduates and experts in the use of nanocarbons in energy storage devices. Our culture of transparency, empowerment, disciplined thinking, and experimentation is what drives us to build world-class technology.

Aki Technologies Purchases Eyeview’s Video Personalization Technology to Bolster Leadership in Moment Marketing

Video optimization and personalization just got easier now that Aki Technologies, the leading provider of mobile moment marketing, has completed its acquisition of the intellectual property of Eyeview, the pioneering video marketing company founded with the aim of delivering 1:1 personalized video in order to drive sales for leading brands. Aki will integrate Eyeview's technology into its moment marketing solution to help brands meet the demand for more personalized, relevant advertising with incremental sales results. Eyeview received more than $72 million in investment over the past 13 years and was granted multiple patents for generating personalized, dynamic and broadcast-quality video.

Eyeview's video technology enabled more than $194 million in incremental sales for Eyeview performance advertisers in 2019. Clients included well-known Fortune 500 retailers and auto manufacturers.

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Today's brand marketers recognize that personalization is the best way to build meaningful connections with busy, oversaturated consumers—one-third (33%) of retailers surveyed by Adobe in 2018 said "targeting and personalization" are among their top tactical priorities for the year ahead. The patented technology developed by Eyeview solves the complexity of personalized creative development in video, increasing brand affinity, driving foot traffic to retail locations, and delivering incremental sales.

Aki's approach, which enables brands to customize a consumer's advertising experience for a given moment, makes it possible to serve more relevant messaging when consumers are most receptive. Now, with Eyeview's advanced software around personalization, Aki advertisers can deliver video creative that caters more precisely to the customer's preferences, dynamically responding to immediate context, ad receptivity in the moment, and CRM insights.

"At Aki, we help brands build stronger connections with consumers by enabling advertising that adapts to the varying preferences that consumers experience from moment to moment," said Scott Swanson, CEO at Aki. "By integrating Eyeview's technology, one of the most invested in and differentiated video platforms in the industry, we have all the pieces in place to offer brands and agencies the most comprehensive and impactful moment marketing solution available today. It's a game-changer for video media, shopper marketing and CPG in general, retail, automotive, and beyond."

While the transaction is a technology asset purchase, Aki has already hired key former Eyeview staff in engineering, data science, sales and product management and anticipates making offers to additional former staff members in the next month.

Eyeview's technology assets will help Aki offer brands even more options for reaching individuals through personalized advertising without the added complexity of manually producing thousands of creatives accounting for every variable. For example, with new local weather and mapping variables, a global clothing retailer could showcase waterproof products to consumers where it's raining, UV protective gear to consumers where it's sunny, and thermal gear to individuals where it's cold. These ad executions could end with a local map showing people directions to the nearest brick-and-mortar location to influence in-store sales of the weather-targeting products.

Aki will integrate Eyeview's video personalization technology into its Katana platform. In the interim, advertisers interested in leveraging Eyeview's video personalization technology today can reach out to Aki's support team at info@a.ki.

More info here.:

https://jessicapressreleases.blogspot.com/2018/05/a-kid-cell-phone-alternative-republic.html

This story first appeared in TechCrunch.

About Aki Technologies
Aki Technologies' mission is to advance moment marketing technology, in partnership with brands and agencies, to deliver a better consumer experience and revolutionary business results. Through its unique moment marketing approach, Aki helps marketers deliver advertising that better aligns with consumer preferences and ad receptivity in a given moment. Leading brands use Aki's moment marketing science to inform strategy and drive meaningful impact on campaign metrics like awareness, engagement, foot traffic and sales. To learn more about the company visit http://www.a.ki.

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About Eyeview
Eyeview (http://www.eyeviewdigital.com) was a video marketing technology company focused on outcome-based video marketing. Eyeview delivered superior return on investment through 1-to-1 video. Through proprietary VideoIQ® technology, Eyeview easily leveraged brand, product and consumer data to create and deliver 1-to-1 video ads to every consumer and ultimately drive sales. VideoIQ® provided an elemental knowledge of video variables that powers a results-driven decisioning engine, capable of making billions of decisions each day, delivering the most relevant message to every consumer across television, desktop, and mobile. Continue reading.

Aki Technologies Purchases Eyeview’s Video Personalization Technology to Bolster Leadership in Moment Marketing

Eyeview's video technology enabled more than $194 million in incremental sales for Eyeview performance advertisers in 2019. Clients included well-known Fortune 500 retailers and auto manufacturers.

This story first appeared in TechCrunch.

Photomatix Pro 6.2 Brings HDR Merge to Capture One

HDRsoft, makers of Photomatix software that popularized High Dynamic Range (HDR) photo editing, have updated their Photomatix Pro software to include a plugin for Capture One that merges bracketed images to HDR.

The new plugin enables Capture One users to merge images taken with different exposures without leaving their Catalog or Session. Users can then adjust the contrast, tone and color of the merged HDR image with Photomatix Pro's presets and settings before reimporting it to their Catalog or Session in Capture One. Alternatively, they can merge to HDR with a simple exposure fusion process using the Photomatix 'Natural' preset and then further adjust the merged image with Capture One's High Dynamic Range tool.

The Merge to HDR plugin offers options to automatically align hand-held bracketed exposures, and to remove 'ghosts' created when moving people or objects are present in the scene. It also offers an advanced tool to select and assign an exposure to different areas of the image for more control over the ghost removal process. The merged image can then be adjusted with a large range of settings and one-click presets. Photographers can quickly get the look they desire from natural-looking results to painterly images, and from surreal and dreamy photos to ultra-realistic images with increased details.

Also added in Photomatix Pro 6.2 is support for CR3 RAW files, used by newer Canon cameras, and many additional camera models.

AVAILABILITY AND PRICING
The Capture One plugin works with version 12 and higher of the software. Photomatix Pro 6.2, including the plugin, is a free upgrade for customers who purchased a Photomatix Pro 6 or Photomatix Pro 5 license. An upgrade price of US$29 is available for customers who purchased a license for earlier versions, and a full license is a US$99 one-time purchase. Photomatix Pro 6.2 is available for Microsoft Windows (XP/Vista/7/8/10) and Macintosh (macOS 10.6 or higher). For more information and to download a free trial version, please visit http://www.hdrsoft.com.

ABOUT HDRSOFT
HDRsoft develops photo editing software based on high dynamic range (HDR) imaging techniques. The company pioneered HDR photography with the introduction of its Photomatix software in 2003. Today, the company continues to build easy-to-use software tools that let photographers create eye-catching images. Photomatix is ideal for photography scenes that benefit from applying HDR, such as architecture, landscape, real estate, and more. The company is headquartered in the United Kingdom and has staff in the USA and several other countries.

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Dreaming In Digital: The iFrog Saga

From the beginning, it was a match made in Ford heaven. Read this for more information.

At the end of 2019, following a strong December run, Preston Ford — a Ford dealership nestled just outside a town of just over 700 on Maryland's Eastern Shore — experienced a watershed moment when it finished No. 33 in the United States based on volume sales. Throughout the annual sales drives for Preston Ford, which officially reached Mission: Possible 7 upon completion of the 2019 slate, iFrog Digital Marketing has been a driving force behind the scenes. iFrog Digital Marketing, which offers digital marketing solutions primarily for car dealerships and a host of other industries throughout the U.S., has undergone considerable growth alongside Preston Ford. Read related news now.

What started out as an arm of the Preston Automotive Group family of dealerships has now blossomed into a full-fledged agency specializing in digital marketing solutions geared toward impacting a company's digital footprint and web presence. The inaugural iFrog team, though not under the current moniker, was a part of Preston Ford's top 100 sales drive that began in 2013, ending with a 90th-place finish. The annual sales drives then netted rankings of 72, 79, 63, 52, 44, and then 33 in the latest results. The current meteoric rise was ignited in 2015, and Preston Ford moved up no less than nine spots each year since, culminating in the banner 2019 campaign.

"You could feel the energy when you walked into the showroom in December. Everyone was in the zone and Top 40-focused," said iFrog Senior Account Manager Emily Fryer, who started with the company in April 2019 before taking over the lead on Preston Automotive Group accounts the following month. "We felt like a part of the Preston team and we were rooting for the team every step of the way, Click here.

"This year, we took it to a level where each morning there was a new message in the final days of the sale," Fryer added. "We drove urgency in a number of digital channels to the point where it felt personal, and that we needed to do anything and everything to help drive Preston into the Top 40 spot. We incorporated more vehicle-specific targeting and customer targeting strategies that promote website growth, which in the end grew about 2,000 to 4,000 sessions per month from October through December."

It started with a flicker in 2007, as Dave Wilson, the Founder and Chairman of Preston Automotive Group, shifted advertising budgets and marketing strategies for his dealerships to be better aligned with the modern car-shopping climate. By 2013, the initiatives were up and running but employees were still scattered between the Preston Autoplex and the company's main offices in downtown Preston. The group moved into a standalone office building in downtown Preston in April 2015, before the company packed up and moved into a renovated edifice in Easton, Maryland in July 2016. The office setting in this historic town of Mid-Shore Maryland is now the home of iFrog.

"Being a team of 10 in the early days allowed us to be very close, literally like family," said iFrog Chief Operating Officer Brent Durham, who has been with Preston Automotive Group since 2009 and is a co-founder of iFrog. "Being so, everyone did a little bit of everything and we all grew stronger. Learning happened at a much quicker rate. To catch up to our competition we had to be dead set to get better and be able to learn more quickly than the competition in order to catch up. We knew how to do what we do, but we needed to get it done quicker, smarter, and better than everyone else."

iFrog Creative Director Shelby Loudon, who began as a Graphic Designer with Preston Automotive Group in September 2013, added "iFrog was talked about as a dream, a goal of Brent Durham and Dave Wilson when I first started with the PAG team. What was unique about my experience starting off as the only in-house Graphic Designer for PAG was that I got to be involved in lots of ways, I got to do things that now we have whole departments for."

Born in a Dealership®
Based out of Easton, Maryland, iFrog Digital Marketing offers modern digital marketing solutions for car dealerships and a host of other industries throughout the U.S. iFrog specializes in Email Marketing, Search Engine Optimization, Search Engine Marketing and Paid Search, Graphic Design, Mobile Advertising, Social Media Marketing, Online Reputation Management, and Display Advertising and Retargeting. Today, iFrog Digital Marketing serves over 80 clients, including 32 different Ford dealerships. For more information on iFrog Digital Marketing and its offerings, visit at http://www.ifrog.com or call 410-673-8278. Read news here.