Wednesday, July 31, 2019

Sleep Cycle Institute Report: New Data Suggests Jet Lag Is Only an Eastbound Problem

All jet lag is not created equal, according to new data released today from Sleep Cycle, the world's first and most popular smart alarm clock app.

The new report from the Sleep Cycle Institute looked at more than 1.5 million nights' worth of sleep data from people who traveled east (forward in time), west (backward in time) and without traversing any time zones (the control group) to get a quantitative look at how travel interferes with our sleep.

The most significant finding of the new report is that traveling east (forward in time) is significantly worse for sleep than traveling west (backward in time). In fact, it seems that westbound travelers may enjoy better sleep than usual.

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Time, Travel and Shuteye

Looking at the first five days of travel, not only do people enjoy less severe jet lag when they travel west, but their quantity of sleep, quality of sleep and wake-up mood actually improve. This is true not only compared to eastbound travelers but also to people who travel without moving through any time zones — and the effect is greater the further west they go.

On the other hand, the further east people travel, the poorer their quantity of sleep, quality of sleep and wake-up moods become:

                                                 Average                 Average                 Average
Time zones crossed             sleep quality &nbs p;          wake-up mood             time in bed
-9 hours                                      76%                             62%                 7 hrs 31 mins
-7 hours                                     75%            &nbs p;                64%                 7 hrs 26 mins
-2 hours                                     74%                             62%                 7 hrs 18 mins

None (control group)                 73%                        ;      60%                     7 hrs 15 mins
+2 hours                                     73%                             60%                 7 hrs 9 mins
+7 hours                                     67%                              59%                 6 hrs 57 mins
+9 hours                                     66%                             57%                 6 hrs 48 mins

What most travelers seem to have in common, regardless of how much or whether or not they're traveling through time, is that they sleep fairly well the first night of their trip but see a marked decline in sleep quality on night two. On day five or six, sleep quality peaks, and their sleep returns to normal around day 10. This is seen in time changes as low as three hours but is augmented when traveling further distances.

Observations From the Experts

Sleep Cycle asked some of the Sleep Cycle Institute panelists for further commentary about jet lag. Australian sleep expert, neuroscientist and health educator Dr. Chelsie Rohrscheib said jet lag from vacation travel is unlikely to have any lasting negative effects but can be a serious problem for frequent travelers like airline crew members.

"Long-term jet lag is serious because it's essentially the same as being chronically sleep-deprived," she said. "The bodies of chronically jet-lagged individuals can't function properly because the brain has a difficult time sending the appropriate signals when it's not running on its normal internal clock. Long-term jet lag is associated with the same health risks as long-term sleep deprivation, including an increased risk of certain cancers, metabolic issues, heart disease, obesity, and diabetes."

Natural sleep expert Dr. Catherine Darley added, "Based on sleep physiology, it makes sense that westward travel is easier, as it is easier to lengthen the circadian rhythm. Not only is mood worse, but people can feel an increase in anger and performance problems. It's important to note that these effects can last for several days and to take that into account when planning. For those people who travel regularly, there are strategies that can decrease the disruption caused by jet lag." Be alert to the latest news.

About Sleep Cycle
Sleep Cycle is the world's most popular intelligent alarm clock app that analyzes users' sleep, records findings and wakes them during their lightest sleep phase so they feel rested and refreshed. The app generates nightly sleep reports, tracks long-term sleep trends, and logs how daily activities impact sleep quality. With millions of users worldwide, Sleep Cycle has also become the world's richest repository of data on global sleep habits. The Sleep Cycle Institute puts this data in the hands of five multidisciplinary health and wellness experts to provide individuals and public policy makers with deeper quantitative insights into the relationship between sleep and overall health and well-being.

For more information — and real-time, interactive sleep data from around the world — visit https://www.sleepcycle.com/.

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VisitorsCoverage's Europe Travel Plus Insurance Now Available for US Citizens Traveling to Europe

Silicon Valley-based VisitorsCoverage, an online travel insurance insurtech company, announced today that their popular Europe Travel Plus™ specialty international travel medical insurance policy is now available to U.S. citizens traveling to Europe. Europe Travel Plus™ was previously only available to non-U.S. Citizens and includes an automatic Schengen visa application (if the purchaser's country of origin required one) for travel to the 26 Schengen countries.

With international travel to Europe steadily increasing since the 1990s and continuing to grow, VisitorsCoverage created Europe Travel Plus™ to satisfy all the insurance needs of travelers to Europe. The new ETIAS (European Travel Information and Authorization System) will be required for travel to all Schengen Countries beginning in 2021 for travel up to 90 days. While U.S. Citizens are not required to secure a Schengen visa, they will be required to complete the ETIAS application. The new and improved Europe Travel Plus™ plan has a new added benefit that includes a one-way economy class airline ticket and covers airline change fees if the insured is denied entry into Europe for a covered reason.

"14.2 million people used a Schengen visa to travel around Europe in 2018," says Rajeev Shrivastava, CEO and founder of VisitorsCoverage. "Coverage for border entry denial provides peace of mind to the traveler should they find themselves without proper documentation or other entry mishaps. The addition of this unique benefit makes the Europe Travel Plus™ plan stand out among the other competing products in the market and proves timely with the upcoming implementation of the ETIAS visa requirements."

Europe Travel Plus™ is administered by International Medical Group® (IMG®), one of the world's most respected providers of international travel medical insurance and has maximum limit per period of coverage options from $50,000 to $2 million (USD). The standard policy also provides emergency dental, accidental death and dismemberment, identity theft and trip interruption benefits for covered reasons. Additionally, the policy generates a Schengen visa fulfillment kit, including a confirmation insurance letter documenting that the traveler has purchased the required coverage. Currently, travelers from Schengen visa-mandated countries are required to purchase at least €30,000 in travel medical insurance.

"As global travel to Europe continues to grow, the Europe Travel Plus™ plan, with hand-picked benefits — tailored to the traveler's needs — will both simplify the process and provide better coverage for the customer," Shrivastava continues. "The new availability to U.S. citizens and improved benefits for denied entry into Europe (for a covered reason) again proves that Europe Travel Plus is a superior policy for all travel to Europe."

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About VisitorsCoverage:
VisitorsCoverage Inc. is an insurtech company located in the heart of Silicon Valley and is disrupting the global travel insurance industry by leveraging technology to redefine the way travelers purchase and manage travel insurance. We have helped millions of travelers acquire suitable travel insurance online by providing an insurance experience that is fast, affordable and hassle-free.

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SummitSync Partners with Conversica to Boost Marketing ROI with Event AI Assistant

SummitSync, the meeting automation platform powered by artificial intelligence, today announced a partnership with Conversica, the leader in conversational AI Assistants for business, to enable their mutual customers to drive more pre-show meetings and post-event follow up with the right prospects at trade shows and conferences. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend.

With SummitSync's conference and trade show intelligence paired with automated lead engagement through Conversica's AI Assistants, brands will be able to drive higher quality sales meetings and convert more prospects to customers like never before. For event marketers, the joint solution automates many of the time-consuming tasks associated with event execution such as pre-booking meetings at events, coordinating on-site demos with salespeople and capturing follow-up requests for information. It frees event marketers to focus on delivering an outstanding end-to-end experience.

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"Conversica is an ideal partner for us because we serve a similar customer base and our combined technologies complement each other and increase the value we deliver," said Al Torres, president and co-founder at SummitSync. "No other software solution exists today that automates meeting bookings, management and sales team follow-up in such a seamless and highly effective way."

With the partnership's first combined offering, event marketers will benefit from fully streamlined software automation to more efficiently find, book and manage sales meetings at events, including immediate follow-up after each meeting to ensure progress is made for all sales leads. SummitSync's core technology automatically syncs with Salesforce, email platforms and calendars to schedule, track, and manage more meetings and provides a 3x average increase in face-to-face engagements with the right prospects during conferences and trade shows.

"By partnering with SummitSync, our customers will gain the ability to leverage real-time data for multiple conferences and trade shows they cannot access anywhere else to further establish and build more lead-engagement opportunities," said Andrew McCraith, vice president of business and corporate development at Conversica. "We'll enable the companies we mutually serve to better engage buyers throughout the entire customer journey by including SummitSync's ability to dramatically boost meetings with the right prospects at events and automate the delivery of information across other platforms such as calendars, mobile texts and CRM systems." Read all the related news.

To date, more than 1,500 companies worldwide have employed one or more of Conversica's AI Assistants to engage prospects and customers by initiating contact over email or SMS text, intelligently interpreting responses and crafting a tailored message to drive the next best action as well as taking appropriate action based on the outcome of the interaction. Conversica's AI Assistants help companies find and secure customers more quickly and efficiently by autonomously contacting, engaging, qualifying, and following up with contacts via natural, multi-channel, two-way conversations.

The new partnership combines SummitSync's proprietary AI for identifying event attendees who are priority prospects with Conversica's AI platform and intelligent assistants to automate qualified lead engagement including pre-event outreach and post-event follow-up. The combined solution, including the Event AI Assistant powered by Conversica, will be available for customers to trial and purchase from SummitSync starting in August 2019.

For more information, please visit: https://www.summitsync.com/partnerships

About SummitSync

SummitSync helps create more successful meetings and proves that the value of pre-booked sales meetings at conferences and trade shows can be measured. SummitSync does this by enabling organizations to identify the right prospects to target. Its platform integrates with Salesforce and cloud calendars to automatically sync meeting updates and notes, and it provides analytics to validate trade show ROI. SummitSync is the only platform that offers seamless text-message notifications for sales teams to use to confirm meetings and upload notes in real-time, which are also synced to Salesforce, making it easy for sales personnel to recap their meeting activity. SummitSync, based in New York City, is the #1 U.S.-based meeting automation platform. For more information, please visit: http://www.summitsync.com

About Conversica
Conversica is a leading provider of conversational AI Assistants for business, helping organizations attract, grow and retain customers. The flagship Conversica® Sales AI Assistant helps companies find and secure customers more quickly and efficiently by autonomously contacting, engaging, qualifying and following up with leads via natural, two-way conversations. Employed by more than 1,500 companies worldwide, Conversica's AI Assistants are built on a proven and patented platform integrating natural language understanding (NLU), natural language generation (NLG), autonomous action chains and deep learning capabilities that engage prospects over multiple communication channels and in multiple languages. Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital, and is headquartered in Foster City, CA.

To learn more, visit conversica.com and follow the company on Twitter, LinkedIn and Facebook.

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SummitSync Contacts:

Jennifer Bowman
(321) 439-7419
jbowman(at)summitsync.com

Scott Samson
(415) 481-9005
scott(at)samsonpr.com

Conversica Contacts:

Deborah Mullan
(650) 239-0354
deborah.mullan(at)conversica.com

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Welcome Wagon Offers Innovative Marketing Solutions for The Home Services Industry to Increase Their Client Base

National marketing company, Welcome Wagon, helps local home services businesses market to new movers in the community with exclusive direct mail gift books targeted to new homeowners – a fresh, impressionable market for local businesses to capture loyal customers before competitors. Read all the latest news.

The logic behind Welcome Wagon's new mover marketing strategy lies in how home services businesses and new homeowners have a dually beneficial relationship -- New homeowners are almost always in need of reliable, local home services companies for the maintenance of their new residence and local companies can increase their customer base with this demand for services. Some of the most common home services include flooring, plumbing, HVAC (heating, ventilation, and air conditioning), landscaping, painting, repairs and more.

When a homeowner moves into their new neighborhood, Welcome Wagon delivers a gift book of high-quality offers from businesses in the local community. This gives them the opportunity to establish a relationship with new movers and build a loyal customer base from the start.

"New homeowners establish more business relationships in the first year of their move than any other time in their homes, which provides a great opportunity for businesses to reach out and introduce themselves," said Steve Goodman, CEO and President of Welcome Wagon. "By reaching out to new homeowners upon move-in, local home services businesses have the ability to grow their customer base and provide services to residents, who in most cases, need them right away."

What makes Welcome Wagon's marketing even more unique is that most companies are offered exclusivity in their industry. This is a huge perk for local businesses in a saturated market, such as HVAC or landscaping, because they don't need to worry about competitors being featured on the next page with a competitive price.

Welcome Wagon focuses on supporting and growing the businesses within a community and targeting new movers helps to do exactly that. Studies have shown that 79% of new movers spend their money on home improvement. By establishing a relationship with these new movers, home services can welcome them with special service deals or incentives that will help increase their brand awareness and create personal, long lasting relationships with new movers. More info here.

More about Welcome Wagon

Since 1928, Welcome Wagon's mission is to help establish relationships between local businesses and new movers in their community. Their goal is to help people save money, grow businesses, and help local communities thrive and prosper. For more information about Welcome Wagon, visit https://www.welcomewagon.com/

For career opportunities, visit https://www.welcomewagon.com/careers/

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Wall Street Technology Association (WSTA) Content Committee Chair Reveals Plans for 2020 Panels and Seminars for Financial Services

Johna Till Johnson, CEO and Founder of Nemertes Research, became the Content Committee Chair for the Wall Street Technology Association (WSTA®) in January of 2019. After almost two decades of working with the WSTA in various capacities – including during her previous role as Chief Technology Officer at Greenwich Technology Partners – Ms. Johnson had this to say about her new position: "Members of the WSTA are among the most sophisticated users of technology in the world. It's fun, exciting, an honor and a challenge to work with these people and companies, and to curate content that sparks their curiosity and engagement."

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Ms. Johnson led the Content Committee's monthly meetings from January through June, to set the agenda and focus for next years' panels and seminars. The content for 2020 has now been created and signed off on by the Content Committee and members of the WSTA Board which includes representatives from a range of leading-edge financial firms and providers (see https://www.wsta.org/about-wsta/wsta-board-directors/).

Topics we can look forward to exploring in 2020 include: Cybersecurity and Risk Management: The Next Generation; Workplace and Workforce of the Future: Going Global; The Always-On Customer: Digitization and Customer Experience; Infrastructure for Transformation; Emerging Technology and Innovation; Faster, Lighter, Better: Taking Agile, DevOps, and Lean to the Next Level; Analytics, AI, and Beyond: Next-Generation Computation al Strategies; Cloud-First Design: Leveraging the Cloud.

Remaining 2019 events are: Machine Learning, RPA & AI – Sept. 11th, Boston; Digital Transformation, Customer Experience, Workplace Culture – Sept. 19th, New York City, and NextWave Financial Services – Emerging Technologies and Digitalization – October 24th, New York City. For a complete calendar of events, please visit https://www.wsta.org/events/. Click here.

About Nemertes Research
Nemertes is a global research-based advisory and consulting firm that analyzes the business value of emerging technologies. Since 2002, we have provided strategic recommendations based on data-driven operational and business metrics to help organizations deliver successful technology transformation to employees and customers. Simply put: Nemertes' better data helps clients make better decisions. https://nemertes.com/.

About the Wall Street Technology Association
The WSTA facilitates educational and networking events where members meet and exchange ideas and best practices that assist them in effectively capitalizing on technology advances in areas such as Cybersecurity, Analytics, Emerging Technologies, Artificial Intelligence (AI), Machine Learning (ML), Data Management, Cloud, Blockchain, Digital, Architecture, Workplace, etc. and dealing with financial industry business challenges. Founded in 1967, the WSTA is a not-for-profit association with a long history of evolving to meet the needs of its members. https://www.wsta.org.

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The Trade Group’s Stephanie Chavez Recognized as a Cynopsis Top Women in Media Honoree

The Trade Group, a full-service event marketing and creative design firm, is pleased to announce that the company's Director of Marketing Stephanie Chavez has been named as a 2019 Cynopsis Top Women in Media honoree in the "Directors Who Do It All" category. Chavez was nominated for the honor by her colleague Becca Dewosky, Marketing Coordinator at The Trade Group.

The annual Top Women in Media honorees are chosen by Cynopsis Media, a publisher of free trade publications for the television, media, digital and sports TV industries. The Cynopsis awards honor the "best of the best" in every facet of the media industry, including TV, digital/tech, esports, sports and advertising. Cynopsis describes the honorees as women who make "bold decisions at every level, agents of change and champions of excellence who are instrumental in driving their businesses forward."

According to Malcolm Gilvar, EVP of Sales and Co-Owner at The Trade Group, "I can't think of a more deserving person than Stephanie Chavez to be honored by Cynopsis Top Women in Media as one of its 'Directors Who Do It All.' Stephanie has not only played an integral role in The Trade Group's growth, she was also responsible for generating millions in inbound leads for new sister company Event Architecture in 2018. As Vice President of Abacus3 (formerly EGENCY) Stephanie also led the planning and production of OP Live Dallas, the premier esports event we launched in 2018."

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Chavez joined The Trade Group as Marketing Director in 2015, where she was tasked with building the company's internal marketing department and inbound sales. In 2017, she also took on marketing director duties for Event Architecture, a provider of a provider of modular architectural structures for live events. In addition, Chavez was named Vice President of Marketing for Abacus3, when The Trade Group annexed the builder of world class esports and gaming centers in 2018. Read this for more information.

Greg Skasko, CEO of Abacus3, added, "Stephanie Chavez is a great role model for all of us. She is always giving back. Not only does she lead marketing for 3 rapidly growing companies, Stephanie is also a leader in the community by mentoring and volunteering. Most of us have 24 hours in a day, but Stephanie seems to find even more. And for that, we are all appreciative."

Chavez, who also plays an active role in mentoring students in the Dallas-Fort Worth Metroplex, speaking at industry events and volunteering in her community, looks forward to attending the Cynopsis Top Women in Media Awards gala, along with Dewosky, this fall.

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"To be recognized alongside so many accomplished women in media is truly an honor. Their accomplishments continue to inspire me! I'm excited to celebrate this recognition with them and having the opportunity to network with the best of the best in our industry is something I wouldn't miss," Chavez says.

To learn more about The Trade Group's exhibit design, gaming and live event solutions, call 800-343-2005 or visit http://www.tradegroup.com. For additional information on Event Architecture's portable architectural structures, visit http://www.Event-Architecture.com or call 972-323-9433. To learn about opportunities in esports and gaming centers and sponsorships, call 972-323-6354 to speak with an Abacus3 esports expert today.

ABOUT THE TRADE GROUP
The Trade Group is an award winning, full-service event marketing and creative design firm, specializing in trade shows, esports events and activations, corporate events, brand activations, retail merchandising, commercial graphics and experiential solutions. Since 1986, the company's team of live event, design and engineering experts has helped thousands of clients amplify their brands and successfully navigate a wide range of events and experiences. Clients rely on The Trade Group for: event ideation, creation and production; esports expertise; exhibit design and fabrication; graphic design and production; strategic marketing solutions; technology integration and more. Find out more at http://www.TradeGroup.com. Read all the related news.

ABOUT EVENT ARCHITECTURE
Event Architecture is a provider of portable, modular architectural structures that are perfect for indoor or outdoor events, trade shows, festivals and an endless array of brand activations. Our portable solutions can be fully branded, and they come in sizes to meet any need. Event Architecture is committed to both service and unsurpassed product excellence. Find out more at http://www.Event-Architecture.com.

ABOUT ABACUS3
Abacus3 partners with universities, event organizers and brands to create world-class immersive esports environments, events, and activations that attract and engage audiences and create powerful connections. Find out more at http://www.Abacus3.gg. Read latest news here.

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Tuesday, July 30, 2019

Six Ways to Chill with Cold Coffee & Tea Recipes, Tips from Capresso

Two of the most versatile beverages in the world, coffee and tea are increasingly popular in refreshing ice-cold concoctions with a variety of enticing flavors and ingredients. Capresso offers these delicious recipes and tips:

The Capresso froth Select has a handy Cold Froth setting that can froth up to 16 ounces at once. Simple one-button operation and illuminated controls make it easy. The removable stainless steel pitcher is dishwasher safe. Dual auto shut-off ensures safety. Four settings – Cold Froth, Hot Froth, Hot Milk and Hot Chocolate – inspire beverage creativity.

  • Iced Caramel Mocha Latte – A decadent dessert in a cup, made with coffee, milk, dark chocolate and caramel syrup.
  • Dairy-Free Iced Coffee – A dairy-free treat, iced coffee topped with cold frothed almond milk.
  • Custom brew iced tea from mild to strong at the touch of a button with the Capresso Iced Tea Maker. Beautiful 80 oz. glass pitcher with removable lid and easy-pour spout, for brewing, serving and refrigerator storage. It accommodates loose tea or tea bags and has a removable water tank and permanent filter. Fresh fruit and herbs can be added directly into the pitcher to infuse flavor.

  • Strawberry Basil Iced Tea – This black tea beverage showcases summer freshness with the addition of strawberries and basil.
  • Blueberry Mango Iced Tea – A cool twist on iced tea, featuring blueberries and mango chunks. Use fresh or frozen.
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    For more recipes, visit Capressoblog.com. For more information, visit Capresso.com.

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