Wednesday, February 27, 2019

How to Leverage Facebook Ads: Magnificent Marketing Presents a New Podcast Episode Featuring Tips From Expert Zach Spuckler

Magnificent Marketing is proud to present a new podcast episode on leveraging Facebook ads featuring expert Zach Spuckler.

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Zach Spuckler is the founder of Heart, Soul & Hustle, a company that helps businesses make the most of Facebook ads to grow their digital business.

He's also the host of the company's podcast, where he spreads his digital marketing wisdom to business owners. At just 24, Zach has helped his students to execute six-figure launches and create sustainable sales funnels that leverage Facebook ads. Read news here.

On this podcast episode, Zach passes this very same knowledge on to listeners, covering the following topics:

This episode of Magnificent's Marketing podcast is available on all major podcast streaming services, Magnificent's YouTube channel and, with an accompanying blog, on magnificent.com.

About Magnificent Marketing:

Magnificent Marketing is your full-service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business.

Their objective is to generate leads that turn into customers while focusing on expanding the visibility of your company and brand, and positioning you to be "top of mind" for future potential clients.

In order to achieve this, they draw on their experience and belief that a mixture of traditional marketing techniques combined with modern marketing tools will yield the best results. In other words, they blend old and new school marketing to create the best school of thought. Read here.

Where to find More Ideas from Zach Spuckler:

Zach's shares more about his approach to Facebook ads on the Heart, Soul & Hustle website, which also features a free Facebook ads workbook, Zach can also be found on Twitter and Instagram.

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Tuesday, February 26, 2019

MailPix Sees Dramatic 2018 Sales Growth

MailPix, the photo-printing, canvas and gifting site, announced 2018 sales revenue were up 38 percent and profits up 53 percent, compared to the prior year. The privately-held company attributed the revenue and margin growth to the recent acquisitions of Photobucket's PrintShopLab.com and RitzPix.com and to the continued growth of its 1 Hour Photo app.

"Despite the news in the business press reporting disappointing results for Shutterfly, MailPix is optimistic about the future potential of the photo printing, gift and decor markets," says Fred H. Lerner, founder and CEO. "We are continuing to manage our growth with strategic brand acquisitions and mobile app development." More info here.

MailPix added five brands since 2014: 1 Hour Photo, MyPix2, RitzPix, Winkflash and Photobucket's Print Shop Lab. The MailPix brand portfolio of websites and mobile apps is an industry leader. Apps in the MailPix family deliver to more than 20,000 U.S. retail locations. Be alert to read related news.

ABOUT MAILPIX.COM
MailPix.com is the pre-eminent site for printing photos in one hour at more than 20,000 retailers from phone app or PC and also offers convenient mail-to-home. MailPix preserves photo memories as photo books, canvas, prints, cards, enlargements and other photo gift products. The service is seamlessly integrated to print photos from any phone, device or computer. MailPix offices are located in Huntington Beach, Calif.

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Fred H. Lerner is the founder and CEO of MailPix, his latest startup. He previously founded Ritz Interactive, which included RitzCamera.com, WolfCamera.com and others.  Fred also founded two imaging companies which were acquired by Kodak and became the CEO of Kodak Processing Labs. He is a United Nations' Hall of Fame recipient from the International Photographic Council and Past President of the Photo Marketing Association International. 

Peter Tahmin, co-founder and COO of MailPix, was the former vice president at Ritz Camera & Image and co-founder, senior vice president and COO of the Ritz Interactive e-commerce network, which included RitzCamera.com, WolfCamera.com, BoatersWorld.com and others. He brings more than 25 years of e-commerce experience and a lifetime of imaging industry experience to MailPix.

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Benchworks, Inc. Announces Formation of BW Health Group Led by Tom McDonnell

Benchworks, Inc. Has announced the formation of BW Health Group, an integrated healthcare company led by Tom McDonnell.

"The creation of BW Health allows us to further facilitate development of a commercialization platform to support the pharmaceutical industry," said Thad L. Bench, Founder and CEO of Benchworks. "This move also helps Benchworks to continue acquisition of additional business units with efficiency." Read latest news here.

McDonnell is President of BW Health Group. He has served in key leadership roles at a number of life science companies throughout a career spanning more than 20 years. McDonnell most recently served as Chief Commercial Officer of Neos Therapeutics. Prior to that, McDonnell held several domestic and international executive roles for more than ten years at Shire Pharmaceuticals.     

There are no other changes in company leadership, according to Bench. The Benchworks creative agency will continue to be led by President Melissa Johnston, and Safe Chain Solutions will remain under the leadership of President and Partner Charlie Boyd.

"This is an exciting time for our company," said Bench. "I'm pleased to welcome Tom to the organization as head of the new parent company. Tom brings extensive commercialization and product launch experience to the organization as well as proven leadership skills."

"I'm excited to join an organization that has demonstrated the ability to change and adapt over the years," said McDonnell. "It's an honor to take on this role and help shape BW Health Group into a preeminent partner in the commercial life sciences industry, bring more business units to the organization, and grow our platform to meet the ever changing needs of our customers."

Bench says McDonnell will focus on overall corporate strategy and identifying new opportunities for BW Health Group including mergers and acquisitions.

As part of the addition of a parent company, Benchworks creative agency and Safe Chain Solutions, a full-service, Third Party Logistics (3PL) provider and distributor of pharmaceutical and medical products, will now operate as independent companies under the umbrella of BW Health Group.

About Benchworks Inc.
BW Health Group is dedicated to advancing the commercial goals of life science clients through a family of companies providing award-winning strategy, design, production and execution of marketing, branding, pharmaceutical distribution, technology and commercialization services. BW Health Group includes Benchworks, a full-service marketing and communications agency, and Safe Chain Solutions, a national distributor of pharmaceutical products and medical supplies. For additional information, please visit http://www.benchworks.com or call 800-536-4670.

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© Copy Right 2019 Jessica Brown's Press Releases.

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WaterField Introduces Minimalist Sling Pouch to Relieve Over-stuffed Pockets

WaterField Designs, a San Francisco designer and manufacturer of custom laptop sleeves, bags and device-specific cases, introduces the Sutter Sling Pouch, a minimalist crossbody Sling to carry daily necessities too bulky or plentiful to fit into pants pockets. Available in full-grain leather and tan waxed canvas or black ballistic nylon, the meticulously-crafted Sutter Sling Pouch keeps valuables secure and easily accessible. This modern, professional-looking version of the popular waist pack rests comfortably on one's back or chest leaving hands free.

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"The Sling Pouch fills a special niche: it's an all-purpose bag that fits more than your pocket, but less than a messenger; it's the ideal everyday carry for minimalists," explained company owner Gary Waterfield. "The crossbody Sling Pouch is easy to access and so comfortable that you hardly notice it's there, and yet it holds all your most important items while adding a flash of style to any outfit."

Sutter Sling Pouch Features:

Gaming enthusiasts can score two bags in one and transform their Sutter Sling Pouch into a Nintendo Switch carrying case by inserting WaterField's new custom-fitted Switch Taco console holder. Firm, shock-absorbing foam envelopes the Switch inside a waxed canvas or ballistic nylon shell, custom-fitted for the Pouch. Raised 6-mm neoprene padding protects the screen, keeps the console centered, and keeps Joy-Cons in a neutral position. An interior pocket holds WaterField 10-game-card holder, 20-game-card wallet, or loose games. With the Switch Taco, minimalist gamers can carry daily essentials all in one place, because to them, the Switch *is* a daily essential. Read this here.

The Sutter Sling Pouch joins the WaterField Sutter Collection as its most minimalist bag. The Sutter Slim Backpack and the Sutter Tech Sling provide modern, stylish alternatives for carrying larger computers and tablets.

Availability & Pricing
The Sutter Sling Pouch
Price: $119.
Colors: Tan waxed canvas with distressed, full-grain chocolate leather panel or black ballistic nylon with full-grain black leather panel.
Pouch dimensions: 10.25 x 6.25 x 2.75 inches; 12 oz.

The Switch Taco
Price: $19.
Colors: Tan waxed canvas or 1050 denier black ballistic nylon with black trim.
Taco dimensions: 10 x 6 x 1 inches; 5 oz. Read this for more information.

Shipping now.

About WaterField Designs
WaterField Designs is an innovative San Francisco designer and manufacturer of bags and cases for tech-savvy consumers who want to transport their technology stylishly and responsibly. WaterField manufactures custom-fitted, high-quality cases and bags for a full-range of laptop computers, smartphones, tablets, gaming devices and other digital gear. All products are manufactured to exacting standards entirely in San Francisco. More information at "Our Story".

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Videotel Digital - A Leading Digital Signage Manufacturer, is Set to Exhibit and Display its Product Line at the Digital Signage Expo 2019

A exhibitor of previous year's DSE Expo, on March 26th-29th Videotel Digital will showcase their latest product line. Networking with potential resellers, businesses, and individual clients from around the world, Videotel's executive management team will share their unique solutions live on the show room floor. Their products include a full line of industrial digital signage media players, three different seamless looping DVD players and six unique interactive signage solutions - all of which are industrial grade and designed to continuously play and seamlessly loop digital and image content without the need for a remote if desired. For use in venues where marketing content can effectively auto-loop for for any audience or provide solutions that create an impactful interactive display or experience. For all size businesses, they manufacture reliable and industrial products with simplicity at its finest.

Held at the Las Vegas Convention Center in order to accommodate the plethora real time marketing and audio video professionals, Videotel Digital will be in excellent company. A booming market, digital signage media players and interactive digital signage solutions are most effective to engage an audience to inform, educate, enhance brand awareness and increase dwell time and overall sales. Read this here.

Lisa Schneider, VP of Sales & Marketing said of the event, "We had such a tremendous response from exhibiting at the DSE trade show and conference in previous years, we couldn't help but be a part of what has become an iconic industry event in the 18 years since its inception. We're thrilled to interact with attendees and show our unique product line."

About Videotel Digital:
Videotel Digital is an award winning and leading manufacturer of Industrial Digital Signage Media Players, seamless auto looping Industrial DVD Players and Interactive Digital Signage Solutions. The company provides Industrial Audio/Video products that Auto Start, Auto Play, Auto Loop and seamlessly Auto Repeat for continuous play without manual interaction. The industry leader service numerous industries from retail to healthcare, EDU, hospitality, events and museums among a long list of others.

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Lerner and Rowe® Donates $5,000 to Valley of the Sun United Way’s WeekEnd Hunger Backpacks Program

Lerner and Rowe® give back by donating $5,000 to the Valley of the Sun United Way's WeekEnd Hunger Backpacks program. Donation funds will help ensure that 1,500 disadvantaged Valley children, who normally rely on obtaining meals from breakfast and lunch school programs during the week, receive meals over the weekend too. Furthermore, these weekend meals will help satisfy each child's hunger so that come Monday, they will arrive at school focused and ready to learn.

"No child should miss out on opportunities to get ahead in life simply because they are more focused on hunger pains than learning in class. That is why our team is more than thrilled to help fight hunger by supporting Valley of the Sun United Way's WeekEnd Hunger Backpacks program," shared Kevin Rowe, ESQ.

In addition to the financial contribution, team members of the Phoenix personal injury law firm will team up with AltAZ 93.3 at their studio to help prepare the 1,500 backpack meals. Each meal will be carefully packaged in a discreet plastic bag so that a student can easily carry it home in their backpack.

Those interested in learning more about the WeekEnd Hunger Backpacks program, or who would like to make a donation online can do so on the Valley of the Sun United Way website at https://www.vsuw.org/you-can-help/volunteer/weekend-hunger-backpacks.

More About Lerner and Rowe

Want to find out more about how Lerner and Rowe gives back to support local community groups and organizations? Then explore their many other community outreach efforts here.

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https://jessicapressreleases.blogspot.com/2018/05/bright-pattern-provides-innovative.html

For additional information about Lerner and Rowe's Phoenix personal injury attorneys call (602) 977-1900, or visit lernerandrowe.com/phoenix. To learn more about the criminal defense and bankruptcy legal services offered by partner law firm Lerner and Rowe Law Group, visit lernerandrowelawgroup.com or call (602) 667-7777. Need help filing an application or appeal for Social Security benefits? Contact the law firm's other legal partners at Social Security Disability Advocates by calling (602) 952-3200 or online at socialsecuritydisabilityadvocatesusa.com. Read all the related news.

To connect with the law firm socially, follow Lerner and Rowe on Twitter, or become a fan of their Facebook page.

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Monday, February 25, 2019

Smart Technology Marketing Revenues Surged 393% to $340 Million in 2018, Driven Primarily By Triple-Digit Growth in AI, AR and VR Marketing

U.S. smart technology marketing (STM) revenues surged 393.4% to $340.4 million in 2018, making STM by far the fastest-growing marketing segment in 2018, according to the first-ever benchmark on this small but burgeoning category from media industry economists PQ Media.

Overall STM revenues, which are broken down into five major categories – artificial intelligence, augmented reality, virtual reality, internet of things, and voice assistant marketing – are projected to grow at more than 100% for each of the next two years, topping $2 billion in 2020, according to PQ Media's just-released U.S. Smart Technology Marketing Forecast 2019. While smart technology accounted for less than 1% of total US marketing expenditures in 2018, brand marketer investments are expected to reach $7.08 billion in 2023.

Artificial intelligence (AI) was the largest segment of smart technology marketing in 2018, representing two-thirds of the category's overall investment by marketers, and it was the fastest-growing of all STM channels, rising 418% to $226.8 million last year. AI is the largest of the five STM channels due to the strength of major operators like IBM Watson working with major brands. AIM allows marketers to develop personalized messages over multiple media platforms, such as TV, digital and out-of-home media.

Augmented reality (AR) was the second largest and second-fastest growing STM channel, growing 400% to $75 million in 2018, according to the PQ Media. AR is generating strong growth rates because it is among the least expensive of the STM channels to produce marketing messages. Brand awareness of AR grew when marketers began partnering with Pokémon Go! and placing mobile beacons at retail stores.

"STM use has been growing substantially over the past three years as more brands become aware of its potential, with cost, ease of use, and turnaround time being key factors when they choose to employ one of the five STM channels," said PQ Media President Patrick Quinn. "While some industry observers have called STM the 'holy grail' because of its ability to engage customers at the point of decision, key issues like standard measurement remain, as no standard ROI-type measurement has yet been developed."

Virtual Reality (VR) ranked third in size among the five STM segments in 2018, and while it posted triple-digital gains it was the slowest growing of the major channel categories. VR head gear sales have been somewhat weak, making the projected reach of VR much lower than originally anticipated, as high costs to produce VR messages have weighed on this segment.

Voice Assistants was the fourth-fastest growing channel in 2018, as smart speakers only became available in late 2015 and growth decelerated sharply after Amazon and Google instituted standards that limited ads during daily briefings. Brands are using VA by developing so-called skills, like beauty hints, and incorporating sponsored content marketing podcasts.

Internet of Things (IoT) was the smallest of the STM channels due to very few appliances having the capability to provide effective marketing messages, though connected refrigerators with screens are being used to deploy messages, such as recipes using specific brands.

About the Report:

PQ Media's U.S. Smart Technology Marketing Forecast 2019 is the first and only source of comprehensive, in-depth and consistent data and analysis of the five major STM channels, including artificial intelligence, augmented reality, internet of things, virtual reality and voice assistants. The new report delivers over 100 slides of original data and analysis covering the entire 2013-23 period, with five-year projections, growth trends, technology applications for each STM channel, identification of leading brands employing STM in media plans, examples of campaigns, and leading STM operators helping brands develop engaging and effective marketing messages through these platforms. To examine the full breadth and depth of the new report, you can download a Free Executive Summary and Table of Contents by clicking on the following link: https://www.pqmedia.com/product/pq-media-u-s-smart-technology-marketing-forecast-2019/

About PQ Media:

PQ Media delivers intelligent data and analysis to executives at the world's leading media, entertainment and technology organizations through syndicated market research, custom market intelligence and strategic advisory services. PQ Media uses a proprietary econometric methodology to define, segment, size and project growth across more than 100 digital, traditional and alternative media platforms and channels by global region, country, media platform, channel, gender and generation group.

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