Jessica's Press Releases

Thursday, September 19, 2019

Yesler announces new research on the state of the B2B technology-buyer mindset

Yesler B2B marketing agency today announced findings from original research into the B2B technology-buyer mindset. The research, conducted in the first of half of 2019, is summarized in The 5A Framework for the Technology Customer Lifecycle brief, which outlines a model for marketing technologies to businesses.

Yesler surveyed more than 400 IT professionals across industries who made technology purchases as part of their role. The goal was to better understand the technology-buying process from the buyers' point of view and to inform the marketing industry of the current state of the B2B technology-buying journey, including buying stages, content preferences, and factors that influence advocacy and buying decisions. The brief indicates that technology buyers are highly aware of new technologies before they need a solution and that this awareness coincides with a robust preference for peer and third-party recommendations throughout the buying process.

General changes in consumer buying behavior and changes in the way that technology is packaged and sold (from static software to cloud subscription services) have altered the way that business buyers make technology purchases. The process is much more customer-driven and assessment is continuous throughout the entire cycle.

"Marketing's job is tougher and more expansive than it has ever been," says David Jones, President of Yesler. "It's essential to focus on the customer throughout the entire customer lifecycle, from the moment they are searching for solutions through to attrition—because at any stage, a prospect or customer can exit and reenter the cycle. The results suggest it's time for a new, nonlinear model of the technology-buying journey."

The 5A Framework adjusts the typical models for the B2B buying journey (e.g., Awareness, Research, Consideration, and Decision) to match the experience of the process as described by technology buyers. The model details the experience in key moments of Advocacy, Awareness, Assessment, Adoption, and Attrition, with Advocacy forming the foundation of marketing activities. The research brief indicates that a focus on customer experience—specifically a focus on activities that create advocates—throughout the entire lifecycle, from Awareness, through Assessment and Adoption to Attrition, can better serve information-seeking, highly aware technology buyers and help promote a strong customer relationship throughout decision making and after the sale.

Be alert to read related news.:

https://jessicapressreleases.blogspot.com/2018/05/manscaped-and-bespoke-post-partner-on.html

About Yesler

Founded in 2012, Yesler is an independent marketing agency that works with high-tech companies to help drive revenue. Yesler supports its clientele of global brands and midmarket companies from offices in London, Philadelphia, Portland, Singapore, and Toronto, and its headquarters in Seattle.

Click here to read the latest news.:

https://jessicapressreleases.blogspot.com/2018/05/pixel-film-studios-unveils-fcpx-layers.html

For more information, visit https://yesler.com or contact: hello@yesler.com

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

Congress, Pet Care Leaders Celebrate Pet Night on Capitol Hill

The Human Animal Bond Research Institute (HABRI), the Pet Leadership Council (PLC) and the Pet Food Institute (PFI) joined with members of Congress and congressional staff for Pet Night on Capitol Hill, an annual celebration of the importance of pets to our health and well-being. Read news here.

As guests interacted with special pet guests, the event hosts and colleagues in the pet care community spent the evening sharing the positive message of how pets improve our lives and honoring members of Congress who helped support pet-friendly policies. From providing social support, improving mental health and decreasing stress, to increasing physical activity, lowering blood pressure, scientific research supports many benefits of responsible pet ownership and a love for pets.

"Virtually every American pet owner considers their pet to be an important part of the family," said Steve King, CEO of the American Pet Products Association (APPA) and HABRI board member. "Pet Night is a reflection of the growing value of pet ownership in society and the importance of the human-animal bond to so many people."

"Pet Night brings a bipartisan love of pets to Capitol Hill, and the shared message that pets enrich our lives and keep us healthy," noted Jacinthe Moreau, president of the World Pet Association (WPA) and chair of the Pet Leadership Council (PLC). "We are here to partner with members of Congress to support public policies that will help create a healthier, more pet-friendly society."

Pet Night paid special tribute to Senator Pat Roberts (R-KS) with the "Pets' Best Friend Award" to recognize his dedication to advancing legislation in the interest of the human-animal bond. Senator Roberts was instrumental in passing the Pet and Women's Safety (PAWS) Act in December of 2018. The PAWS Act will help survivors of domestic violence protect themselves and find safe shelter for their beloved pets, who they rely upon for companionship and support. Read all the latest news.

The Pet Night on Capitol Hill hosts highlighted a number of additional programs and initiatives championed by the pet care community. Programs on display included the Pet Care Trust's Pets in the Classroom program, an educational grant program that provides financial support to teachers to purchase and maintain classroom pets and APPA's Pets Add Life, a non-profit campaign dedicated to promoting the joys and benefits of responsible pet ownership. Also in attendance were Pet Partners certified therapy animal-handler teams, the 2019 Westminster Best in Show Winner provided by Nestlé Purina PetCare, the search and rescue dog Henry from the film Superpower Dogs, sponsored by Mars Petcare, and local adoptable dogs with the Humane Rescue Alliance. In addition, the Animal Health Institute honored the winners of the Cutest Pets on Capitol Hill contest, now in its thirteenth year, and awarded the cutest congressional companions from both sides of the aisle.

Read latest news here.:

https://jessicapressreleases.blogspot.com/2018/05/a-focus-on-heart-health-risks-in-new.html

Dog: Zoey the Congressdog
Owner: Representative Susan Wild (PA-7)

Cat: Charlotte
Owner: Ben Mullany
Office of Representative Denver Riggleman

Exotic: Senator
Owner: Megan Thompson
Office of Senator Jacky Rosen

"Thank you Animal Health Institute for one of the most fun evenings of the year for my staff and me, and for the important work that you do that helps keep our four-legged friends healthy," said Rep. Kurt Schrader (D-OR). "While we did have to pick favorites tonight, every pet is certainly a winner in my mind and they make life up here on Capitol Hill a whole lot cuter."

"This year's event was an opportunity to recognize the many ways pets support our well-being, and our special pet guests were invaluable ambassadors as we delivered this message to Congress," said Dana Brooks, president and CEO of PFI. "The Pet Food Institute is proud to co-host Pet Night and join together as a unified voice celebrating the importance of pets in our lives."

Pet Night on Capitol Hill is an annual event. For more information, please visit http://www.petnight.com. Images available upon request.

Pet Leadership Council
The Pet Leadership Council is made up of pet care industry leaders, animal welfare advocates, veterinarians and academia who envision a world where pets and people thrive together. They promote responsible pet ownership, improved access to pets, and enhanced health and well-being of all companion animals. For more information, please visit http://www.petleadershipcouncil.org.

Human Animal Bond Research Institute
The Human Animal Bond Research Institute (HABRI) is a not-for-profit organization that maintains the world's largest online library of human-animal bond research and information; funds innovative research projects to scientifically document the health benefits of companion animals, and informs the public about human-animal bond research and the beneficial role of companion animals in society. For more information, please visit http://www.habri.org.

Pet Food Institute
Since 1958, the Pet Food Institute has been the voice of the U.S. pet food and treat makers. PFI is the industry's representative before Congress and state legislatures, as well as state and federal agencies; public education and media relations resource; organizer of seminars and educational programs; and liaison with other organizations. PFI represents the companies that make 98 percent of U.S. dog and cat food and treat products, an industry with more than $30 billion in U.S. retail sales and nearly $1.5 billion in exports in 2018. Visit http://www.petfoodinstitute.org to learn more.

Read here.:

https://jessicapressreleases.blogspot.com/2018/04/frederick-innovative-technology-center_30.html

The Animal Health Institute
The Animal Health Institute (AHI) represents companies that make medicines for pets and farm animals. AHI and its member companies direct the 'Healthy People. Healthy Animals. Healthy Planet.' program to educate the public on the disease-prevention continuum. The initiative continues to unite stakeholders in the pet, agriculture, veterinary and public health communities with the goal of eliminating diseases at the nexus of animal and human health. For more information, please visit http://www.HealthyAnimals.org.

StarCompliance Announces The Launch Of Compliance Control Room: Software To Streamline And Automate Conflicts Monitoring For Financial Services

StarCompliance today announced the launch of its new financial compliance software: Compliance Control Room. Compliance Control Room is an enterprise-level platform which centralizes a firm's deal-related information flows to better organize, analyze, and record critical firm activity like wall crossings, watch and restricted lists, firm research, insider lists, and more. Compliance Control Room is the end result of a year and a half of development and marketplace research to provide a solution specifically to those within investment banks, asset management firms, and private equity firms concerned with managing and monitoring deal-related conflicts.

"Understanding the information we have in the bank is key to managing it," says the Head of Compliance Control Room at a leading international bank who recently implemented Star's Compliance Control Room product. "You can't do that from spreadsheets anymore. Capturing MNPI, no matter where it originates from, is critical. Data needs to be stored in a safe place. You need proper record keeping and audit trails. You need good report generation. The software has to be easy for front line people to use and tech teams to integrate with. This is what we looked for in a control room product. The must haves."

The aforementioned bank is one of several large, global clients already using Compliance Control Room—industry partners that helped steer the direction and development of Star's newest solution. "Whenever you launch a new product, it's essential to have good partners who believe in you and are willing to collaborate and help drive requirements," says Star CEO Jennifer Sun. "This gave us the confidence to know that what we built with Compliance Control Room is truly a product that works for large, complex financial institutions who are managing hundreds and thousands of deals a year."

Compliance Control Room surfaces potential conflicts from across the business by analyzing deal data along with data from other enterprise applications to perform automated conflicts checks. Data sources can include employee and client data, trading systems, litigation databases, credit systems, sanction systems, and PEP data sources. Compliance Control Room also allows for integration with CRM systems, allowing sales teams to create deals within their company's CRM and have that data flow seamlessly into Compliance Control Room.

Compliance Control Room occupies a complementary market space to that of Star's employee conflicts monitoring product, and was hence a natural area for Star to extend into. Encouraged by clients who found themselves handling MNPI and deal-conflict monitoring with manual processes or legacy software, Star was motivated to develop a solution for the global control room space.

"Deal-conflict clearance is a complex business," says Sun. "So many individuals and entities—both internally and externally—touch every deal, and to clear them properly you need a lot of information. The more people that are involved in each deal, and the more deals you have in motion, the more data there is to monitor. The control room space was ready for software innovation."

To learn more about StarCompliance's newest product, Compliance Control Room, click here.

About StarCompliance

StarCompliance is a leading provider of compliance technology solutions. Trusted globally by enterprise financial firms, the STAR Platform empowers organizations to achieve regulatory compliance while safeguarding their integrity and business reputations. Through a customizable, 360-degree view of employee activity, the STAR software enables firms to automate the detection and resolution of potential areas of conflict while streamlining daily workflows and increasing efficiency. http://www.starcompliance.com

Alarm New England Continues Acquisition Strategy with Purchase of Security Engineering

Alarm New England, a leading provider in New England of home and business security systems today announced the purchase of Security Engineering Incorporated. This acquisition further strengthens the company's home security and business security service footprint in Massachusetts.

Security Engineering provides integrated security and fire alarm systems. Based in Springfield, Massachusetts, the company designs, installs, monitors and services security systems for industrial, commercial and residential customers throughout central Massachusetts. Read related news now.

"We have known Jeff Novak, owner and operator of Security Engineering, for over 30 years. In fact, Jeff used to work here at Alarm New England. Jeff's alarm company mirrors our own and we are pleased that he will stay on with us after the acquisition. Alaim New England is committed to continuing to expand our portfolio of offerings in our local markets and to provide the best possible security system services to our customers" says Doug Curtiss, Owner and CEO of Alarm New England.

Alarm New England is a local, family owned alarm company best known for its personalized service, community involvement and local police relations. Security Engineering joins their impressive portfolio of home and business alarm companies which includes Intercity Alarms, which serves residential and commercial customers in southeastern Massachusetts, Cape Cod and the Islands. Also included are Sonitrol franchises in Connecticut, Massachusetts and Rhode Island via the brand Sonitrol New England, HB Alarm and Engineered Security Systems in Rhode Island, and Voice New England, a telecommunications company started by Doug Curtiss in 1981. Read here.

"I have known Doug and the Alarm New England operation since the time I was employed at Alarm New England. When it came time for me to consider selling my alarm system business I could not have been more pleased that Doug was interested in buying Security Engineering. The fit with Alarm New England was natural and I know my clients will be well served by Doug and his team" said Jeff Novak.

SPP Advisors, LLC represented Alarm New England in this transaction. Mark H. Sandler, Managing Director, commented, "This is a continuation of Alarm New England's strategy to build out their market in the New England area. Alarm New England will continue its strategy to grow organically and through acquisitions that make sense for the company".

About Alarm New England, Inc.:

Founded in 1972 by Douglas Curtiss, Alarm New England, headquartered in Rocky Hill, CT, is one of the largest privately-owned security companies in the Northeast. The company installs and monitors smart home security systems, business security systems, security cameras, commercial fire alarm monitoring, and access control systems. With offices throughout Connecticut, Massachusetts and Rhode Island, Alarm New England offers a network of resources, utilizes leading technology and provides a strong commitment to customer service.

Be alert to read related news.:

https://jessicapressreleases.blogspot.com/2018/05/mstoner-inc-and-clients-win-six.html

About SPP Advisors, LLC

SPP Advisors is a leading investment banking firm in the electronic security industry as well as the personal emergency response industry. For more information on SPP Advisors, visit http://www.sppadvisors.com.

Early Bird Registration Open for Imaging USA 2020 Photography Convention and Expo

Registration for Professional Photographers of America's annual photography convention and expo is now open. More than 10,000 photography professionals will take over Nashville as Imaging USA 2020 is held January 19-21 in Nashville, Tennessee at the Gaylord Opryland Resort & Convention Center. Imaging USA is known worldwide for three days of photography workshops, business education and creative inspiration as well as some exclusive shopping.

Imaging USA is the first major, annual photography event of the year, where photographers seek to kick-start their business. The event dates back to 1880 when it began as the annual convention and trade show for Professional Photographers of America (PPA). The inspiration, skills and sometimes new equipment picked up at Imaging USA can give a photographer a clear path for their professional year. And with 10,000 other photographers present, lasting connections form at Imaging USA.

Early-adopter photographers flock to Imaging USA for its three-day Imaging Expo trade show, featuring more than 600 booths, live presentations and hands-on demonstrations of new photo-related products by some of the most respected companies in the industry. Imaging USA's renowned educational classes concentrate on improving photographers' business skills. This year's event also features two special keynote addresses from Jim Kwik and Vanessa Van Edwards, an extensive photographic display of the International Photographic Competition collection, mentoring opportunities, portfolio reviews, several all-inclusive parties and much more.

Early bird registration pricing, reduced by $50, is being offered for members of PPA and non-members alike. There are many different ways to experience Imaging USA, including but not limited to the full conference, a full conference plus pre-conference class option and Expo-only pass. Early Bird pricing ends November 6, 2019.

Visit ImagingUSA.org for complete registration information, pricing options, and to book your hotel room to get the best rates. Keep checking back for updates to the event schedule.

About PPA:
Professional Photographers of America (PPA) is the largest and longest-standing nonprofit photography trade association. Founded in 1868, PPA currently helps 30,000+ pros elevate their craft and grow their business with resources and education, all under PPA's core guiding principle of bridging the gap between photographers and consumers.

Read related news here.:

https://jessicapressreleases.blogspot.com/2018/05/netnumber-expands-number-portability.html

Sunrise Hitek Introduces Beefy Cards: Thick Deluxe Business Cards

BeefyCards are thick business cards printed on thick or ultra thick paper stock. They are designed to help get the conversation started and make a great first impression. Customers can choose from 32pt business cards or 48pt business card thickness. Colored edges, Spot Varnish, Spot UV coating, and custom sizes and shapes are all available options.

Painted edges are a fantastic way to draw attention without being a distraction. Beefy cards are the perfect vehicle for painted edges with their ultra thick core. Choose from basic black or a wide variety of painted edge colors. The more subdued, matte surface also makes the painted edges really pop. Be alert to read related news.

Business cards are the gateway to any new client or business partner. Oftentimes they are given during an extremely brief exchange, and therefore, need to be eye-catching and memorable. An article on Entrepreneur.com stresses the importance of not cutting corners when ordering business cards. They stress to keep design, clean, professional and not cheap looking. They go on to state: "When you choose to "go cheap" on your business cards, what message does that send to those with whom you wish to do business? Are you really doing yourself any favors by missing out on the opportunity to start building a positive brand image right from the start?"

About Sunrise Hitek
Sunrise Hitek is an Inc. 5000 company established in 1988 and offers speedy and innovative print marketing execution for the world's leading brands. Sunrise employs the most advanced equipment and technology, such as G7-certified HP Indigo & UV flatbed presses, digital die-cutting, and specialty coating/lamination, to create best-in-class color printing, packaging, trade show & display graphics, plus a wide variety of promo products. A privately-owned enterprise, the company is based in Chicago and sells products worldwide.

Wednesday, September 18, 2019

Pet Wants Franchise Announces 2019 Scholarship Winner

Pet Wants is pleased to announce the winner of the company's first national scholarship – Morgan Jackson, who attends Clemson University. The $1,000 scholarship was open to any student pursuing a 2- or 4-year degree at an accredited college or university.

Pet Wants' specially-crafted, private label pet food formulas are made in small batches with fresh, natural ingredients enhanced with vitamins and minerals for a complete and balanced diet in every bowl. Locally-owned Pet Wants franchises offer multiple blends of dog and cat food formulas as well as healing salve, calming balm, anti-itch spray, paw wax and more.

The essay topic for the Pet Wants scholarship was: Several colleges have begun to allow pets on campus and even in dorms, with the option to live with their owners. Is this something all colleges should institute? Why? Why not? For example: How might pets help or hinder a student's academic / social life, health, etc.?

Continue reading.:

https://jessicapressreleases.blogspot.com/2018/05/intouch-insight-launches-liacx-new.html

"Morgan's submission stood out immediately to our team because it was clear she has a passion for animals, combined with a tremendous drive to be an exemplary student. Morgan showed great honesty and vulnerability in her submission. It was clear that she recognizes the bond between people and their pets," Pet Wants President Scott Hoot said. Read related news here.

The Pet Wants scholarship is one of five scholarships offered by Strategic Franchising Systems, Inc. this year. Strategic Franchising Systems, the overarching company for Pet Wants, Caring Transitions, Fresh Coat Painters, TruBlue Total House Care and The Growth Coach, has been creating and providing franchise business models to help people make their dreams come true for more than 30 years. The scholarship program was created to help the dreams of the next generation come true.

"At Pet Wants, we embrace those who dream big and work hard to follow those dreams. That's why we created the Pet Wants college scholarship program. We are what I call a mission-centric franchise – our owners enhance people's lives every day by enhancing the lives of their pets. The Pet Wants college scholarship program allows us to enhance the lives of college students by supporting their dream of a strong education," Hoots said.

To learn more about Pet Wants, visit http://www.PetWants.com. To explore the Pet Wants franchise opportunity, visit http://www.PetWantsFranchise.com.

About Pet Wants
Pet Wants was founded in Cincinnati in 2010 to bring fresh, natural and conveniently-delivered pet food to pet families. Their mission is to enhance the health, vitality and life of pets with high-quality food and honest advice from a Pet Nutrition Specialist on staff at each location. Pet Wants pet food is personally delivered to homes within weeks of being made, at the height of freshness. Their food doesn't sit in warehouses and on store shelves for many months getting stale and losing nutritional value like it does for most mass-produced, national brands. Pet Wants' private label pet food formulas are slow-cooked in small batches with fresh, natural ingredients and enhanced with vitamins and minerals for a complete and balanced meal. Pet Wants only uses high-quality proteins and never uses added sugar, fillers, animal by-products, corn, wheat, soy or dyes. Pet Wants offers multiple blends of dog and cat food formulas as well as healing salve, calming balm, anti-itch spray, paw wax and more. Since 2015 Pet Wants has expanded into a national presence and grown to nearly 100 locations. Learn more about Pet Wants at http://www.PetWants.com.