Tuesday, October 8, 2019

National Experts Call on the American Public to Recognize Public Health Crisis and Take Action During National Sudden Cardiac Arrest Awareness Month

October is National Sudden Cardiac Arrest Awareness Month. Sudden cardiac arrest (SCA) is a public health crisis. It strikes 1,000 people each day in the U.S. alone. Thousands of lives could be saved each year if more people understood the critical importance of bystander intervention with CPR and the use of automated external defibrillators (AEDs). The Sudden Cardiac Arrest Foundation urges the public to take some simple steps to be prepared.

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Sudden cardiac arrest is a life-threatening emergency that occurs when the heart suddenly stops beating. Usually, there is no warning. It strikes people of all ages who may seem to be healthy, even children and teens. When SCA happens, the person collapses and doesn't respond or breathe normally. They may gasp or shake as if having a seizure. SCA leads to death in minutes if the person does not get help right away. Survival depends on people nearby calling 911, starting CPR, and using an AED as soon as possible.

Today, only 1 in 10 victims survives. But when bystanders give CPR and use an AED at the scene, as many as 5 in 10 victims survive. And, since sudden cardiac arrest most often occurs at home, laypersons will most likely be called upon to help save the life of a loved one.

Here's what everyone needs to know. Click here for infographic.

Survival from SCA depends on the quick actions of people nearby who call 911, start CPR and use an AED to restart the heart. Specifically, they should:

"Our growing Survivor Network is a testament to the fact that immediate bystander CPR and defibrillation greatly increases the likelihood of survival from sudden cardiac arrest," said Mary Newman, MS, Sudden Cardiac Arrest Foundation president. "And, since most cardiac arrests occur in the home, taking time to learn CPR and how to use an AED could mean the difference between life and death for a loved one."

About the Sudden Cardiac Arrest Foundation
The Sudden Cardiac Arrest Foundation is a national community benefit 501(c)(3) organization dedicated to raising awareness about sudden cardiac arrest and saving lives. Programs include the Sudden Cardiac Arrest Network, an online community that provides peer support and opportunities for survivors and loved ones to participate in awareness, advocacy, and research initiatives. The Sudden Cardiac Arrest Foundation is a proud co-sponsor of the CallPushShock movement. For more information, resources and access to national experts, visit https://www.sca-aware.org. #YouCanSaveALife #CallPushShock #ScaAwarenessMonth

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Monday, October 7, 2019

Nubundle Acquires OnTrack Software and Adds Chief Medical Advisor to Executive Team

Nubundle, a digital fertility coaching and medication management service for fertility clinics, announced today that it has acquired the exclusive license to OnTrack. Developed at the University of Michigan by Dr. Michael Lanham, M.D., the former Medical Director of the fertility practice, OnTrack is software that allows fertility clinics to help more patients by automating patient reminders, medication supply, and reporting, ultimately improving outcomes and increasing clinic staff efficiency.

Additionally, Dr. Michael Lanham, a board-certified Reproductive Endocrinologist, joins Nubundle as its Chief Medical Advisor.

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Due to the increased expectations from modern, tech-savvy patients, fertility clinics need robust tools to help reduce patient churn and avoid staff burnout. With Nubundle, its clinic partners are able to create a more personalized and positive patient experience through:

It's reported that up to 15 percent of in-vitro fertilization (IVF) cycles are complicated by medication adherence related issues. Traditionally, clinics have little real-time insight into a patient's medication inventory or their adherence to time-critical medication administrations, making it hard to provide crucial support for patients tasked with administering a complex array of medications in which timing and dosage are critical to a successful pregnancy.

"The goal of fertility treatments like IVF is always a healthy baby, but due to the complexity of these treatments, it can be a long journey to get to that point. One major factor in the success of these procedures is the lack of access that fertility clinics have to efficient communication and education channels to support patients outside the office. Patient volumes are increasing without an increasing number of clinic staff, but patients expect clinics to provide the same high-quality communication and guidance," said Dr. Lanham M.D., Chief Medical Advisor at Nubundle. "With Nubundle and OnTrack, we're disrupting the antiquated processes clinics have in place to connect with patients, especially when it comes to medication management, providing the clinics with insights never before possible."

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In his role as Chief Medical Advisor, Dr. Lanham M.D., provides strategic insight around research, product design and clinic relationship management for Nubundle. He received his medical degree from and did his residency and fellowship training at the University of Michigan. He is now an Assistant Professor in the Department of Learning Health Sciences at the University.

"Our vision for Nubundle goes beyond just providing education and direction to people on their parenthood journey. We are creating technology that makes us the modern partner for fertility clinics, helping seamlessly enhance patient engagement, management and communication – and of course helping more families grow," said John Ciasulli, CEO and co-founder of Nubundle. "We're excited to have Dr. Lanham join our team to make this next step a success. His knowledge of the market and medical expertise is invaluable to our future innovation."

Nubundle and Dr. Lanham are currently leading a clinical trial with OnTrack that will be completed by the end of 2019.

For more information, please visit clinics.nubundle.com.

About Nubundle
Nubundle provides fertility focused patient engagement solutions to providers in high touch, high stress medical environments. Nubundle's fertility coaching and medication management software enable clinics to scale, helping more patients while operating more efficiently. More info here.

About University of Michigan
The University of Michigan spends over $1.5 billion per year on its wide-ranging research initiatives, making it one of the largest, most successful academic research institutions in the world. U-M Tech Transfer works to transfer the resulting research discoveries to business and venture partners, resulting in the launch of 22 new companies and the signing of over 230 new licenses last year alone. These activities have led to the launch of over 100 new start-up companies since 2000, including May Mobility, Compendia Biosciences and Arbor Networks, and the adoption of several world-changing technologies, such as the FluMist® inhalable flu vaccine and the IntraLase® LASIK eye surgery system. More on U-M Tech Transfer, including a up-to-date list of technologies available for commercialization, can be found at the U-M Tech Transfer website.

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GuideIT Acquires Cloud Service Provider Entasis Technology

Entasis, whose solutions include strategic cloud advisory, agile development, and cloud integration and implementation will expand GuideIT's cloud capabilities. These capabilities focus on optimizing IT environments by shifting from physical infrastructure to scalable capacity, optimizing expense related to underutilized capital investment caused by the previous step function additions to capacity, and increasing infrastructure and application availability and reliability. Both GuideIT and Entasis are AWS partners. Matthew Mattoon, CEO for Entasis Technology, will take a leadership role in the further development of GuideIT's cloud solutions.

"This acquisition underscores our commitment to investing in solutions that contribute to our customers advancing their businesses," said Chuck Lyles, CEO for GuideIT. "Sharing a great entrepreneurial spirit and customer commitment, Entasis makes a great addition to our company."

"GuideIT's approach to managing technology within an industry and business-specific context, reputation for an exceptional customer experience and commitment to team culture and development creates an exciting opportunity for the Entasis team," said Matthew Mattoon, CEO for Entasis Technology. "As our two companies began working together, the benefits of approaching the market together became clear. We are excited for what the future holds."

About GuideIT

GuideIT provides IT services that make technology contribute to business success. Through its consulting, managed IT, digital business, and cyber security solutions and the way it partners with customers, simplifies the complex, and inspires confidence, GuideIT utilizes technology in an industry context to enable the creation of business value and create an IT experience that delivers. Founded in 2013 and part of a heritage that dates to the industry's founding, GuideIT has been recognized for its service quality, positive work environment and growth. More information is available at http://www.guideit.com.

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About Entasis

Entasis Technology is a cloud consulting business that modifies conventional approaches to technology to achieve a more optimized and targeted set of outcomes. Through its advisory, implementation, and development services, Entasis delivers cloud solutions that are elastic by nature, resilient in design and achieve targeted performance levels on demand.

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Attorney Heather Barbieri Recently Named an Elite Lawyer


Elite Lawyer is a directory and rating service that awards and recognizes attorneys who have displayed a high level of competence in their practice and received an acknowledgment from their peers, community, bar, and committees.

Heather is a Board Certified Criminal Defense Specialist by the Texas Board of Legal Specialization, a certification given to a small percentage of attorneys who have demonstrated substantial knowledge and competence in an area of law.

Named the 2015 Trial Lawyer of the Year by the Texas Criminal Defense Lawyers Association, Heather has earned numerous honors and awards, including a Rating of 10.0 Superb on Avvo.

Heather has practiced law since 1998 upon receiving her license from the State Bar of Texas. She is also certified to practice before the U.S. District Courts in the Northern and Eastern District of Texas. Heather is currently serving clients in the North Dallas metro region and Collin County, including Plano, Richardson, McKinney, and Frisco.

"I am honored to be named an Elite Lawyer. It is truly a privilege to be recognized by my fellow peers in the legal community. Navigating the judicial system can be a complex process and our firm strives to protect our clients' rights while securing successful outcomes," Barbieri commented. Be alert to read related news.

In addition, Heather has contributed to the practice of law by sharing her knowledge and experience in various publications as well as hosting and lecturing on criminal law topics. Read all the latest news.

About Barbier Law Firm, P.C.
The Barbieri Law Firm, P.C. has more than 20 years of legal experience, including trial litigation. Their skilled criminal defense attorneys represent all of their clients with the hope and trust they need and deserve. Their goal is to secure positive case results on their clients' behalf, possibly through reducing the charges or a dismissal.

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To learn more about Barbieri Law Firm, P.C., visit https://www.barbierilawfirm.com/ or call 469-300-1522 for a free consultation.

To learn more about Elite Lawyer, visit https://www.elitelawyer.com/

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Urgent Documentary ‘NETIZENS’ About Women and Online Harassment In Wide Release For National Domestic Violence Month

"As fierce as its protagonists, doggedly plowing through deeply painful subject matter and bristling with rightful fury." -Teen Vogue

"A forceful rebuke to legions of victim-shamers who use 'it's her fault' as a mantra." -Rolling Stone

"Lowen, who produced the disturbing 2011 doc BULLY, scores another infuriating triumph with her directorial debut, NETIZENS." -The Village Voice

The Film: After their lives are overturned by vicious online harassment, http://www.NetizensFilm.com NETIZENS follows three women as they confront the Internet's wild west. This timely 96-minute documentary features prominent Brooklyn attorney Carrie Goldberg and author of Nobody's Victim, who was the target of 'revenge porn;' Anita Sarkeesian, founder of Feminist Frequency and subject of the 'Gamergate' attacks; and Tina Reine, a businesswoman whose career is destroyed by reputation-harming websites created by an ex-boyfriend. With Soraya Chemaly, Danielle Citron, Mary Anne Franks and Jamia Wilson.

NETIZENS is directed by Cynthia Lowen, the producer/writer of the documentary BULLY, and catalyzed a national movement to stop bullying. Over 5 million students in America watched BULLY with their educators and used the free of cost materials created by Ms. Lowen and the Bully impact team. As a result, the film was effective in shifting bullying from being seen as a "normal" right of passage, to being something all schools and communities now know they must respond to.

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With this follow-up film, Lowen tackles the scourge of internet harassment, including 'revenge porn,' cyber-stalking, threats of violence, privacy invasions, impersonation and hacking. While law enforcement and tech companies lag far behind the crimes, NETIZENS bears witness as the film's subjects seek justice on their own terms.

National Domestic Violence Awareness Month: During the month of October, 'Netizens' is highlighting the profound connection between intimate partner violence and digital abuse. Domestic and dating violence is a huge dimension of 'revenge porn,' cyber-stalking, hacking and privacy violations, online impersonation, coercion, threats and humiliation. 'Netizens' speaks directly to digital abuse stemming from intimate partners, and shines a critical light on why law enforcement and DV advocates must be equipped to effectively respond to these forms of abuse.

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The Wide Release: NETIZENS will be in wide release starting on October 22nd, 2019, and will be available for streaming rentals and purchases on Amazon, Apple TV, Google Play and Xbox. DVDs can be purchased from Amazon. It's currently available for pre-order from Apple TV here: https://apple.co/2m2K84V

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One in 25 Americans has been threatened with or faced a vicious form of digital harassment in which explicit images are shared online without the subject's consent, according to a report released by think tank Data & Society and the Center for Innovative Public Health Research.

The film's website also offers a robust suite of tools, resources and discussion guides to equip audiences to protect themselves and prevent harassment. http://www.NetizensFilm.com

Cynthia Lowen's Tips for Being Smart and Staying Safe Online:
1) Use strong passwords and password generator/keeper
2) Use multi-factor authentication
3) Manage your location data on apps
4) Manage the privacy settings on your social media accounts
5) Google yourself! (And remove your address if you find it posted on 'people-finder' sites

*************SCREENERS AVAILABLE TO CRITICS AND PRESS ON REQUEST *****************

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Giftzza, New York's Beloved Experiential Gifting Company, Announces NYC Family Scavenger Hunt to Reinvigorate Joy of Giving This Holiday Season

We have all heard the adage "tis better to give than receive!" Giftzza, NYC'S own experiential gifting company known for its curated, immersive gift experiences is taking the adage to heart by bringing the joy of giving to families this holiday season with an immersive scavenger hunt centered around Gratitude. "The holidays are just around the corner and what better to way jump-start the season than by teaching kids GRATITUDE" says Jema Tran, the Founder of Giftzza. The Scavenger hunt will take place on Saturday, November 9th at 12:30pm with the start and finish line at Ateaz Organic Coffee and Tea Shop, 1575 2nd Ave, Upper East Side. For $30 per family, the experience will allow families to create curated gifts together as a team and dedicate them to someone of their choosing at the finish line.

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Participants will race across the Upper East Side (20 block radius) with their families solving clues leading to the next location while creating their own Giftzzas filled with bespoke items.

The Scavenger Hunt will take families on an immersive adventure to their most beloved spots and some new favorites, allowing local businesses to benefit from the publicity, foot traffic, and social media from the event. Most importantly, the hunt will teach kids the importance of gratitude and giving. Families can dedicate their Giftzza at the finish line to one designated person and enjoy the gift of giving together as a family.

Additionally, Giftzza will provide each hunt participant with a Gratitude Superhero Cape to wear on the hunt as they race around the city as Giftzza Gratitude Heroes. "I believe that gratitude and giving are super-powers and I want everyone to feel the energy of the day with their capes" says Tran. Giftzza's entire mission statement revolves around the power of giving back and Giftzza has also partnered on the scavenger hunt with Make-A-Wish. 10% of the ticket sale proceeds will be donated to Make-A-Wish Metro NY Chapter. Tickets are available at http://www.giftzzascavengerhunt.com

ABOUT GIFTZZA
Giftzza is the most immersive curated gift company in NYC, specializing in experiential gifting in hand-delivered pizza-shaped boxes. Giftzza curates bespoke gifts for every occasion and delivers them in a completely unique way. For the holiday season, Giftzzas can be delivered by Santa, Elves, a Spinning-Dreidel-Man, and other unique characters. Founder, Jema Tran, started her career in the Pizza Industry and noticed that everyone had a smile on their face when a Pizza arrived at their door. She wanted to take that joy and bring it to the world of gifting. Taking a gift box and putting it in the shape of a pizza box and filling it with the best of local retail is the new way to GIFT. Partnering with local performers, Giftzza is able to transform gifting and make each Giftzza delivery an occasion.
Open the Door – Your Giftzza is here!

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K-Beauty Brand Aloisia Marie™ Launches, Starting with its Signature 7 Day Skin Care System

New K-beauty brand Aloisia Marie™ has launched its signature skin care collection, blending Korean principles of committed skin care with cutting-edge science, proprietary formulations, and clean, high-quality, responsive ingredients. Developed and produced in South Korea, in partnership with one of Korea's most renowned skin care labs, Aloisia Marie debuts with its high-performance 7 Day Skin Care System and sheet masks. The brand also plans to unveil groundbreaking patented ingredients, formulated in products being released within the next few months.

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"Aloisia Marie harnesses the power of nature and science for a more refined, results-oriented form of skin care and self-care," said Jeff Konecke, brand Co-Founder. Konecke became passionate about the philosophies, efficacy, and quality standards of Korean skin care during his extensive travels to South Korea as the owner of a highly successful medical diagnostic testing device company. Seeking to reimagine the daily skin care ritual as an effective and pampering experience with products that respect the skin, he and his wife Veronica, a former VP in the health and medical products industry, have partnered with one of Korea's leading skin care labs to launch Aloisia Marie. They have also enlisted GG Benitez, a pharmaceutical sales and public relations veteran, as a brand partner.

Among the first of Aloisia Marie's products to launch is the 7 Day Skin Care System: seven effective and pampering single-use sheet masks consecutively targeted for Soothing Protection (1), Brightening Radiance (2), Ultra Nourishing Moisture (3), Deep Healing (4), Rejuvenating & Repair (5), Ginseng Vitality (6), and Aqua Ultramoisturizing (7) to support overall healthy, glowing skin. The system's facial mask format has been designed with a silky Luxe Cupra Fabric that allows for deeper-penetrating, more even absorption, and stays firmly and comfortably in place. Advanced formulations include proven, high-performance ingredients, including the ultra-hydrating agents Sodium Hyaluronate and Polyglutamic Acid, Vitamin Leaf Water, and other naturally-derived marine and botanical extracts.

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Other Aloisia Marie products available now include post-system maintenance masks, such as the Aqua Collagen Mask, A Honey Glow Mask, Aloe Soothing Mask, and travel-friendly Aloe Stem Cell 3 in 1 Skin Care System are poised to launch November 2019, with a pipeline of skin care products and ingredient innovatio ns to follow.

Aloisia Marie products are free of parabens, phthalates, formaldehyde donors, and mineral oils. The brand is cruelty-free, and is also committed to environmentally responsible manufacturing practices. All Aloisia Marie skin care products are manufactured in a Korea FDA, ISO 9001, and 14001 certified facility.

Aloisia Marie is now available online at http://www.aloisiabeauty.com, with prices ranging from $55 per set for the 7 Day Skin Care System, $8.50 for individual masks, and $24 for a set of three. In addition to the U.S., Aloisia Marie ships to Canada and Mexico.

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About Aloisia Marie™
Aloisia Marie blends the centuries-old Korean beauty principle of committed skin care with modern science and nature-derived ingredients for its advanced skin care collection. Product innovations include the 7 Day Skin Care System face mask regimen and patented ingredients. All products are researched, developed, and produced in partnership with one of Korea's leading skin care labs, with U.S. headquarters located in San Diego, CA. Visit http://www.aloisiabeauty.com for more information. Follow Aloisia Marie on Instagram and Facebook.

Media Contact:
GG Benitez, GG Benitez & Associates PR
gg@ggbenitezpr.com, 619.339.7978

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