Whitepaper Illustrates the Important Role Email Validation Plays in the Holiday Retail Season

Service Objects, the leading provider of real-time global contact validation solutions, has created a free whitepaper, The ROI of Real-Time Email Validation, to help retail marketing and customer service professionals develop effective email marketing practices for the holiday shopping season and beyond.

The holiday season, kicking off with Black Friday and Cyber Monday, is the busiest season for many retailers, with total holiday sales breaking the US $1 trillion mark for the first time last season. Unfortunately, it is also a prime season for fraud, mis-delivery and data errors. This means that it is more important than ever to validate email addresses to make sure they are accurate, deliverable, and do not originate from suspicious or harmful sources. This whitepaper discusses best practices for profitable email marketing, and how automated data quality tools can help.

One such data quality tool is Service Objects' DOTS Email Validation, a real-time API-based that validates and corrects global email addresses, effectively reducing bounce rates by up to 90 percent. Email Validation fixes common errors, corrects addresses to ensure deliverability and avoid blacklisting, and flags potentially fraudulent addresses as well as known spammers, greylisters and more. By integrating Email Validation with their CRM and marketing automation platform, retailers will significantly improve the ROI of their email marketing efforts.

According to Service Objects' CEO Geoff Grow, "For many retailers, the holiday season can represent a third or more of total annual sales. Email Validation helps businesses worldwide protect and optimize this revenue by ensuring their contacts' email addresses are genuine, accurate and up-to-date. The result is reduced fraud, higher customer satisfaction and better marketing campaign performance." Read all the latest news.

The ROI of Real-Time Email Validation white paper is now available for download. More information about Service Objects' Email Validation, including a free trial, can be found on their web site. Retailers can also request a free consultation on their own specific email marketing situation.

About Service Objects
Founded in 2001, Service Objects is the leading provider of contact validation solutions, validating online transactions in real-time, including contact name, address, phone, email and device. Using Service Objects' global validation and location web services, businesses can detect and correct inaccurate contact data, identify fraudulent transactions, provide additional insight on customer data, and enable businesses to process transactions in a more efficient manner. Service Objects has validated nearly 4 billion contacts, and major brands such as American Express, LendingTree, and Amazon rely on Service Objects for their data validation needs. For more information about Service Objects' real-time web services, please contact sales@serviceobjects.com.

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