Tuesday, March 3, 2020

The World Of Eric Carle Announces New Magna-Tiles Story Sets At Target Ahead Of Very Hungry Caterpillar Day On March 20

Following the global celebration of the 50th anniversary of The Very Hungry Caterpillar, The World of Eric Carle announces new licensing partnerships and retail initiatives for 2020. With new products from Magna-Tiles along with retail initiatives with Target, the iconic series of children's book titles from beloved author, Eric Carle, continues to diversify through licensing.

"Eric Carle titles not only continue to stand the test of time, but in fact, become even more relevant as their storylines and imagery find new expression with contemporary brands and products," said Debra Joester, CEO of the brand's worldwide licensing agent, The Joester Loria Group.

Beginning March 1, Target is the exclusive home to seven new Magna-Tile Story Sets from creation studio, CreateOn, featuring the unmistakable imagery and storylines from Carle's beloved books including Very Hungry Caterpillar, The Very Busy Spider, and Brown Bear What Do You See? Each set was designed and vetted by early educators and includes an activity sheet. Lesson plans will be available on the CreateOn website to help teachers and parents teach STEAM skills using these new sets. While at Target, parents and gift-givers can also look out for a new Eric Carle Let's Count Soft Book designed for ages 0 - 12 months in late spring. The soft book, a consistent top selling category for the brand, lets baby play and explore colors, sounds and textures. Read here.

The World of Eric Carle and Penguin are providing marketing support for these initiatives, including tapping PR and marketing agency, Brilliant PR & Marketing, to execute a targeted campaign designed to raise awareness and drive sales of the new products and their exclusive retail placements.

Stay up to date with the World of Eric Carle by getting social on Instagram, Facebook and Twitter.

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Rybbon and Sawtooth Software Partner to Improve Survey Data with Automated Rewards

Rybbon, a digital rewards platform, announced today a partnership with Sawtooth Software, a premier provider of survey software tools specializing in conjoint analysis and MaxDiff. The new collaboration helps increase data collection for Sawtooth's client base by increasing response rates from respondents by offering gift rewards.

Rybbon's integration for digital rewards enhances Sawtooth's decades of experience in quantifying preference and choice modeling. Sawtooth's choice to partner with Rybbon will provide clients with greater depth and breadth of data when partnered with Rybbon's reward programs. Customers will eliminate the need to manage incentives by hand with an easy-to-use, automated, and self-run survey rewards system.

Rybbon's rewards integration with the Sawtooth Software platform simplifies and expedites the reward fulfillment process. Users can offer survey respondents a wide selection of eGift cards, Visa and Mastercard Prepaid cards, and charitable donations with all communication aligned to customer branding.

Sawtooth Software clients will also benefit from 100% refunds on all unclaimed rewards with up-to-the-minute status on respondents, reward choices, delivery, and reward claims. The rewards process is automatic and preserves response anonymity. By adding incentives to their survey programs, Sawtooth customers can boost response rates, thus increasing the quality of data they need.

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"We are pleased to partner with Sawtooth Software," said Rybbon's CEO, Jignesh Shah. "Our software integrates to improve the value of their surveys and data analysis." Justin Luster, Director of Product Management at Sawtooth agrees, "This simplifies our reward fulfillment so we can focus our energy on providing even higher levels of client satisfaction with our choice analysis software."

About Rybbon
Rybbon puts the power of rewards to work for marketers and market researchers through its extensive catalog of e-gifts from top brands like Amazon.com and Panera. Rybbon also offers rewards suitable for international rewards programs such as Visa and Mastercard Prepaid card rewards that work in over 150 countries. Rybbon integrates with top marketing platforms like HubSpot, Marketo, Qualtrics, SurveyMonkey and Talkable to make gifting easy and automatic.

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Learn more about Rybbon at http://www.rybbon.net.

About Sawtooth Software
Sawtooth Software provides advanced analytics and insights through conjoint analysis of survey responses. Their insights assist organizations in understanding their customers' preferences when given multiple choices. They provide survey platforms, consulting, and educational services.

Get started using Sawtooth Software at https://www.sawtoothsoftware.com/.

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Smaller Luggage and Functional Accessories Grow As Consumers Look to Travel Light, Reports NPD

Functional and travel-focused products have been bright spots in the accessories industry over the past few years. According to The NPD Group, 2019 revealed an increased consumer emphasis on lightening their load as U.S. Dollar sales of carry-on luggage grew 3% and sales of larger sized suitcases declined nearly as much.

The winning silhouettes across luggage, bags, and small personal accessories are those that provide hands-free functionality, and are travel-focused. Everyday backpacks, fanny packs, luggage sets, sack packs, and credit card cases are the top growth categories.

"Consumers are spending on travel and experience, but related products need to address needs in a way that makes them worthy of the additional spend," said Beth Goldstein, accessories and footwear industry analyst, The NPD Group. "The experiences consumers seek out can vary in type and proportion, and the same goes for the accessories they look for to support their lifestyle."

While dollar sales of suitcases and luggage sets are up 11% since 2016, overall sales were flat in 2019. Luggage isn't something consumers need to replace every year. NPD's partner, Civic Science, found that the average purchase frequency of suitcases was every 8.5 years, with 43% of consumers buying every 10 years or more.    

"Travel planning, including searching for the best deals, has gotten easier, and travel has become a key marketing message across retail categories," added Goldstein. "The accessories that make it easier for consumers to enjoy their experiences – whether looking to get out and about unrestricted by the gear we carry with us on a daily basis, taking a short trip or micro-cation – will be the products that get their attention, and the sale."

Source: The NPD Group/Consumer Tracking Service, adjusted for 53rd week in Jan '18

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Founder of 420 College Beats the Local War on Drugs, Re-Open Cannabis Dispensary in Fresno

George Boyadjian, founder and CEO of one of the oldest cannabis business training organizations and business consulting company, 420 College, has announced plans to reopen his retail cannabis business in the form of a new cannabis dispensary and delivery to be located in downtown and other areas of Fresno. Read this for more information.

"My story is an example of how the small local business owner can fight and win against the local War on Drugs and legal pressures applied by the big companies that are spreading their money around to control the local legal market for cannabis," said Boyadjian about his experience. "In another month, we will celebrate the grand re-opening of what will be Fresno's oldest and finest cannabis dispensary that fell victim to the local War on Drugs. Watch for our grand re-opening celebration and support victory for Fresno business owners over the Big Money interests."

After a surprise law suit filed by the City of Fresno in October 2009 telling him and his friend William McPike, a well-known attorney specializing in cannabis law, to close down their respective cannabis dispensaries, Boyadjian and McPike challenged the order by filing a law suit against the city. They received their final court agreement in January 2010, stipulating that Boyadjian and McPike were prevented from operating their cannabis dispensaries within the City of Fresno as long as a legal ban existed. However, when the ban becomes void for any reason, they are no longer obligated to follow the order without any action or notice. So, now that the city of Fresno has finalized the cannabis ordinance, they no longer have any obligations to cease operations of their cannabis businesses. Boyadjian will re-opening his business as a full-service cannabis dispensary with delivery in Fresno by April and at his location in Chinatown by this May. McPike has not announced the location of his dispensary.

"In the period just before cannabis was formally regulated in Fresno, at least fourteen local entrepreneurs operated businesses that provided medical cannabis to patients. But the War on Drugs was alive and well in our city and all were forced to shut down." continued Boyadjian.

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"We didn't get arrested, but this was just another form of the War on Drugs by our local government. Since the law has changed and the City of Fresno will be accepting applications for cannabis businesses later this summer, we are gladly re-opening without any applications. Our agreement stipulation with the city doesn't require us to give them any notice. This is a wonderful day in history for Fresno, as the all the wrongs done by the local War on Drugs are now reversed and we look forward to providing tax dollars and much needed jobs to help our economy." Read related news now.

McPike made this announcement at the city council meeting on October 24th of 2019, about the agreement they had with the City of Fresno, and that the contract with the city stated going back to business without any notice or action. In other words, he will not be standing in line or fight for something that he already has.

"We have waited patiently, and have been in line for 10 years. We were in every City Council meeting and urged every council member to reverse the ban", added McPike. "Now that the ban has been lifted, I will gladly resume operations", continued McPike.

Boyadjian and McPike have started their applications with the Bureau of Cannabis Control and are awaiting their state permits and will be in front of City Council March 5th, 2020 to formally make the announcement of their grand opening.

About

George Boyadjian – CEO & Owner of 420 College - Mr. Boyadjian is the sole owner and operator of 420 College located in Fresno, California with offices in Pasadena. Since 2009, he has provided hundreds of existing and future cannabis business owners and entrepreneurs with quality cannabis business training through seminars, courses, workshops, conferences and classes all over California, Oregon, Washington, Florida, Michigan, Nevada, New York, Washington D.C, and Ohio. Mr. Boyadjian expertly brings together a comprehensive team, including but not limited to attorneys, accountants, insurance providers, real estate agents, traceability software providers, cannabis testing labs, cannabis growers, bankers, dispensary operators and many other professionals that provide services for the burgeoning cannabis industry. Mr. Boyadjian has been involved with multiple cannabis businesses throughout the 11 years of business in California, Washington, and Oregon.

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Discover, Purchase, Test, Deploy and Manage LawToolBox from INSIDE Your Own Microsoft 365 Admin Center

LawToolBox announces that beginning today - as Microsoft rolls out a new class of apps called Microsoft 365 Apps - IT professionals are able to discover, purchase, test, deploy and manage LawToolBox inside their own Microsoft 365 Admin Center. This means that IT professionals will be able to purchase and manage LawToolBox in the same secure admin center they manage Microsoft services.

"We are excited to be among the first Microsoft 365 Apps making it easier for IT professionals to deploy apps like LawToolBox with integrations for Outlook, for Microsoft Teams, for a browser, or for all three, with a single click from the Microsoft 365 Admin Center," says Jack Grow, CEO of LawToolBox. Further, Microsoft 365 apps fast track procurement by adding LawToolBox to the Microsoft monthly invoice while increasing trust with clients by layering LawToolBox security self-attestation alongside Microsoft's security and privacy certifications.

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Within the legal market, the LawToolBox focus on deadline management differentiates it from other legal products. LawToolBox has a robust deadline management system to automate deadline calculations based on court rules, administrative proceedings and custom deadline templates that if not handled properly are at the root of almost 40% of all malpractice claims against legal professionals. The LawToolBox SaaS offers for Microsoft Teams or Outlook turn Microsoft 365 into a powerful solution for legal that allows law firms and legal departments to better leverage Microsoft products they are already paying for. These integrations deliver a seamless cross-platform experience that creates matters and transforms Microsoft 365 into a collaboration suite for legal professionals to manage their deadlines, documents, notes, contacts, emails and calendars.

What New Things can IT Pros do with the LawToolBox Microsoft 365 App? Today IT professionals can discover LawToolBox for Outlook or Teams in AppSource with the option to also purchase directly, through their Microsoft Partner, or through their Microsoft Account Executive. With the launch of the LawToolBox Microsoft 365 App, IT professionals will also be able to manage the process end-to-end from within the Microsoft Admin Center.

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If a firm wants to deploy all LawToolBox integrations simultaneously, they now have the tools to do so. However, if a firm isn't ready for Teams yet, an IT Pro can initially deploy just the LawToolBox Outlook add-in, and later deploy for Teams when the timing is right. With this new method, LawToolBox is riding the cutting edge of Microsoft's journey to open their channel to modern 3rd party apps as part of a seamless user experience.

To help IT professionals make better informed decisions about deploying integrations into their organization and to further streamline the buying process, LawToolBox has included publisher-attested compliance information in the AppSource app catalog with information across over 40 different standards, extended with information from Microsoft Cloud App Security, is now one click away from the AppSource catalog entry for applications. Prospective buyers won't have to open a new purchase agreement to approve LawToolBox or go through an exhaustive RFQ process on security and pricing. Instead, LawToolBox uses the publisher-attestation tools provided by Microsoft to inform the buyer and streamline the process for legal professionals to discover, buy, test, deploy and manage LawToolBox through its integration inside Office 365. Read this here.

LawToolBox launched its first add-ins in the Microsoft store in 2013, and it has received awards for its Outlook add-in, Team app, and its SharePoint Integrations. Here are a few of the highlights:

LawToolBox was among the first SaaS offers available in the Microsoft Commercial Marketplace to be sold directly by Microsoft in 2019. This initiative enabled distribution of LawToolBox by Microsoft directly to end-users, and through Microsoft's 60k+ partners, and though the 20k+ internal Microsoft field sellers. With the release of Microsoft 365 Apps, IT professionals now have a new method acquire and buy LawToolBox. 10-Minute video. Read latest news here.

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Monday, March 2, 2020

Nominations Open for the 2020 Women in Biometrics Awards

Nominations are now being accepted for the 2020 Women in Biometrics Awards, a globally-recognized program co-founded by the Security Industry Association (SIA) and SecureIDNews and co-presented with sponsors IDEMIA, Biometric Update and the SIA Women in Security Forum. The recipients of this year's Women in Biometrics Awards will be honored at the 2020 SIA GovSummit, held June 2-3 in Washington, D.C.

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"Biometric technologies are fundamental to securing physical and digital identities in today's society and to helping protect our cities, businesses, schools and citizens," said SIA CEO Don Erickson. "The innovative women recognized each year as Women in Biometrics award winners have made incredible advancements toward creating a more secure world through guiding this crucial technology market, and SIA looks forward to welcoming the next class of awardees to this elite group."

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The Women in Biometrics Awards recognize top female leaders in the biometric identity and security industry. Nominees and past winners include those working for biometric companies, peripheral suppliers, system integrators, academia, government and security and IT departments at a variety of organizations in the United States and internationally.

"Since we launched the Women in Biometrics Awards in 2015, the program has recognized more than 20 entrepreneurs, scientists and visionaries guiding the biometric identity and security industry," said Chris Corum, publisher of SecureIDNews. "When we started, biometrics was an emerging technology. Today it is a key tool securing modern society, and female leaders are charting the course."

Each nominee should exemplify one or more of the following contributions to the industry:

"IDEMIA has been an enthusiastic sponsor of the Women in Biometrics Awards since 2015, and we are proud to have many highly-skilled and deserving women at IDEMIA selected to represent the industry over the years," said Ed Casey, chief executive officer of IDEMIA's business in North America. "IDEMIA wouldn't be the technology leader it is today without the women on our team and women everywhere working to advance the science of biometrics. They inform, inspire and encourage us. We are honored to partner with SIA and SecureIDNews to recognize their contributions."

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Nominations for the 2020 Women in Biometrics Awards program will be accepted until April 24. A jury comprised of previous award winners will select this year's award recipients. Learn more and submit a nomination for the 2020 award program at womeninbiometrics.com.

"Biometric Update is proud to support the Women in Biometrics Awards both to advance the role of women in this important and fast-growing STEM area and to improve the breadth of perspectives at play in the identity ecosystem," said Biometric Update Editor Chris Burt. "Identification and identity-proofing systems must work for everyone in order to be truly effective, and the way to ensure that is by encouraging inclusive teams and product development."

Award winners will be recognized alongside other distinguished security industry leaders during the prestigious SIA GovSummit, the annual government security conference held by SIA. SIA GovSummit brings together government security leaders and private industry technologists for top-quality information sharing and education on cutting-edge security topics affecting federal, state and even local agencies. This year's GovSummit will be held June 2-3 at the National Association of Home Builders headquarters in Washington, D.C. Learn more about the 2020 conference – including key topics and speakers and hotel and travel information – and register at securityindustry.org/​​summit.

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About SIA
SIA is the leading trade association for global security solution providers, with over 1,000 innovative member companies representing thousands of security leaders and experts who shape the future of the security industry. SIA protects and advances its members' interests by advocating pro-industry policies and legislation at the federal and state levels, creating open industry standards that enable integration, advancing industry professionalism through education and training, opening global market opportunities and collaborating with other like-minded organizations. As the premier sponsor of ISC Events expos and conferences, SIA ensures its members have access to top-level buyers and influencers, as well as unparalleled learning and network opportunities. SIA also enhances the position of its members in the security marketplace through SIA GovSummit, which brings together private industry with government decision makers, and Securing New Ground, the security industry's top executive conference for peer-to-peer networking.

SIA's Women in Security Forum offers programs, networking and professional growth events and thought leadership opportunities to promote and advance the involvement of women in the security industry. Any employee of a SIA member company – regardless of gender – is eligible to join the forum.

About SecureIDNews
SecureIDNews is an industry-leading source for enterprise and government identity, credentialing and security markets published by AVISIAN. More than 30,000 subscribers and hundreds of thousands of web visitors get their ID technology news from AVISIAN's suite of identity and security publications.

About IDEMIA
IDEMIA, the global leader in Augmented Identity, provides a trusted environment enabling citizens and consumers alike to perform their daily critical activities (such as pay, connect and travel), in the physical as well as digital space. Securing our identity has become mission critical in the world we live in today. By standing for Augmented Identity, an identity that ensures privacy and trust and guarantees secure, authenticated and verifiable transactions, we reinvent the way we think, produce, use and protect one of our greatest assets – our identity – whether for individuals or for objects, whenever and wherever security matters. We provide Augmented Identity for international clients from the financial, telecom, identity, public security and IoT sectors. With 13,000 employees around the world, IDEMIA serves clients in 180 countries.

About Biometric Update
BiometricUpdate.com is the leading news property that publishes shareable breaking news, analysis, and research about the global biometrics market. Our global audience of 900k+ readers includes governments, law enforcement agencies, financial institutions and many other vertical industries along with OEMs, service providers, system integrators, enterprise and industry professionals.

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Alder Home Security Selects PX to Centralize Customer Acquisition Efforts

PX, the leading platform for customer acquisition, today announced an agreement with Alder Holdings, LLC to centralize Alder's customer acquisition activity and online publisher relationships through the PX platform. Alder will utilize PX Private Marketplaces to purchase leads and calls, to create efficiencies, and strategically grow their customer base.

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Under the agreement, PX Private Marketplaces will allow Alder to maintain its relationships with all of their online publishers, including email and comparison review partners, and manage those campaigns in one place, the PX platform. Alder will use PX and its tools, addressing their need to proactively price acquisition campaigns so that they consistently meet Alder's cost-per-acquisition targets.

"We're excited that a leading innovative partner like Alder, who has seen the tremendous benefits of our platform, has chosen to double-down on our ability to help them find new customers," said Bas Offers, co-founder and COO at PX. "Establishing Private Marketplaces is an important part of our goal to transform the entire customer acquisition industry with efficiency, transparency and trust. This agreement is another strong validation of that mission."

Today, Alder buys leads through the PX Open Exchange, which brings hundreds of customer acquisition marketers and publishers together in a programmatic marketplace. Alder also maintains relationships with more than a dozen other publisher sources to find new customers. By centralizing their activity through PX, Alder will have a single, consistent lens to measure performance, plus on-demand tools to optimize and build scale, without replacing sources they already know and trust.

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"Over the past year, we've been very impressed by the PX technology and how it has enabled us to continually better our performance metrics and reach growth targets," said Mark Stokes, EVP and General Manager of Inside Sales for Alder Home Security. "The platform and their people continually help us to reach new partners and uncover new opportunities to scale."

Integration of the Private Marketplaces will begin immediately. As part of the agreement, the two companies will also build out Alder-Branded Campaigns, a third element of the PX platform that focuses on expanding reach to high-intent consumers. Those are scheduled to launch in Q2 2020.

About PX:

PX is the world's leading marketing technology platform for customer acquisition, providing large brands with the most powerful, efficient, compliant and transparent lead-generation tools on the market. Processing more than 200,000 leads per day, the company brings programmatic performance and optimization to customer acquisition, creating opportunities for marketers to efficiently find customers and for publishers to better monetize their audiences. PX is active in the Financial Services, Insurance, and Home Services industries. It is headquartered in New York City, with offices Panama, The Netherlands, and Ukraine. For more information, visit http://www.px.com.

About Alder:

Alder provides affordable, easily self-installed home security systems that can be customized to match any lifestyle thanks to their totally wireless architecture. No other player is better positioned to expand market share than Alder. Supremely sophisticated in their simplicity, Alder security systems combine the portability, affordability, and convenience of DIY technology with the Total Life Safety of traditional home security. With a business model built-up over 10 years on the principle of putting customers first, and a subscriber base now in excess of 100,000 homes, Alder is the perfect home security system for modern life. For more information, visit http://www.alder.com. Click here to read the latest news.

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