Jessica's Press Releases

Thursday, October 31, 2019

Give a Gift with Lasting Impact this Holiday Season with Episcopal Relief & Development’s Gifts For Life Catalog

During the holiday season, Episcopal Relief & Development encourages friends and supporters to give a gift that will transform a life with Gifts For Life, an alternative giving catalog that offers tangible and meaningful ways to create lasting change in communities around the world.

"Gifts for Life is a tangible way to bring the work of Episcopal Relief & Development to life," said Betsy Deisroth, Vice President of Advancement for Episcopal Relief & Development. "We know that many churches and individuals look forward to participating each year and we hope you will join them, and us, this holiday season." Read related news now.

The Gifts for Life program enables individuals and groups to empower transformation in communities worldwide through the purchase of gifts to support those communities. The catalog features a wide range of gift options from $15 to help parents nurture and nourish a child to $1,284 to provide a complete care package to empower a community.

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The catalog also includes a new offering to help give children with special needs the opportunity to participate meaningfully in the life of the community. Hearing aids, glasses and other assistive devices are life-changing to children with physical challenges. Additionally, disaster relief kits, drought-resistant seeds, vocational training and bicycles are just a few of the other gift options.

This year, the Gifts For Life catalog is organized to align with the organization's three key program priorities: helping communities promote the rights of Women; supporting and protecting Children so they reach appropriate health and developmental milestones; and working with families and communities to adapt to the effects of a rapidly changing Climate.

"Organizing the gifts by priority program areas allows supporters to see just how each gift contributes to Episcopal Relief & Development's work to benefit Women, Children and Climate," said Esther Cohen, Chief Operating Officer for Episcopal Relief & Development. "With each order you can be a part of making lasting change for an individual or family, both now and for years to come."

Gifts for Life purchases are fully tax-deductible, and an excellent way to support the organization's life-giving work and share that impact with family and friends. These items can be ordered online at episcopalrelief.org/gifts, and donors can choose to send a customizable e-card or a beautiful printed card to tell the recipient about the life-changing gift made in their honor. Orders can also be made over the phone by calling 1.855.312.4325 or via mail through the instructions on the catalog or brochure.

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Additionally, supporters can download digital resources such as prayers, bulletin inserts, and an Advent calendar poster from the online Advent Toolkit to help dioceses, congregations or groups plan, construct and host an Advent campaign to support Gifts for Life.

About Episcopal Relief & Development:
For over 75 years, Episcopal Relief & Development has been working together with supporters and partners for lasting change around the world. Each year the organization facilitates healthier, more fulfilling lives for more than 3 million people struggling with hunger, poverty, disaster and disease. Inspired by Jesus' words in Matthew 25, Episcopal Relief & Development leverages the expertise and resources of Anglican and other partners to deliver measurable and sustainable change in three signature program areas: Women, Children and Climate.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

Whitepaper Illustrates the Important Role Email Validation Plays in the Holiday Retail Season

Service Objects, the leading provider of real-time global contact validation solutions, has created a free whitepaper, The ROI of Real-Time Email Validation, to help retail marketing and customer service professionals develop effective email marketing practices for the holiday shopping season and beyond.

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The holiday season, kicking off with Black Friday and Cyber Monday, is the busiest season for many retailers, with total holiday sales breaking the US $1 trillion mark for the first time last season. Unfortunately, it is also a prime season for fraud, mis-delivery and data errors. This means that it is more important than ever to validate email addresses to make sure they are accurate, deliverable, and do not originate from suspicious or harmful sources. This whitepaper discusses best practices for profitable email marketing, and how automated data quality tools can help.

One such data quality tool is Service Objects' DOTS Email Validation, a real-time API-based that validates and corrects global email addresses, effectively reducing bounce rates by up to 90 percent. Email Validation fixes common errors, corrects addresses to ensure deliverability and avoid blacklisting, and flags potentially fraudulent addresses as well as known spammers, greylisters and more. By integrating Email Validation with their CRM and marketing automation platform, retailers will significantly improve the ROI of their email marketing efforts.

According to Service Objects' CEO Geoff Grow, "For many retailers, the holiday season can represent a third or more of total annual sales. Email Validation helps businesses worldwide protect and optimize this revenue by ensuring their contacts' email addresses are genuine, accurate and up-to-date. The result is reduced fraud, higher customer satisfaction and better marketing campaign performance."

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The ROI of Real-Time Email Validation white paper is now available for download. More information about Service Objects' Email Validation, including a free trial, can be found on their web site. Retailers can also request a free consultation on their own specific email marketing situation. Read this for more information.

About Service Objects
Founded in 2001, Service Objects is the leading provider of contact validation solutions, validating online transactions in real-time, including contact name, address, phone, email and device. Using Service Objects' global validation and location web services, businesses can detect and correct inaccurate contact data, identify fraudulent transactions, provide additional insight on customer data, and enable businesses to process transactions in a more efficient manner. Service Objects has validated nearly 4 billion contacts, and major brands such as American Express, LendingTree, and Amazon rely on Service Objects for their data validation needs. For more information about Service Objects' real-time web services, please contact sales@serviceobjects.com.

Loyalty Academy Announces First Ever Brazilian Loyalty Seminar

The Wise Marketer Group, publisher of TheWiseMarketer.com and operator of The Loyalty Academy, has announced a new loyalty seminar for the Brazilian marketplace in cooperation with Associação Brasileira das Empresas do Mercado de Fidelização (ABEMF), Brazil's leading association for loyalty and CRM professionals.

The "Best Practices in Loyalty Marketing" educational seminar will be held in São Paulo on November 25-26th, 2019 and is designed for Customer Loyalty, CRM and Marketing professionals throughout the region. Information about the event and registration can be found at https://www.abemf.com.br/home.

Meeting the demand for training and professional growth among data-driven, customer-centric marketers around the world, the Loyalty Academy has conducted seminars and full certification workshops in Australia, New Zealand, Canada and the US. The workshops have helped to equip hundreds of marketers in the concepts, best practices, and tools needed to successfully compete in the growing Customer Engagement and Loyalty industry.

This event marks the first time the educational offerings of the Loyalty Academy have been brought to Latin America. Additional global expansion has been planned for Ireland and India in 2020.

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ABEMF Executive Director, Paulo Curro, stated, "We have tremendous demand for professional education in Brazil and needed a best-in-class program that would work for the Brazilian loyalty industry. The Loyalty Academy provided us with a customized solution to meet our needs and is led by the most well-known Customer Loyalty experts from North America. It was a perfect match."

The São Paulo seminar will be led by Mike Capizzi, Dean of the Loyalty Academy, and a long-time activist for the Brazilian Loyalty marketplace.

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"As Customer Centric marketing continues to grow in importance on the world stage, the demand for professional training is increasing," commented Capizzi. "A new generation of marketing professionals are entering the work-place and are finding that CLMP certification can jump-start their career path with customer-facing brands. At the same time, highly experienced practitioners are seeking education on the latest trends and channels to connect with their customers. The Loyalty Academy certification programs and online courseware are designed to meet the collective needs of the Marketing professional to compete successfully in a dynamic business environment."

The professional designation of Certified Loyalty Marketing Professional™ (CLMP) can be earned through completion of a full workshop or through online learning. The full curriculum consisting of 15 courses has been completed by 148 professionals globally across 16 countries.

In addition to CLMP certification programs, The Loyalty Academy also offers courses on emerging, market-driven topics for any marketer interested in sharpening their understanding of important trends and subject matter in today's market. Advanced courses in financial planning, liability management, GDPR understanding and compliance, and mobile app technology have been recently added to the curriculum. Information on all courses offered by The Loyalty Academy can be found at https://loyaltyacademy.org/.

About the Wise Marketer Group
The Wise Marketer Group delivers timely and unbiased publishing, research, and educational products to a global audience of marketing professionals. The Wise Marketer Group publishes TheWiseMarketer.com, the most widely read news source for Customer and Loyalty marketing in the world, with a 15-year history serving the global loyalty marketing industry. The Wise Marketer also publishes The Loyalty Guide™ and operates the Loyalty Academy™, the first industry professional certification program, offering the designation of Certified Loyalty Marketing Professional™ (CLMP) to those completing the curriculum.

For details, visit http://www.TheWiseMarketer.com and http://www.LoyaltyAcademy.org.

About ABEMF
The Brazilian Association of Loyalty Marketing Companies (ABEMF), a non-profit organization, was founded in 2014 to contribute to the strengthening and expansion of the customer loyalty program sector in Brazil. ABEMF represents its associated companies in the market, with public authorities and consumer protection agencies and society in general. Composed of ten of the segment companies in the country, the association's focus is on conducting studies, disseminating industry data, and seeking incentives that benefit the market, participants and their associates. It also defends and works to promote actions for the continuous strengthening and improvement of the Brazilian loyalty market, with educational campaigns focused on the use of loyalty programs, as well as on fronts that stimulate the exchange / redemption of points by the program participants.

For details, visit https://www.abemf.com.br/home.

Market Connections Study Highlights Media Consumption Patterns, Challenges and Desires of Federal Workforce

For eleven years in a row, Market Connections has studied the media habits of federal employees. The 2019 Federal Media and Marketing Study (FMMS), to be released today, looks at media consumption by federal workers before, during and after the workday. This year's study identifies the peaks and valleys of media exposure as well as other marketing methods that can help public sector marketers reach their target customers. Read this for more information.

Market Connections, Inc. will release results of the annual study this morning, October 31, 8:30-11:30 a.m. at the Center for Education at Wolf Trap in Vienna, Va.

The 2019 survey finds that federal workers are consciously choosing to receive their news and information from a variety of sources -- from AM/FM and satellite radio during morning commutes, digital news/magazines and social media during their lunch breaks, to broadcast/cable TV and streaming services before and after work.

Findings include:

"Federal marketers are consuming a growing mix of media, with certain peak times during the day," asserts study cofounder Sara Leiman, VP media director of TMP Government. "Maximizing your mix can help you more cost effectively reach the most eyes, ears, and minds."

New this year, Market Connections dove deeper into respondent demographics and major personal purchase plans for the next year, such as cars, homes and other financial decisions like saving for college and retirement. In addition, this year's survey looks at the top work-related challenges and workers' plans for the future both professionally and personally. This data can provide companies deeper insights that go beyond the business decisions federal employees make to understanding their personal priorities.

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"While knowing the best way to reach your audiences is incredibly helpful, without an effective message that touches on not only the business challenges but also the personal concerns of your customers you are wasting your marketing dollars," said Aaron Heffron, President of Market Connections, Inc. "Addressing what really keeps people up at night will help them make a better decision in the morning." Be alert to read related news.

Following the presentation of the findings, a panel of experts will discuss the insights from the survey and what the data means to both federal employees and public sector marketers.

EVENT PANELISTS INCLUDE:

The study results summary will be available online after the event. The online dashboard that provides access to study data from 2017, 2018 and 2019 is available for purchase through Market Connections. More information is available at http://www.marketconnectionsinc.com/fmms2019study. Read here.

About the Study:
The survey represents the views of nearly 2,800 federal workers in a variety of positions. Market Connections aggregates the data and makes it available to federal marketers online. Clients use the data to assess changes in media consumption and identify preferences for print, television, radio, mobile, social media and Internet-based news media. Demographic, job function, and purchasing data allows for tactical media targeting and placements.

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About Market Connections
Market Connections delivers actionable intelligence and insights that enable improved business performance and positioning for leading businesses, government agencies and trade associations.
The custom market research firm is a sought-after authority on preferences, perceptions and trends among government executives and the contractors who serve them, offering deep domain expertise in information technology and telecommunications; healthcare; and education. Market Connections also provides the tools for organizations to expand thought-leadership in their respective markets and is known for its annual Federal Media and Marketing Study, the only comprehensive survey of the media habits of federal decision-makers, as well as the Government Contractor Study and the Federal Content Marketing Review. For more information, please visit: http://www.marketconnectionsinc.com. Continue reading.

Whitepaper Illustrates the Important Role Email Validation Plays in the Holiday Retail Season

Declining Fertility Has Big Business Implications - Demographic Intelligence comments on recent bankruptcy of Destination Maternity

Continued declines in fertility in the U.S. are sure to have long-term sociological and economic effects, and some may be being felt right now. Destination Maternity last week filed for Chapter 11 bankruptcy protection and disclosed plans to shutter more than 180 of its stores and lay off hundreds of workers.

The company's bankruptcy petition blames, among other things, persistently falling birthrates as to why it is facing distress.

"While competition from online retailers and other widely discussed factors may have had some role to play, Destination Maternity's declining net sales in recent years have tracked fairly closely with the sharp decline in births in the United States," says Demographic Intelligence Advisor Lyman Stone. "Had Destination Maternity maintained the exact same market share and product mix, but fertility rates had remained stable over the last 10 years, their net sales would have been more than 15% higher this year."

Other companies that produce baby and children-focused products have also faced difficulties. Toys R Us and Babies R Us closed all of their retail locations in 2018 after previously warning that stagnant birthrates could negatively impact their business.

"Infant and maternity products are the canary in the coal mine. In a few years, we can expect to see weakness in the earnings reports for products aimed at older children, and, eventually, universities will face serious enrollment declines. From there, a smaller prime-age population will present challenges to many sectors of the economy, ranging from retail, to housing, to historically robust sectors like healthcare," said Stone.

Given the serious economic implications of falling birthrates, it is crucial for businesses to have a clear picture of what their target audiences will look like in the future. The U.S. Fertility ForecastTM from Demographic Intelligence anticipates that the Total Fertility Rate (TFR) in the U.S. will slide to 1.70 children per woman in 2019 from 1.72 children per woman in 2018. Falling birthrates rates are hardly an American or even a Western phenomenon. In fact, Stone is tracking a worldwide decline in fertility, with rates seeming set to converge at about 1.6 to 1.7 children.

While births overall are declining, birthrates for certain groups and in some regions are rising. And some baby-related businesses are still experiencing growth. Demographic Intelligence helps clients orient their businesses to take advantage of these opportunities, even in a challenging environment.

The U.S. Fertility Forecast is typically more than 98% accurate in predicting U.S. birth trends

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About Demographic Intelligence

Demographic Intelligence (DI) is the premier provider of U.S. birth forecasts and fertility analytics for businesses with an interest in birth trends in the United States. DI provides reports and consulting services to companies in the following sectors: juvenile products, healthcare, media, financial services, consumer food, and household products. Demographic Intelligence is advised in its work by five leading family scholars: Princeton economist Alicia Adsera, University of Pennsylvania demographer Hans-Peter Kohler, University of North Carolina demographer Philip Morgan, economist Lyman Stone, and University of Virginia sociologist W. Bradford Wilcox.

CONTACT:
Demographic Intelligence
434-284-0808
Steve@USbirthrate.com

Mystery-Based Subscription Experience for Seniors Launches Direct-to-Consumer Model

Senior Sleuths, the first brand from parent company Subscription Box Solutions, announced today the launch of its direct-to-consumer model for its immersive mystery-based subscription experience. Created specifically for seniors, each package focuses on exercising cognitive abilities such as problem-solving, non-verbal reasoning, decision-making, attentional control, recall and dexterity. Each package is delivered monthly and presents a new case to solve every three months. Equipped with clues, codes, ciphers, suspect photos and more, Senior Sleuths is ideal for puzzle enthusiasts, book lovers, fans of the crime genre and game gurus.

"After a successful pilot program and adoption among senior communities across the country such as Brightview Avondell and Fox Run, a community developed and managed by Erickson Living, we're excited to offer this one-of-a-kind experience to consumers," said Alana Tompkins, co-founder of Senior Sleuths. "The storylines, our creative capabilities and premium box content are unmatched and I couldn't be more thrilled to support the notion of keeping your mind active and sharp through fun and engaging pursuits. With this larger audience, we now not only get to serve seniors but also family members and friends that are looking for a unique gift for that aging parent or a senior in their life or those on the hunt for entertainment that goes beyond bingo."

With the knowledge that every 65 seconds someone in the U.S. is diagnosed with Alzheimer's and that an estimated 10,000 people turn 65 every day, the Senior Sleuths team is hyper-focused on developing modern methods to entertain and engage the aging brain through interactive storytelling while also building cognitive reserve. Each 3-month investigation boasts approximately 50 story-related items, 10 personal keepsakes, weeks of activities and consistent opportunities to exercise mental agility. Members can solve the story individually, with a fellow sleuth or in a group to promote enhanced socialization and camaraderie.

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"The concept of Senior Sleuths is unlike anything this demographic has ever known and our team's mission to create an experience for the aging population that offers comprehensive brain-strengthening sets us apart from conventional entertainment offerings," said Carin Lazarus, co-founder of Senior Sleuths and Media Star Promotions. "We continue to use feedback from our existing senior community members and partners and the observations from our seasoned activity directors to help shape and refine our brand experience as we continue to grow and evolve."

Developed with evidence-based research, Senior Sleuths empowers members to build cognitive reserve while putting their investigation prowess to the test. Skills such as working memory, processing speed, and logic and reasoning are reinforced through a need to be cognizant of details while retaining key information to solve the whodunit-style events. Each storyline is crafted to embrace nostalgia and incorporate historical references that evoke emotion, purpose and enigma. The subscription costs $49.99 per month and is available for purchase at seniorsleuths.com. Each member starts with "Un-Tangled" which is the first investigation from the Senior Sleuths division. The second installment "Shuffled" is slated for release within the next month followed shortly by the third installment "Lunacy" making its debut by the end of the year. For additional information on Senior Sleuths, visit seniorsleuths.com.

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About Senior Sleuths
Senior Sleuths is an immersive mystery-solving subscription experience designed for older adults. Through interactive storytelling, Senior Sleuths challenges and ignites cognitive abilities such as problem-solving, recall and dexterity. Each package is delivered monthly and presents a new case to solve every three months. Equipped with clues, codes, ciphers, suspect photos and more, Senior Sleuths is ideal for puzzle enthusiasts, book lovers, fans of the crime genre and game gurus. Launched in April 2019, Senior Sleuths aims to provide members with captivating content unlike any traditional senior activity while fueling quality socialization through collaborative group effort. For more information on Senior Sleuths, visit seniorsleuths.com.