Tuesday, April 2, 2019

Acumed Acquires New Elbow Arthroplasty Technology, Adding to its Upper Extremity Portfolio

Acumed, a leading manufacturer of orthopaedic surgical solutions, is pleased to announce the acquisition of technology that will help the company provide a total elbow arthroplasty (TEA) solution to the market.

Purchased from Bluefish Orthopedics, LLC, for an undisclosed amount, the technology was designed by orthopaedic surgeons Andrew Palmer, MD, of Eastham, MA, and Dale Dellacqua, MD, of Bloomington, IL.

The total elbow product will complement Acumed's robust elbow portfolio, which includes Anatomic Radial Head Solutions, the Radial Head Plating System, the Elbow Plating System, and the Acutrak 2® Headless Compression Screw. "This acquisition will accelerate Acumed's opportunity to build on the technology and deliver a compelling solution to address the unmet need for optimal total elbow replacement," said Acumed President and CEO Sharon Wolfington.

The elbow replacement market was estimated at approximately $47 million globally in 2017 and is expected to reach $59 million by 2023. Jagi Gill, Vice President and General Manager of AcuVentures, stated, "We are excited to develop this disruptive technology from Bluefish Orthopedics with the goal of leveraging the best practices within our organization to deliver a clinically impactful treatment solution to the surgeon community."

About Acumed
Acumed is a global leader in developing innovative orthopaedic and medical solutions to improve patient care. Acumed has three decades of experience in the orthopaedic industry, with the mission of aiding the afflicted through the ingenuity of our minds, the labor of our hands, and the compassion of our hearts. Founded in 1988, Acumed is headquartered in Hillsboro, Oregon, with offices and a distribution network around the world. For more information, visit http://www.acumed.net.

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Franklin County Visitors Bureau Spotlights Earth Day Celebrations in Franklin County PA

Franklin County Visitors Bureau invites the public to Franklin County for a weekend of Earth Day Celebrations on April 27-28. Renfrew Park in Waynesboro kicks off the celebration with its annual Reuse/Recycle Yard Sale, 9 AM to 3 PM on Saturday April 27. Recycle worn-out athletic shoes, used eyeglasses and cell phones, plus free paper shredding. The Earth Celebration Day & Festival of Art, organized by Renfrew Institute, gets underway at 11 AM with music, exhibits by local hiking, watershed, and conservation groups as well as activities for children. The backdrop is the beautiful 107-acre park, historically known as the Royer Farmstead. In addition to the historic farmhouse and farm buildings, Renfrew Park includes areas for picnicking, walking, and fishing in season. Enjoy lunch in the park with pizza, hot dogs, and bake sale.

On Sunday, April 28,Fulton Farm for Sustainability, on the campus of Wilson College, launches Franklin County's newest Earth Day Celebration from 10 AM to 2 PM. This first-time event is organized by Concerned Citizens of Franklin County PA, The Citizens Climate Lobby, Community Uniting and The Franklin County Coalition for Progress. The event is for Earth lovers of all ages and is focusing on exhibits that enhance appreciation of the Earth. The event will include tours of Fulton Farm, environmental story-telling, musical performances, face-painting, scavenger hunt, a vegan-cooking demonstration, and exhibits to showcase ways to incorporate better environmental practices into daily life. Click here.

Celebrating Earth Day is just one way to discover Franklin County PA. The Franklin County Visitors Bureau invites all to explore history, arts and architecture, recreation, natural beauty, fresh foods and the warm hospitality of communities like Chambersburg, Greencastle, Mercersburg, Shippensburg, and Waynesboro. Franklin County PA is located just north of the Mason Dixon Line and is an easy drive to Washington DC, Philadelphia, and Pittsburgh. Plan a visit at ExploreFranklinCountyPA.com, contacting 866.646.8060, or stopping by the new Franklin County 11/30 Visitors Center on the square in Chambersburg.

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‘Love + Fear’ Simplifies Brand Strategy and Teaches Businesses How to Draw Buyers In

Shantini Munthree's new marketing and consumer behavior book, "Love + Fear: Mastering the Primal Motives of Buyers" (published by Archway Publishing), focuses on the simple notion that all motivation exists on a love-fear continuum.

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The book makes the case that brands are able to position themselves along a love-fear spectrum. Munthree draws from psychology, neuroscience and philosophy to introduce a new brand framework. The author argues that when marketers concentrate on the buyer's motivation, and not just the expressions of these motives, they're able to connect with buyers and activate them. "Love + Fear" encourages brands to think and be bigger in the roles they play in buyers' lives. It outlines the six roles of brands and how use these for bigger impact. Munthree also introduces two new concepts for conscious branding efforts — macro affections, big movements of love, and macro inflictions, big destructive forces of fear.

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"By using the 'Love + Fear' model, a brand can cut to the chase on what will move their buyers. And if done well, any brand — from a small start-up to a large heritage brand — could be both financially successful and a force for good," says Munthree.

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The book is available for purchase at: https://www.amazon.com/Love-Fear-Mastering-Primal-Motives/dp/1480871893.

"Love + Fear"
By Shantini Munthree
Hardcover | 5.5 x 8.5 in | 264 pages | ISBN 9781480871885
Softcover | 5.5 x 8.5 in | 264 pages | ISBN 9781480871892
E-Book | 264 pages | ISBN 9781480865457
Available at Amazon and Barnes & Noble

About the Author
Shantini Munthree describes herself as having an American heart, South African soul, and universal spirit. For more than 20 years, she has helped build and transform some of the world's leading brands. Munthree is President of BRANDKIND, a socially conscious brand strategy consultancy. She has previously contributed to "Designing Brand Identity" by Alina Wheeler.

Simon & Schuster, a company with nearly ninety years of publishing experience, has teamed up with Author Solutions, LLC, the leading self-publishing company worldwide, to create Archway Publishing. With unique resources to support books of all kind, Archway Publishing offers a specialized approach to help every author reach his or her desired audience. For more information, visit http://www.archwaypublishing.com or call 888-242-5904.

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Monday, April 1, 2019

Award-Winning Pastelist Linda Gross Brown Starts 2019 Strong

After bringing 2018 to a successful close, Linda Gross Brown had her first award of 2019 when "Footsteps #14" won the Gordan Coe Dick Memorial Award at the Catharine Lorillard Wolfe Art Club's Annual Open Juried Exhibition in New York City.

Still in the first month of the year, Linda was announced as a finalist for The Circle Foundation's "Artist of the Year Award", placing in the top 150 artists out of more than 850 entrants.

In March she continued her strong beginning to 2019 when "Footsteps #15" was juried into the Academy Center of the Arts 2019 National Juried Exhibition.

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Matrix Solutions Unveils Product Roadmap for Global Ad Sales Platform Ahead of NAB 2019

Matrix Solutions, the developer of Monarch, the only global ad sales platform built for media, today unveiled its developmental product roadmap to be profiled at NAB 2019. Designed with the anticipated changes to the media landscape in mind, the planned roadmap and vision of Monarch will provide media companies greater customization options, additional system integrations and other workflow enhancements to better help them monetize their content and ad inventories. These updates will launch by the end of 2019.

As the media industry rapidly evolves in response to market demands, sales teams have greater access to available data and mediums for campaigns–including enhanced tactics like hyper targeting and expanded intelligence and analytics processes. As a result, the industry is on the brink of change and will gradually shift over the next 18-24 months. At NAB, Matrix will highlight the capabilities of its existing Monarch solution, which currently manages over $13 billion in ad spend across numerous media platforms, as well as provide a detailed outlook on its vision for the fully evolved platform that will address upcoming industry changes.

Through these updates, the revitalized Monarch platform will be better equipped to help customers maximize productivity by streamlining internal workflows and maximizing the overall outcome of each sale–combining automation, programmatic and traditional tasks for a seamless sales process, ultimately increasing the speed of cash flow, revenue and profits for media companies. In alignment with the continued evolution of the media landscape, Matrix Solution's Monarch ad sales platform is slated to evolve alongside it with:

"Marketing technologies play a vital role in the overall productivity of sales teams—but these platforms will render themselves useless if their capabilities can't keep up with the ever-evolving demands of our industry," said Mark Gorman, CEO, Matrix Solutions. "By anticipating these developments across the media ecosystem, our Monarch solution will be able to action on industry demands far ahead of our competitors—ensuring that Matrix customers can pursue and manage key opportunities in real-time and without waiting for the technologies they rely on to play catch-up. As part of our commitment to remaining on the frontline of innovations in our industry, it is our plan to have the fully-refreshed solution ready by the end of this year for our partners."

For more information, visit Matrix Solutions at http://www.matrixformedia.com.

About Matrix Solutions
Matrix Solutions makes media happen by helping media companies to better monetize their content. Its flagship product, Monarch, is the only global ad sales platform built for media – transforming chaotic data into actionable sales information that delivers the insights necessary for prospecting, managing, evaluating and closing business. The company manages more than $13 billion in media ad revenue, offering its best-in-class analytics, sales intelligence, media-specific CRM and sales tools to more than 10,000 media sellers to more efficiently manage their workflow. For more information, please visit http://www.matrixformedia.com. More info here.

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Scientific Analysis of Fine Art, LLC Moves Laboratory to ARCIS Fine Art + Collection Care

Scientific Analysis of Fine Art, LLC (SAFA) is moving its cutting-edge scientific imaging and analysis laboratory to ARCIS Fine Art + Collection Care, New York's premier art storage and logistics facility, in April 2019. SAFA provides high-level scientific expertise to private clients within the global fine arts community.

SAFA was founded in 2007 to answer critical questions about authentication, attribution, provenance, state of preservation, and mechanisms of degradation in works of art. SAFA's clientele in the U.S. and Europe includes leading international art law firms, auction houses, insurance firms, collectors, galleries, conservation firms, and museums. SAFA's new facility at ARCIS will include capabilities for the examination and analysis of historical and contemporary paintings and sculpture, antiquities, and decorative arts.

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Jennifer Mass, Ph.D., President at SAFA, states, "We are thrilled to bring our internationally renowned team of scientists and art experts to ARCIS. Engineered to museum-level specifications, with state-of-the art security, climate-controlled environments, and on-site art handlers, ARCIS is an ideal facility for the examination and storage of artworks. ARCIS' Manhattan location provides a high level of convenience for clients throughout New York and globally."

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Tom Sapienza, ARCIS' Executive Director, said, "Jennifer Mass and the SAFA group are the perfect complement to ARCIS' technologically advanced and environmentally sustainable facility. ARCIS's status as the United States' first and only purpose-built Foreign Trade Zone (FTZ) for fine art and cultural property uniquely situates us to serve the global art market together."

With over twenty years of leadership in the scientific study of works of art, hundreds of scholarly publications and invited lectures, and an international reputation as an expert in artists' pigments and their chemical and changes over time, Dr. Mass and her team are uniquely positioned to address the scientific analysis of artists' materials and techniques.

For more information on SAFA, please see scienceforfineart.com or email contact(at)scienceforfineart.com.

For more information on ARCIS, please see arcisartstorage.com.

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Low-Cost, Self-Standing Sandwich Board A-Frame Signage, New from Sunrise Hitek!

Sunrise Hitek debuts new A-frame sandwich signage. A-frame signs are both economically priced and easy to use. Due to the "A" shape of the sign it can be set-up or collapsed in the blink of an eye. Since different users have different needs, Sunrise created two different versions of this sign. Customers can choose from a lightweight quick fold A-frame and a heavy-duty A-frame depending on where and how they plan to use the piece.

The quick fold A-frame option is both lightweight and economical, and a Sunrise exclusive design. Full color, full-bleed images are printed directly to corrugated plastic boards that are waterproof and outdoor durable. These signs are super lightweight and folded for shipment. To set up, one needs just pop open and interlock the legs to create a shelf. When used outdoors, weight can be placed on the shelf to improve stability. Graphic panes are available in (6) standard sizes plus any custom size up to 47"x47".

The Heavy-Duty A-Frame signs are a durable 100% plastic product that will not rust, splinter, or need painting. Sunrise is a great place to get them at very reasonable prices. The A-frame hardware is 27"x45" and has a 24"x36" sign area for inserting graphic panels. One can easily display a sign on each side of the stand. The molded handle provides easy portability. These stands can be internally weighted down with sand as well. The stand has a "lift up, drop in" feature and requires no hardware to add a rigid sign panel (up to 3/16" thick). The "lift up, drop in" feature is the key element that makes this stand different from other similar looking sign stands. Graphic area, 24" x 36" per side.

These signs have a wide variety of uses. Some popular ones include: sidewalk signs for both indoor and outdoor shops as well as bars and restaurants. Uses range from percentage off sale announcements to menus or even specials and hours of operation. The heavy-duty A-frame is perfect for restaurants and bars that frequently change out their menus and specials. A-frame signs can be used temporarily for wayfinding and parking at events like festivals or team building functions. The quick fold A-frame is great for realty signs and other signs that are used frequently, often at different locations. Read this here.

About Sunrise Hitek
Sunrise Hitek offers speedy and innovative marketing execution for the world's leading brands. Sunrise is an Inc. 5000 company established in 1988 and employs the most advanced equipment and technology, such as G7-certified HP Indigo and UV flatbed presses, and digital die-cutting, to create best-in-class color printing, packaging, trade show graphics, and promo products. A privately-owned enterprise, the company is based in Chicago and sells products worldwide. Read all the related news.

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