Help Wanted: Why Posting a Job Ad Isn’t Enough to Sell Your Company to Potential Candidates

Companies need great talent to move forward. With unemployment currently at less than four percent, it's going to take more than trendy benefits such as Ping-Pong tables and standing desks to attract exceptional employees, according to Susan MacNicol, founder and president of Strategic & Creative Marketing, Inc., a full-service marketing firm in Aurora, Illinois.

Potential candidates seek transparency from potential employers. Often they will have seven to 10 touch points researching a company before they even apply. They want to know that companies provide a supportive and engaging environment to empower all employees. Negative information or no information about a company could cause potential candidates to look elsewhere for a job. By implementing recruitment marketing strategies, companies can communicate their culture and demonstrate why top talent should work at these places.

"It's not enough to just post the job ad; businesses need to focus on what makes their employment experience unique from their competitors," says MacNicol, who previously worked in recruitment for major companies, including Johnson & Johnson, Office Max, Sears and DeVry Education Group (Adtalem Global Education).

MacNicol's firm incorporates the following to help companies devise specific strategies:

With social media being a primary resource for job seekers, a company's information is either an asset or a liability. MacNicol recalls consulting with an unemployed young woman who passed up applying at a company with lots of job openings after doing her social media research. She felt its culture would not be a good fit for her.

"The best talent goes to companies that have the culture, opportunities and initiatives that the employee is searching for," MacNicol says.

Click here to read the latest news.:

https://jessicapressreleases.blogspot.com/2018/05/neosante-delictase-oral-drops-lactase.html

In addition to social media, a company's best recruiting tool can be its employees. MacNicol recently created a special referral campaign for one of the country's largest global education companies in higher education. At every quarter, the university's presidents emailed full and part-time staff at their 20 campuses thanking them for their talent and asking them to invite friends and colleagues to apply for various job positions.

"Within one year, the campuses were getting 40 to 90% of their hires coming from referrals," she says. "There were no referral dollars involved. A lot of times companies will have a referral program where someone can get $1,500, for example. When you don't have a budget, simply asking employees to invite people to apply can work."

With her extensive background in marketing, social media and recruiting branding strategies, MacNicol was recently honored with the 2019 Entrepreneurial Excellence Award from The Daily Herald Business Ledger. She is currently a finalist for the 16th annual Stevie® Awards for Women in Business. This award honors women entrepreneurs, employees and the companies they run – worldwide and has been hailed as the world's premier business award.

For more information, visit https://www.scmarketinginc.com.

About Strategic & Creative Marketing, Inc.:
Aurora, Illinois-based Strategic & Creative Marketing, Inc., is a full-service marketing firm established in 2001, and experienced at working with small, medium and Fortune 500 companies. The firm holds a Women's Business Enterprise (WBE) Certification and a Women Owned Small Business Certification (WOSB) issued by Women's Business Enterprise National Council (WBENC). The firm's team has created and implemented national, regional and local marketing and recruitment marketing campaigns. Creative tactics are based on carefully-crafted marketing plans and strategies first, and include print and on-air ads, social media paid ads and organic campaigns, trade shows, emails, video, public relations and promotions. Owner and President Susan MacNicol leverages 25 years of corporate marketing experience in the U.S. and globally to ensure that campaigns are integrated, backed by data and have the most compelling message reaching the right target market through the most effective tactics. MacNicol and Director of Social and Digital Marketing Tami Wloch speak and train locally and globally on all aspects of Marketing, including Social Media, Employment Branding and more. For more information, visit https://www.scmarketinginc.com.

Read all the related news.:

https://jessicapressreleases.blogspot.com/2018/05/intouch-insight-launches-liacx-new_7.html

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© Copy Right 2019 Jessica Brown's Press Releases.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

iBrands Global Announces Take Over of Operations at Alloy Apparel

IBrands Global announced they have taken over operations of Alloy Apparel, an iconic fashion brand thoughtfully catering to tall and curvy woman, in a deal that also gave IBrands partial ownership to the brand's intellectual property. Founded in 1996, Alloy became a household name for its expansive junior trend-focused catalog; however, over time, the brand narrowed its focus on Tall after discovering the potential of the vastly underserved demographic.

IBrands will bring a myriad of design and operational expertise to the Alloy partnership. Having recently entered into a similar arrangement with the original founders of Juicy Couture for the LA-centric brand, Pam & Gela, IBrands is looking to elevate and expand the Alloy collection in 2020.

Read here.:

https://jessicapressreleases.blogspot.com/2018/05/shmoop-prepares-students-for-ap-season.html

Alloy Apparel is exclusively sold on its website (http://www.alloyapparel.com). Targeting the Tall woman online highlights the advantages of pinpoint digital marketing and micro-targeting. "We live in a country with over 150 million women, but the addressable market for a woman 5'9" to say 6"9" is a tiny fraction." Marc Garson, Chairman of IBrands explains. "This is the type of business that could never survive before ecommerce. There simply aren't enough 6'3" women in any town or city to support a physical store. Yet online, we find thousands of customers throughout the US and 30% of our sales are international."

Still, targeting Tall women with digital advertising has its challenges. Google and Facebook, who collectively control nearly 60% of digital advertising market share, have no direct way to target Tall women like they can with other demographic and interest information. To help the effort, Alloy created and manages the popular Instagram handle @TallGirlHumor where fun content that appeals to Tall women can be found and shared. "We look at Instagram as today's version of the magazine," explains IBrands CEO, Remy Garson. "People come to TallGirlHumor for valuable and engaging content relevant to Tall women, which happens to be our target customer. Whereas a magazine would charge advertisers to reach our niche audience, we simply direct that traffic to Alloy." 

For Fall 2019, the first collection Alloy Apparel released in collaboration with IBrands Global offers everyday styles such as tops, bodysuits, denim, pants, jumpsuits, dresses, blazers, knits, and loungewear. Their retail price ranges from $30 to $80, further reinforcing the value of accessibility for their customers. Aside from Alloy Apparel's primary Tall collection, the brand has made deliberate strides in delivering size inclusivity with the launch of Alloy Tall Plus and Alloy Plus in Spring 2018 where sizes range from 2-24.

About IBrands:
IBrands is a diversified company with a portfolio of brands, licenses, and fashion tech products for the apparel, accessories, travel and health & wellness industries. They design, manufacture and sell sportswear, denim, outerwear, handbags, luggage, accessories and wellness products online and in stores.

About Alloy Apparel:
Alloy Apparel empowers all Tall Women across the world to love their height and feel confident in their own skin. Tall comes in all shapes and sizes and Alloy is proud to offer the latest trends in long inseams and larger size options! Alloy is also known for its superior quality pants and stylish denim at affordable prices. They encourage women to celebrate their long legs, embrace their curves!

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© Copy Right 2019 Jessica Brown's Press Releases.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

9mobile Launches Customer Care on RCS, Transforming How Users Communicate with 9mobile

Lagos, Nigeria and AfricaCom, Cape Town, South Africa, November 15, 2019: 9mobile, a leading telecom operator in Nigeria, today announced the launch of the first customer care service over RCS (Rich Communication Services) in Africa. RCS is the evolution of SMS, offering interactive and engaging capabilities for Android users. With this launch, 9mobile subscribers will experience an innovative and personalised customer care service that will provide support and deliver important notifications on RCS. For example, subscribers can check airtime balance, data balance and details of previous transactions through the RCS bot, which will share instant responses for the queries asked.

Touted as the next-generation native messaging evolution, RCS is an update to SMS, offering features for enhanced smartphone messaging such as high-resolution photo and video sharing, location sharing, group chats, read receipts, etc., all of which were not available on SMS. 9mobile is the first operator in Nigeria to launch RCS, and the first operator in Africa to provide customer care using an RCS bot. This launch not only transforms the user experience for enhanced customer care support; but also exemplifies how different 9mobile services can offer improved user experiences in the future using RCS. Consumers are looking for efficient, convenient, prompt and helpful customer care service for the resolution of their queries and issues, and RCS is a perfect channel to deliver the same. The rich media, buttons and suggested response capabilities of RCS Business Messaging enables 9mobile to provide an interactive conversational user interface, with quick and immediate responses for common queries or issues faced by subscribers, all from within the standard built-in messaging app already on the phone of the subscribers. Also, unlike live customer support centres operating within limited time schedules, customer care over RCS is available 24x7.

Bola Afuye, Head, Digital Media, 9mobile said, "We launched RCS last month, and it is only natural that we move our own services, including customer care, to utilize the power of this new messaging channel. Kirusa has been a very supportive and competent partner to help us deliver on our RCS vision."

Akinwale Goodluck, Head of Sub-Saharan Africa at the GSMA said, "Mobile operators around the world are offering RCS messaging services based on open industry specifications. We are committed to fostering rich partnerships for the delivery of digital services for consumers and businesses. We encourage the realization of these partnerships across the region, connecting everything and everyone to a better future." Read this for more information.

"We are delighted to have had the opportunity to help 9mobile to create the first RCS bot for customer care in Africa. Providing customer care service through RCS empowers 9mobile to innovate and lead the way for introducing the latest technologies for improving user's experience and overall satisfaction with 9mobile," said Inderpal Singh Mumick, Founder, Chairman and CEO of Kirusa.

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The customer care bot, named my9mobile, is built by Kirusa, a global leader in messaging and voice solutions over data networks, using its Kirusa Konnect™ platform. 9mobile expects to continually add new features and further enhance the my9mobile bot, as well as provide highly personalised conversations using Artificial Intelligence and Machine Learning. Along with these benefits, it will also help reduce the overall costs for 9mobile by significantly bringing down labour, IT and operational costs.

About 9mobile
Emerging Markets Telecommunication Services Limited (EMTS), trading as '9mobile', is a Nigerian private limited liability company licensed by the Nigerian Communications Commission (NCC) to provide a broad range of telecommunication services including voice and data services across the country. Formerly trading as Etisalat Nigeria, 9mobile commenced commercial operations in October 2008.

In our over 11 years of operations, 9mobile has established a reputation for best-in-class Quality of Service (QoS), innovation and exceptional customer experience among mobile network operators (MNOs) in Nigeria. 9mobile has been at the forefront of technological innovations including high definition voice enhancements and digital business solutions. At 9mobile, innovation is not just a buzz word; it's about how we make people's lives more meaningful and devise new ways to solve existing problems. As an environmentally responsible brand, our Environmental Management System (EMS) was certified to ISO 14001:2004 Standard in the first quarter of 2017, making 9mobile the first (MNO) to achieve this certification in Nigeria.

In July 2017, we launched our new brand identity – 9mobile, reflecting the bold and creative attributes we share with our valued subscribers especially the vibrant youth segment. Our new name represents our authentic Nigerian heritage, Afro-centricity, and our evolution over a decade of operations. For more information, visit http://www.9mobile.com.ng.

About the GSMA
The GSMA represents the interests of mobile operators worldwide, uniting more than 750 operators and nearly 400 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces the industry-leading MWC events held annually in Barcelona, Los Angeles and Shanghai, as well as the Mobile 360 Series of regional conferences.

Read all the latest news.:

https://jessicapressreleases.blogspot.com/2018/05/linket-has-4000-users-owning-4800.html

For more information, please visit the GSMA corporate website at http://www.gsma.com. Follow the GSMA on Twitter: @GSMA. Read this here.

About Kirusa
Kirusa is reimagining messaging and voice in the data era. Embracing the paradigm shift in enterprise messaging, we are helping enterprises plan and implement IP messaging strategies that create exciting possibilities for customer engagement. Kirusa's technology and connectivity to OTT messaging platforms and RCS providers and carriers, including Google, enables enterprises to build and deploy chatbots. Enterprises can use these chatbots to have conversations with their customers with rich media, natural language processing, and machine learning, over OTT messaging apps, and the built-in Android messages app using RCS. Our solutions include Kirusa Konnect™, an omnichannel Communications Platform as a Service (CPaaS) for enterprises that helps bolster brand-customer engagement with chatbots, IP messaging, SMS and voice; InstaVoice®, a unique call completion solution that provides visual voicemails and missed calls, and helps mobile carriers monetize missed calls in their networks; InstaVoice ReachMe, a smartphone app using voice over data to provide inexpensive voice roaming and virtual numbers; and Kirusa Channels, a platform that allows fans to connect with their favorite celebrities. Thousands of enterprises and over a hundred million users benefit from our solutions. We have partnerships with over fifty mobile carriers and are also a Jibe Messaging partner. Kirusa's solutions are built on its patented technology and highly reliable, scalable multimodal and cloud platforms, which manage over 3 billion transactions and over 100 million active users every month. Headquartered in New Jersey and led by an experienced team of mobile technologists, Kirusa has offices in three continents. For more information, visit http://www.kirusa.com.

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© Copy Right 2019 Jessica Brown's Press Releases.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

Help Wanted: Why Posting a Job Ad Isn’t Enough to Sell Your Company to Potential Candidates

Companies need great talent to move forward. With unemployment currently at less than four percent, it's going to take more than trendy benefits such as Ping-Pong tables and standing desks to attract exceptional employees, according to Susan MacNicol, founder and president of Strategic & Creative Marketing, Inc., a full-service marketing firm in Aurora, Illinois.

Potential candidates seek transparency from potential employers. Often they will have seven to 10 touch points researching a company before they even apply. They want to know that companies provide a supportive and engaging environment to empower all employees. Negative information or no information about a company could cause potential candidates to look elsewhere for a job. By implementing recruitment marketing strategies, companies can communicate their culture and demonstrate why top talent should work at these places. Read here.

"It's not enough to just post the job ad; businesses need to focus on what makes their employment experience unique from their competitors," says MacNicol, who previously worked in recruitment for major companies, including Johnson & Johnson, Office Max, Sears and DeVry Education Group (Adtalem Global Education).

MacNicol's firm incorporates the following to help companies devise specific strategies:

With social media being a primary resource for job seekers, a company's information is either an asset or a liability. MacNicol recalls consulting with an unemployed young woman who passed up applying at a company with lots of job openings after doing her social media research. She felt its culture would not be a good fit for her.

"The best talent goes to companies that have the culture, opportunities and initiatives that the employee is searching for," MacNicol says.

In addition to social media, a company's best recruiting tool can be its employees. MacNicol recently created a special referral campaign for one of the country's largest global education companies in higher education. At every quarter, the university's presidents emailed full and part-time staff at their 20 campuses thanking them for their talent and asking them to invite friends and colleagues to apply for various job positions.

"Within one year, the campuses were getting 40 to 90% of their hires coming from referrals," she says. "There were no referral dollars involved. A lot of times companies will have a referral program where someone can get $1,500, for example. When you don't have a budget, simply asking employees to invite people to apply can work."

With her extensive background in marketing, social media and recruiting branding strategies, MacNicol was recently honored with the 2019 Entrepreneurial Excellence Award from The Daily Herald Business Ledger. She is currently a finalist for the 16th annual Stevie® Awards for Women in Business. This award honors women entrepreneurs, employees and the companies they run – worldwide and has been hailed as the world's premier business award.

For more information, visit https://www.scmarketinginc.com.

About Strategic & Creative Marketing, Inc.:
Aurora, Illinois-based Strategic & Creative Marketing, Inc., is a full-service marketing firm established in 2001, and experienced at working with small, medium and Fortune 500 companies. The firm holds a Women's Business Enterprise (WBE) Certification and a Women Owned Small Business Certification (WOSB) issued by Women's Business Enterprise National Council (WBENC). The firm's team has created and implemented national, regional and local marketing and recruitment marketing campaigns. Creative tactics are based on carefully-crafted marketing plans and strategies first, and include print and on-air ads, social media paid ads and organic campaigns, trade shows, emails, video, public relations and promotions. Owner and President Susan MacNicol leverages 25 years of corporate marketing experience in the U.S. and globally to ensure that campaigns are integrated, backed by data and have the most compelling message reaching the right target market through the most effective tactics. MacNicol and Director of Social and Digital Marketing Tami Wloch speak and train locally and globally on all aspects of Marketing, including Social Media, Employment Branding and more. For more information, visit https://www.scmarketinginc.com.

.

© Copy Right 2019 Jessica Brown's Press Releases.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

Georgia United Credit Union Celebrates New Tucker Branch

Georgia United Credit Union officially welcomed community members to their newly relocated Tucker branch on Tuesday, November 12, with an open house and ribbon cutting ceremony. Local officials, community members and Georgia United representatives attended the grand opening event. Read news here.

The new branch, located at 3824 Lavista Road, Tucker, GA, 30084, is conveniently located next door to the former branch, and offers enhanced street-level visibility, improved ease of access and new drive-up ATM. The interior has a modern aesthetic with open layout, with added office and meeting space. The new branch replaces the former branch located at 3840 Lavista Road.

"We are excited to serve the DeKalb County community at our new branch location," stated Debbie Smith, president and CEO of Georgia United Credit Union. "We welcome the community to visit the new branch to learn about the benefits of joining Georgia United and see the great products and services we offer to help members achieve their financial goals."

About Georgia United Credit Union
Georgia United Credit Union is an award-winning financial leader and partner in education. Headquartered in Duluth, Georgia United is ranked as one of the state's largest credit unions with $1.3 billion in assets, 163,000 members and 19 branch locations. As a full-service financial institution, they offer competitive products and services for every stage of life. Visit gucu.org to learn more and follow the credit union on Facebook, Twitter and Instagram.

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© Copy Right 2019 Jessica Brown's Press Releases.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

Help Wanted: Why Posting a Job Ad Isn’t Enough to Sell Your Company to Potential Candidates

Companies need great talent to move forward. With unemployment currently at less than four percent, it's going to take more than trendy benefits such as Ping-Pong tables and standing desks to attract exceptional employees, according to Susan MacNicol, founder and president of Strategic & Creative Marketing, Inc., a full-service marketing firm in Aurora, Illinois.

Potential candidates seek transparency from potential employers. Often they will have seven to 10 touch points researching a company before they even apply. They want to know that companies provide a supportive and engaging environment to empower all employees. Negative information or no information about a company could cause potential candidates to look elsewhere for a job. By implementing recruitment marketing strategies, companies can communicate their culture and demonstrate why top talent should work at these places.

"It's not enough to just post the job ad; businesses need to focus on what makes their employment experience unique from their competitors," says MacNicol, who previously worked in recruitment for major companies, including Johnson & Johnson, Office Max, Sears and DeVry Education Group (Adtalem Global Education).

MacNicol's firm incorporates the following to help companies devise specific strategies:

With social media being a primary resource for job seekers, a company's information is either an asset or a liability. MacNicol recalls consulting with an unemployed young woman who passed up applying at a company with lots of job openings after doing her social media research. She felt its culture would not be a good fit for her.

Be alert to read related news.:

https://jessicapressreleases.blogspot.com/2018/05/shmoop-prepares-students-for-ap-season.html

"The best talent goes to companies that have the culture, opportunities and initiatives that the employee is searching for," MacNicol says.

In addition to social media, a company's best recruiting tool can be its employees. MacNicol recently created a special referral campaign for one of the country's largest global education companies in higher education. At every quarter, the university's presidents emailed full and part-time staff at their 20 campuses thanking them for their talent and asking them to invite friends and colleagues to apply for various job positions.

"Within one year, the campuses were getting 40 to 90% of their hires coming from referrals," she says. "There were no referral dollars involved. A lot of times companies will have a referral program where someone can get $1,500, for example. When you don't have a budget, simply asking employees to invite people to apply can work."

With her extensive background in marketing, social media and recruiting branding strategies, MacNicol was recently honored with the 2019 Entrepreneurial Excellence Award from The Daily Herald Business Ledger. She is currently a finalist for the 16th annual Stevie® Awards for Women in Business. This award honors women entrepreneurs, employees and the companies they run – worldwide and has been hailed as the world's premier business award.

For more information, visit https://www.scmarketinginc.com.

About Strategic & Creative Marketing, Inc.:
Aurora, Illinois-based Strategic & Creative Marketing, Inc., is a full-service marketing firm established in 2001, and experienced at working with small, medium and Fortune 500 companies. The firm holds a Women's Business Enterprise (WBE) Certification and a Women Owned Small Business Certification (WOSB) issued by Women's Business Enterprise National Council (WBENC). The firm's team has created and implemented national, regional and local marketing and recruitment marketing campaigns. Creative tactics are based on carefully-crafted marketing plans and strategies first, and include print and on-air ads, social media paid ads and organic campaigns, trade shows, emails, video, public relations and promotions. Owner and President Susan MacNicol leverages 25 years of corporate marketing experience in the U.S. and globally to ensure that campaigns are integrated, backed by data and have the most compelling message reaching the right target market through the most effective tactics. MacNicol and Director of Social and Digital Marketing Tami Wloch speak and train locally and globally on all aspects of Marketing, including Social Media, Employment Branding and more. For more information, visit https://www.scmarketinginc.com.

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© Copy Right 2019 Jessica Brown's Press Releases.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

ShapeShift Makes Crypto Available to All with New Wallet Support

ShapeShift, one of the world's leading self-custody crypto trading platforms, announced today support for Portis, the self-custodian multi-blockchain wallet. Users are now able to create a web-based wallet in the ShapeShift crypto trading platform in seconds, in addition to its current hardware wallet support. Click here to read the latest news.

"ShapeShift is committed to a borderless, decentralized financial future, and integrating this new wallet means that we can make our vision more accessible," said ShapeShift Founder and CEO, Erik Voorhees. "With Portis, we can offer ShapeShift without hardware for the first time, providing the best way to easily hold, trade and track your crypto, all without giving up your control to a third party."

With the new integration, users can set up a wallet that integrates directly with ShapeShift's crypto trading platform using only an email and password. Users gain access to sophisticated end-to-end encryption architecture, which allows them to maintain complete control over their private crypto keys. Users can hold many digital assets including Bitcoin, Ethereum, and dozens of others.

"We're thrilled about this integration," said Portis Co-Founder and CEO Tom Teman. "ShapeShift was very early to recognize the need for a smooth user experience in order to make crypto accessible to the masses. ShapeShift's vision matches ours perfectly and we have exciting plans that will let us make the jump to the next level of mainstream user adoption."

Users can experience the new wallet and integration at ShapeShift.com. The crypto trading platform now utilizes both web-based and hardware wallets including KeepKey and Trezor.

About ShapeShift
Founded in 2014, ShapeShift is an internationally renowned cryptocurrency trading platform. The company's new self-custody ShapeShift Platform allows users to buy crypto with fiat, trade, track, and secure their crypto through a simple and beautiful web interface. The company offers industry-leading 24/7 customer service for all users. Learn more about ShapeShift at http://www.shapeshift.com.

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© Copy Right 2019 Jessica Brown's Press Releases.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.