Jessica's Press Releases

Tuesday, February 19, 2019

Why AI is Vital for Marketing: Magnificent Marketing Presents a New Podcast Episode Featuring Insights from Marketing Expert Lindsay Tjepkema

Whereas marketers once relied heavily on their gut feelings and found inspiration from other marketers' campaigns, the marketing field today is heavily driven by raw data. Technology allows the modern marketers to know almost everything there is to know about their targets, and because of this, many people believe marketers should become data scientists — but that's not the only solution. Instead, marketers can harness the power of AI, which serves as a data scientist in and of itself, thereby allowing the marketer to focus on the duties that require a human touch — such as creativity.

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In this episode of the Magnificent Marketing podcast, Lindsay Tjepkema -- global head of content for Emarsys -- discusses artificial intelligence, why content is king, and how marketers can conquer tech.

In this podcast, the marketing expert covers the following topics:

This episode of Magnificent Marketing's podcast is available on all major podcast channels, Magnificent's YouTube channel and, with an accompanying blog, on magnificent.com.

About Magnificent Marketing:

Magnificent Marketing is your full-service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business.

Their objective is to generate leads that turn into customers while focusing on expanding the visibility of your company and brand, and positioning you to be "top of mind" for future potential clients.

In order to achieve this, they draw on their experience and belief that a mixture of traditional marketing techniques combined with modern marketing tools will yield the best results. In other words, they blend old and new school marketing to create the best school of thought. Click here.

About Lindsay Tjepkema:

Lindsay Tjepkema is the Director of Marketing at Emarsy s. She and her team deliver resources that empower marketers to seek out solutions and strategies that will allow them to thrive by focusing on what they love - strategy, content, and creative - not the technology, itself. Although her true love is tech marketing, she has worked in a range of industries, from life science to talent management, economic development to software development, eProcurement to social networks and more. She has crafted and executed B2B and B2C strategies for brands like Intel, LinkedIn Marketing Solutions, OfficeDepot, SalonCentric, Ashley Furniture, and more. Her experience is built on time spent leading in-house teams, in agency settings, and independently running her own marketing consultancy.

All information are taken from the news source. We do not promise anything nor take any responsibility for anything the news owner claim. We just share the news as is. You can contact news owner directly in the message for more information.

BindTuning Recognized As a Microsoft Gold Partner for Cloud Productivity

BindTuning, the leading all-in-one platform for building connected and engaging intranet workplaces in SharePoint and Office 365, today announced it is now a Microsoft Gold Partner for Cloud Productivity.

Only the top one percent of Microsoft's worldwide partner ecosystem achieves this prestigious accreditation. In being recognized as a Gold Partner, BindTuning has demonstrated their deep technical expertise with Microsoft's cloud technologies, their commitment to realizing high customer satisfaction and their ability to meet annual sales goals on a sustained basis.

"Microsoft Portugal congratulates BindTuning for achieving a Gold Cloud Productivity competency. It fully represents BindTuning's work driving Office 365 user adoption and transforming workplaces all over the world," says Paulo Ivas, Partner Development Lead at Microsoft.

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With companies shifting their operations towards the cloud at an unprecedented pace, the need for an easy-to-use, easy-to-deploy intranet solution for enterprise clients has skyrocketed. As such, it's no surprise that BindTuning's innovative cloud-based solution has gained an avid customer base across a broad range of industry sectors. Their platform provides customers with everything they need to quickly build and deploy beautifully designed, modern intranet workplaces on Office 365 with no coding and no hassles.

Highlights of the BindTuning platform include:

"We're proud of the fact that our platform enables enterprise customers from around the world to boost their productivity and increase employee engagement," Beatriz Oliveira, Microsoft MVP and CEO/Founder of BindTuning. "Achieving a Microsoft Gold Cloud Productivity Competency is an important milestone for us in that it recognizes our ongoing commitment towards helping our clients meet their strategic goals."

About BindTuning

BindTuning is the leading all-in-one platform for building connected and engaged workplaces for SharePoint and Office 365. It includes all the tools you need for creating modern intranet experiences, driving user adoption, providing easier ways for sharing information and transforming the way teams communicate and collaborate. BindTuning can be easily setup to work with all your existing SharePoint data, and can be deployed in 50% of the time for 70% less cost, when compared to traditional approaches. When it comes to transforming intranets, Microsoft and BindTuning are better together. Be alert to the latest news.

The BindTuning framework is being used by some of the world's leading brands and organizations, with over 20,000 businesses since 2011. Read latest news here.

For more information visit http://bindtuning.com.

Dwayne Adams Selected for "2018 Top Five Star Wealth Managers in Cincinnati"

Dwayne Adams was again recognized as a: "2018 Top Five Star Wealth Manager in Cincinnati". Dwayne Adams commented on the news: "This is quite an honor for me. The fact that I was recognized as a '2018 Top Five Star Wealth Manager in Cincinnati', is an affirmation of our company's commitment to offer best in class service for our clients that is solutions focused."

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Dwayne Adams is President and Founder of Adams Wealth Management Group and has worked extensively in the field of financial planning since 1994. He focuses on Wealth Management, Retirement Planning and Estate Planning. He specializes in working with retirees and their special needs such as tax planning, investment planning, retirement planning and innovative estate planning strategies.

The award is based on 10 objective criteria associated with providing quality services to clients such as credentials, experience, and assets under management amount other factors. Wealth managers do not pay a fee to be considered or placed on the final list of 2018 Five Star Wealth Managers.

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For more information on Dwayne Adams please call 866-513-2099 or visit Adams Wealth Management Group at http://www.adamswealth.com

Contact Info:
Dwayne Adams
Phone 866-513-2099
Email address: dadams (at) adamswealth (dot) com

This award is not indicative of the financial services professional's future performance. Working with any financial service professional is no guarantee as to future investment success nor is there any guarantee that the selected financial service professional will be awarded this accomplishment by this or any other publication in the future.

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Securities and Advisory Services offered through LPL Financial. A Registered Investment Advisor, Member FINRA/SIPC

ODYSSEY IMPACT Creates Faith-based, Social Impact Campaign Around Award-Winning Film THE RAPE OF RECY TAYLOR

ODYSSEY IMPACT is launching a national faith-based social impact campaign for the award-winning documentary THE RAPE OF RECY TAYLOR. This initiative aligns with Black History Month (February), Women's History Month (March), and Sexual Assault Awareness Month (April).

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Committed to sharing compelling true stories that expose social justice issues in our society, Odyssey Impact is steadfast in creating materials and facilitating film screenings that will empower the faith community to open dialogue and build a culture of positive change that will impact generations to follow.

THE RAPE OF RECY TAYLOR received critical acclaim during a run at film festivals around the world, including a nomination for Best Documentary at the 2018 NAACP Image Awards and the Special Prize for Human Rights at the 2017 Venice Film Festival. The story of Recy Taylor also earned unexpected media interest after being included in Oprah Winfrey's historic speech at the 2018 Golden Globes Awards.

"A true Civil Rights pioneer, Recy Taylor's life is a powerful glimpse into some of the horrific truths of our past, as well as a call to continue the fight against abuse and injustice that continues today," shares Nick Stuart, President and CEO of Odyssey Impact and Transform Films. "We believe that bringing her story of bravery to a new audience will motivate a commitment to continuing the fight for social justice in our communities."

THE RAPE OF RECY TAYLOR shines a spotlight on the culture of physical abuse that was a common reality to women in 1944 Alabama. When Recy Taylor was just 24 years old, she was gang-raped by six teenage white boys as she was walking home from church. While the vast majority of women stayed silent after their attacks, fearing for both their lives and the lives of their families, Recy, a black wife, mother, and sharecropper chose to not stay silent. She bravely stood up for her rights, reported the crime, and publically identified her rapists. The NAACP sent their chief rape investigator, Rosa Parks, to investigate. Parks had also been the victim of an attempted rape, and she fought tirelessly to rally support, raise awareness, and establish a nationwide community that demanded justice.

Stuart continues, "At Odyssey Impact, we are passionate about sharing powerful stories of social justice through compelling documentaries. We know that social change is possible when we can raise awareness, change attitudes, and begin meaningful conversations. The faith community is uniquely poised to use these stories to bring a spirit of healing, support, understanding, and lasting change in their individual communities."

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The national social impact initiative around THE RAPE OF RECY TAYLOR is designed to engage and inform the public about sexual violence against women, underscore the historical trauma faced by Black women during the Jim Crow South era, and examine the structural racism still affecting women today. Focused on encouraging a new dialogue and sparking positive change, Odyssey Impact has developed numerous resources and discussion guides to accompany the film, which will be available for download to help facilitate events by local grassroots organizations. A community toolkit, surveys, and local organizing tools are additional components provided to assist with educational and community outreach. For information, go to http://www.odyssey-impact.org.

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"By taking a tactical approach to connect faith leaders, congregations, students and other key audiences with tools to participate in candid conversations about rape culture and race, Odyssey Impact hopes to reframe the dialogue, promote healing for victims and spur real change," said Melissa Potter, Head of Social Impact and Communication, Odyssey Impact.
THE RAPE OF RECY TAYLOR is dedicated to the countless women whose voices have not been heard. It is in memory of Recy Taylor, who is featured in the documentary but who passed away on December 28, 2017, just days before her 98th birthday. Click here to read the latest news.

THE RAPE OF RECY TAYLOR was produced by AUGUSTA FILMS and TRANSFORM FILMS, an affiliated production company of Odyssey Networks. For more information about the film and to view a trailer, visit http://www.therapeofrecytaylor.com.

COMMUNITY OUTREACH: To host a screening or download resources and discussion guides to engage in community and educational outreach, go to http://www.odyssey-impact.org/the-rape-of-recy-taylor.

About ODYSSEY IMPACT™
ODYSSEY IMPACT™, a 501(c)(3) not-for-profit organization, believes that powerful documentaries with messages of social justice can motivate meaningful social change by raising awareness, changing attitudes and inspiring people of all faiths and good will to engage their communities on issues important in their lives and in society as a whole. The organization is dedicated to strategically building and executing social impact campaigns around documentaries, including those created by its affiliated production company TRANSFORM FILMS INC., via mobilizing faith leaders, individuals, and communities around issues such as poverty, mass incarceration, gun violence, intolerance, racial justice, hate crimes, and gender violence. More info at http://www.Odyssey-Impact.org.

About TRANSFORM FILMS®
TRANSFORM FILMS INC. is a wholly-owned subsidiary and affiliated production company of Odyssey Networks, a 501(c)(3) not-for-profit organization that believes powerful documentaries with messages of social justice can motivate meaningful social change by raising awareness, changing attitudes and inspiring people of all faiths and good will to engage their communities on issues important in their lives and in society as a whole. Transform Films, Inc. have produced films such as NEWTOWN; MILWAUKEE 53206; THE RAPE OF RECY TAYLOR, and LESSONS FROM A SCHOOL SHOOTING: NOTES FROM DUNBLANE that have garnered critical acclaim at film festivals and have aired on broadcast outlets such as PBS' Independent Lens, America Reframed, STARZ Channel and Netflix. Recent accolades include the 2018 Peabody Award, the 2018 Tribeca Film Festival's Best Documentary Short, the 2018 UNAFF Grand Jury Award for Best Short Documentary, and the 2017 Venice International Film Festival Human Rights Award. More info at http://www.TransformFilmsInc.com.

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The Portrait Masters Announces Open Registration for 3rd Annual Conference + Expo at Arizona Grand in Phoenix September 3-6, 2019

"The Portrait Masters," the premier online photo education destination created by Sue Bryce and Digital Product Studio, has announced that registration is now open for its 3rd annual Conference + Expo at the Arizona Grand in Phoenix Arizona from September 3-6, 2019. The conference will be limited to 600 attendees and event organizers expect a sellout within the first three weeks of registration. The conference will include three days of photographic instruction by an acclaimed team of international photographers and educators led by renowned portrait photographer and conference co-founder, Sue Bryce. Tickets to attend the conference are $1,800.

Attendees will receive some of the most intense professional training and education available outside a traditional classroom. A variety of "open shoots" and photo bays will allow attendees to put what they've learned into immediate practice. Catered meals and after-hour events will allow for networking, socializing and fun. Seminars will cover a variety of creative, technical, and business topics including lighting, posing, retouching, marketing, and sales, to name just a few.

"Last year's conference was an over-the-top success and we are very excited to announce our 3rd annual conference here at the beautiful Arizona Grand Resort," said Sue Bryce, co-founder and host of The Portrait Masters Conference and Expo. "What made last year's event perfect was the special combination of people, location, learning, and a true sense of community. This year's lineup of world-class instructors will make 2019's Conference and Expo a memorable experience for everyone attending."

"The day after last year's conference we began speaking with attendees to help us refine, modify, and perfect every aspect of an already incredible learning experience for our guests," explains George Varanakis, co-founder of Digital Product Studio, which specializes in creating digital educational products through online communities and membership sites, including The Portrait Masters and its annual Conference + Expo.

"With The Portrait Masters Conference and Expo, we want to provide an exceptional experience. Attendees will become completely immersed in their craft for three full days, be inspired through workshops presented by world-class photographers, meet and relax with other creative pros including Sue Bryce and her staff, speak with reps from the industry's leading equipment manufacturers and receive personal demos of the latest in imaging technology."

For those unable to attend the conference, Digital Product Studio's advanced Internet platform technology will offer live streams of new product demos directly from the conference Expo. Seminars, workshops, and keynotes will also be available through The Portrait Masters, a subscription-based education website.

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Space Odyssey | Americana Manhasset 2019 Spring Campaign

Inspired by the upcoming 50th anniversary of the first manned lunar landing, Americana's campaign simulates an ultra-stylish trip into outer space, complete with moonscapes, robots and spaceships. Photographed, produced and styled by Laspata DeCaro, the campaign was shot at various locations in and around Los Angeles, including Vasquez Rocks Natural Area Park, Emerson College and Popsicle Studios.

In conjunction with the still images, Americana Manhasset has debuted a pair of short films (also starring Grikaite and Knorr). "Clothes Encounters" is fun and fast-paced and features dancing astronauts and aliens, while "Space Odyssey" is cool and cosmic and suggests a mysterious and fashionable out-of-this-world voyage.

Americana's Spring Book is direct-mailed to 115,000 targeted households. The still images are being featured in national and regional print ads, in publications such as The New York Times, T-Styles magazine and The World Journal newspaper. The images and videos will appear in various digital and social media including nyt.com and wsj.com. The visuals are also being shown prominently throughout the season on americanamanhasset.com and featured on Americana's social media outlets.

"We took our cue from the Apollo 11 moon landing and the awe that it still inspires 50 years later," said Charles DeCaro. "And most importantly, the season's collections corresponded with the theme, with many designers conveying a somewhat futuristic, even space-age vibe, each in their own unique way. As always, while we had a clear editorial voice and a strong narrative vision for this campaign, the fashion and the designers' messages remain the focus. We shoot an appropriate image for each brand, from Chanel, Gucci and Celine to Rag & Bone, Theory and Zimmermann, but each photograph also works as part of the whole."

Americana Manhasset is a premier collection of over 60 fine shops, including Hermès, Chanel, Louis Vuitton, Gucci, Cartier, Ermenegildo Zegna, Van Cleef & Arpels, Bottega Veneta, Hirshleifers, Ralph Lauren, London Jewelers and more, all within a unique outdoor environment designed by renowned architect Peter Marino and landscape designer Oehme van Sweden. Americana Manhasset offers a complimentary Personal Shopping Service, a remarkable luxury fashion and gift resource. Located on Long Island's beautiful North Shore, Americana Manhasset is 20 miles from Manhattan and 50 miles from the Hamptons.

For more information please visit americanamanhasset.com. Follow Americana Manhasset on Instagram
and Twitter, subscribe to our YouTube channel, and like our Facebook page!

63% of Consumers are Likely to Stop Shopping a Brand if they have an Unsatisfactory Experience, According to New BRP Report

Today's consumers connect with brands across multiple channels, which complicates the process of recognizing, servicing, and rewarding loyal customers. According to BRP's SPECIAL REPORT: Keeping Loyal Customers Happy, customers expect engaging and relevant interactions and conversations across all channels and they don't have any tolerance for unsatisfactory shopping experiences. Customers want a personalized experience and if they are treated well, they will reward the retailer through additional purchases and brand loyalty. Continue reading.

"Engaging the customer through personalized and relevant experiences is the key to attracting and keeping your customers happy and continuing to shop your brand," said Perry Kramer, SVP and practice lead, BRP. "Retailers that identify customers when they enter the store and equip their associates with the proper mobile tools can personalize the shopping experience based on customer preferences, purchase history, what's in their closet, online browsing history, time of day, weather and their physical location – all based on real-time information and personalized to create a bond with these valuable customers."

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Keeping loyal customers happy is critical as it only takes one unsatisfactory shopping experience for 63% of consumers to stop shopping your brand. The most valuable customers have already established their loyalty to your brand but to keep them coming back and to encourage their advocacy of the brand, it is important to ensure each and every shopping experience, in every channel, is seamless, personal and positive.

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BRP's SPECIAL REPORT: Keeping Loyal Customers Happy is based on findings from the BRP Consumer Study and the 2018 Customer Experience/Unified Commerce Survey and offers insights into how to enhance customer loyalty. More info here.

The SPECIAL REPORT: Keeping Loyal Customers Happy highlights:

CUSTOMER IDENTIFICATION

CUSTOMER IDENTIFICATION INCENTIVES

To download BRP's SPECIAL REPORT: Keeping Loyal Customers Happy, visit:
https://brpconsulting.com/download/2019-special-report-customer-loyalty

The SPECIAL REPORT: Keeping Loyal Customers Happy is based on findings from BRP's 2018 Customer Experience/Unified Commerce Survey platinum sponsors are Aptos and Manhattan Associates, gold sponsors are TSYS, ECRS, enVista and PCMS, and the silver sponsor is STORIS.

About BRP
BRP is an innovative retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants' deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm's unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP's consulting services include:

For more information on BRP, visit http://www.brpconsulting.com.

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Tuesday, February 19, 2019

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