Jessica's Press Releases

Wednesday, August 7, 2019

Obsess Launches High-End Virtual Mall Site

Obsess ShopObsess.co is a new online shopping destination reinventing the experience of discovering products and brands. Launching this week, the Obsess website brings you virtual stores for the latest trends in fashion, beauty, home, fitness and wellness – each "store" is a unique, creative and beautiful visual 360 experience.

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Virtual stores range from Color of the year - Coral store which is an underwater experience showcasing coral-colored fashion, to the Yoga Style store where you step into a beautiful yoga studio to shop outfits and accessories from the hottest up-and-coming brands. The Chic Party Supplies store puts you in a birthday party with unique products from custom neon signs, to desserts from sought-after bakeries. Influencers like @jourdansloane, @yin2myyang, @jamialix, @coffeenclothes and @ellaarose have curated their own custom stores on the site too.

Every virtual store contains a curated set of products from today's hottest brands – targeted to the new luxury – high-low price points, sustainability, diversity and inclusion. "We aim to be a shopping destination bringing together the values important to the new generation of consumers and new generation of brands. All packaged in creative, inspiring discovery experiences," said Neha Singh, Founder & CEO of Obsess, who was previously the Head of Product at Vogue, and a software engineer at Google. "It's online shopping like you've never seen before. Our mission is to Make Shopping Fun Again." Click here.

The Obsess website is built with proprietary patent-pending technology developed by the company that uses web-based Virtual Reality (VR) to make 3D 360 shopping experiences available on mobile devices. The virtual stores are created using CGI (Computer Generated Imagery) – they don't exist in real life, even though they look photorealistic. Obsess aims to change the e-commerce interface that hasn't evolved past the grid-of-thumbnails created by Amazon 25 years ago to sell books. And turn it into an engaging and interactive experience that consumers can explore to discover new products.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

Goody PR Founder Liz H Kelly Launches 8 Second PR Branding Course Online on Teachable

To help experts and brands magnify their story, Goody PR Founder Liz H Kelly launches a new 8-Second PR Branding Course online on the Teachable platform. Based on her Amazon Bestseller, 8-Second PR (January 2019), Kelly is now sharing marketing and public relations secrets that most agencies would never give to clients in this interactive course: "Define Your Wow Story to Amplify Your Personal and Business Brand" – with a Back-To-School Launch Promotion.

For the past 10 years, Kelly has helped clients develop a powerful brand story to get the attention of fans and the media. This course is designed to empower CEOs, businesses and marketing professionals with the Wow Storytelling Superpower to break through all the noise online. After speaking recently on this topic at the 2019 Women In Technology International Summit in San Jose, California, to a sold-out audience, Kelly decided to launch this branding course online to reach a wider audience.

Kelly explains the benefits, "After taking this 8-Second PR Course 1: Define Your Wow Story, you will have a solid brand story with a 'Wow Factor' to help you increase your personal or business brand's awareness, attract earned media and increase sales."

This fun, interactive course includes eight videos with case study examples, workbook exercises and more resources. The three primary topics covered include:
1. How to Energize Your Personal Brand
2. Develop Powerful Business Branding
3. Brainstorm Media Stories to attract earned media (Print, Radio, TV, Podcast and Social Media).

"This 8-Second PR online course is packed with all kinds of practical information, tools and resources you may need to get more publicity and make yourself more FAMOUS, and this introductory module shows how to revolutionize your PR world," shared Sunny Istar Lee, Money Master Kids Founder, Speaker and Author, "Is Your Child a Money Master or Money Monster."

8-SECOND PR COURSE 1: DEFINE YOUR WOW STORY TO AMPLIFY YOUR PERSONAL AND BUSINESS BRAND includes 3 Sections and 8 Action Item Lectures on Teachable, including:

SECTION 1 - ENERGIZE PERSONAL BRANDING
ACTION ITEM 1 - Identify 3 Life Changers For Your Personal Brand
ACTION ITEM 2 - Pinpoint What Work You Would Do For Free
ACTION ITEM 3 - Define Your Personal Brand Using The Power of 3s

SECTION 2 - DEVELOP POWERFUL BUSINESS BRANDING
ACTION ITEM 4 - Define Your Business Brand Drivers
ACTION ITEM 5 - Define 3-5 Unique Selling Points
ACTION ITEM 6 - Define Your Mission, Vision And Values
ACTION ITEM 7 - Find 3 People Positively Impacted By Your Brand

SECTION 3 - BRAINSTORM MEDIA STORIES
ACTION ITEM 8 - Share Story, Revise It, Share Again

This fall, Kelly will add additional courses to the 8 Second PR School on Teachable for a total of eight classes that match the 8-Step Story Energizer Process in her bestseller marketing and public relations book, "8-Second PR: Energize Your Story for Ultimate Media Success". And each course will include a PR Superpower to uncover your product or service's wow, why and how to magnify the message.

Along with branding projects for clients, Kelly's booked thousands of traditional media interviews (print, radio and TV) for major media, including the TODAY Show, CNN, FOX News, The Chicago Tribune, The Wall Street Journal, The Washington Post, Forbes, Entrepreneur, Health, Huffington Post, Adweek, Deadline, NPR, local TV and many more.

8-SECOND PR COURSE BACK-TO-SCHOOL LAUNCH PROMOTION
Anyone can sign up for this 8-Second PR branding course on Teachable, and use the Discount Code "wowstory" for 30% off (available until Sept 1, 2019.)
https://8-second-pr.teachable.com

8-SECOND PR BOOK on Amazon
h ttps://www.amazon.com/dp/0578423219

ABOUT
As Goody PR Founder and Author of 8-Second PR (January 2019), Liz H Kelly is passionate about magnifying brands, experts and causes through marketing, PR, and social media campaigns with a powerful story. After working for Fox Interactive Media/Myspace, Paramount Pictures, Sprint PCS, and LA startups, Kelly decided to use her marketing experience for GOOD full-time in 2008. As a published author with over 500 media interviews (TV, radio, print and syndication) over five years for her dating book (Smart Man Hunting), Kelly's work has been featured on CNN, FOX News, USA TODAY, The Chicago Tribune, Thrive Global, Buzzfeed, KTLA, KCBS, BBC Radio, NPR and thousands of media outlets. Kelly also teaches Digital Marketing at UCLA Extension and is a Social Media Club Los Angeles Board Member. Follow @LizHKelly or visit http://GoodyPR.com and http://8SecondPR.com.

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Tuesday, August 6, 2019

Boober, Trusted Platform for On-demand, In-person Lactation Support, Launches 1st On-demand Postpartum Doula Service to Answer Parents’ SOS Calls for Postpartum Care.

The first on-demand postpartum doula-matching service is here! From boober, the beloved NY- based hub for in-person, on-demand lactation support, comes the world's first on-demand matching platform that immediately connects new parents to vetted, certified postpartum doulas for same-day, in-home help.
Postpartum doulas are the support system all new families need. As Dr. Haywood Brown, president of the American College of Obstetricians and Gynecologists (ACOG) wrote, "The weeks after birth are a critical period for a woman and her infant, setting the stage for long-term health and well-being."

Postpartum doulas provide support to parents in the first days or weeks after welcoming a new baby. Whether it's for a few hours a day, to a few overnights, to longer-term live-in care, a postpartum doula will help parents build confidence in their parenting skills and provide support for the whole family.

Over the past 17 years, boober's sister company Birth Day Presence has matched postpartum doulas with parents searching for trusted expertise and guidance to get through what is now being recognized as The Fourth Trimester. Now boober is using its extensive network to make this process easier than ever with the first on-demand postpartum doula-matching service, because parents often need more support than they anticipated!

Boober's mission is to improve healthcare experiences and outcomes for expectant and new parents. "We launched the on-demand postpartum doula service to fill the current gap in our healthcare system after our lactation families told us they needed more care at home," says founder Jada Shapiro. "Having in-person, in-home postpartum care increases the confidence, wellness, and happiness of new mothers and parents as they transition to parenthood. Postpartum doulas reduce postpartum depression and anxiety, increase breastfeeding rates, and provide emotional and practical support to new parents."

In the American healthcare system, new moms are allotted one postpartum visit from their doctors —six weeks after giving birth! Moms need more help and they often turn to complementary care providers like postpartum doulas. 98% of parents surveyed said that using complementary care providers significantly improved their healthcare experience and well-being. Beyond caring for their babies, mothers from all walks of life say that fulfilling basic personal care needs, completing household chores, and getting sleep are the major challenges during the postpartum period. Add on other factors like caring for older children and dealing with work-related stress (since parental leave remains elusive for many) and it's no wonder that this can be an overwhelming time. Lack of support can even result in postpartum depression and anxiety symptoms, which is why social support is such an essential component for the physical and emotional well-being of new parents.
New families were never meant to do this alone—and now boober can help.

The postpartum doulas on boober provide complete care to new families including:

So how does it work?
Help is only a few clicks away. Parents can go to our website to book an appointment.
Select the date and time that they would like a doula to arrive.
Complete the intake form and submit payment.
Boober will then match them to a qualified, vetted postpartum doula who will come to their house.

Parents can book a postpartum doula for today, tomorrow, or at another point in the future—even if they haven't had their baby yet. All of the postpartum doulas on the boober platform are trained, vetted, certified in infant CPR, and highly reviewed. This service is currently available in Manhattan and Brooklyn. Parents outside of boober's coverage area (or who need a match in fewer than six hours) can text or call 833-266-2371 (833-boober-1).

http://www.getboober.com
IG/Fb/Twitter: @getboober
For all press inquiries, interview requests and images please contact Jada Shapiro at 917-407-1347 or email press@getboober.com

Boober is a Femtech start-up founded by Jada Shapiro. Boober is a digital marketplace that helps pregnant and new parents have control of their birth and postpartum care by matching them to same-day, vetted expert in-person care providers where and when they need it. At a pivotal transition time in their lives, this digital marketplace makes it easier & stress-free for parents to access on-demand, tailored in-person services they need to thrive in their parenting journey. Boober helps service providers easily run their businesses, find clients and focus on delivering the care they were called to give.

Shapiro is a longtime birth and postpartum doula, childbirth educator, certified lactation counselor, birth photographer, and mother. An expert in maternal health, she frequently appears on panels at top parenting conventions and provides birth and breastfeeding consultation to TV shows, A-list actors, and major films (most recently to Jennifer Lawrence in Darren Aronofsky's latest feature). She is a media expert on childbirth, lactation, and parenting, and is regularly sought out by The New York Times, The Today Show, Time Out New York, NBC, CBS, E!, TLC, and other outlets. Shapiro is also the founder of Birth Day Presence, which, since 2002, has helped 20,000+ New York families with childbirth education classes and doula services.

ConRes Transforms Asset Management Paradigm With New Self-Service Platform

ConRes, a private, Women-Owned IT solutions provider, announces the launch of AssetCommand, a cloud-based asset management platform for IT buyers and procurement staff. The platform centralizes asset data behind a single pane of glass, arming users with unparalleled visibility and control to overcome the challenges of managing assets across large, multi-vendor IT infrastructures.

According to ConRes Solutions Architect Dan Crossett, the idea for AssetCommand came out of conversations with customers, many of whom were IT buyers balancing asset management with other procurement-related initiatives.

"We saw how much energy these buyers were putting into managing assets—often at the expense of other critical parts of their roles. So, when the idea came up of building a tool that would make their lives easier and less cumbersome, we ran with it," said Crossett.

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The platform is uniquely built to simplify asset management for buyers. Notable features include role-based asset controls that tailor asset views to the user and automated alerts for upcoming contract renewal dates. More info here.

Snapshot of AssetCommand features:

24x7, self-service asset view 

Centralized multi-vendor asset data 

Role-based asset controls 

Proactive notifications about expiration dates and renewals 

In addition to using the platform, AssetCommand users also gain access to the ConRes Contract & Asset Management team. This team consists of dedicated contract advisors who support customers throughout the lifecycle, proactively handling asset management tasks like adjusting service levels, co-terming contracts and managing true-ups, adds and deletes.

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To learn more about AssetCommand and request a demo of the platform, visit here.

To learn more about ConRes, visit http://www.conres.com.

About ConRes

ConRes is a private, Women-Owned IT solutions provider that helps organizations overcome challenges in four key areas: cloud, collaboration, cybersecurity data center and digital infrastructure. By partnering with best-in-breed manufacturers, we bridge the gap between the manufacturer and the customer, making it easier for organizations to design, procure, implement and support IT solutions.

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Jughead Sports Unveils New Reusable 64 Ounce Water Bottle to Promote The Importance of Drinking Water and To Encourage An Eco-Friendly Lifestyle

Jughead Sports, an active lifestyle brand company has announced the launch of a 64 ounce water bottle. The Jughead 64 ounce water bottle, which is eco-friendly, is made from premium food grade stainless steel and comes with a neoprene sleeve and an adjustable shoulder strap that makes carrying it around convenient and comfortable. Available exclusively on Amazon, customers will be able to choose from two powder coated colour variants - Cool Gray and Brilliant Pink. Each bottle will be packaged separately. Upon its launch, the company announced that the bottle has already been embraced by the fitness industry as its own.

"Fitness is an important component to being healthy and the Jughead 64 ounce water bottle is a testament to a healthy lifestyle," said Titi Marquez-Hall (Pronounced TeeTee), NASM-CPT and co-founder of Jughead Sports. "64 ounces satisfies half of the recommended daily water intake and because water is calorie, fat, caffeine, and sugar free I recommend my clients to incorporate more water into their daily exercise regimen. Titi concluded, "The importance and relevance of water to health cannot be understated." Be alert to read related news.

The Jughead 64 ounce water bottle features a wide mouth design and a sports flip cap making it easy to drink right from the spout without removing the lid. Unlike use-and-toss single serving plastic bottles, Jughead water bottles are free from harmful elements like BPA, lead, and PVC. The company highlighted that one reusable 64 ounce Jughead water bottle, if consumed daily, replaces 1,460 16 ounce plastic water bottles a year. A number the company says will increase as more people stop using plastic non-reusable water bottles.

Customers can purchase one jughead water bottle for $39.99, making the Jughead 64 ounce water bottle very competitive compared to other similar bottles on the market.

To purchase your Jughead 64 ounce water bottle today visit: https://www.amazon.com/dp/B07RNQJ6XP?ref=myi_title_dp&th=1

Follow Titi at: https://www.instagram.com/Bodybytiti

Follow Jughead Sports at: https://www.instagram.com/Jugheadsports

About
Jughead Sports is a #Fitnesslifestyle brand that advocates leading an active lifestyle that promotes the benefits of drinking water while reducing the use of pla stic non-reusable water bottles for water consumption. #Jugheadsports #Jugheadlifestyle

KnowBe4 Named a Winner in Black Unicorn Awards for 2019

KnowBe4, the provider of the world's largest security awareness training and simulated phishing platform, today announced that is has been named a winner in the Black Unicorn Awards for 2019.

KnowBe4 competed over a five-month period against many of the industry's leading providers of cybersecurity products and services for this prestigious award. The term "Black Unicorn" signifies a cybersecurity company that has the potential to reach a $1 billion dollar market value as determined by private or public investment (Source: https://en.wikipedia.org/wiki/Unicorn_(finance)) and these awards showcase those companies with this kind of incredible potential in the cybersecurity marketplace.

"We judges felt that KnowBe4 deserved to be named a Black Unicorn Awards winner for 2019 because they have the right team, technology, drive and hypergrowth curve for a cybersecurity unicorn," said Judges Robert Herjavec of http://www.herjavecgroup.com, David DeWalt of http://www.nightdragon.com and Gary Miliefsky of http://www.cyberdefensemediagroup.com.

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"We are absolutely thrilled to win a Black Unicorn Award shortly after our cybersecurity unicorn valuation of $1 billion in June," said Stu Sjouwerman, CEO, KnowBe4. "New-school security awareness training has only scratched the surface of the cybersecurity industry. We're just getting started and look forward to a bright future ahead."

Learn more about the winners at: http://cyberdefenseawards.com/black-unicorn-awards-winners/

Learn more about the judges at: http://cyberdefenseawards.com/black-unicorn-awards-2019-meet-the-judges/

About KnowBe4
KnowBe4, the provider of the world's largest security awareness training and simulated phishing platform, is used by more than 27,000 organizations around the globe. Founded by IT and data security specialist Stu Sjouwerman, KnowBe4 helps organizations address the human element of security by raising awareness about ransomware, CEO fraud and other social engineering tactics through a new-school approach to awareness training on security. Kevin Mitnick, an internationally recognized cybersecurity specialist and KnowBe4's Chief Hacking Officer, helped design the KnowBe4 training based on his well-documented social engineering tactics. Tens of thousands of organizations rely on KnowBe4 to mobilize their end users as the last line of defense.

Number 96 on the 2018 Inc. 500 list, #34 on 2018 Deloitte's Technology Fast 500 and #2 in Cybersecurity Ventures Cybersecurity 500. KnowBe4 is headquartered in Tampa Bay, Florida with European offices in England, the Netherlands, Germany and offices in Brazil, South Africa and Singapore.

About Cyber Defense Awards
This is Cyber Defense Magazine's 7th year of honoring cybersecurity innovators, in this case the Black Unicorn Awards for 2019 on our Cyber Defense Awards platform. In this competition, judges for these prestigious awards includes cybersecurity industry veterans, trailblazers and market makers Gary Miliefsky of CDMG, Robert Herjavec of Herjavec Group and David DeWalt of NightDragon. To see the complete list of finalists for the Black Unicorn Awards for 2019, please visit http://cyberdefenseawards.com/black-unicorn-awards-finalists/ and winners at http://cyberdefenseawards.com/black-unicorn-awards-winners/

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About Cyber Defense Magazine
Cyber Defense Magazine was founded in 2012 by Gary S. Miliefsky, globally recognized cyber security thought leader, inventor and entrepreneur and continues to be the premier source of IT Security information. We are managed and published by and for ethical, honest, passionate information security professionals. Our mission is to share cutting-edge knowledge, real-world stories and awards on the best ideas, products and services in the information technology industry. We deliver electronic magazines every month online for free, and limited print editions exclusively for the RSA, BlackHat and IPEXPO conferences and our limited edition paid reprint subscribers. Learn more about us at http://www.cyberdefensemagazine.com. Cyber Defense Magazine is a proud member of the Cyber Defense Media Group.

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Pursuant Releases 2019 Giving Outlook to Address Recent Decline in Philanthropic Giving

Pursuant, a full-service fundraising agency serving nonprofit organizations, recently released its annual Giving Outlook to equip philanthropy leaders with the most important insights and takeaways from a myriad of recent industry reports. This year's Giving Outlook specifically addresses the recent decline in individual giving the industry experienced in 2018.

"All of the industry reports indicate that 2018 was a complicated year for fundraisers," expresses Jennifer Bielat, Executive Vice President of Client Strategy at Pursuant. "This year's Giving Outlook was created to help our clients, as well as other nonprofit leaders, recognize the most important changes that are happening in our industry and address the declines we saw last year." Read here.

The Pursuant Giving Outlook synthesizes many of the very best sources of nonprofit benchmark data including: Giving USA 2019, donorCentrics Index of Direct Marketing, Fundraising Effectiveness Project Quarterly Report, M+R Benchmarks Study, and the Philanthropy Outlook. It is researched and written as a collaboration between Pursuant Insights and Pursuant's fundraising strategists to provide the most valuable industry takeaways for overall fundraising, direct response, online programs, and specific insights for each sub-sector along with perspectives on growth and innovation.

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"As an agency built by fundraisers for fundraisers, we recognize that many of today's philanthropy leaders have the difficult job of successful leading their organizations through the changes our industry is experiencing," says Trent Ricker, President & CEO of Pursuant. "Our hope is that the Pursuant Giving Outlook will make that task a bit more manageable by providing new ideas and insights to address their specific challenges."

Key Takeaways from the 2019 Pursuant Giving Outlook:

"We wanted this year's Giving Outlook to provide insights and encouragement to nonprofit leaders who are trying to navigate the challenging landscape of philanthropic giving," explained Matthew Mielcarek, Vice President of Analytics and Insights for Pursuant Insights. "If anything, the declines we saw in 2018 are a wake up call that remind us the 'business-as-usual' tactics that often masked issues such as poor donor retention aren't working anymore. We saw organizations that thrived in 2018, and organizations that will thrive in the future, are intentional about creating meaningful relationships with their constituents and strengthen their fundraising programs by bolstering donor loyalty."

The Outlook also includes ideas from Pursuant's team of fundraising strategists on the various ways nonprofits can respond to the declines by embracing the concept of donor loyalty.

Pursuant's 2019 Giving Outlook: Finding Philanthropy's New Normal is available to download for free at http://www.pursuant.com/2019Outlook

About The Pursuant Group:
The Pursuant Group based in Dallas, Texas, is a fundraising platform of services and technology tools that leverages strategy, insights, and creative storytelling to help nonprofit organization s change the world. Founded as a fundraising agency in 2001, Pursuant has helped hundreds of organizations raise billions of dollars. Today, the Pursuant Group exclusively serves the nonprofit space through its Pursuant Fundraising, Pursuant Insights, TouchPoint Software, and Advizor brands. Read all the related news.

For inquiries, please reach out to Taylor Shanklin, VP Marketing at The Pursuant Group
email: taylor.shanklin(at)pursuant.com
phone: 214.866.7827

Wednesday, August 7, 2019

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