Jessica's Press Releases

Saturday, February 1, 2020

StrawberryFrog Teams with Truist on bold, new advertising campaign to launch for the big game in Miami

StrawberryFrog, an award-wining creative agency with decades of experience activating brands for some of the world's most iconic brands, teamed with Charlotte-based Truist Financial Corporation (TFC) to launch its new brand at the biggest sporting event of the year. Click here to read the latest news.

Scott Goodson, founder, CEO of StrawberryFrog said: "Our Truist campaign has been carefully curated to launch this striking new brand with impact. Whilst the campaign is designed to convey the coming together and merger of BB&T and SunTrust, it is also intended to highlight the aesthetic feeling of the future of finance. In these times the world needs a better bank. We wanted to convey Truist's vision to make financial services better by leading with purpose, delivering an experience defined by personal touch and advanced technology."

Truist, the new company formed from the merger of BB&T and SunTrust last December, is beginning its efforts to build brand recognition with marketing initiatives throughout Greater Miami during football's biggest weekend. Sports fans and local residents will be among the first to experience the bold new Truist look and feel featuring the bank's recently revealed signature color, Truist Purple, throughout Miami leading up to the game.

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The campaign which has been devised by award-winning creative agency StrawberryFrog, will feature films, outdoor, organic social and digital ads. Truist has a vision to make financial services better by leading with purpose, delivering an experience defined by advanced technology and a personal touch, and creating impact on their clients, teammates, and communities. As a result, the first campaign will emphasize the message: The Future of Finance. The campaign will showcase the new brand, the new name created by Interbrand, and the new logo for Truist which centers on Truist Purple, a color that represents the merger of equals by combining the burgundy of BB&T and the blue of SunTrust.

"This campaign is designed to bring the new Truist vision to life for new and existing clients and to create a clear space for Truist in the public mind," says Chip Walker, Head of Strategy at StrawberryFrog.

In the weeks and months to come, Truist clients will gradually see more of the Truist advertising – on digital platforms, in branches and out-of-home advertising in Miami this February for the Big Game. The transition to the full Truist experience will occur as systems are integrated over the next 18-24 months.

ABOUT STRAWBERRYFROG
StrawberryFrog are experts in activating purpose brands for over 20 years, working for some of the world's most iconic companies. It brought "Movement Marketing" to the world as a framework for activating brand purpose among consumers in the most modern and effective way. Then it pushed this expertise internally to help leaders change company culture and employee habits and behaviors through Movement Inside. Our highly influential Purpose Power Index, developed in partnership with Reputation Institute is the first ever empirical and ground-breaking measure of brand purpose. It identifies a new generation of brand winners who are rewarded by consumers for activating their purpose strategies among employees and consumers alike. We have published the best selling book: Uprising, how to build a brand and spark Cultural Movements."

StrawberryFrog is an independent employee-owned company based in the Empire State Building. For more information, please visit http://www.StrawberryFrog.com

ABOUT TRUIST
Truist Financial Corporation (NYSE: TFC) is a purpose-driven company dedicated to building a better future for its clients, teammates and communities. With 275 years of combined BB&T and SunTrust history, Truist is one of the nation's largest financial services holding companies offering a wide range of services including retail, small business and commercial banking; asset management; capital markets; commercial real estate; corporate and institutional banking; insurance; mortgage; payments; specialized lending and wealth management. Headquartered in Charlotte, North Carolina, Truist serves approximately 10 million households with leading market share in many high-growth markets in the country. Truist Bank, Member FDIC. Learn more at Truist.com.

For further information: Nicola@strawberryFrog.com

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

S’moresUp Announces Partnership with Home Connect to Make “Smart Parents’” Lives Even Easier

S'moresUp (smoresUp.com), a Smart Family Management platform that teaches kids critical life skills through chores and rewards, announced a game-changing partnership in 'smart parenting' with Home Connect, a dynamic digital ecosystem created to connect home appliances to the Internet of Things. With this collaboration, parents can now simply assign chores automatically with just their voice from their home appliances.

With the new Home Connect and S'moresUp integration, parents can easily program their dishwasher, coffeemaker, washer or dryer to automatically assign specific chores to their kids. The Home Connect ecosystem works with smart technology - like Google Assistant and S'moresUp - to make home management and parenting easier.

"Technology advances have changed the way companies operate and people across the globe communicate. It's time that parents benefit from emerging technology as well," said Priya Rajendran, CEO and co-founder of S'moresUp. "We're pleased to share that with this collaboration, technology is unlocking new ways to assist busy parents, while helping kids learn responsibility, self-reliance, and other critical life skills."

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Together, the two companies are reimagining 'smart parenting,' a new connected, data-driven paradigm where families run on assisted technology for household optimization and child development, making parents' lives easier. The Internet of Things has been conceptual in the last decade, and now that it's becoming a reality, S'moresUp is working with smart device manufacturers to help parents manage their time smarter.

"We are proud to add S'moresUp to Home Connect's growing ecosystem, which offers the richest connected appliance experience available today," said Johannes Ochsner, head of connected products and digital services for Home Connect. "Partnering with innovative startups such as S'moresUp offers users a fun way to interact with their appliances while getting household tasks done."

Now boasting a 4.5-star rating on both Android and iOS and growing to 200,000 family members in just one year, the company also just launched a "Digital Health" category to make learning fun for kids while teaching them how to self-manage screen time. The family app helps kids learn critical life skills through assigned tasks and chores, does behavior analysis to provide parents with insights around their kid's learning, integrates with the family calendar, creates goal setting through rewards, helps kids form long term habits through advanced data analytics and allows the family to interact with each other from within a safe "walled off" family network.

About S'moresUp
S'moresUp is a family organizer that creates data-driven parents. It provides parents tools to help their kids learn critical life skills and healthy habits while managing chores, allowances, and schedules through a secured private family network, where a family's data is safe. The app, which helps raise independent, responsible, and financially savvy kids, was founded by technology veterans Priya Rajendran, a software engineer and busy mom who led the PayPal Wallet team, and Reeves Xavier, former tech lead at Paypal and Intuit. To find out more, please visit http://www.smoresup.com.

About Home Connect
Home Connect is an innovative solution dedicated to smart home appliances. With Home Connect, you can control a wide variety of home appliances from leading brands, such as Gaggenau, Thermador and Bosch in one convenient app. Home Connect is also an ever-expanding ecosystem of partner applications, devices and services. Using Home Connect, you can access and connect with a large number of service providers ranging from voice assistants and smart home automation systems to e-commerce platforms. Home Connect is available in 40 countries and is offered in the US and Canada through BSH Home Appliances Corporation. For more information about Home Connect, go to: http://www.home-connect.com/us/en Read related news now.

2.2 MILLION kids have now discovered aviation free of charge through EAA Young Eagles program

The biggest youth aviation education program ever created reached another milestone this week, as the Experimental Aircraft Association's Young Eagles program surpassed 2.2 million kids flown since the first program's flights took place at the 1992 EAA Fly-In Convention at Oshkosh. Read latest news here.

"As we reach each of these milestones, it's a further credit to the dedication of the EAA-member pilots and volunteers who have committed their time and aircraft to bringing young people into aviation," said Jack Pelton, EAA CEO and chairman of the board. "The success of Young Eagles means thousands of today's under-40 pilots can trace their personal journeys back to that first flight with a Young Eagles pilot."

More than 50,000 EAA-member pilots have donated their time, aircraft, and fuel to fly kids over the past 27 years, with an equal number of ground volunteers assisting the program. Flights have taken place on every continent except Antarctica, and in aircraft ranging from hot air balloons to corporate jets. Young Eagles began in 1992 in response to a survey of EAA members who overwhelmingly replied that getting young people involved in aviation was the most important issue to ensure the future of recreational flight.

Young Eagles has also been the foundation of EAA's more recent efforts to encourage and engage young people in aviation. That includes the Sporty's online Learn to Fly course, available to all Young Eagles and now approaching 75,000 enrollees. It also set the stage for last year's inaugural group of Ray Aviation Scholarship recipients, as more than 100 young people earned full flight training scholarships in conjunction with local EAA chapters.

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Dozens of aviation companies also support Young Eagles, including Phillips 66, the program's presenting sponsor. Other supporting sponsors include Garmin, Lightspeed, WACO Aircraft, the Academy of Model Aeronautics, and Global Aerospace, as well as Young Eagles Flight Plan sponsors Embry-Riddle Aeronautical University and Sporty's Pilot Shop. Read all the related news.

"To every pilot and ground volunteer who has been part of Young Eagles, the aviation community thanks you," Pelton said. "If you haven't flown a Young Eagle yet, we enthusiastically invite you to do so. You will have a more impactful influence on the future of flight than you'll ever know."

More information for pilots, parents, and young people is available at EAA.org/YoungEagles.

About EAA
EAA embodies The Spirit of Aviation through the world's most engaged community of aviation enthusiasts. EAA's 240,000 members and 900 local chapters enjoy the fun and camaraderie of sharing their passion for flying, building and restoring recreational aircraft. For more information on EAA and its programs, call 800-JOIN-EAA (800-564-6322) or go to http://www.eaa.org. For continual news updates, connect with http://www.twitter.com/EAA.

Circular launches a Kickstarter campaign for a stylish personal wellness smart ring

Today, Circular launched a crowdfunding campaign for their namesake product, a lightweight and stylish wellness smart ring that uses correlations between day and night data and offers users personalized recommendations to assist them in healthier lifestyles. It is now available on Kickstarter starting at $199 USD.

Circular is a smart ring and wellness wearable that analyzes correlations between night and day data instead of just measuring metrics and providing raw data. The ring focuses on how the user responds to their activities, daily choices, and rhythms and provides personalized recommendations based on the data it gathers. The ring is comfortable, fashionable and discreet enough for 24/7 wear, thus providing consistent tracking and insights.

"A lot of the wearable devices that we see are too bulky, too gadget looking, lack personalization and present users with raw data without telling them how to use it. As wearable users ourselves, we wanted a device that would not only be more personal but would also use the data it found to help make recommendations for an overall healthier lifestyle," said CEO Amaury Kosman.

Paired with the Circular mobile app, there are several customizable features that assist in analyzing and improving various areas of daily life such as the Smart Alarm which is noninvasive and silent. Circular studies the user's sleep and smoothly wakes them up during the light sleep stage without disturbing their surroundings by using silent vibrations. It also includes A "Sleep Tracking" feature that analyzes the wearer's body signals during sleep to help keep track of its efficiency while helping to improve its quality using sleep metrics. The "Activity Tracking" keeps track of the wearer's physical activities with different metrics such as the automatic activity recognition, activity intensities and volumes, steps counter, heart training zone, Sp02 (analyzing the user's oxygen levels) and more. Finally, the "Wellness Monitoring" feature monitors overall wellness and energy with day and night advanced cross analyses.

Circular also features an AI assistant, Kira, an integrated intelligent companion that delivers smart and tailor-made insights with the user's data, so they can improve at the right moment.

"At Circular, the idea was to create a device that would be your everyday life companion - from the beginning of the day by waking you up smoothly with a smart alarm, to a sleep analysis at the of the day," said Kosman. "We also wanted a device that could help combat sleep inertia, to help with a user's sports sessions with deep activity metrics and unique insights, to even getting notifications directly on your finger. Everyone is unique. Whether it is in terms of lifestyle, fitness, thoughts, choices, recovery, health, or sleep patterns. We wanted a wearable that would fit seamlessly in everyday activities and that would help users reach their goals.". Be alert to the latest news.

Circular features custom outer shells to wear on different occasions. There are 7 ring sizes available and they range from US6 to US12. The ring is also waterproof, scratch-resistant, weighs 4 grams and features built-in data storage. It's compatible with iOS 11+ on Apple devices and with all Androids 6.0 +.

Circular is currently available on Kickstarter with an estimated delivery date of August 2020. Media wishing to interview their personnel should contact PR agent, Borjana Slipicevic at borjana@properpropaganda.net. Continue reading.

2.2 MILLION kids have now discovered aviation free of charge through EAA Young Eagles program

More information for pilots, parents, and young people is available at EAA.org/YoungEagles.

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Popular Midwest Resort Honors Teachers This Spring Break

Spring break isn't just for kids. From Mar. 1 through Apr. 30, 2020, Eagle Ridge Resort and Spa in Galena, Ill is offering all teachers a special rate of $89 per night, regardless of the day or length of stay. Representing a savings for teachers of up to 50 percent, all room rates are subject to availability and guests must show teacher identification upon check-in. The resort is also offering special rates and packages to all spring break families throughout the months of March and April.

If snow is still on the ground, teachers and guests alike can take advantage of Eagle Ridge Resort and Spa's Nordic Center, which offers use of cross-country ski equipment, sledding, ice-skating and more. Read related news now.

If the weather is warm enough, teachers can get a jump on the golf season on one of Eagle Ridge Resort and Spa's award winning golf courses. Regardless of the weather, it is always summer around the heated indoor pool, where guests and families enjoy games and activities like movie nights and make-your-own snack. Teachers can also treat themselves to a luxurious spa service at the resort's on-site Stonedrift Spa and at Eagle Ridge Resort and Spa's restaurants.

Guests can visit http://www.eagleridge.com for more details and reservations.

# # #

About Eagle Ridge Resort and Spa
Eagle Ridge Resort and Spa is located 150 miles west of Chicago within The Galena Territory, a 6,800-acre recreational, residential and resort community six miles southeast of the historic town of Galena, Ill. The resort's grounds include 63 holes on four award-winning golf courses, and accommodations that range from quaint Inn rooms to more than 250 villas and distinctive homes. Eagle Ridge Resort and Spa has 15,000 square feet of state-of-the-art meeting space and beautiful conference homes which regularly accommodate corporate groups, banquets and weddings. Other features include award-winning restaurants, the tranquil Stonedrift Spa, and an incredible selection of outdoor activities including miles of biking, hiking and horseback riding trails, as well as tennis, hot air balloon rides, boating and fishing on the picturesque 225-acre Lake Galena. For reservations or additional information, call 1-800-892-2269 or visit http://www.eagleridge.com.

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Eagle Ridge Resort and Spa
444 Eagle Ridge Drive
Galena, IL 61036
815-777-5000
http://www.eagleridge.com

Media Contact
Beth Strautz
info@vaguspr.com

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Republic Ranches Lists 40,000+ acre Monarch Ranch in West Texas

Republic Ranches, an elite farm, ranch and rural properties brokerage firm serving Texas, Oklahoma, Colorado, New Mexico, Louisiana and Arkansas, is offering the Monarch Ranch, a sprawling West Texas ranch of 40,138 acres in Val Verde County. Home to Texas' largest volume cave, with over five miles of Devils River flowing throughout and the remains of the historic Fort Hudson, the ranch is prime property for adventure, hunting and fishing.

Fern Cave, located on the western portion of Monarch Ranch, is home to one of the world's largest remaining bat populations. Also known as Bat Cave, it is the nesting spot for the Mexican free-tailed bat, the dominant species in Fern Cave. The majority of Texas free-tailed bats migrate south into Mexico for winter, though extra-cool areas near entrances are used in winter by Western big-eared bats and Eastern pipistrelles and may be used by other species such as Peter's ghost-faced bat.

The spring fed Devils River is considered some of the cleanest water in Texas. Indigenous people, Spanish explorers, ranchers, military outposts, Texas Rangers and outlaws have called this basin home for thousands of years. Monarch Ranch is located 30 miles upstream from Lake Amistad and with pristine waters running the Devils River, outdoorsmen find the ranch ideal for hunting and fishing.

"Monarch Ranch is an outdoorsman's dream. Fantastic hunting opportunities for a huge variety of game exist during the winter, as multiple ecosystems converge on the ranch," Republic Ranches Partner Jeff Boswell said. "You can hunt bobwhite quail behind dogs in the upper grasslands, hunt mallards in the river bottom, white-tailed deer in the canyons and chase aoudad sheep through the mountains. I do not know of many places where that is even remotely possible.

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"Floating along the Devils River with crystal clear water and the feeling you are alone on the planet is almost magical; hat such a river can exist in the Chihuahuan Desert in West Texas is almost inconceivable and yet there you are" Boswell added. "The fishing on the ranch is truly unique with an exceptional small mouth bass population that thrives in the river because it is spring fed and stays cool all summer. This ranch can and should be used year-round with both excellent hunting and fishing available across all seasons."

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Monarch Ranch is full of historical adventure dating back to John Coffee Hays, the first American to visit Val Verde County in 1848 to establish a road from San Antonio to El Paso. Also known as Camp Hudson, a fort named for Lieutenant Walter W. Hudson, who died in action in April 1850 at the hands of Native Americans. A post office was built on Fort Hudson the same year it was established in 1857. Although troops were pulled from the post when the Civil War began, the post office continued to operate, serving military troops and area settlers until 1866. Soldiers occupied the post again in 1867 and were tasked with protecting travelers and newly arrived settlers. By January 1877, the threat of attacks by Native Americans was over and the post was abandoned. The remains of Fort Hudson are still found on the ranch today, in addition to a small gravesite. The fort was recognized with a centennial marker by the Texas Historical Commission in 1936.

Access to the property is convenient, with an airport on the west side of the ranch, including a paved 6,000 foot runway, large hangar and fuel tanks. Access across the ranch is highly improved with the addition of over 13 miles of paved roads, and a very rare private bridge over the Devils River.

About Republic Ranches
Republic Ranches was founded in 2011 as an elite farm, ranch and rural properties brokerage firm serving Texas, Oklahoma, Colorado, New Mexico, Louisiana and Arkansas through their offices in Houston, Dallas, San Antonio, Corpus Christi, Austin, and Hondo (Texas); Albuquerque (New Mexico), Pagosa Springs and Telluride (Colorado). With over $1 billion in real estate sales, Republic Ranches works to successfully manage the divestiture of their clients rural land assets and identify the right property for its buyers. With listings ranging from raw land to farmland and working cattle ranches with the basic amenities, or the most elegant vacation homes with pools, golf courses, and runways and hangars for private planes, Republic Ranches has professional representation of some of the finest ranches in North America. To learn more, visit republicranches.com.