Friday, July 19, 2019

Sleep Cycle Institute 10-Year Anniversary Report: Each Year, Americans Are Picking Up an Extra Minute of Sleep

In honor of its 10th anniversary as the world's first and most popular smart alarm clock app, Sleep Cycle has today released its third Sleep Cycle Institute report.

This report includes more than 302 million nights' worth of sleep data for more than 4.3 million Sleep Cycle users in the U.S. and abroad. The report analyzes how our sleep patterns have collectively shifted in the last five years and how individual sleep patterns change as people move through different phases of life.

Sleep Cycle Institute experts also shared what they have learned in the past decade.

We're Sleeping More and Better — But We're Waking Up Grumpier

Taken as a whole, adults worldwide have been gaining about a minute of extra sleep each year. There have also been small, consistent gains in sleep quality. Strangely, this has not translated into better wake-up moods:

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                                                2015                         2019*
Average time spent in bed:     7hrs 13mins             7hrs 17mins

Average sleep quality:            72.6%             &nbs p;       74.7%

Average wake-up mood:         60.2%                     59%

By age demographic, women ages 55-74 saw the largest gains in total average sleep time (six minutes), while men ages 55-74 saw the smallest (two minutes). Men ages 18-34 saw the largest gain in sleep quality (2.7%), while men ages 55-74 saw the smallest (1.5%).

Meanwhile, it was also men ages 55-74 who saw the most dramatic decrease in their wake-up mood (down 3%), while women ages 18-34 saw the least dramatic decrease (down 0.6%).

*2019 data is only available for the months of January through April, so values may change by the year's end. However, data from previous years suggests that the changes are unlikely to be significant.

The Sleep Phases of Life

Sleep Cycle's data shows that "college-agers" (adults ages 18-22) and seniors (adults ages 56+) get more sleep, enjoy a higher quality of sleep, and have better wake-up moods than adults in the thick of their work and child-rearing years (ages 25-55). However, daily stress (as recorded in user sleep notes) peaks during the college years and declines steadily with age:

                                     College-agers        Mid-lifers             Seniors
Average time in bed        7hrs 19mins        7hrs 10mins        7hrs 19mins

Average sleep quality        73.9%                 73%                  &nb sp; 74.3%

Average wake-up mood    60.7%                 57.5%                 62.4%

Daily stress                        5.1%                    4.6%                    4.1%

College-aged men get to bed the latest (12:39 a.m.) and wake up the latest (7:57 a.m.), and it is interesting to note that by the time these men recoup the nine minutes of sleep they lose between the ages of 25-55, they are getting to bed at 11:31 p.m. and waking up at 6:50 a.m. — a full hour earlier than in their youth — making them the earliest to rise and the second earliest to bed (after senior women).

It is also interesting to note that, on average, women get about 20 minutes more sleep than men and enjoy a higher quality of sleep in every phase of life. They also wake up in worse moods and report more daily stress than men.

Observations From the Experts

Sleep Cycle asked some of the Sleep Cycle Institute panelists what they've learned about sleep in the past decade. Australian sleep expert, neuroscientist and health educator Dr. Chelsie Rohrscheib and Frida Rångtell, Ph.D., a doctoral student in the Department of Neuroscience at Uppsala University, Sweden, both pointed to recent advancements in our understanding of sleep.

"Sleep is not a singular function," said Dr. Rohrscheib. "Many essential biological processes occur during sleep that are vital for our well being — regeneration of our tissues and cells, waste clearance from the brain, memory consolidation, and so much more."

"One of the greatest sleep-related discoveries of the past decade is a sleep-dependent cleansing process of the brain using something called the glymphatic system," added Dr. Rångtell. "When we sleep, liquid is flushed through the brain, which can clean out toxins and neuronal waste. Interruptions to this process appear to be related to neurodegenerative diseases like Alzheimer's. That this important discovery was made so recently highlights how little we actually know about sleep and how much we still have to learn."

Natural sleep expert Dr. Catherine Darley also spoke about the importance of investing in a comfortable sleep environment to promote a good night's sleep.

"If there's some feature of your bedroom that's disrupting your sleep, change it," she said. "Invest in a comfortable bed and linens and put blackout shades on the windows. Remove any projects, clutter or visible LEDs. Make your bedroom a pleasant, relaxing place that restores you. It's incredible how improvements in sleep can improve other areas of people's lives — everything from more enjoyable relationships with loved ones to improved concentration at work and an increased sense of calm."

About Sleep Cycle
Sleep Cycle is the world's most popular intelligent alarm clock app that analyzes users' sleep, records findings and wakes them during their lightest sleep phase so they feel rested and refreshed. The app generates nightly sleep reports, tracks long-term sleep trends and logs how daily activities impact sleep quality. With millions of users worldwide, Sleep Cycle has also become the world's richest repository of data on global sleep habits. The newly formed Sleep Cycle Institute puts this data in the hands of five multidisciplinary health and wellness experts to provide individuals and public policy makers with deeper quantitative insights into the relationship between sleep and overall health and well-being.

Click here.:

https://jessicapressreleases.blogspot.com/2018/05/mothers-day-comes-with-triple-bonus-for.html

For more information — and real-time, interactive sleep data from around the world — visit https://www.sleepcycle.com/.

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Thursday, July 18, 2019

Lucas Group Opens Nashville Office

Lucas Group, ranked sixth on Forbes' Best Professional Recruiting Firms list for 2019, announced that the firm is opening a new office in Nashville, TN to support the region's strong demand for top professional talent and rapid job growth. The Nashville office brings Lucas Group's recruiting expertise to 16 offices nationwide, with this new office expanding the firm's strong presence in the Southeast.

The Nashville region ranked as the top metropolitan area economy in the United States in POLICOM's 2019 community "economic strength" rankings, due to high annual job growth and low unemployment rates. The city's unemployment rate is at a historic low of 2.7%, which is complicating hiring efforts.

"In Nashville's candidate-driven market, job seekers can be more selective about which offer they accept," said Andi Jennings, Lucas Group CEO. "Lucas Group's proven, consultative search methodology gives businesses a competitive edge for landing top talent."

Lucas Group employs expert, localized search with national reach, tapping into a passive talent network to deliver a curated list of candidates uniquely suited to a company's talent needs.

"Nashville is one of the nation's hottest job markets and a business-as-usual approach to recruitment won't get top professionals in the door," said Aram Lulla, General Manager HR Executive Search. "Our Nashville office may be new, but our recruiters have deep local roots. That's why we can connect companies with exceptional passive candidates that a standard search won't find."

The Nashville office will open with a focus on the following practice areas: Accounting & Finance, Human Resources, Information Technology and Manufacturing. Joining Lucas Group to lead the Nashville office are Lindsay Davis (Accounting & Finance), Chris Abrams (Human Resources), Sam McDonald (Information Technology), and Nate Erdtmann (Manufacturing).

The Nashville office will be located at One Nashville Place, 150 4th Avenue N, Suite 1325 and can be contacted at 1-800-466-4489.

Headquartered in Atlanta, Georgia with offices across the country, Lucas Group recruiters are able to source leading talent with unparalleled results. In addition to the new office in Nashville, Lucas Group locations include Baltimore, Chicago, Cincinnati, Dallas, Denver, Houston, Irvine, Las Vegas, Los Angeles, New York, Phoenix, San Diego, Tampa and Washington, D.C. Lucas Group recruits across seven practice groups: Accounting & Finance, Human Resources, Information Technology, Legal, Manufacturing, Military Transition and Sales & Marketing.

About Lucas Group
Lucas Group is North America's premier executive search firm. Since 1970, our culture and methodologies have driven superior results. We assist clients ranging in size from small to medium-sized businesses to Fortune 500 companies find transcendent, executive talent; candidates fully realize their ambitions; and associates find professional success. To learn more, please visit Lucas Group at http://www.lucasgroup.com and connect with us on LinkedIn, Facebook, and Twitter.

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ironSource Pioneers Supply Chain Safety for Brands with App-ads.txt

Leading mobile monetization and marketing company ironSource announced a milestone in its implementation of the app-ads.txt protocol, reaching a validated audience of over 300,000,000 daily active users. ironSource achieves this reach through partnerships with the world's leading gaming publishers, representing one of the largest pools of available verified in-app inventory.

While research has shown that fraud is significantly less prevalent in-app than on the mobile web, over half of advertisers limit their mobile in-app investment based on fraud fears. App-ads.txt allows advertisers to know who is and isn't authorized to buy and sell specific in-app ad inventory, reducing potentially fraudulent activity, and easing their concerns.

Working closely with the IAB Tech Lab during the beta period, ironSource has made the implementation of app-ads.txt a priority initiative to help publishers and developers using its ad network to gain the trust of brand marketers and increase ease of accessibility to their premium inventory. As one of the largest platforms managing in-app video inventory, ironSource's emphasis on app-ads.txt implementation will accelerate the adoption of the protocol globally.

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https://jessicapressreleases.blogspot.com/2018/05/a-focus-on-heart-health-risks-in-new.html

"The in-game environment provides brands with a unique opportunity to connect with consumers when they are fully engaged and receptive to advertising, and app-ads.txt is a crucial step in helping brands realize the potential of this medium," says Amit Halperin, VP Brand Solutions at ironSource. "We're proud to be working with thousands of game publishers around the world to encourage the swift adoption of app-ads.txt and create a safer, cleaner ecosystem for everyone involved."

About ironSource
Working with the world's largest mobile game companies, ironSource is developing the industry's leading growth engine for games. With a robust mobile ad mediation platform, mobile ad network, and a data-driven user acquisition platform, ironSource closes the monetization and marketing loop to empower game developers to turn their games into successful businesses. Founded in 2010, ironSource is a truly global company, with a strong local presence in Tel Aviv, London, New York, San Francisco, Beijing, Shenzhen, Bangalore, Seoul and Tokyo. Read more at http://www.ironsrc.com.

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Cattitude Box the Subscription Box for Crazy Cat Ladies launched in the UK

Cats have taken over the internet, Instagram and pop culture and most cat owners have embraced their "crazy cat lady" status and consider it a compliment. Anyone who is crazy about cats will love the fantastic Cattitude Box subscription that has been created for cat ladies (dare we say, crazy cat ladies) and their cats. Brand new to the UK the box sets itself apart from other subscription boxes with a focus on quality and presentation of items included. Every month there is a new theme and a box full of goodies arrives at your doorstep for you and your cats to share. Each box contains 3-4 items for the cat(s) and 3-4 items for the cat ladies - it's like Christmas every month!

Gone are the days where being a crazy cat lady was associated with single old ladies locking themselves in their houses with 32 cats and screaming at the neighbourhood children! Looking at Instagram, the new generation of "crazy cat lady" couldn't be any different. They have made sure they are now wearing their fierce feline obsession with all their furry glory. Looking at the hashtag #cattitudebox, it looks like their cattastic boxes are full of premium cat food, treats and handmade toys as well as unique, quirky cat-themed gifts from independent shops and artists for the cat ladies themselves. A box full of goodies for the cat ladies and their cats to share - it's like Christmas every month.

Farah Radford, chief cat lady at Cattitude Box, said, "We are very much a nation of cat lovers and Cattitude Box is a world away from bland food and boring toys, all the food and treats that come in Cattitude box have very high meat contents. The love doesn't stop there, because we also work with talented artists from around the UK and our catnip kickers/toys are all handmade (catnip cupcake with sprinkles anyone?) that aren't available on the high street."

She adds, "Although we mainly serve cat ladies, we have been getting a lot of interest from the cat men in the recent months and now we have a special gift box on the website for the cat men too. We hope that these boxes will not only boost the health and happiness of cats, but will give cat owners a big, furry, feel good hug too".

With gift options also available, giving a Cattitude box subscription is perfect for that hard to buy person. Prices start at £31.95 a month. While plans are automatically renewed to make things easy, they can be cancelled at any time. Limited amount of items from past boxes are also available in the shop section of the website. 

Read related news here.:

https://jessicapressreleases.blogspot.com/2018/05/iowa-police-chiefs-gathering-may-22.html

For more details go to http://www.cattitudebox.com

ENDS

For more information, images, interviews and samples, contact:

Farah Radford

Chief Cat Lady

T: 02030 266 128‬‬ 

E: meow(at)cattitudebox(dot)com

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© Copy Right 2019 Jessica Brown's Press Releases.

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Thinkmax Consulting Inc. Recognized as the Winner of the 2019 Microsoft Canada Business Applications Innovation - Finance & Operations IMPACT Award

Thinkmax Consulting Inc. (Thinkmax) is proud to announce it has won the 2019 Microsoft Canada Business Applications Innovation - Finance & Operations IMPACT Award. These annual Canadian awards recognize Microsoft partners that have focused on bettering the lives of Canadians and demonstrated excellence in sales, marketing, innovation and implementation of customer solutions based on Microsoft technology.

"This recognition from Microsoft is a testament to our consistent high-quality innovative services delivered to our clients helping them to ensure significant business benefits from their Microsoft Dynamics 365 project," said Marc Belliveau, President of Thinkmax. "Our employees and clients work tirelessly to deliver first-rate projects and they can be proud of their achievement."

Microsoft Canada presented these awards in 24 categories on July 14, 2019, at the Microsoft Inspire conference in Las Vegas, Nevada. Winners were selected based on the outstanding work the companies provided to their customers and community. Read latest news here.

"We are honored to recognize Thinkmax for the Business Applications Innovation - Finance & Operations Award at this year's IMPACT awards," said Suzanne Gagliese, Vice President, One Commercial Partner, Microsoft Canada. "Thinkmax has distinguished itself as an exemplary partner, and we congratulate them on this amazing achievement and their continued dedication to bringing innovative solutions to market to help businesses across Canada achieve more."

Thinkmax is a leading North American digital transformation consulting firm that implement business application for retail, manufacturing and services industries through Microsoft-centric technology bringing unified experiences and operations that improve efficiency and customer satisfaction. We've been part of the Microsoft Partner Network for more than a decade and have had multiple recognition from Microsoft for our continued dedication to innovation. We have also been named for the 4th year in a row to Microsoft Inner Circle, which honors the top 1% partners worldwide. http://www.thinkmax.com

For additional information:
Kim Collin
438-239-7031
Kcollin(at)thinkmax.com

Product or service names mentioned herein may be the trademarks of their respective owners.

About Microsoft Inspire:
Microsoft Inspire is an annual, global convergence of Microsoft's top partners. It's where we come together to network, drive business growth and identify new profitability opportunities. This year at Inspire, we will continue to focus on key trends that represent the most profitable models for partners.

Veronica Langvee                    
Microsoft Canada
velangve(at)microsoft.com
289-305-0247

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KickFire and Bonfire Join Together to Enable B2B Account-Based Personalization and Identification through the Sitecore Experience Platform

KickFire®, the premier provider of IP address intelligence and company identification technology, today announces its integration with Sitecore, a global leader in digital experience management software. KickFire has partnered with the leading full-service Sitecore development agency, Bonfire, to bring the power of account-based identification, personalization, and targeting to Sitecore users.

The new KickFire module for Sitecore 9 unites KickFire's IP address intelligence technology and robust database of over 14 million businesses with pre-built Sitecore profiles and profile keys. From within the Sitecore Experience Platform, KickFire allows users to unmask anonymous visitors into identified companies and combine it with relevant account-level data – giving Sitecore customers the ability to identify accounts and trigger personalization, based on KickFire's company firmographic data, such as location, industry classification, revenue, and company size.

Sitecore B2B customers can now leverage KickFire data in a variety of use cases, including:

"We built the KickFire module for Sitecore 9 so that B2B marketers can execute powerful account-based marketing campaigns without the need for custom development," said James Williamson, a Sitecore Strategy MVP & Bonfire Managing Partner. Read here.

"Combining Bonfire's expertise and KickFire's technology, marketers are able to ignite their account-based marketing (ABM) strategy directly within the Sitecore Experience Platform," said Maggie Taylor Aherne, KickFire's Director of Operations and Customer Success. "We are deeply committed to providing the best integrations for our customers and that requires working with the best partners."

To learn more about how KickFire's IP address intelligence technology and company firmographic data drives website personalization, account targeting, and more, visit us at KickFire.com.

About KickFire
KickFire is the leader in cloud-based B2B sales automation and IP address intelligence. The KickFire solutions are powered by TWIN Caching, an advanced, proprietary IP-to-company identification technology. TWIN Caching systematically caches and analyzes over 340 undecillion IP addresses, going beyond traditional IP association to uncover last-mile connectivity ownership. KickFire's complete suite of solutions enables companies to tap into their website's invisible pipeline and transform anonymous visitors into actionable sales opportunities. VisiStat, Inc., doing business as KickFire, is a privately held company founded in 2005 and based in San Jose, CA.

About Bonfire
Bonfire is a Sitecore partner with market focus on customer experience management (CXM) and eCommerce. Headquartered in Sarasota, Florida, Bonfire serves mid-market and enterprise clients across the United States. They work exclusively with Sitecore for all customer experience engagements. For more information visit: buildabonfire.com.

About Sitecore
Sitecore is the global leader in digital experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Kimberly-Clark, and L'Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.

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Nisum CEO, Imtiaz Mohammady Accepted into Forbes Technology Council

Imtiaz Mohammady, CEO of Nisum, a global IT consulting firm located in California, has been accepted into Forbes Technology Council, an invitation-only community for world-class CIOs, CTOs, and technology executives. Read related news now.

Mohammady was vetted and selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

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https://jessicapressreleases.blogspot.com/2018/05/georgia-softworks-announces-telnet.html

"We are honored to welcome Imtiaz Mohammady into the community," said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Technology Council. "Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world."

As an accepted member of the Council, Mohammady has access to a variety of exclusive opportunities designed to help him reach peak professional influence. All council members receive the following benefits:

"I am thrilled to have been accepted as a member of the Forbes Technology Council," said Mohammady. "Community and the exchange of ideas is vitally important as all industries are in the midst of a significant period of progress, disruption and digital transformation. I look forward to participating in this discourse through a platform that is as established and esteemed as Forbes, and further cementing Nisum's role as a leader in information technology."

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ABOUT FORBES COUNCILS
Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

Read this here.:

https://jessicapressreleases.blogspot.com/2018/05/mstoner-inc-and-clients-win-six.html

For more information about Forbes Technology Council, visit forbestechcouncil.com. To learn more about Forbes Councils, visit forbescouncils.com.

ABOUT NISUM TECHNOLOGIES, INC.
A preferred advisor to leading Fortune 500 brands, Nisum is a global business + technology consulting firm. We enable transformation for industry-leading brands, building strong omnichannel commerce with smart checkout solutions between B2B and B2C clients and their customers via advanced technologies. Founded in 2000 and headquartered in Southern California, we grow alongside our clients by focusing on our motto Building Success Together®. Whether you're a hot start-up or a major global brand, our approach is the same: forge the most powerful connection possible between people, processes, and technology in order to achieve unparalleled success with fast time-to-market, scalable and cloud-based solutions. At the intersection of business and technology, Nisum's strategy, management and technical expertise results in integrated solutions that deliver real and measurable growth. Click here to read the latest news.

For more information about Nisum or this topic, please visit nisum.com.

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