Obsess Launches High-End Virtual Mall Site

Obsess ShopObsess.co is a new online shopping destination reinventing the experience of discovering products and brands. Launching this week, the Obsess website brings you virtual stores for the latest trends in fashion, beauty, home, fitness and wellness – each "store" is a unique, creative and beautiful visual 360 experience.

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Virtual stores range from Color of the year - Coral store which is an underwater experience showcasing coral-colored fashion, to the Yoga Style store where you step into a beautiful yoga studio to shop outfits and accessories from the hottest up-and-coming brands. The Chic Party Supplies store puts you in a birthday party with unique products from custom neon signs, to desserts from sought-after bakeries. Influencers like @jourdansloane, @yin2myyang, @jamialix, @coffeenclothes and @ellaarose have curated their own custom stores on the site too.

Every virtual store contains a curated set of products from today's hottest brands – targeted to the new luxury – high-low price points, sustainability, diversity and inclusion. "We aim to be a shopping destination bringing together the values important to the new generation of consumers and new generation of brands. All packaged in creative, inspiring discovery experiences," said Neha Singh, Founder & CEO of Obsess, who was previously the Head of Product at Vogue, and a software engineer at Google. "It's online shopping like you've never seen before. Our mission is to Make Shopping Fun Again." Click here.

The Obsess website is built with proprietary patent-pending technology developed by the company that uses web-based Virtual Reality (VR) to make 3D 360 shopping experiences available on mobile devices. The virtual stores are created using CGI (Computer Generated Imagery) – they don't exist in real life, even though they look photorealistic. Obsess aims to change the e-commerce interface that hasn't evolved past the grid-of-thumbnails created by Amazon 25 years ago to sell books. And turn it into an engaging and interactive experience that consumers can explore to discover new products.

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