Playwire Selected by Bin Weevils in the UK to Exclusively Immerse Brands into Custom In-game Advertising Experiences

MARCH 11, 2019 -- Playwire, a global technology company that specializes in maximizing advertising monetization for publishers, announced today that it is exclusively representing Bin Weevils, a leading 3D social virtual world for kids that's immensely popular in the United Kingdom. Playwire will exclusively represent Bin Weevils' advertising inventory globally including display ads, video ads, and, mainly, custom in-game integrations.

Originally published and based on the popular cartoon television series by Nickelodeon, Bin Weevils has been entertaining children for 16 years and has become a market front-runner in the games space for kids and redefining what it means to advertise to a young audience. More info here.

This partnership adds six million pageviews per month to Playwire's Kids Club. As part of the arrangement, Playwire will handle Bin Weevils' entire advertising inventory on BinWeevils.com and WeevilWorld.com

"Advertising to a kids-focused audience has its challenges," says Jayson Dubin, CEO, Playwire. "It takes creativity and savviness to capture their attention. Bin Weevils has solved that problem with a fully immersive ad experience. By making a brand a part of the world of Bin Weevils, their message is seamlessly blended into the gameplay, offering an accepted and well-received experience. Plus, with an average session duration of six minutes, any given brand's message will be at the forefront." Dubin continues, "With our in-house sales team coupled with our proprietary technology, we're primed to take their ad revenue to the next level all while in a kid-appropriate environment. We're very excited to see this partnership flourish."

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"Enabling brands to become an integral part of the gameplay and making advertisers central to the game's design from the start rather than as an afterthought, are central to the success of Weevil World's achieving the games industry holy grail of both unrivalled value to advertisers and non-intrusive, engaging advertising to kids," says Angus de Watteville, CEO, 55 Pixels. "With the incredible team at Playwire by our side we are now set to build on our many years of success, including winning four BAFTA awards, and to reach new heights. Exciting times!" Be alert to read related news.

Bin Weevil s, which is kidSAFE certified by the kidSAFE Seal Program, is the largest commercial digital world with a vast majority of gameplay from the UK. As a fellow member of the kidSAFE Seal Program, Playwire and Bin Weevils share a mutual concern and interest for the safety of children online. This partnership will deliver interactive ad experiences that are kid safe and allow brands to reach an appropriate audience, a true win-win.

About Playwire
Playwire is a global technology and services company that helps publishers maximize revenue from their user base and run their businesses more efficiently. With its Complete Monetization Platform, the company is able to provide an all-inclusive solution to manage every aspect of the ad ecosystem for digital publishers through machine learning technology, dubbed Revenue Intelligence.

Playwire's portfolio includes managing over 450 websites, serving six billion video and display ads, and streaming one billion minutes of video each month. The exclusive nature of the company's relationship with its partners allows Playwire to provide all of its digital advertising services through one channel. Playwire is headquartered in Deerfield Beach, Florida and has business operations and satellite offices around the globe. Our UK office is located in London, so please contact us for all UK sales inquiries at 0208 004 6521. For more information, please visit https://www.playwire.com and on Twitter @playwire.

About Bin Weevils/55 Pixels
55 Pixels is a London based specialist games studio founded in 2007 and its success has been built on its flagship game BinWeevils, four times winner of prestigious BAFTA awards for best kids game.

Bin Weevils, and since 2018 its mobile/tablet/web cross-platform evolution, Weevil World, offer a safe, engaging and exciting multiplayer virtual world in which 7-13 year old kids can explore, play and chat with others. The Weevil World presents a uniquely immersive advertising environment in which brands become part of the game, and interacting with them becomes part of the gameplay. More than three million players enjoyed 55 Pixels games in 2018, making BinWeevils/Weevil World easily the largest UK virtual world for kids.

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Celebrity Homes: Christie Brinkley Sells One of Her Hamptons Homes

Christie Brinkley is one step closer to saying goodbye to her super real estate investments in the Hamptons. Savvy about the Hamptons real estate market, she owns two exceptional residences now for sale: a 20-acre, 11,037-square-foot family compound, Tower Hill, in Bridgehampton listed at $29.5 million, and a smaller, beautifully-situated 5,500-square-foot residence on 4.5 acres on the bay in Sag Harbor built by a whaling captain in 1843. The Sag Harbor home is now under contract selling for just under its list price of $17.5 million.

With her daughters grown and the Uptown Girl now living in her snazzy Tribeca penthouse rental to be closer to them, Christie doesn't get out to the Hamptons as much anymore. Of her two large properties worth close to $50 million and both listed by Enzo Morabito of Douglas Elliman, the Sag Harbor charmer will be the first to go. Now Christie has two things to celebrate in early 2019 - her 64th birthday and a fresh new contract.

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Brinkley purchased the Sag Harbor home in 2004 and set about updating it while preserving its historic character and adding her personal signature touch of whimsy. It still retains the original millwork, the wide-plank floors, multiple fireplaces and oak banister. The three-story, four-bedroom colonial also has Christie's additions of a soapstone sink and marble kitchen counters among other updates. The magnetism of the grounds is where the magic comes into play like its 300-feet of sandy beach, the pool and the waterfront fire pit. Almost every room of the house has a priceless bay view. Read this here.

The picturesque 19th-century whaling port of Sag Harbor draws wealthy vacationers, writers, authors and celebrities these days instead of whalers. The town takes the mind back to a past era with its gray-shingled houses with roses climbing up walls and over fences, boats bobbing in the bay, quaint restaurants and shops. Though the Hamptons is crawling with celebrities, Hamptonites generally take their existence there for granted, which allows them to enjoy life without autograph seekers hounding them. Each town has its own appeal from glitzy wealth to quaint and charming. It is said that the character of each town is so different, it's like going to different movies, which gives a lot of taste options for visitors and house shoppers.

The first of Christie Brinkley's two lovely homes in the Hamptons has just exited the market with a new contract. Brinkley's Hamptons real estate agent, Enzo Morabito of Douglas Elliman is handling the sale for a price just under its list of $17.5 million.

Visit TopTenRealEstateDeals.com for more historic, spectacular and celebrity homes and real estate news.

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ERIN Technologies Partners with Perpetual Labor Sourcing to Innovate Labor Workforce Recruiting

ERIN Technologies, creator of the ERIN Smart Employee Referral Platform that helps businesses recruit through employee referrals, today announced a partnership with Perpetual Labor Sourcing, an outsourced HR and Recruiting firm that specializes in high-volume recruiting in various labor industries. The partnership is founded with the goal of bringing an innovative employee referral solution to businesses that primarily employee blue collar and labor-focused workers. Read this here.

The partnership brings employee referral technology, for the first time at scale, to a non-tech focused workforce. "Blue collar workers are not spending 8 hours a day in front of a computer to do their job. They are traveling to worksites, performing hands-on tasks, and are constantly on the move" says Mike Stafiej, CEO of Erin Technologies. "By working with PLS we've been able to implement innovations to our mobile app, such as our text-a-referral feature, allowing employees to refer their friends and contacts for open positions directly from their phone. For the first time ever employees without regular computer access can be kept in the loop of recruiting efforts in real time." The ERIN mobile app promotes employee engagement in their businesses' recruiting efforts by allowing them to make employee referrals with the click of a button on any computer or smartphone.

Eric Petree, President of Perpetual Labor Sourcing, said "The demand for qualified labor is at an all-time high and the current shortage is not expected to change for years or even decades. Employee referrals are one of the most underutilized sources of candidates in the labor industry. By providing ERIN as an effective way to implement an employee referral program, we're able to find higher quality candidates faster, reducing overall short and long term recruitment costs for our clients".

Together, ERIN Technologies and Perpetual Labor Sourcing are focused on minimizing the impact of the current labor shortage for jobs ranging from HVAC technicians and electricians to construction workers and oil industry workers.

Businesses that are interested in learning more about how ERIN's Employee Referral Platform works can visit https://erinapp.com . To learn more about Perpetual Labor Sourcing high-volume recruiting services you can visit http://plsourcing.com.

About ERIN
ERIN Technologies, Inc. is a smart employee referral platform that helps businesses find high-quality candidates quickly via employee referrals. By simplifying both the management of referrals and the actual act of making referrals, businesses are able to engage more of their employees for referrals and spend less time doing so. The backbone of ERIN is it's innovative Smart Referral technology, allowing employees to see recommended referrals for any contact in their network. ERIN is based in New York, NY and was founded in 2018. To learn more about ERIN and how their platform helps businesses recruit, visit https://erinapp.com

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ironSource Launches A/B Testing Tool for Ad Monetization

Leading mobile monetization and marketing company ironSource announced today the launch of its A/B testing tool for ad monetization. ironSource is the first and only mediation platform to enable app developers to instantly and effortlessly test multiple monetization strategies directly through their dashboard, and then make strategic decisions based on true comparative data.

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Currently, there are two predominant methods by which app developers test new monetization theories - from day-to-day tests such as waterfall amends to larger tests like interstitial frequency and implementing a new ad unit - both of which have their challenges. The most common method is to release a change to all users in one go. However the inability to first test the change against a control group means that the results are speculative and unreliable, as well as risky should the outcome differ from what was expected. In the rare case when a developer does have the necessary tools to run a legitimate test it is generally done through two different builds, which demands a large amount of engineering resources which are costly and time consuming.    

This new tool by ironSource solves these issues by allowing app developers to run tests and improve their ARPU, ARPDAU and retention rates directly through their own dashboard on the ironSource mediation platform. After setting up a control group versus a test group, the developers allocate their desired traffic distribution to each one. According to the results, they can adjust the settings according to each group, allowing developers to experiment with different criteria without exposing the whole of their audience to the change. ironSource's reporting system tracks the performance of each group against their main KPIs and using the in-depth test overview, the developers can then choose to end the test and apply the settings from the winning group. Be alert to read related news.

"Good ad monetization implementation is always a balance between revenue and user experience, so constant iteration, customizability and optimization are a key component to success," said Andrew Stone, President of Random Logic Games. "With ironSource's A/B testing tool - all of that becomes infinitely easier to optimize and improve so that we're able to quickly and easily make smart decisions that directly impact our business, and automate our operations for greater efficiency."

The A/B testing tool also lays the foundations for a smooth transition to in-app bidding, where networks bid in real time for an impression. Moving over to in-app bidding may have high implications on revenue, so any changes must be done in a controlled testing environment, before the switch is made to a full-scale bidding solution. Read this here.

"Our goal at ironSource is to become the growth platform for publishers and our recent product releases have all focused on improving the transparency and automation of a publisher's operations," said Nimrod Zuta, VP Product ironSource. "This tool will transform the way developers make decisions about their monetization strategy, allowing them to run a one-off test, or continuously test multiple aspects of their ads, without the risk and resources involved in uploading new versions to the store." Continue reading.

About ironSource
Working with the world's largest mobile game companies, ironSource is developing the industry's leading growth engine for games - reaching 2.3B engaged players a month. With a robust mobile ad mediation platform, mobile ad network, and a data-driven user acquisition platform, ironSource closes the monetization and marketing loop to empower game developers to turn their games into successful businesses. Founded in 2010, ironSource is a truly global company, with a strong local presence in Tel Aviv, London, New York, San Francisco, Beijing, Shenzhen, Bangalore, Seoul and Tokyo. Read more at http://www.ironsrc.com.

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Faith Leader Releases Transformative Memoir-Devotional, Teaches Others How to Nourish a Steadfast Faith in New Book

Anyone who has ever lived through the hardships of life will connect with Margo Fieseler's book "Unwavering" in some way. An abusive marriage, coping with loss, dealing with infertility, and navigating the often-trying world of adoption, Margo has navigated these challenges with God by her side.

"In my life-story devotional, readers will learn how salvation radically changed my life, healed my marriage and family and restored my soul as only God could do through His life-changing love, grace, mercy and power," Fieseler said.

Though Fieseler faced numerous struggles throughout her life, she came to rely on her faith in God as a way to persevere and come out stronger than before. In this authentic and vulnerable narrative, readers will study the Bible's application in their own life through devotions and journaling to discover the key to walking victoriously, rather than in suffering.

Peppered with 52 inspiring and engaging devotions, "Unwavering" guides readers to understand God is always in pursuit of their faith and love, because of His love for them and His desire to have a relationship with them. "Unwavering" provides a gentle reminder that their hardships and missteps do not define who they are, but rather lead them to a better and more faithful life.

"Fantastic read. Margo's story was riveting and the devotionals were beautifully done," a reader wrote in a five-star review of the book on Amazon. "I will be coming back to these often as real life experiences cause me to pause and this book will help me to say, 'But God."

"Unwavering: Learning to Do the Next Right Thing in Your Walk with God"
By: Margo Fieseler
ISBN: 978-1-9736-3578-9 (hardcover); 978-1-9736-3579-6 (softcover); 978-1-9736-3580-2 (e-book)
Available through WestBow Press, Barnes & Noble and Amazon

About the author: Margo Fieseler is the president of Margo Fieseler Ministries, Inc., and an expository teacher of God's Word. Fieseler's fervent desire is to teach women to know Jesus personally, passionately, powerfully and pre-eminently. As part of her ministry, Fieseler teaches four weekly bible studies, publishes a daily devotional called "Right Word at the Right Time" through her website and supports and partners with organizations like Samaritan's Purse through its Operation Christmas Child outreach and Fort Wilderness Ministries. MFM also works closely with regional Wisconsin YMCAs and holds three large events annually – Christmas outreach, spring conference and fall retreat – which each attract 800 to 1,000 women. Fieseler is a well-received speaker at women's retreats, churches, banquets and anywhere else God calls her, and she previously served as an on-air radio personality for five years at 105.3 The FISH, (now K-LOVE). Fieseler holds a bachelor's degree in special education from the University of Wisconsin-Oshkosh, and she has more than 20 years of experience in the marketing industry. To learn more, please visit http://www.margofieseler.com and connect with the author on Facebook and Twitter.

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Review Copies & Interview Requests:
LAVIDGE - Phoenix
Danielle Grobmeier
dgrobmeier@lavidge.com
480-648-7557

General Inquiries:
LAVIDGE - Phoenix
Lauren Dickerson
ldickerson@lavidge.com
480-306-7117

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Canadian Brand Silver Jeans Co.™ Finds Perfect Fit with Centric PLM

Silver Jeans Co.™ was founded in 1991 by Michael Silver as an extension of Western Glove Works. With an emphasis on fit, unrivaled attention to detail and pride in their denim workwear heritage, Silver Jeans Co.™ makes clothing that is built to last. Silver Jeans Co.™ has six offices across Canada and the USA as well as a factory center in Hong Kong and sells through distributors in Europe, Japan and Australia. The business operates on a four-season basis and develops 100-200 SKUs per season across its six lines: Men, Big and Tall, Women, Plus, Sportswear and Maternity.

"With multiple people handling data, there was no direction and ownership wasn't clear when something needed to be addressed," explains Robyn McCarthy, Global Merchandising Manager at Silver Jeans Co.™. "We wanted to increase the number of products but had no clear way of managing that process. It became obvious that we needed a program that would help us to achieve our company goals."

Since implementing Centric PLM, Silver Jeans Co.™ has doubled its number of product lines since 2010, reduced product lead time by 10%, lowered sample lead times by an impressive 25% and reporting that used to takes days, can be completed in minutes.

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How did Silver Jeans Co.™ and Centric Software create a long-term partnership that creates results like these?

Read the full story to learn more

Request a Demo

Silver Jeans Co. ™ (http://www.silverjeans.com)
Established in 1991, Silver Jeans Co.'s rich history and family heritage are what make us one of a kind. The Canadian company is an extension of Western Glove Works, which was founded by the first generation Silver family in 1921 and is the second oldest privately held denim producer in North America. With an expertise in fit and unrivaled commitment to quality, every jean is crafted with integrity, authenticity and sustainability. Plus, our design team is made of real people with real bodies who create our men's, women's and plus-size denim and sportswear to cater to all shapes and sizes. Silver Jeans Co.™ products are sold at branded retail stores in Mall of America and Crossroads Mall in Minnesota as well as at independent retailers, major department stores and online at silverjeans.com. Suggested retail price for Silver Jeans Co.™ jeans range from $59-128, $28-90 for tops and $69-142 for outerwear.

Centric Software (http://www.centricsoftware.com)
From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor, and consumer goods. Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone, and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric's flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM, including innovative technology and key industry learnings tailored for small businesses. Read related news here.

Centric Software has received multiple industry awards, including the Frost & Sullivan Product Leadership Award in Retail, Fashion, and Consumer Goods PLM in 2018 and Frost & Sullivan's Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2016 and 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015 and 2016.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.
(end) Read all the latest news.

Media Contacts:
Centric Software
Americas: Jennifer Forsythe, jforsythe(at)centricsoftware.com
Europe: Kristen Salaun Batby, ksalaun-batby(at)centricsoftware.com
Asia: Lily Dong, lily.dong(at)centricsoftware.com

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SMC Capital Announces a Strategic Partnership with Anchor

​SMC Capital​, a NYC-based venture capital and advisory firm, has formed a strategic partnership with ​Anchor​, the only stablecoin project that is indexed to the true value of the global economy. SMC Capital will be introducing the Anchor team to investors in a series of exclusive meetups set to take place on the sidelines of major industry conferences in Hong Kong, Singapore, Los Angeles, London, and New York. Click here.

Anchor's dual-token stablecoin is pegged to the Monetary Measurement Unit (MMU), a proprietary algorithm developed by a team of PhD economists that indexes to the real growth of the global economy by factoring in daily fluctuating macroeconomic data from from twenty of the world's largest economies. The MMU reflects the growth of the world's real GDP, diminishing the slow erosion of wealth caused by inflation and protecting against the volatility of regional shocks to ensure long-term stability based on the sustainable trend of global economic growth. By pegging Anchor tokens to the MMU, the new stable currency and financial index offers investment funds, professional crypto traders, and the general public a predictable and dependable instrument that aims to preserve and enhance the value of their holdings.

John Slyusarev, Managing Partner of SMC Capital said: "The guiding principle of SMC's investment and advisory thesis is to work exclusively with high-quality projects. We are very impressed with Anchor CEO Daniel Popa's consistent decades-long success as a multi-national telecom entrepreneur. We are excited to work with Mr. Popa and his team to help market their promising stablecoin and financial index to our extensive network of investors, crypto funds, family offices, and private wealth partners in Asia, the US, and Europe."

Daniel Popa, CEO of Anchor, said: "We've built an ambitious project and we firmly believe that Anchor will be an excellent addition to investors looking for a safe harbor and reliable hedging tool that also protects them against the risks a fiat-pegged stablecoin faces, such as inflation. Anchor is designed to help crypto traders hedge effectively and to offer accredited investors the potential to protect themselves against volatile economic scenarios. This is possible thanks to Anchor tokens that are backed by the intrinsic stability of the MMU, something no other stablecoin on the market can offer. We are confident that SMC Capital's successful track record and strong reputation in hosting large-scale events, organizing tailored investor meetups, and providing valuable strategic consulting will help us present Anchor effectively to a select group of targeted investors around the world."

SMC and Anchor will partner together to host a series of closed-door events for selected investors, funds, cryptocurrency exchanges, media, and key opinion leaders. SMC has invited Andrew Sarega, Anchor's Vice President of Government Relations, to speak at SMC's branded

Security Token Future​ conference on March 15 in Hong Kong prior to Anchor's first investor meetup set to take place later that evening.

IMPORTANT NOTE: This text may contain forward-looking statements that are dependent on various factors. This press release is presented for informational purposes only and should not be interpreted as a solicitation for the sale of securities. SMC Capital, Anchor, and Melrose PR urge every potential investor to perform thorough due diligence on all products, tokens, and investment opportunities before committing any capital.

For additional information on the Anchor investment offering and inquiries about participating in one or more of the private investor events, please contact:

Oleg Maslov
SMC Capital Head of Communications oleg(at)smc.capital
+1 (253) 213-1413

For media inquiries, please contact:

Olya Moskalenko
Anchor Media and Communications Director
olya.moskalenko(at)theanchor.io
+1 (917) 355-1647

Sarah Cohen
Melrose PR Account Executive
Sarah(at)melrosepr.com
+1 (310) 260-7901

About ​SMC Capital
SMC Capital is an NYC-based venture capital and advisory firm that specializes in blockchain infrastructure, stablecoins, and Security Token Offerings (STOs). With headquarters in NY and a presence in Seattle, Amsterdam, Singapore, and Hong Kong, as well as an extensive network of investors and partners in Asia, North America, and Europe, SMC is well-positioned to offer a range of advisory services to portfolio projects and external clients, including global events, capital introduction, PR, and exchange listing services. Partners of SMC Capital bring a valuable analytical approach developed from their experience as C-level executives for ICORating, the largest blockchain rating agency on the market. The SMC team and SMC clients have been mentioned in leading media, including Forbes, WSJ, Business Insider, Cointelegraph, CoinDesk, and others.

About ​Anchor
Anchor's dual-token stability mechanism is designed to provide investors and crypto traders with a reliable hedging instrument and global stablecoin standard. CEO Daniel Popa, a serial telecom entrepreneur ​with over 20 years of experience running successful companies in the USA, Canada, Australia, Romania, and Ukraine, led a team of PhD economists to develop Anchor's​ revolutionary ​proprietary Monetary Measurement Unit (MMU), a scientific algorithm that is indexed to global real GDP via official financial data from twenty of the world's largest economies. Anchor's blockchain developers have built solutions for several large blockchain firms, including Celsius Network. Read all the related news.

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